Media Business News and Trends

According to one Huffington Post writer, Facebook's 1 billion user figures may be vastly overstated. Janet Tavakoli says that due to duplicate accounts, straight out fakes, and identity fraud, she estimates the social media giant's use base to be more around the 500 million mark.

Posted Dec 11, 2012

Content marketing has had quite a run. After an interesting battle with terms such as branded content, custom media, brand journalism, and custom publishing, Google searches tell us that content marketing is now the de facto term for nonmedia companies creating relevant content to attract and retain customers.

Posted Dec 10, 2012

North Plains, announced it has acquired VYRE, a UK-based leading provider of marketing resource management (MRM) and brand asset management (BAM) software. This acquisition will enable North Plains and VYRE customers to optimize the entire creative marketing lifecycle to create, manage and share rich media, improving marketing agility and profitability.

Posted Dec 06, 2012

Wondering why the picture you just took of your lunch and promptly Instagram'd isn't displaying properly on you Twitter feed? Well, according to The New York Times it isn't just a glitch. Instagram - and by extension, Facebook - disabled the ability for photos to display properly on the Twitter site and applications.

Posted Dec 05, 2012

Posted Dec 05, 2012

IBM announced the closing of its acquisition of Kenexa. Kenexa allows IBM to help clients embrace social business capabilities while gaining actionable insights from the streams of information generated from social networks every day. The net purchase price is approximately $1.3 billion.

Posted Dec 04, 2012

It seems that News Corp.'s foray into the world of iPad-only newspapers is coming to an end - at least for now. With a reported annual operating cost of $30 million dollars, The Daily will be closing its virtual newsroom on December 15, according to Good Ereader.

Posted Dec 04, 2012

In my last column, I discussed some fundamental rules that remain in place even as journalism is changing before our eyes. But as the role of journalism changes, we are still bringing new generations of journalists into the fold--and I happen to have one in my own house.

Posted Dec 04, 2012

By all measures, 2012 was a boom year for social media. From big acquisitions and huge IPOs to increasing engagement on every screen, social media was omnipresent-growing bigger at every turn.

Posted Dec 03, 2012

For every brave soul that posts a comment on a website or blog there are likely hundreds of others simply lurking in the background. Content providers crave interaction and want to encourage discussion, yet many find themselves faced with a dearth of comments, save for perhaps those spammy postings that pop up every once in a while. What can they do?

Posted Nov 30, 2012

"Cyber Monday" may have come and gone, but that doesn't mean America is done with its online holiday shopping. In fact, a recent LivePerson survey found that 63% of shoppers plan to do 50% or more of their holiday shopping online. And this holiday season retailers have relatively new tool at their disposal with sites like the wildly-popular Pinterest.

Posted Nov 28, 2012

Digital publishing house Vertical Media has obtained a €600,000 from investors. The funding will be used to introduce new products and expand existing business portfolios. The Berlin publishing house produces online magazines: Gründerszene.de and VentureVillage.eu and hosting the Heureka! conference, along with networking events and seminars.

Posted Nov 27, 2012

For electronic content providers and digital publishers, the age-old question remains: fee or free? Today, the answer for many lies somewhere in between-in other words, freemium. As a business model, freemium-offering a completely gratis but possibly feature-limited product or service that also allows options for premium upgrades/options that users can pay for-is increasingly in vogue, as evidenced by the popularity of Facebook, Twitter, Skype, LinkedIn, Dropbox, Google, and countless other businesses offering free versions of products used by millions today. (Case in point: IHS recently revealed that an astounding 96% of all smartphone apps downloaded in 2011 were free.)

Posted Nov 26, 2012

Publishing and education group Pearson, PLC announced in August that it has launched a higher education college in the U.K. As of September 2012, Pearson College offers business degrees to a small "pioneer" intake of 40 students, becoming the first FTSE 100 company directly delivering undergraduate degrees in the U.K. A larger intake of students will embark on their studies in September 2013.

Posted Nov 20, 2012

What happens if the lights go out? It's a question that strikes fear into the hearts of content providers everywhere--especially those that have transitioned from preserving hard copies to digital storage. Decisions about how to protect content-in this case, digital content--should be based both on an assessment of the purpose and value of that content and the development of a policy that outlines what is stored and how it is stored.

