5 Steps for publishers to protect their inventory and reputation.
Posted Jul 13, 2018
A new study from Openet surveyed 1,500 consumers across the UK, US, Brazil, and The Philippines on their perceptions of digital services companies and mobile operators following the recent data scandal.
Posted Jul 12, 2018
Uzabase, the business intelligence and media company, announced that it has signed an agreement to acquire Quartz, the global business news outlet created and owned by Atlantic Media. The anticipated deal values Quartz between $75 and $110 million depending on achievement of future financial and operating performance in 2018.
Posted Jul 05, 2018
Ahead of the rollout of Google's mobile "Speed Update" in July 2018, a new study by Searchmetrics suggested that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.
Posted Jul 03, 2018
According to new data from BrightTALK, a content and demand marketing platform, webinars are increasingly important for companies looking to influence their buyers and are evolving into a wider format of professional talks.
Posted Jul 03, 2018
Ad fraud technology is helpful until it isn't. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.
Posted Jul 02, 2018
Direct-to-consumer (DTC) brands like Allbirds, Quip, Warby Parker, Harry's, Purple Carrot, Casper and Purple mattresses have a lot to teach content providers about reaching new audiences, building consumer-first products, and service.
Posted Jun 14, 2018
Kitewheel, provider of the Customer Journey Hub, announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and channels.
Posted Jun 07, 2018
RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.
Posted Jun 04, 2018
While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.
Posted May 28, 2018
Adobe announced it has entered into a definitive agreement to acquire Magento Commerce. The addition of the Magento Commerce Cloud will enable commerce to be integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally.
Posted May 22, 2018
Jennifer Ehidiamen and Oluwabusayo Sotunde co-founded Rural Reporters. Ehidiamen is the publisher, and Sotunde is managing editor. While working for a Nigerian newspaper in 2007, Ehidiamen noticed how most readers were consuming content from mobile devices. "I began cross-posting my column to a blog, and it expanded my interest in content management," she says, launching her career in digital publishing.
Posted May 11, 2018
With the countdown to the arrival of GDPR reaching the critical stages, more than a third of subscription businesses say that their biggest remaining challenge is raising internal awareness and knowledge about the legislation.
Posted May 10, 2018
If you're a marketer, you've probably been fretting about the mysterious Gen Z. They're digitally savvy and immune to your attempts to advertise to them. They're less interested in what your brand can do for them than they are in what your brand is willing to do to make the world a better place. And according to new research from MNI Targeted Media, Gen Z will account for 40% of all consumers by 2020. So now what?
Posted May 09, 2018
LookBookHQ announced the launch of PathFactory, what it says is the first Content Insight and Activation Engine. This Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need, wherever they engage.
Posted May 08, 2018
If we ever want to see a truly open internet accessible to all, then we, as a society, will need to invest in it.
Posted May 08, 2018
As director of customer success for Wochit, a cloud-based video creation platform, Jason Harris leads a team that oversees all product-related activities for video creators of the company's publisher, brand, and agency partners.
Posted May 04, 2018
GDPR creates a new set of standardized, strict rules for consumer protection, designed to ensure privacy and data minimization. It's a regulation with reach; just about any global company that collects or processes data for customers based in the EU will be affected. The consequences for non-compliance are not trivial; GDPR stipulates that offending companies can be fined up to 4% of annual global turnover, or €20 million (about $24 million), whichever is higher.
Posted May 02, 2018
You have, no doubt, heard the words "future-proof your content" from the EContent crew, as well as from any number of other digital content experts. But I think we have to take the idea of future-proofing one step further and begin thinking about creating sustainable data strategies that don't crumble under the weight of GDPR and whatever other laws might be on the way.
Posted May 01, 2018
Chatbots are all the rage. Marketers and customer service professionals can't get enough of them, but chatbots are also popping up somewhere that is, perhaps, less expected. No less a venerable media institution than the BBC is using in-article chatbots to introduce readers to complex topics.
Posted Apr 30, 2018
It's clear why publishers integrate these outside vendors into their website ecosystems; each generates unique value in reaching desired user experience and business objectives. The intentions are good. What's less clear is the hidden risks associated with deployment. With these good intentions come potentially negative impacts on site performance, as well as risks to privacy and security.
Posted Apr 27, 2018
In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems.
Posted Apr 26, 2018
There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International.
Posted Apr 26, 2018
It goes against all received wisdom to withdraw completely from social media channels, like Wetherspoon's, or to increase friction for digital consumers like NRK. It seems certain, however, that as social media face increased scrutiny, more brands and content owners will start to swim against the tide.
Posted Apr 24, 2018
Adobe announced on its blog that it is betting on voice, and has acquired Sayspring.
Posted Apr 19, 2018