Anyone who has a blog with an open comment option has encountered malicious online bots. Log in to your Wordpress dashboard, and you'll find hundreds of new comments. Deceptively, they're not often people excited about your eloquently penned prose, but rather systematic bot programs plugging their own products to your regular human readers.
Posted Aug 05, 2013
Jordy Brazier manages the customer success team at FirstRain, Inc., which provides software analytics for customer and market intelligence to the sales and marketing departments of large companies. "Once a contract is signed, my team and I are the boots on the ground, working with the customer and our engineering team to implement the solution in the best way possible," Brazier says.
Posted Aug 02, 2013
According to reports from Quartz, Google is looking to give its local news service a boost by integrating it with Google Now. The search giant's Now service focuses on deliver contextually relevant content via mobile devices. Google Now is built into new Android devices and the Google Search app for iPhone, but the local news "card" is still in beta testing and only available to Google employees.
Posted Aug 01, 2013
Amazon.com announced "The Kindle Singles Interview," a new series designed to take advantage of the Kindle Singles platform by offering major long-form interviews with iconic figures and world leaders. The Kindle Singles Interview is a new exclusive series in the Kindle Singles store. The debut Kindle Singles Interview, The Optimist, is an interview with Shimon Peres, the 89-year-old President of Israel.
Posted Jul 29, 2013
Mediaspectrum, Inc., a provider of SaaS technology for advertising, content management, and publishing across multiple channels, announced the closing of a $35.8 million minority equity investment from Insight Venture Partners. Mediaspectrum will use the proceeds to support its continued growth. As part of the transaction, Peter Sobiloff, managing director and Cian Cotter, principal at Insight Venture Partners, will join Mediaspectrum's Board of Directors.
Posted Jul 25, 2013
Copyright Clearance Center, Inc. (CCC), a not-for-profit organization creating global licensing and content solutions for copyright, announced key findings from Outsell's 2013 study on Enterprise Information Access, Consumption and Use. According to the data, 48% of executives believe it's acceptable to share information as long as it's not used for commercial purposes, and 45% believe digital or print paid information is fine to share.
Posted Jul 22, 2013
Gmail users probably noticed a change in their inbox this week, which was-at least in my opinion-for the better. Google introduced tabs to my inbox: Primary, Social, and Promotions. (You can also add Updates and Forums to your tabs but I haven't. And you can turn them all off if you'd prefer.) This represents a win for those of us trying to take our lives back from the monster task that is dealing with email, but a huge blow to email marketers...maybe.
Posted Jul 19, 2013
Few series have garnered more hype over the past year than those produced by Netflix. From Arrested Development's return to its latest original show, Orange is the New Black, the shows have not only received great reviews, but they have helped boost Netflix's bottom line with new subscribers. And now, a new milestone, House of Cards and Arrested Development have been nominated for a raft of Emmy awards.
Posted Jul 18, 2013
Pay per click (PPC) marketers everywhere undoubtedly have July 22, 2013 circled on their calendar. That's the date when Google will automatically upgrade all AdWords accounts from legacy to enhanced campaigns that haven't already made the switch. And those who aren't prepared for the transition are in for quite a change, say the experts.
Posted Jul 15, 2013
Cloud and mobile technologies are expected to continue to gain momentum as the most disruptive technologies in consumer and business markets over the next three years, according to the Global Technology Innovation survey by KPMG LLP. The survey also predicts biometrics and big data technologies to develop as key breakthrough technologies.
Posted Jul 12, 2013
Bad news for Apple -- as well as publishers and authors. A verdict has finally come down after last month's antitrust trial, in which Apple defended itself against accusations that it conspired with publishers to raise ebook prices. U.S. District Judge Denise Cote ruled on July 10, 2013 that Apple was in fact guilty of conspiring with publishers, which opens the company up to a damages trial.
Posted Jul 10, 2013
re:fuel -- a media and promotions firm -- announced the launch of IHeartNewspapers.com, an online resource for newspaper research and information. The site's content is designed to promote the positive impact that newspapers have on readers and illustrate the value of newspaper advertising to marketers.
