Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.
Posted Jun 03, 2019
Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the trends in news.
Posted May 31, 2019
New office in Iconic Marunouchi in Tokyo is a testament to the company's strong growth and continued investment in Japan.
Posted May 30, 2019
Wunderlich spends time each day reading privacy and data protection news. "I keep an eye out for news about breaches, advice from regulators, as well as environmental and regulatory changes," he says. "The environment is changing so rapidly that policies and practices need to be much more dynamic than ‘normal' compliance activities." Wunderlich also meets with stakeholders, researches, writes, and provides input to standards bodies.
Posted May 29, 2019
It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.
Posted May 24, 2019
Live-streaming video has grown more popular than ever. The opportunity for engagement exists, but if you're going to invest in live streaming video, you'll need certain things … including a studio. Here are four essentials for creating quality video content.
Posted May 23, 2019
Research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse's CMO, Greg Wester, says that savvy app makers will take advantage of this "appnostic" state of mind.
Posted May 21, 2019
Confiant releases Demand Quality Report for Q1 2019. The report benchmarks demand quality issues that publishers and platforms face, such as malicious ads, low-quality ads, and in-banner video ads.
Posted May 21, 2019
Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019. Even highly-ranked sites neglect accessibility for the visually impaired and blind.
Posted May 21, 2019
Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.
Posted May 16, 2019
Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.
Posted May 16, 2019
Mobile games are so important to our daily lives that most people would rather give up social networks than mobile gaming, study finds.
Posted May 16, 2019
Report highlights higher campaign spend, deeper engagement rates, and overall strong advertiser returns for influencer marketing campaigns.
Posted May 16, 2019
eyeo's investment in the UK-based AI startup ensures the further development of its news-rating extension "Trusted News."
Posted May 14, 2019
With manual, inefficient, high-cost processes, accounts payable is an ideal starting point for digital transformation enabled by enterprise content management.
Posted May 14, 2019
Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.
Posted May 13, 2019
SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO's advancements, we can hardly predict what will happen next—but these fast-growing trends might give us a clue about the future of SEO.
Posted May 10, 2019
Seamless content orchestration drives LTV and new revenue.
Posted May 09, 2019
Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.
Posted May 08, 2019
More than half (59%) of respondents agree that their brand story is being diluted before reaching buyers.
Posted May 07, 2019
I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.
Posted May 03, 2019
After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.
Posted May 01, 2019
Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.
Posted Apr 30, 2019
When I first started reading about blockchain, it was usually in conjunction with bitcoin, the digital currency used to value transactions on the internet. Blockchain is the technology that manages the database on which bitcoin transactions are stored, but confusion about it is widespread.
Posted Apr 30, 2019
The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.
Posted Apr 26, 2019