Posted Nov 20, 2012

First there was Blogger. Then there was Twitter. Now, somewhere in between those concepts is Medium, the ambitious new creation of co-founders Biz Stone and Evan Williams, who are responsible for all three social media online publishing tools.Launched recently by Williams' and Stone's Obvious Corp., Medium offers a fresh take on blogging by combining some of the best features already built into competitor sites such as Tumblr, Pinterest, reddit, and Zeen. Medium's design lets users collaborate on works consisting of words and/or images that are published on the site. After reading a work, users can provide feedback to the author, indicate if they liked it, and supplement it with additional content.

Posted Nov 12, 2012

There is little doubt that we are living in a new age of journalism. The internet has clearly put pressure on traditional publications. Stories are published faster. There is less fact-checking and editorial oversight. Virtually anyone with even a hint of technical savvy can publish to the web. Many of the more traditional rules of journalism have gone by the wayside, and while much of this change is positive, that doesn't mean all of the old rules don't still apply. Some should remain guiding lights, regardless of the medium, but too often lately we have seen modern journalism steer off course.

Posted Nov 06, 2012

Close your eyes and say it out loud: book.Now what do you see? When we call something a book, an expectation automatically bubbles to the surface, nurtured by centuries of collective historical memory. The name evokes a specific shape, structure, and format - not to mention an entire catalogue of sensory details. There is romance in its tangibility. Ebook naysayers and wary bibliophiles often refer to the feel and smell of a book, claiming how such simple pleasures are irreplaceable. Perhaps they are.

Posted Nov 01, 2012

It used to be that the only data publishers had to work with to determine if a book was a success or a failure were the sales figures. But those numbers only scratch the surface and lead to many more questions than answers. For example, are readers actually finishing a book? And who, exactly, is buying the book?Well, now, thanks to the power of analytics, ebook publishers have the ability to uncover a treasure trove of information about their readers and their behavior. Not only can a publisher find out how many copies have been sold, but it can also determine who is doing the purchasing, how much progress those readers are making, and how much time they're spending with a particular ebook.

Posted Oct 29, 2012

Amazon revealed its third quarter earning results today, and reported the cpmpany's first quarterly loss in four years. According to the company, the net loss was $274 million in the third quarter. Shares dipped 9% but bounced back quickly.

Posted Oct 25, 2012

Traditional publishers may still have a love-hate relationship with ebooks and e-readers, but self-publishers aren't feeling the least bit conflicted about digital books. In fact, according to a Bowker report, the number of books published digitally has nearly tripled-287% since 2007 to be exact. Many of these digital-only books are self-published.

Posted Oct 25, 2012

Facebook's post-IPO struggles can be baffling to the average person. How can a company with over a billion active users be experiencing so much trouble with its stock price--and revenue building in general? But those troubles may be behind the social network after a better than expected third quarter earnings report. And in a flurry of not-so-great earnings news from other companies, Facebook is reaping the benefits.

Posted Oct 23, 2012

The iPad Mini is no longer just a figment of Apple enthusiasts' imaginations. This afternoon, during an event in San Jose, Calif., Apple finally introduced the Mini to the masses. The tablet comes in a 7.9 inches long, and 7.22 mm thick with a $329 starting price.

Posted Oct 23, 2012

Social media has provided us with a world with no boundaries and has allowed small companies to dream of having a global reach. But, along with opportunities come challenges-chief among them is navigating the tricky terrain of communication and social differences in diverse geographies. In 2010, Buddy Media, Inc., a New York City-based software-as-a-service company that works with some of the top global advertisers, conducted a study that looked at the gap between the perceived potential of global social media and the actual level of achievement. The survey of 105 Fortune 1000 brand managers was conducted by Harris Interactive, Inc. While 72% of respondents indicated that social media offers great opportunity to reach existing and potential customers around the world, they also indicated that they were lacking the tools and information necessary to leverage global social media effectively.

Posted Oct 22, 2012

Newsweek shocked the publishing world, announcing that as of December 31, 2012, the nearly 80-year-old magazine will cease to be a print publication and will, instead, go all-digital. But the magazine isn't just concentrating on enhancing its web presence.

Posted Oct 18, 2012

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