The Qtum Foundation announced that it will join forces with 360 Blockchain Research Center, and the BTN Foundation to form China's first-ever blockchain technology laboratory, as part of the efforts to promote the development and commercialization of blockchain technology.
Posted Jan 09, 2018
Oath, a subsidiary of Verizon introduced the first Brand Love Index, a new research study revealing key factors that drive consumers to love brands. Oath worked with Kantar Consulting, a division of Kantar, to analyze data from more than 150,000 consumers across 13 countries, to define six drivers of brand love that span industries, age, gender, and nationality, with results of what actually moves consumers.
Posted Jan 09, 2018
With an unpredictable landscape and an increase in competition from the endless supply of new media companies, both digital and traditional publishers are facing unforeseen challenges when looking for new ways to engage and retain their audiences. There are a few key tactics that successful publishers are executing that other companies should consider to stay relevant: leveraging social video, gearing content to target audiences, and investing in digital to grow reach.
Posted Jan 08, 2018
Stareable is dedicated to helping creators collaborate and get discovered as part of its mission to create a community around great web series. It's helped thousands of independent filmmakers
Posted Jan 04, 2018
As "always on" audience-driven engagement further infiltrates marketing consciousness, those brands that want to create high quality content more efficiently-and strategically take into account the diverse interests of their audience-are starting in-house content studios. These operations generate a variety of content forms and types and are led by trailblazing, first-generation content leaders. In 2018 content studios will continue to flourish, but there will be some things to watch out for.
Posted Dec 18, 2017
LoopMe conducted cross-Atlantic research with Censuswide to look at US and UK consumers views on their data, ahead of the GDPR implementation in May 2018. US consumers believe that their data is worth $244 per year. Despite a high price tag, many consumers feel uninformed about their data - 31% of US respondents and 51% of their UK counterparts did not feel informed enough to give a value on their data.
Posted Dec 07, 2017
Organizations investing in digital transformation initiatives to drive more of their customers to their online channels are taking a far more deliberate and bottom-line approach to site redesign—and using customer data to inform, evaluate, and iteratively improve the website customer experience. Getting started on this path requires you to think very differently about site redesign and data collection. Instead of thinking of a site redesign as a one-and-done project, you should use a measurement and evaluation process that helps you continuously optimize the customer experience.
Posted Dec 03, 2017
A free press is a cornerstone of any free society. Lately, it's been under attack, becoming the whipping boy of anyone looking for an easy target. Politicians and the press have an adversarial relationship, but there's usually at least some semblance of respect. The current president has a particularly contentious relationship with the press, labeling anything he doesn't like as fake news. At one point early on in the administration, he went so far as to call the press "the enemy of the people" in an angry tweet.
Posted Nov 30, 2017
For all the talk about data and measurement at the Gilbane Digital Content Conference, it's not always easy to understand what to do with the numbers once you have them. Lynette Chen, MaassMedia senior consultant, tackled what it means to try and measure success at "the edge of innovation" in her session, relying on a Guardian case study.
Posted Nov 29, 2017
Adaptive content. You probably hear those words a lot, but like a lot of buzzwords, you may still be struggling to understand what they mean. Juhee Garg, Senior Product Manager, Technical Communications Products, Adobe, was on hand to explain to the keynote audience at Gilbane Digital Content Conference.
Posted Nov 28, 2017
Health-related websites must create highly relevant, long-form content tailored to answer searchers' questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.
Posted Nov 16, 2017
Jumpshot, the only company that unlocks walled-garden data to reach customers more effectively, released its Jump the Garden Walls Data Report, revealing that the growth of eCommerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50% of their retail purchases.
Posted Nov 16, 2017
Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.
Posted Nov 15, 2017
If there is one technology topic that drew a great amount of media attention this year, it is artificial intelligence (AI). Thus far, you can say that only digital technology giants such as Amazon, Facebook, and Google—along with a few other early adopters—have tasted success in implementing AI technologies. Here are 10 commandments to finally get you started on your enterprise AI strategy.
Posted Nov 10, 2017
Pressboard, the story marketplace for brands and publishers, released its 2017 Branded Content Benchmarks Report. In it, Pressboard reveals that consumers now spend more time engaging with branded content - the average active reading time for a piece increased from 66 seconds in 2016, to 73 seconds in 2017.
Posted Nov 07, 2017
They turned to the advice of professionals and trusted friends to make their transitions easier. We try to approximate that on the web. It's what user reviews are all about, and it's why so many brands are turning to influencers and content marketing to reach audiences. We love the convenience of Google and the ability to use our smartphones to do just about anything. But even the tiny computers in our pockets have their limits. They can only do so much. Sometimes, you need human expertise.
Posted Nov 07, 2017
Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.
Posted Nov 03, 2017
A description of the categories our judges consider when choosing the EContent 100 list.
Posted Nov 01, 2017
Meet the 11 professionals who decided which companies would make this year's EContent 100 list.
Posted Nov 01, 2017
In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.
Posted Nov 01, 2017
I bet Facebook is a really stressful place to work these days. Last week, Facebook announced the latest step it's taking to combat "fake news." This time Facebook is focusing on transparency in advertising. But what is Google doing to solve this issue before the next election?
Posted Oct 31, 2017
It's 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a fact-checker, right? After all, software is able to flag spam email or pornographic images with a high degree of accuracy. It turns out that machine learning techniques are useful, but they have their limitations—and we are far away from a fully automated fact-checking tool.
Posted Oct 17, 2017
Since 2011, International Standard Book Numbers (ISBNs) for self-published titles have climbed 218.33%, according to the latest report from ProQuest affiliate Bowker. A total of 786,935 ISBNs were assigned to self-published titles in 2016; in 2011, that number was 247,210.
Posted Oct 12, 2017
The Data & Marketing Association (DMA) released an update to its self-regulatory rules governing responsible marketing. DMA's Guidelines for Ethical Business Practice have been in place and enforced for more than 60 years. This update is the product of DMA's Data Standards 2.0 initiative, which brought member companies together to collectively review and update the standards that guide the marketing industry in the responsible use of data.
Posted Oct 11, 2017
Kristen Meinzer, senior producer with podcast network Panoply, which helps companies produce and monetize podcasts, draws heavily on both communication and technical skills in her job. "I engineer, edit, and produce podcasts, and I also co-host and co-write my own podcast, By the Book," Meinzer says. She also manages a team of podcast producers, but says, "I prefer the word ‘advocate' or ‘go-to person' over ‘manager.'"
Posted Oct 06, 2017