Media Business News and Trends

Brookfield Residential introduced its latest new home project, The Smart Home powered by Amazon Alexa. The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the Alexa platform.

Posted Jan 12, 2017

While today's brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that there's an apparent disconnect between marketers and consumer when it comes to truly understanding consumer preferences. The Boxever survey takes a closer look at consumers' and marketers' perceptions around brand loyalty to define a clearer view of expectations versus reality for the modern marketer.

Posted Dec 15, 2016

Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.

Posted Dec 15, 2016

Internet Advisory Board (IAB), the leader in Digital Advisory Board Management, recently released a free online Digital Status Assessment to help organizations understand and improve their online performance. The 30-question assessment covers top digital performance areas with access to a private results dashboard that highlights digital strengths, gaps, and offers key recommendations.

Posted Dec 15, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Posted Dec 09, 2016

The "Fake News" problem has been a hot topic of discussion in recent weeks, and Google has been one of the companies under pressure to do something about it. One step the company is taking is to remove "In the News" from the top of its desktop search, instead serving up a carousel of "Top Stories"—like it already does on its mobile search products.

Posted Dec 08, 2016

SnapApp, provider of a SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.

Posted Dec 08, 2016

Condé Nast announced that Carolyn Kylstra has been promoted to editor-in-chief of Self, and a significant investment and a new content and distribution strategy that will transform Self into a digital, video, and socially-led brand. As a result of the new content strategy, Self's regular print production will end with the February 2017 issue.

Posted Dec 06, 2016

Paste, an entertainment and lifestyle site covering music and pop culture, announced an Indiegogo campaign for its new quarterly print publication, Paste Quarterly. The first edition of Paste Quarterly will be distributed in March 2017; each magazine will feature insightful long-form content and a vinyl album with exclusive tracks recorded at the Paste Studio in New York.

Posted Dec 06, 2016

After writing the code that laid the foundation for WP Engine's managed web-hosting platform, Cohen founded WP Engine in 2010, solving four problems he had with his own site: speed, scale, security, and service. "WP Engine's managed hosting platform provides the performance, reliability, and security required by the biggest brands and agencies in the world, while remaining affordable and intuitive for smaller businesses and individuals," says Cohen.

Posted Dec 02, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

Advantage Media Group (Advantage) and Forbes announced the launch of ForbesBooks, the first book-publishing imprint for the global media company.

Posted Nov 29, 2016

Kantara Initiative and the European Association for E-identity and Security (EEMA) announced that they executed a Memorandum of Understanding (MOU) at a signing ceremony at the Information Security Solutions Europe (ISSE) "Securing Future European Business" Innovation Expo in Paris.

Posted Nov 21, 2016

As director of content at Ceros, which provides interactive content marketing software that enables designers to create catalogs, look books, magazines, and infographics without developers, Ashley Taylor Anderson functions as brand storyteller, master wordsmith, content strategist, and style police for every aspect of the organization.

Posted Nov 11, 2016

Remote.co, a resource for remote companies and professionals interested in or already embracing remote work, launched a new section that features insight from experienced remote workers themselves.

Posted Nov 03, 2016

Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.

Posted Nov 03, 2016

As the role of data explodes in marketing and advertising, DMA announced that it is rebranding and repositioning to become the Data & Marketing Association. DMA also announced the election of new officers and Board members.

Posted Nov 01, 2016

Here are the 10 professionals who decided ?which companies would make up the EContent 100, along with category descriptions.

Posted Nov 01, 2016

The EContent 100 list of companies that matter most in the digital content industry is now in its 16th year. Similar to most adolescents, it's going through some changes. We added new judges and new categories. As a result, we've got many new companies on the list. Among other changes, this year we added Online Video as a standalone category. We all know that video's popularity is on the rise; and as it's becoming a bigger part of the content puzzle, it clearly needed its own category.

Posted Nov 01, 2016

For weeks speculation has abounded about who might buy Twitter. Microsoft, Facebook, and Google were all thought to be potential purchasers but those dreams have fizzled and Twitter is making major adjustments. The company has announced that it will close Vine—its once popular short video app—and lay off 9% of its workforce.

Posted Oct 28, 2016

A recent commissioned study conducted by Forrester Consulting on behalf of commercetools confirmed traceable business benefits of content commerce strategies. More than half (51%) of companies who have combined their content and commerce strategies say increased sales are a main driver. However, the study also exposes the technological and organizational challenges that need to be overcome to capitalize on content commerce in the long term.

Posted Oct 27, 2016

OnBrand Grader is a free marketing tool, powered by Bynder,that grades a brand's website against four criteria: consistency, message, visibility and accessibility. It can analyze any brand's website using its domain name, generating a report and an overall score out of 100. The tool is designed to help marketers understand and improve their visual website branding.

Posted Oct 20, 2016

The use of ad blockers has been on the rise, cutting deeper into publishers' already slim profits. Now, The Atlantic is fighting back, announcing, "Visitors to our site who use an ad or script blocker will now see a message offering two options: Whitelist The Atlantic, or purchase an ad-free subscription. While we're in beta, we won't prevent ad-block users from continuing to read The Atlantic. But our intention is to soon ask ad-block users to make a choice."

Posted Oct 18, 2016

With less than 30 days until the election, check out the new NBC Politics Messenger bot from the NBC News Original Video team. The bot will offer users curated "afternoon editions" of native video elections content each weekday in Messenger in the lead up to Election Day.

Posted Oct 18, 2016

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