Facebook is in the middle of a PR crisis, for—more or less—simply conducting business as usual. Can they earn back customer trust, and continue to sell advertising based on user data?
Posted Apr 10, 2018
An overwhelming majority of email marketers (97%) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released by market research firm The Relevancy Group in collaboration with OneSpot, a content individualization and intelligence platform.
Posted Apr 05, 2018
New EU rules on content portability came into force on April 1.
Posted Apr 03, 2018
Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.
Posted Apr 02, 2018
The Open Mobile Alliance (OMA) and the IPSO Alliance (IPSO) announced that IPSO has transferred its assets, work, and memberships to the OMA, forming a joint organization called OMA SpecWorks.
Posted Mar 27, 2018
Evolve Media, LLC, an integrated digital media company, has announced its Millennial men's lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name.
Posted Mar 27, 2018
The European Commission is now recommending a set of operational measures - accompanied by the necessary safeguards - to be taken by companies and Member States to tackle illegal content online before it determines whether it will be necessary to propose legislation.
Posted Mar 06, 2018
If you ask Elon Musk, artificial intelligence (AI) should be feared. "I don't think most people understand just how quickly machine intelligence is advancing," Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, "a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence." Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.
Posted Feb 28, 2018
Data solutions provider Return Path released its annual email engagement benchmark report, The Hidden Metrics of Email Deliverability. The report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and complaint rate, which collectively provide critical insights about subscriber engagement and play a role in determining whether email reaches the inbox.
Posted Feb 27, 2018
Berlin-based app mobile measurement company Adjust published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017 and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world.
Posted Feb 27, 2018
AdRoll, the growth platform for ambitious commerce businesses, has announced a new phase in the evolution of the AdRoll brand for its 37,000 customers worldwide. The company says that in recognizing its position as a "market leader in EMEA, North America, Australia and Japan, AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands."
Posted Feb 27, 2018
Google's Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture. Marketers can learn a lot from the app's sudden success, from how to create marketing campaigns that stand a chance of going viral to planning ahead for the future. But first, let's back up a minute.
Posted Feb 27, 2018
The Atlantic announced plans for a significant and ambitious expansion across the company. The Atlantic President Bob Cohn shared the details in an all-staff town hall meeting with Editor in Chief Jeffrey Goldberg, and Atlantic Media Chairman David Bradley, minority owner, and operating partner of The Atlantic.
Posted Feb 22, 2018
You've probably heard the news by now: Unilever is threatening to pull its significant spending power out of the digital advertising marketplace if ad platforms don't clean up their acts. But the problem is more complicated than Unilever is making it sound. Can we really put the genie back in the bottle when it comes offensive content on the web?
Posted Feb 15, 2018
Last year Google announced it would be releasing a native ad blocker for Chrome--which surpassed 1 billion users in 2015--but it wasn't clear until more recently when we would actually see that ad blocker. In a December, Google said it would release its ad blocker on February 15. The day is upon us, and many advertisers are wondering what it means for them. Let's get a few things clear. Google won't be blocking all ads on Chrome, just the ones it deems overly annoying or intrusive.
Posted Feb 14, 2018
VIX, a multicultural digital media company announced it has purchased WomensForum.com, an online women's lifestyle space, and driver of measurable consumer actions through its custom content and shopping influencers. Through this transaction, VIX will acquire the media assets, direct sales, and content teams.
Posted Feb 06, 2018
Every marketer reading this wishes he or she had fans who are this engaged and evangelical. But it isn't just Murderinos who want to tell everyone about their favorite podcasts. "96% said they had recommended a podcast to a friend. Word of mouth was the primary means for podcast discovery for these respondents, with just over half saying the primary means by which they learned about new podcasts were recommendations from program hosts or friends and family," according to the Knight Foundation.
Posted Feb 06, 2018
Adtaxi, a digital marketing agency, released the results of its Super Bowl Viewership and Consumer Streaming Trends Survey, an in-depth look at how consumers nationwide will be watching the Super Bowl, as well as an examination of their digital streaming habits more broadly. Although movies and television series still dominate the streaming world, there are important opportunities for digital advertisers to reach consumers while viewing major sporting events—namely through social media.
Posted Jan 31, 2018
Trolls. If you spend any time at all on the internet, you've encountered one. If you're a journalist on the web--especially a female journalist--trolls are part of your daily life. If you're a publisher or brand, battling the trolls who make the comments section on your site an unbearable minefield of vitriol and personal attacks, is a nearly full-time job. Meanwhile, battling trolls while trying to develop audience engagement is a tough balancing act. EContent talked to Allison Munro, Head of Sales & Marketing at Viafoura, an audience development platform, about how to walk the fine line between encouraging engagement and discussion and letting trolls run rampant on your site.
Posted Jan 31, 2018
A Purdue University-affiliated startup is designing next-generation hardware and software for deep learning aimed at enabling computers to understand the world in the same way humans do. FWDNXT, based in the Purdue Research Park, has developed a low-power mobile coprocessor called Snowflake for accelerating deep neural networks effective at image recognition and classification. Snowflake was designed with the primary goal of optimizing computational efficiency by processing multiple streams of information to mix deep learning and artificial intelligence techniques with augmented reality application.
Posted Jan 30, 2018
EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what advice they would give content creators in 2018.
Posted Jan 26, 2018
The Financial Times, in partnership with Bank of Tokyo-Mitsubishi UFJ, a member of MUFG, will extend its free access to FT.com for all 16-19-year-old school students globally. Individual schools can register at ft.com/intlschools
Posted Jan 25, 2018
The challenge we face now is one we didn't predict; digital ads may have been the future, but a finite one rather than the semi-permanent "forever" future we collectively envisioned. Now, digital publishing is facing some major hurdles when it comes to growth, and online news portals are starting to see similar declines as their printed counterparts. So what does this mean for the future of digital advertising?
Posted Jan 25, 2018
The Gallup-Knight Foundation surveyed 19,196 Americans aged 18 and older, about their media habits and belief. The research, compiled in "American Views: Trust, Media and Democracy," revealed that most Americans believe it is now harder to be well informed and to determine which news is accurate. EContent had the chance to ask Sam Gill, Knight Foundation VP for Communities and Impact, a few questions about the report's findings, what they say about us, and what the media can do to build trust among audiences.
Posted Jan 24, 2018
This past holiday season saw huge gains in sales and not just in retail goods. Consumers used their growing disposable income to test out new digital experiences, enabling the App Store to hit a record $300 million in sales. One digital app experience sticks out: virtual reality. VR app usage spiked over the 2017 holidays.
Posted Jan 23, 2018