MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.
Posted Mar 02, 2017
There is confusion over what qualifies as "the cloud," according to a new consumer survey. Despite indicating that they use at least one of several popular cloud-based applications, such as Google Drive, Dropbox, or Microsoft OneDrive, over 30% of consumers subsequently responded that they do not use or access information in the cloud. Clutch, a leading B2B ratings and reviews firm, designed the survey to gauge consumers' knowledge and habits regarding cloud usage.
Posted Feb 28, 2017
ROKT announced it has completed a $15 million Series B investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck, and Square Peg Capital.
Posted Feb 16, 2017
VitalSource Technologies LLC, Ingram Content Group's digital education content delivery wing, announced that it has entered into a Letter of Intent to acquire Verba Software, Inc., a San Francisco-based company dedicated to using technology to support campus bookstores and help students save money on course materials.
Posted Feb 16, 2017
If there is one trend which defined mobile advertising in 2016 it is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to Positive Mobile's mobile video SSP.
Posted Feb 16, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the acquisition of Out of Milk, a shopping list app on Android in, with close to ten million downloads. Out of Milk delivers on Retale's core mission - to provide mobile products and services that meet shoppers' needs at every stage of the customer journey.
Posted Feb 09, 2017
More than any other concern as it relates to hiring and retention, finding and hiring top tech talent keeps executives up at night - more than keeping the team they have in place and more than staying competitive with regard to salary and bonuses.
Posted Feb 07, 2017
Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of executive level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge's first edition of its Mobile Marketing Trends Report.
Posted Feb 02, 2017
OpenMarket, a provider of enterprise mobile engagement, revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and U.K. on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that across the board, there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.
Posted Jan 31, 2017
MediaRadar, an advertising sales intelligence platform, announced the results of its latest "MediaRadar Trend Report," examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.
Posted Jan 26, 2017
Tapjoy, a mobile monetization and engagement platform, released the findings of research it conducted to understand the mindset, motivations and behaviors of today's mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers.
Posted Jan 24, 2017
Aklamio, the leading European technology company for refer-a-friend and referral marketing programs takes over firal, a Hamburg based Startup and its software Pay with a Tweet. In 2017 further expansion in Europe and U.S. are planned.
Posted Jan 19, 2017
Brookfield Residential introduced its latest new home project, The Smart Home powered by Amazon Alexa. The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the Alexa platform.
Posted Jan 12, 2017
While today's brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that there's an apparent disconnect between marketers and consumer when it comes to truly understanding consumer preferences. The Boxever survey takes a closer look at consumers' and marketers' perceptions around brand loyalty to define a clearer view of expectations versus reality for the modern marketer.
Posted Dec 15, 2016
Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.
Posted Dec 15, 2016
Internet Advisory Board (IAB), the leader in Digital Advisory Board Management, recently released a free online Digital Status Assessment to help organizations understand and improve their online performance. The 30-question assessment covers top digital performance areas with access to a private results dashboard that highlights digital strengths, gaps, and offers key recommendations.
Posted Dec 15, 2016
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.
Posted Dec 09, 2016
The "Fake News" problem has been a hot topic of discussion in recent weeks, and Google has been one of the companies under pressure to do something about it. One step the company is taking is to remove "In the News" from the top of its desktop search, instead serving up a carousel of "Top Stories"—like it already does on its mobile search products.
Posted Dec 08, 2016
SnapApp, provider of a SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.
Posted Dec 08, 2016
Condé Nast announced that Carolyn Kylstra has been promoted to editor-in-chief of Self, and a significant investment and a new content and distribution strategy that will transform Self into a digital, video, and socially-led brand. As a result of the new content strategy, Self's regular print production will end with the February 2017 issue.
Posted Dec 06, 2016
Paste, an entertainment and lifestyle site covering music and pop culture, announced an Indiegogo campaign for its new quarterly print publication, Paste Quarterly. The first edition of Paste Quarterly will be distributed in March 2017; each magazine will feature insightful long-form content and a vinyl album with exclusive tracks recorded at the Paste Studio in New York.
Posted Dec 06, 2016
After writing the code that laid the foundation for WP Engine's managed web-hosting platform, Cohen founded WP Engine in 2010, solving four problems he had with his own site: speed, scale, security, and service. "WP Engine's managed hosting platform provides the performance, reliability, and security required by the biggest brands and agencies in the world, while remaining affordable and intuitive for smaller businesses and individuals," says Cohen.
Posted Dec 02, 2016
Watch today's opening keynotes from the Gilbane Digital Content Conference.
Posted Nov 29, 2016
Advantage Media Group (Advantage) and Forbes announced the launch of ForbesBooks, the first book-publishing imprint for the global media company.
Posted Nov 29, 2016
Kantara Initiative and the European Association for E-identity and Security (EEMA) announced that they executed a Memorandum of Understanding (MOU) at a signing ceremony at the Information Security Solutions Europe (ISSE) "Securing Future European Business" Innovation Expo in Paris.
Posted Nov 21, 2016