Media Business News and Trends

Earlier this year we heard about Amazon's plan to provide free or low cost ebooks to buyers who purchase a hard copy, and now it is a reality. Amazon launched Kindle MatchBook on Tuesday, October 29, which gives customers the option to buy--for $2.99, $1.99, $0.99, or free--the Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook.

Posted Oct 29, 2013

Pinterest is not just taking over all your spare time, it has also raised a confirmed $225 million according to AllThingsD. Fidelity Ivedtments led the round, along with a number of other investors that have been part of Pinterest's previous fundraising efforts.

Posted Oct 24, 2013

It's the time of year when announcements about new devices are starting to come out fast and furious to capitalize on the holiday shopping rush. Apple kicked the season off with the introduction of the iPad Air that is 20% smaller than the company's current generation of tablets (because tablets weren't small and light enough?). The iPad Air is also faster than the old tablets. But the real surprise came when Apple also announced it will now give away its Mac OS and iWorks suite to users for free.

Posted Oct 22, 2013

Join our panel of content experts, including Jose Castillo, Scott Abel, and Val Swisher, for this month's #ECLive Hangout on Friday, October 25, at 11 a.m. EST. Simply go to the EContent Google+ page and listen to our experts discuss the content news and topics that impact your business.

Posted Oct 22, 2013

As head of curation for Flipboard--which allows users to easily create, edit, and share magazines using content from the web--Mia Quagliarello works to make great content easily discoverable to readers all over the world. "When news breaks, we curate magazines that go deep into current events, with content from different platforms and media types. We might include articles from The New York Times and the BBC, prominent tweets, photos on Instagram, and videos from YouTube," Quagliarello says. She also manages Flipboard's company blog, for which she sometimes gets to interview thought-leaders and celebrities, including Larry King and Jessica Alba. "I also contribute to our social media posts, and create tutorial videos that explain how to use Flipboard," Quagliarello says.

Posted Oct 11, 2013

France is taking on Amazon, or at least that's what it looks like. According to GigaOm, lawmakers in France have passed an amendment that will make it illegal for booksellers to offer a 5% discount and free shipping at the same time. The very specific law, seems to be aimed squarely at Amazon-and a French retailer.

Posted Oct 10, 2013

An analysis of U.S. ISBN data by ProQuest affiliate Bowker revealed that the number of self-published titles in 2012 jumped to more than 391,000, up 59% over 2011 and 422% over 2007. Ebooks continue to gain on print, comprising 40% of the ISBNs that were self-published in 2012, up from just 11% in 2007.

Posted Oct 10, 2013

Many of you are probably surprised that Instagram doesn't already have ads (especially after Facebook acquired it), but it's true: thus far, your photos of food and dogs have not been monetized. That is all changing, according to a blog post from Instagram.

Posted Oct 08, 2013

When Amazon purchased Goodreads earlier this year, many eyebrows were raised. Would Amazon's mission to sell books compromise the quality of the Goodreads community? Well, the social network for book-lovers, has experienced its first mass exodus after Goodreads announced it would be deleting reviews based on "author behavior" rather than the quality of the book.

Posted Oct 08, 2013

According to recent studies by Pew Research, there are about 11 million people in the United States over the age of 18 that want nothing to do with the internet. And it's not just that these people aren't really aware of the power of the internet. "Fourteen percent of non-internet users used to be online. But the vast majority--92%--say they aren't interested in going online in the future." So, they've used the internet, they've seen the memes and the social media and all the small glories that I spend hours perusing through every day, and they just said, "Eh, not for me."

Posted Oct 03, 2013

It's time for another social media IPO. Twitter is expected to makes it S-1 filing public this week. Valued at a reported $15 billion, Twitter filed with the SEC quietly in July and did not provide a timeline. Some worried that a government shutdown could delay the IPO, but according to Quartz - which originally reported the story - the SEC confirmed that it could stay open for weeks in the event of a shutdown.

Posted Oct 01, 2013

As this issue of EContent went to press, American media consumers were reeling from several fairly emotional stories. The Zimmerman verdict had been handed down, the Snowden revelations still resonated, and Rolling Stone had just released a cover story featuring Boston Marathon bombing suspect Dzhokhar Tsarnaev. What these three stories had in common, aside from their obvious news value, was the way the public reacted to them and the way that reaction reverberated across the social web.

