According to the survey, the ability to maintain focus has actually improved over time. This demonstrates that the attention of business professionals can be captured for long periods of time with compelling content that includes great stories and interesting, gripping visuals.
Posted Aug 30, 2018
Most people (67%) consider content marketing 'useful and valuable,' which is why when they interact with content published by a company online, they are more likely to purchase its products or services.
Posted Aug 28, 2018
Publishers now have to wrestle with the reality of global content.
Posted Aug 28, 2018
Chicken Soup for the Soul Entertainment, Inc. announced the signing of a definitive agreement to acquire Pivotshare, Inc.
Posted Aug 17, 2018
CAST, a provider of Software Intelligence, announced it has added Tidal Migrations to its Highlight Partner Program. With the partnership, Tidal Migrations has integrated CAST Highlight into its Cloud Migration Management Platform for more comprehensive cloud migration assessment and predictive planning capabilities.
Posted Aug 07, 2018
Sales Hacker will continue its focus on growing and providing education around sales engagement category.
Posted Aug 07, 2018
In her role as lead content strategist for Alibaba Group, Taylor Howard is responsible for global content on the AliExpress app, mobile site, and desktop site, as well as content for worldwide social media channels. Howard says, "With multiple languages on Twitter, Facebook, Instagram, and the Russian sites VK and OK, we have 19 social media accounts."
Posted Aug 03, 2018
Google is preparing to re-enter the Chinese market, according to The Intercept and leaked documents, where the flow of information to people is severely limited.
Posted Aug 02, 2018
Top executives look to curated channels to find content that helps them do their jobs, according to new survey.
Posted Jul 26, 2018
Storyful has announced the integration of the Snap API into the Storyful Newswire and its tech stack.
Posted Jul 19, 2018
Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.
Posted Jul 19, 2018
18 hours after blocking malicious ad attacks, GeoEdge's publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports.
Posted Jul 17, 2018
New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance.
Posted Jul 17, 2018
5 Steps for publishers to protect their inventory and reputation.
Posted Jul 13, 2018
A new study from Openet surveyed 1,500 consumers across the UK, US, Brazil, and The Philippines on their perceptions of digital services companies and mobile operators following the recent data scandal.
Posted Jul 12, 2018
Uzabase, the business intelligence and media company, announced that it has signed an agreement to acquire Quartz, the global business news outlet created and owned by Atlantic Media. The anticipated deal values Quartz between $75 and $110 million depending on achievement of future financial and operating performance in 2018.
Posted Jul 05, 2018
Ahead of the rollout of Google's mobile "Speed Update" in July 2018, a new study by Searchmetrics suggested that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.
Posted Jul 03, 2018
According to new data from BrightTALK, a content and demand marketing platform, webinars are increasingly important for companies looking to influence their buyers and are evolving into a wider format of professional talks.
Posted Jul 03, 2018
Ad fraud technology is helpful until it isn't. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.
Posted Jul 02, 2018
Direct-to-consumer (DTC) brands like Allbirds, Quip, Warby Parker, Harry's, Purple Carrot, Casper and Purple mattresses have a lot to teach content providers about reaching new audiences, building consumer-first products, and service.
Posted Jun 14, 2018
Kitewheel, provider of the Customer Journey Hub, announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and channels.
Posted Jun 07, 2018
RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.
Posted Jun 04, 2018
While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.
Posted May 28, 2018
Adobe announced it has entered into a definitive agreement to acquire Magento Commerce. The addition of the Magento Commerce Cloud will enable commerce to be integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally.
Posted May 22, 2018
Jennifer Ehidiamen and Oluwabusayo Sotunde co-founded Rural Reporters. Ehidiamen is the publisher, and Sotunde is managing editor. While working for a Nigerian newspaper in 2007, Ehidiamen noticed how most readers were consuming content from mobile devices. "I began cross-posting my column to a blog, and it expanded my interest in content management," she says, launching her career in digital publishing.
Posted May 11, 2018