Media Business News and Trends

Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action.

Posted Feb 05, 2019

Omnisend research shows that ecommerce marketers adopting an omnichannel strategy with three or more channels are seeing a 90% higher customer retention rate than those who are not.

Posted Feb 05, 2019

Association of cloud and managed service providers adds several new certifications for cloud and MSPs, including a product for data centers and business continuity testing.

Posted Jan 31, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Posted Jan 31, 2019

If we examine ourselves like an archaeologist trying to piece together the habits, beliefs, and norms of a distant culture, we can better understand our ourselves. Why do we create this content the way we do? Perhaps we can reverse engineer the unspoken ideas that shape our work today.

Posted Jan 30, 2019

As more consumers use ad blockers, businesses must diversify their online advertising strategies and maintain their website's user experience (UX) in the face of this disruptive technology.

Posted Jan 29, 2019

France's Supervisory Authority (CNIL) has fined Google $56.8 millions Euros for what the data protection watchdog believes is a violation by the multinational tech company on EU's General Data Protection Regulation (GDPR).

Posted Jan 29, 2019

Security and privacy issues aren't going anywhere in 2019. In fact, we're starting to see the first big consequences of the increased focus on data privacy. Google and Facebook are, predictably, at the center of it.

Posted Jan 25, 2019

Email bombing can hurt your brand, but how do you protect yourself from being tricked by malicious bots? Combines these nine steps to protect your brand and your customers from email flooding attacks.

Posted Jan 25, 2019

Publishers have tried various methods to win back share from the Facebook/Google duopoly. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.

Posted Jan 23, 2019

Research from leading real-time insights company gauges US consumer attitudes, purchase intent and adoption of consumer electronics.

Posted Jan 10, 2019

Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.

Posted Jan 09, 2019

If you're a content creator of any kind--creating books or audiobooks, podcasts, articles, magazines, videos, you name it--you're eventually going to have to bring that content into the realm of Amazon's Alexa. Here are two tools to help beginners build their skills.

Posted Dec 20, 2018

Newspaper entrepreneur David Montgomery, has partnered his National World business with data management platform, Carbon by Clicksco (Carbon).

Posted Dec 18, 2018

The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.

Posted Dec 14, 2018

In what may seem like one of the more comically surreal moments of the Trump administration, Google's CEO Sundar Pichai testified in front of Congress to answer questions like, why does a picture of Trump show up if you Google the word "idiot." It seems like a silly question, but it shows something deeper—many of our elected officials still don't understand the internet.

Posted Dec 13, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

Critics target as socially harmful only those personal technologies they find vaguely distasteful or unfamiliar while they notably exclude others. We never respond to images of masses of people reading newspapers in public or nose-down in their own books at libraries as dire signs of alienation. Our hand-wringing about the social costs of mobile gadgetry is as selective and myopic as it ultimately unhelpful in understanding the phenomenon that is mobile.

Posted Dec 13, 2018

Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California hills.

Posted Nov 29, 2018

Fears of new mass media being hijacked tug at a fear that the citizenry—hence, democracy—somehow can be manipulated by extra-democratic forces.

Posted Nov 27, 2018

Any attempts to limit the public's access to information would undermine that purpose. Unfortunately, following several months of pervasive news stories regarding alleged Russian influence campaigns during the 2016 elections, major internet companies opted for censorship.

Posted Nov 23, 2018

Quartz is launching the Quartz AI Studio to help our journalists - and those at other news organizations - use machine learning to report their stories.

Posted Nov 22, 2018

New research details how consumer purchase habits are affected by reviews, reputation, and response.

Posted Nov 22, 2018

Steganography - the practice of concealing a file, message, image or video within another file, message, image or video - is a growing trend this year, being implemented by malicious advertisers who insert their malicious codes into ad images

Posted Nov 16, 2018

Update to 250ok's email intelligence platform seeks to solve consumer email design woes through the guidance of real deliverability insight.

Posted Nov 16, 2018

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