Awhile back, I quipped that the best thing that can happen to a print news publication these days is for President Donald Trump to call it out by name in a Twitter tirade. It wasn't an original thought. The "Trump Bump" was a phenomenon many media watchers already noticed.
Posted May 02, 2017
We present EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope you find these products as interesting and as potentially helpful as we do!
Posted May 01, 2017
With personalization becoming a more widely adopted marketing strategy, organizations are realizing a range of benefits - from deeper customer relationships to improved conversion rates. What's more, 9 out of 10 marketers (88%) say their customers expect an experience, across digital properties, that's personalized to them.
Posted Apr 25, 2017
Reflektion, a unified engagement platform for brands, announced findings of new research and a consumer survey commissioned with Internet Retailer. Based on results from the top 100 North American online retailers as ranked by their web sales and a national survey of more than 500 consumers - Digital Personalization: The Missed Opportunity - found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.
Posted Apr 25, 2017
Data Conversion Laboratory, Inc. (DCL) and the Center for Information Development Management (CIDM), have released the results of the 5th annual "Following the Trends - Is Your Content Ready?" survey, and the results show, among many other insights, that a surprising 51% of those polled responded "No," that their content is not ready - a 21% increase over last year.
Posted Apr 18, 2017
Not long ago, I went to a gig at London's Eventim Apollo—the iconic music venue famed for hosting David Bowie's farewell appearance as Ziggy Stardust. But I wasn't there to see a singer or a band. I was there to see DanTDM—the YouTube star and darling of the tween demographic—who was on the final leg of his first live tour.
Posted Apr 18, 2017
RBmedia, announced its launch on April 11, and simultaneously announced its acquisition of Audiobooks.com, a provider of on-demand audiobooks sector. With Audiobooks.com, RBmedia not only produces spoken audio content, it also offers a technology platform that distributes more than 700,000 digital media titles.
Posted Apr 13, 2017
Millennials with at least one college-educated parent are more inclined than other young adults to seek out news sources, Northwestern University research suggests. Based on interviews with young adults from varying socioeconomic backgrounds, the study looks at how millennials navigate the high-choice media landscape and the strategies they use to locate information about current events.
Posted Apr 04, 2017
Almost every website with a login page is under attack from bad bots, the automated programs used by hackers, fraudsters and competitors to carry out a variety of nefarious activities, according to a new report from Distil Networks, Inc.
Posted Mar 21, 2017
Aprimo, a marketing operations provider, announced it has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo's platform, bringing customers the industry's first and only marketing operations solution capable of handling both the production and publication of content - a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.
Posted Mar 21, 2017
Global advertising & marketing revenues grew an estimated 4.9% to $1.18 trillion in 2016, accelerating from a 3.7% increase in 2015, driven by strong growth in mobile media, over-the-top (OTT) video, branded entertainment, content marketing and digital out-of-home (DOOH) advertising, per the just-released annual KPI benchmark report by PQ Media. Global ad and marketing growth is poised to decelerate in 2017, due to the absence of major political and sports-related media spending, as well as the continued slowdown in online media growth.
Posted Mar 16, 2017
In 1999, I joined the New York Office of the State Attorney General as a research associate. While I had access to premium databases, such as LexisNexis, I conducted much of my research via the nascent internet. Later, in 2001, I brought my research expertise to the world of marketing services. I designed a course and trained my colleagues across the U.S. in conducting research on the internet. The fundamentals I used then are the same ones that guide my online investigations now.
Posted Mar 14, 2017
The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.
Posted Mar 07, 2017
Fake news isn't new, but for most of history, it has been the province of conspiracy theorists and weird family members with a chip on their shoulder. Before the web, the only way you would run across these kinds of stories was to buy a National Enquirer at the checkout stand. Stories about Elvis living a secret life as a scuba instructor in Belize had little consequence. But one of the unintended consequences of the democratization of information on the web is that it gave a wider platform to fake news.
Posted Mar 07, 2017
Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. Now, things are getting audible with speakers such as Amazon's Alexa-powered Echo and Google Home, featuring Google Assistant. And, according to experts, publishers have to adjust. To do otherwise is to risk being drowned out by the sound waves of competitors and overlooked by consumers eager for immediate gratification audio.
Posted Mar 06, 2017
As the executive editorial director for SheKnows Media, a digital media company with a mission to inspire women, Julie Ross Godar leads community content on sheknows.com and blogher.com.
Posted Mar 03, 2017
MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.
Posted Mar 02, 2017
There is confusion over what qualifies as "the cloud," according to a new consumer survey. Despite indicating that they use at least one of several popular cloud-based applications, such as Google Drive, Dropbox, or Microsoft OneDrive, over 30% of consumers subsequently responded that they do not use or access information in the cloud. Clutch, a leading B2B ratings and reviews firm, designed the survey to gauge consumers' knowledge and habits regarding cloud usage.
Posted Feb 28, 2017
ROKT announced it has completed a $15 million Series B investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck, and Square Peg Capital.
Posted Feb 16, 2017
VitalSource Technologies LLC, Ingram Content Group's digital education content delivery wing, announced that it has entered into a Letter of Intent to acquire Verba Software, Inc., a San Francisco-based company dedicated to using technology to support campus bookstores and help students save money on course materials.
Posted Feb 16, 2017
If there is one trend which defined mobile advertising in 2016 it is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to Positive Mobile's mobile video SSP.
Posted Feb 16, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the acquisition of Out of Milk, a shopping list app on Android in, with close to ten million downloads. Out of Milk delivers on Retale's core mission - to provide mobile products and services that meet shoppers' needs at every stage of the customer journey.
Posted Feb 09, 2017
More than any other concern as it relates to hiring and retention, finding and hiring top tech talent keeps executives up at night - more than keeping the team they have in place and more than staying competitive with regard to salary and bonuses.
Posted Feb 07, 2017