Posted Oct 01, 2013

Join Jose Castillo, Robert Rose, and Michelle Manafy to discuss native advertising, how newspapers are like horses, and the value of online reviews.

Posted Sep 30, 2013

They started graduating from college and entering the workforce around 2002, according to most sources, although the precise dates for when the millennial generation (aka GenY or Digital Natives) starts and ends vary quite a bit. Technology has always been part of their world. They have always had multiple sources for information and take the ability to be connected 24/7 for granted. According to the Beloit College's Mindset List, this year's entering college graduation class of 2016 was "born into cyberspace." But, despite the fact that these young adults are certainly comfortable with technology, there is growing evidence to suggest that many are eschewing technology and embracing a growing nostalgia for simpler times.

Posted Sep 30, 2013

Content marketing, analytics, creative strategy. Complicated, right? The process maybe, but the end goal needs to be simple. Start with the end in mind. What is your goal? What is the desired outcome? Start there and work backwards.

Posted Sep 26, 2013

BlackBerry Limited announced it has signed a letter of intent agreement under which a consortium to be led by Fairfax Financial Holdings Limited has offered to acquire the company subject to due diligence. The letter of intent details a transaction in which BlackBerry shareholders would receive $9 in cash for each share they hold, in a transaction valued at approximately $4.7 billion.

Posted Sep 23, 2013

Random House LLC, a U.S. division of Penguin Random House has partnered with Flipboard, the news and social media aggregation application, to become the first book publisher to curate content for the platform of 85 million users. The collaboration kicks off with two custom digital magazines. The first, curated by Margaret Atwood, is inspired by her new novel, MaddAddam and the second, by Westeros.org, explores the fictional worlds of George R. R. Martin.

Posted Sep 23, 2013

Join us on September, 27 at 11 a.m. EST for another EContent Live Hangout on our Google+ page. Jose Castillo will be talking with Robert Rose from the Content Marketing Institute (and a member of our Content Marketing 50 list) and Michelle Manafy from the Online Publishers Association (and former editor of EContent).

Posted Sep 23, 2013

If you're like other publishers, you have a lot of content; a lot of great content. You also have a lot of channels on which you're pushing out that content and an equally diverse group of users to whom you're delivering it. But how do you make the most of that content? By ensuring you can reuse and repurpose it many times across multiple channels and platforms. Through its reuse, companies can get more mileage out of their, often expensive, content. Yes, there's also the cost factor that can't be ignored. "The main reason content is reused is it saves a huge amount of money," says global content strategist Scott Abel.

Posted Sep 23, 2013

To app providers, consumers can appear to be a rather fickle, easily distracted bunch, as evidenced by the latest data. Yes, they're downloading more tablet and smartphone apps than ever before (ABI Research estimates that 70 billion will be downloaded globally in 2013), but they're spending less time per session engaging with apps, according to a new study conducted by Localytics.

Posted Sep 18, 2013

It was 18 months ago that Upworthy launched to bring smart, informative, and uplifting viral videos to the masses. Now, the site is receiving $8 million in funding from Spark Capital, Catamount Ventures, Uprising, and the Knight Foundation.

Posted Sep 17, 2013

The Federal Trade Commission says it will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or "sponsored content." This type of advertising has grown increasingly common as publishers look for ways to get the attention of consumers who simply look past banner ads.

Posted Sep 17, 2013

As the social media strategist at iAcquire, an agency specializing in digital marketing strategy, SEO, and social media, Megan Brown says, "If there's anything social media-related that comes up or needs to be done, I'm involved." That means working with sales and account managers to pitch to potential clients, creating and implementing social strategy, and networking with influencers on the client's behalf.

Posted Sep 13, 2013

Tina Brown has been making headlines regularly over the past few years, including for the guidance she provided in turning the venerated Newsweek magazine into a digital-only product. Now she's in the news again, this time for parting ways with IAC -- her financial backer -- and leaving The Daily Beast where she has long served as the editor-in-chief. Brown said in a statement that she will start Tina Brown Live Media, and will focus on growing her Women of the World conferences.

Posted Sep 12, 2013

According to a blog post on Livefyre's website, the company - whose StreamHub platform powers real-time conversation and social curation - has acquired Storify. The post says Storify will enable Livefyre to "integrate drag-and-drop editorial curation capabilities into our StreamHub platform."

Posted Sep 10, 2013

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