Media Business News and Trends

Burst Media, an online media company and wholly owned subsidiary of blinkx PLC, released the results of a survey revealing how and why web users interact with brands via social media. Conducted in March among 2,577 U.S. online adults, the study found that the effectiveness of social cues in advertisements varies by the medium.

Posted May 20, 2013

Apigee, the API company, launched the Apigee Institute, a research and strategy organization formed to help Global 2000 companies extend their leadership in the app economy. The Apigee Institute delivers strategic insights and practical recommendations based on real-world benchmarks and original research, with a focus on guiding organizations as they build strong digital ecosystems through apps, APIs and data.

Posted May 17, 2013

Sean O'Neal is the chief marketing officer for Mail Online, the wildly popular online newspaper. Mail Online is regarded as the world's most widely read newspaper site, and turned its first profit in 2012, setting it apart from many of its competitors. EContent talked to O'Neal about some of the secrets to its success, as well as its efforts to grab an American audience.

Posted May 17, 2013

Medio, which specializes in optimizing the acquisition, retention, and monetization of mobile users, announced the launch of K-Invite. Named after the viral coefficient "K," K-Invite empowers mobile app developers and marketers to create and track the virality of their mobile applications. The net result is higher quality installs at a fraction of the cost charged by traditional ad networks.

Posted May 16, 2013

A Tapjoy survey of 25 million moms on its network and found out quote a bit about when, where and how this powerful demographic is using smartphones. It's probably not a surprise that when it comes to moms, "social beats gaming" as the most popular leisure time activity for moms on their smartphones, with Facebook and Instagram as their top two favorite apps.

Posted May 13, 2013

While it may be easier than ever to disseminate content to the public via the web, it's not easy to build and monetize your audience and quickly expand a fledgling presence into a thriving publishing empire. Nevertheless, every year a few more brave souls take a leap of faith into the great econtent unknown and manage to make a go of it. Here is their advice to the future digital publishers of the world.

Posted May 13, 2013

Third-party data collection across many leading websites continues at significant levels while data collection via social media/sharing widgets is growing rapidly according to the third-annual Cross Industry Study (CIS) of web data collection activity from Krux.

Posted May 08, 2013

When company executives think about managing the online reputations of their organizations, they are typically concerned with what people are writing about them on websites, blogs, and social media platforms. But they must now recognize their reputations can be damaged in the electronic media space by something "worth a thousand words": a picture. Without saying a word, disgruntled consumers can paint a negative picture of a company's trademarked brand.

Posted May 06, 2013

The journalist's toolkit has changed dramatically, according to news industry analyst, Ken Doctor. He considers an early 20th Century doctor and the meager tools of diagnosis he had in his traveling black bag. "The journalistic equivalent is the pencil and pad," Doctor says, jotting down facts in chicken-scratch shorthand that only he could read (if lucky), and traveling here and there to gather the facts from the most reliable sources. Now that journalist has the whole world at his fingertips. Even in an age of endless web information, it goes beyond Google searches and Wikipedia entries; today's journalists are also scouring social media, namely Twitter, for breaking news ideas.

Posted May 03, 2013

De Gruyter has announced that it has acquired publisher Ontos, which has a strong international presence, publishing some 50 titles and three journals each year in philosophy and mathematical logic. The publishing house's backlist is comprised of 300 publications, 90% of which contain English content. All books and journals are released in print and electronic form.

Posted May 02, 2013

Over half of UK and US consumers would like to have the option to resell the digital content they have purchased, and 14% and 15% respectively believe it's legal to do so, according to the Digital Generation Report, commissioned by WorldPay.

Posted May 02, 2013

The marathon bombing changed a lot of things for the people who call Boston home. It certainly changed things for me. It made me love the city I live in just a little bit more. It gave me a new respect for the law enforcement officials who protect the place I call home. It changed how I feel when I walk down Boylston Street toward the Boston Public Library and Copley Square. And it gave me a heightened appreciation for technology, specifically social media.

Posted May 02, 2013

Naming the top digital media influencers today is no easy task. There are so many great people responsible for developing digital media into the powerhouse it is now and will continue to be in the future. The list of thought-leaders grows every day, but we asked some digital media experts who they felt are the most influential people in the industry and why. We received a wide range of responses from our experts. Most of the nominees are responsible for innovations in digital media that have forever changed our world. There is certainly no lack of big-name innovative companies and their concepts, but they aren't the only ones influencing digital media today.

