Media Business News and Trends

Adobe is set to acquire Efficient Frontier, a privately held company that offers an ad buying and optimization platform, according to paidConent. Through the acquisition, Adobe will add options for ad campaign forecasting, execution, and optimization across multiple channels to its Digital Marketing Suite. The transaction is expected to close in the first quarter of Adobe's fiscal year.

Posted Nov 30, 2011

Somewhere between unknown, independent bloggers and traditional publishers with well-respected reputations are the sites known as content farms--websites that generate a large quantity of content specifically designed to rank high in search engine results. They range from local, content-driven sites such as AOL's Patch and Examiner.com to how-to sites such as Howcast and Demand Media's eHow.com to topic-focused sites such as Suite101 and Associated Content.

Posted Nov 30, 2011

I recently jumped on the Mad Men bandwagon. That Jon Hamm sure is handsome, and boy oh boy, did they smoke a lot. There's plenty to gawk at-and cringe at-on that show. The sexism. The debauchery. All those pregnant ladies hitting the bottle and smoking up a storm. As I watch--floating somewhere between awe and disgust--the goings-on of Sterling Cooper Draper Pryce have got me pondering the modern business of advertising.

Posted Nov 29, 2011

QuinStreet, Inc. acquired ConsumerismCommentary.com, a personal finance blog. The deal closed on Oct. 24 for an undisclosed amount and will expand QuinStreet's portfolio of personal finance media properties that are designed to provide consumers with information needed to make financial decisions.

Posted Nov 28, 2011

Ireland, once seen as country with an economy based solely on manufacturing, has blossomed into what some call "the Internet capital of Europe." Many of the top tech companies, such as Google, Facebook, Zynga, PopCap, IBM, Microsoft, Apple and HP, have international offices in Ireland, an otherwise relatively small country. In September Twitter announced its plans to locate an international office on the green isle, tweeting "Ireland is trending. Twitter to establish international office in Dublin. #idairl". According to Emmanuel Dowdall, global department manager for content, consumer and business services for the Industrial Development Agency Ireland (IDA), that announcement was re-tweeted over 650,000 times.

Posted Nov 28, 2011

Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for publishers." Scout kicked off its new venture with an analysis of the age-old problem of the print vs. digital revenue models.

Posted Nov 25, 2011

Microsoft acquired VideoSurf, Inc., a video discovery technology company offering back-end computer vision that can identify video frames. Microsoft plans to integrate this technology with its entertainment platform and enhance search and discovery of entertainment content using Xbox LIVE.

Posted Nov 23, 2011

In 2008, Rafat Ali sold ContentNext media--the company behind paidContent.org--to UK-based Guardian News and Media, Co. for a reported $30 million. He left the company in 2010, and now Guardian is looking for a buyer for the property. Based in New York City, the company covers the business of digital media, serving decision makers within the media, entertainment, publishing, advertising, marketing, and technology sectors.

Posted Nov 22, 2011

Guardian News and Media Ltd. has put ContentNext Media, distributor of paidContent.org and its sister sites, up for sale. Guardian is asking for $20 million and has reportedly received "several expressions of interest" from potential buyers.

Posted Nov 22, 2011

My family has a long history with the border town of Laredo, Texas. As a child my mother moved around a lot along with her six older siblings, as part of an Air Force family. Laredo just happened to be one of the towns that stuck. Two of my aunts and one of my uncles still call it home, along with their families. As a born and bred New Englander, it's pretty much another planet to me.

Posted Nov 19, 2011

Angie's List, Inc. announced the pricing of its initial public offering of 8,793,408 shares of its common stock at a price to the public of $13.00 per share. Angie's List is offering 6,250,000 shares of common stock and certain selling stockholders are offering an aggregate of 2,543,408 shares of common stock.

Posted Nov 17, 2011

Intel Capital, global investment and M&A organization of Intel Corp., announced the Intel Capital AppUp Fund, which contains $100 million that will be invested in companies creating software tools and services based on Intel architecture. Intel plans to invest in multiple technologies, but highlights HTML5, digital media, context-aware computing, and infrastructure apps as key areas of focus.