Posted Jul 10, 2013
The Fancy is a blend of Pinterest and Amazon, selling items curated by users, and investors are taking notice. According to Bloomberg, The Fancy just got an influx of cash with $53 million in investments from Len Blavatnik along with such notable names as American Express and Will Smith (yes, that Will Smith).
Posted Jul 08, 2013
Lately, the media has been so focused on the Apple ebook trial that you could be forgiven for having forgotten all about the Author Guild's lawsuit against Google for its attempts to scan every book. But a three judge panel decided this week to revoke class action status, at least temporarily.
Posted Jul 02, 2013
Andrew Sullivan's decision to leave The Daily Beast and take his blog, The Dish, with him at the beginning of the year was bold. Sullivan decided to support The Dish with a subscription model, and now six months in he's updating us all on the site's progress.
Posted Jul 02, 2013
Omnicom Media Group announced the acquisition of market leading, search engine optimization (SEO) company Bruce Clay Australasia, which joins the Group's Resolution global search network. With this acquisition, Omnicom hopes to create a holistic, search and digital marketing business with over 70 employees servicing Omnicom Media Group Australia and existing Bruce Clay Australasia clients.
Posted Jul 02, 2013
Reputation Changer, a provider of online reputation management (ORM) and brand control services, announced the acquisition of Brand.com in a six-figure deal. In a strategic move that follows 1500% revenue growth within two years, Reputation Changer will change its name to Brand.com.
Posted Jul 01, 2013
According to a survey of retailers conducted by EPiServer at the Internet Retailer Conference & Exhibition (IRCE 2013), 46% of retailers who already have a mobile strategy in place and 74% of retailers who are planning to implement a mobile strategy in the coming year, are using mobile primarily to increase customer loyalty and provide a more personalized experience for consumers.
Posted Jun 27, 2013
Content Industry Staffing News for the Week of June 24, 2013
Posted Jun 25, 2013
If you were one of the few people who loves the Nook Tablet, Barnes & Noble has some bad news for you-sort of. Barnes & Noble isn't discontinuing the tablet, exactly, rather it is forming an outside partnership - the partner has not yet been announced - to manufacture the tablets. It will continue to produce its e-ink Nook readers on its own. The tablet will be co-branded with the mystery partner.
Posted Jun 25, 2013
The popularity of the hashtag (#) has just received another boost with the recent news that Facebook will now be rolling them out to their users. The official Facebook announcement states that hashtags will be clickable and allow users to see public posts around shared topics like #NBAFinals, #Oscars, and more. While most of us are familiar with those four simple lines and their rise to fame on Twitter, Instagram, and Pinterest, their background and meaning remains shrouded in internet lore. Who created the hashtag? Why is it called a pound sign, number sign, and a host of other names? And why do we use them, are they actually helpful?
Posted Jun 20, 2013
According to a report from Analysys Mason, by making rights available for online distribution, content providers are not only able to shrink the demand for pirated content, but also to expand their markets and overcome corresponding decreases in the sale of physical content. The report, commissioned by the Internet Society, found that while online distribution does present some threats to the businesses of content owners, it allows for even greater opportunities.
Posted Jun 18, 2013
One of the biggest challenges for both the defense and prosecution in the Apple anti-trust case is that the man at the company's long-time CEo, the late Steve Jobs, is around to testify. In his stead, Eddy Cue -- often referred to as the "ringmaster" of the alleged conspiracy to raise ebook prices -- has become the epicenter of the case against Apple. Cue was scheduled to kick off the third week of the trial by completing his testimony, which began the previous Thursday.
Posted Jun 17, 2013
Digital publishing success is no longer just about old media adjusting to the digital future. Big media brands-whether they have a print legacy or a digital-only history-are learning that most readers are not coming through the "front door" anymore, and they must adapt to a social future where aggregators and curators are guarding the door or be left behind.
Posted Jun 17, 2013
At the outset of the antitrust lawsuit brought by the Department of Justice, things didn't look good for Apple. Even the judge hearing the case in lieu of a jury urged the company to settle, like its co-defendents had all done. But Apple refused, and in the second week of the trial, things are looking up for the company.
Posted Jun 11, 2013