Media Business News and Trends

Content Industry Staffing News for the Week of June 3, 2013

Posted Jun 03, 2013

As the internet exploded and more and more sites have constant streams of news and commentary on everything from world politics to which celebrities are dead (dead-celeb.com), the importance placed on content curation was, perhaps, inevitable. Separating the wheat from the chaff is sometimes so important to people, they're willing to pay for it.

Posted Jun 03, 2013

Content marketing. Brand journalism. Custom content. No matter what you call it, it's clear that the place where quality content, and marketing meet is an up and coming hotspot. Content marketing isn't exactly new, but in the digital age, it's taken on a new importance and experts are in high demand. That's why EContent is introducing the Content Marketing 50, a list of the top influencers in content marketing.

Posted Jun 03, 2013

Media forecast and research firm Simba Information has released the 2013 edition of "Trends in Digital and Trade Book Retailing." This new report found that a quarter of adults who have used a Kindle to read an ebook in the last three months have also bought at least one book at an independent, local, or used bookstore. More than one in five have used a chain bookstore.

Posted May 29, 2013

Search and social analytics specialist, Searchmetrics, has released a list of web sites that have been affected by the May 22, 2013 Google Penguin 2.0 update. This is Google's latest algorithm update in its fight to promote high quality content in search results.

Posted May 28, 2013

News Corp. says that on June 28 2013 the split between its entertainment and publishing arms will be official. Current chairman and CEO Rupert Murdoch will head both wings of the company.

Posted May 28, 2013

LexisNexis Legal & Professional, a provider of content and technology solutions, announced that, together with Reed Elsevier Properties SA, it has acquired the publishing brands and businesses of Sheshunoff and A.S. Pratt from the Thompson Media Group. Financial details were not disclosed.

Posted May 23, 2013

There were plenty of lessons to be learned from this year's Streaming Media East conference, held May 21-22, in New York City. Digital content creators of all stripes have plenty to learn from the video-focused crowd at SME, but a few key takeaways stood out above the rest.

Posted May 22, 2013

Yahoo! CEO Marissa Mayer is making news again: this time with the $1.1 billion acquisition of Tumblr. All Things D, among a bevy of other publications, reported late last week that anonymous sources said Mayer had met with Tumblr CEO David Karp and was interested in bringing the popular blogging service into the Yahoo! fold. Then, Monday morning the companies announced the deal was final via a press release.

Posted May 20, 2013

Burst Media, an online media company and wholly owned subsidiary of blinkx PLC, released the results of a survey revealing how and why web users interact with brands via social media. Conducted in March among 2,577 U.S. online adults, the study found that the effectiveness of social cues in advertisements varies by the medium.

Posted May 20, 2013

Apigee, the API company, launched the Apigee Institute, a research and strategy organization formed to help Global 2000 companies extend their leadership in the app economy. The Apigee Institute delivers strategic insights and practical recommendations based on real-world benchmarks and original research, with a focus on guiding organizations as they build strong digital ecosystems through apps, APIs and data.

Posted May 17, 2013

Sean O'Neal is the chief marketing officer for Mail Online, the wildly popular online newspaper. Mail Online is regarded as the world's most widely read newspaper site, and turned its first profit in 2012, setting it apart from many of its competitors. EContent talked to O'Neal about some of the secrets to its success, as well as its efforts to grab an American audience.

Posted May 17, 2013

Medio, which specializes in optimizing the acquisition, retention, and monetization of mobile users, announced the launch of K-Invite. Named after the viral coefficient "K," K-Invite empowers mobile app developers and marketers to create and track the virality of their mobile applications. The net result is higher quality installs at a fraction of the cost charged by traditional ad networks.

Posted May 16, 2013

A Tapjoy survey of 25 million moms on its network and found out quote a bit about when, where and how this powerful demographic is using smartphones. It's probably not a surprise that when it comes to moms, "social beats gaming" as the most popular leisure time activity for moms on their smartphones, with Facebook and Instagram as their top two favorite apps.

Posted May 13, 2013

While it may be easier than ever to disseminate content to the public via the web, it's not easy to build and monetize your audience and quickly expand a fledgling presence into a thriving publishing empire. Nevertheless, every year a few more brave souls take a leap of faith into the great econtent unknown and manage to make a go of it. Here is their advice to the future digital publishers of the world.

Posted May 13, 2013

Third-party data collection across many leading websites continues at significant levels while data collection via social media/sharing widgets is growing rapidly according to the third-annual Cross Industry Study (CIS) of web data collection activity from Krux.

Posted May 08, 2013

When company executives think about managing the online reputations of their organizations, they are typically concerned with what people are writing about them on websites, blogs, and social media platforms. But they must now recognize their reputations can be damaged in the electronic media space by something "worth a thousand words": a picture. Without saying a word, disgruntled consumers can paint a negative picture of a company's trademarked brand.

Posted May 06, 2013

The journalist's toolkit has changed dramatically, according to news industry analyst, Ken Doctor. He considers an early 20th Century doctor and the meager tools of diagnosis he had in his traveling black bag. "The journalistic equivalent is the pencil and pad," Doctor says, jotting down facts in chicken-scratch shorthand that only he could read (if lucky), and traveling here and there to gather the facts from the most reliable sources. Now that journalist has the whole world at his fingertips. Even in an age of endless web information, it goes beyond Google searches and Wikipedia entries; today's journalists are also scouring social media, namely Twitter, for breaking news ideas.

Posted May 03, 2013

De Gruyter has announced that it has acquired publisher Ontos, which has a strong international presence, publishing some 50 titles and three journals each year in philosophy and mathematical logic. The publishing house's backlist is comprised of 300 publications, 90% of which contain English content. All books and journals are released in print and electronic form.

Posted May 02, 2013

Over half of UK and US consumers would like to have the option to resell the digital content they have purchased, and 14% and 15% respectively believe it's legal to do so, according to the Digital Generation Report, commissioned by WorldPay.

Posted May 02, 2013

The marathon bombing changed a lot of things for the people who call Boston home. It certainly changed things for me. It made me love the city I live in just a little bit more. It gave me a new respect for the law enforcement officials who protect the place I call home. It changed how I feel when I walk down Boylston Street toward the Boston Public Library and Copley Square. And it gave me a heightened appreciation for technology, specifically social media.

Posted May 02, 2013

Naming the top digital media influencers today is no easy task. There are so many great people responsible for developing digital media into the powerhouse it is now and will continue to be in the future. The list of thought-leaders grows every day, but we asked some digital media experts who they felt are the most influential people in the industry and why. We received a wide range of responses from our experts. Most of the nominees are responsible for innovations in digital media that have forever changed our world. There is certainly no lack of big-name innovative companies and their concepts, but they aren't the only ones influencing digital media today.

Posted May 01, 2013

The Huffington Post already has a number of international editions, but now it's coming to Germany. The media group announced that it will be introducing a German version of the HuffPo in conjunction with Tomorrow Focus AG.

Posted Apr 30, 2013

According to new research from Searchmetrics more news integrations are being displayed in Google search results, with content from AOL-owned local site Patch.com, followed by Huffingtonpost.com, currently the most likely to appear.

Posted Apr 29, 2013

eXelate, a smart data and analytics engine, announced the results of a survey conducted in conjunction with Digiday. The State of the Industry explored the importance of audience targeting in launching high-performance direct response and branding digital campaigns. Respondents represented a wide range of industry stakeholders - advertisers, agencies, ad networks, ad exchanges, and demand side platforms (DSPs).

Posted Apr 25, 2013

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