Posted Nov 16, 2011

Few, if any, would argue that the internet has dramatically and permanently changed the publishing industry. As print publishers have scrambled to find ways to compete with and, ultimately, embrace the digital world, some are excelling through a combination of traditional and online options. Others, new to publishing, are operating in the online-only world, but everyone is dealing with the age-old problem of circulation building and audience development.

Posted Nov 16, 2011

The Walt Disney Co. purchased Babble.com, a network of 200 mom bloggers who will reportedly be integrated with Disney's other Moms and Family content offerings. Financial terms of the deal were not disclosed.

Posted Nov 14, 2011

Google acquired two tech companies to enhance its Chrome browser and its social network, Google+: Katango and Apture, Inc. Katango employees will join the Google+ team to work on its Circles feature. Apture will join Google Chrome developers to enhance users' search and browsing experience in Chrome.

Posted Nov 11, 2011

Rakuten, Inc. entered into the process of acquiring Kobo, Inc. for $315 million in cash. Kobo offers a range of e-readers and e-reading apps, as well as a catalog of more than 2.5 million ebooks. Kobo places emphasis on social reading, and has debuted integrated social reading platforms Kobo Reading Life and Kobo Pulse.

Posted Nov 09, 2011

Martin Nisenholtz, senior vice president of digital operations for The New York Times Co., will be retiring at the end of the year. While Nisenholtz will stay through a transition period, it was reported that there are no plans to appoint a successor. CEO Janet Robinson is expected to take most or all of Nisenholtz's direct reports.

Posted Nov 08, 2011

Acquia launched Acquia U, a program to train and employ career changers and college grads in Drupal, its open-source social publishing system. The Acquia U program will hire professionals as client advisors, provide them six weeks of paid training, and then hire them into Acquia or one of Acquia's partners.

Posted Nov 07, 2011

The cartoonish graphic is clean, colorful and simple: A young girl curls up on a park bench to scan the top headlines on her tablet while an assumedly older, bespectacled man sitting next to her is riveted to the local print newspaper he holds up to his face. Anchored below the art is a commanding headline that is terse, direct, and assured: "Smart is the new sexy," it asserts. And as a closing statement, the motto "The newspaper-get it" floats in the bottom right corner.

Posted Nov 07, 2011

If you were thinking about getting a tablet this year and weren't sure which one, things just got a little bit more confusing. Amazon is releasing it's Kindle Fire on November 16, but rumor has it that Barnes & Noble will be releasing a tablet of its own at the same time for $249. Documents leaked to several organizations gave full specs for the new tablet.

Posted Nov 04, 2011

LinkedIn Corporation announced today that it has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a proposed public offering of shares of its Class A common stock. LinkedIn proposes to sell approximately $100 million of its shares, as well as any shares issued to the underwriters to cover over-allotments. The remaining shares will be sold by existing stockholders.

Posted Nov 04, 2011

BuzzLogic, an online media company specializing in emotive-based advertising, announced that it has changed its name to Twelvefold Media. The word "twelvefold" signifies a substantial increase in size, degree or amount and centers upon Spectrum, the company's recently launched online advertising platform.

Posted Nov 03, 2011

New Media Strategies (NMS) is hosting the first social media-focused event held by the New York Stock Exchange (NYSE) on Friday, Nov. 4. The daylong conversation on achieving success through social media marketing is intended to connect corporations and consumers over social networks, establishing better communication in light of the economic unrest and #Occupy protests.

Posted Nov 02, 2011

In a recent Q3 earnings report and call with shareholders, AOL CEO Tim Armstrong was positive, stressing the benefits of the company's acquisition of The Huffington Post and the success of its local news network AOL Patch-which the company hopes to expand from 500 sites to 1,000 sites.

Posted Nov 02, 2011

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121