Posted May 01, 2013

The Huffington Post already has a number of international editions, but now it's coming to Germany. The media group announced that it will be introducing a German version of the HuffPo in conjunction with Tomorrow Focus AG.

Posted Apr 30, 2013

According to new research from Searchmetrics more news integrations are being displayed in Google search results, with content from AOL-owned local site Patch.com, followed by Huffingtonpost.com, currently the most likely to appear.

Posted Apr 29, 2013

eXelate, a smart data and analytics engine, announced the results of a survey conducted in conjunction with Digiday. The State of the Industry explored the importance of audience targeting in launching high-performance direct response and branding digital campaigns. Respondents represented a wide range of industry stakeholders - advertisers, agencies, ad networks, ad exchanges, and demand side platforms (DSPs).

Posted Apr 25, 2013

I admit it. I'm overwhelmed with information. I'm disorganized, inefficient, and easily distracted. The worst part is, I'm painfully aware that it's pretty much all my own fault. If you're like me (and chances are good that you are), you spend each and every day trying the best you can to meet the demands of your job. You do so by leveraging an increasingly long list of content development techniques, software tools, and electronic gadgets all designed to make your lives easier. But no matter how hard you try, you never seem to catch up.

Posted Apr 23, 2013

In this podcast, we'll be talking about traditional media's struggle to keep up with social media and citizen jounalists in the face of breaking news, and when a blog crosses over to become just another media outlet. Our guests are Michelle Manafy, the senior editor of MIN, and Liz Glagowski, the editor-in-chief of the Customer Strategist Journal from 1to1 Media, and a journalism professor at Southern Connecticut State University, specializing in multimedia.

Posted Apr 19, 2013

It's a tongue-twister, but yes, Medium has acquired MATTER. Both companies are relatively new, but Medium's co-founders Biz Stone and Evan Williams have a long history of success with such tools as Blogger and, most notably, Twitter. Medium, launched in late 2012, is a content creation and consumption platform, which is still invite-only.

Posted Apr 18, 2013

The problem with identity creep is that it goes beyond individuals. While your business may not be pulled over by customs anytime soon, you may be surprised to find that people who search for your company are asking who you are, where you are, and what you've done. The confusion that follows can cost you contacts, leads, and sales.

Posted Apr 18, 2013

The number of publisher-owned online communities is set to more than double over the next two years, according to research released by Publishing Technology at The London Book Fair. The study, conducted by Bowker Market Research, found that two thirds of responding publishers currently host reader communities, and that this is set to rise to over 90% over the next two years. A quarter expect to have seven or more networks up and running by 2015, with many respondents predicting a huge growth in the number of online communities for their company, from a current average of 2.1, to more than five over the next two years.

Posted Apr 17, 2013

I've been rereading Katharine Graham's autobiography Personal History, which describes her role as publisher of The Washington Post in the 1970s when that paper played such a momentous role in national affairs. It's a fascinating book that I haven't dipped into for at least 5 years, and I've been forcefully struck by how very much has changed, and how quickly, in the world of publishing. In many ways the newspaper world of the 1960s and 1970s (and even the 1940s and 1950s) that Graham describes doesn't differ that much from the one I remember when I first worked in publishing in the early 1990s: display and classified ad-driven, with clear and well-defended roles for journalists based on decades of independent thinking and reporting, and plenty of distance between the business and editorial sides of the paper.

Posted Apr 16, 2013

In a blog post, LinkedIn announced it has acquired Pulse for a reported $90 million. The company wrote, "We believe LinkedIn can be the definitive professional publishing platform - where all professionals come to consume content and where publishers come to share their content." And apparently, the Pulse acquisition is the next step to achieving that goal.

Posted Apr 12, 2013

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc., announced the launch of NOOK Press, a new self-publishing platform offering authors a fast, easy and free way to write, edit, collaborate and publish the ebooks and directly distribute them to readers.

Posted Apr 11, 2013

MarkLogic Corporation, the provider of the enterprise NoSQL database platform, announced that it has closed a $25 million round of growth capital led by Sequoia Capital and Tenaya Capital, with participation from Northgate Capital. MarkLogic CEO and former Oracle executive, Gary Bloom, also made a personal investment in this financing round.

Posted Apr 10, 2013

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