Last year's mobile data traffic was nearly 12 times the size of the entire internet in 2000, according to Cisco. Global mobile data traffic in 2012 was 885 petabytes per month, compared to internet traffic of 75 petabytes per month in 2000. That's a lot of bytes-and traffic continues to grow.Given this exponential growth, and related opportunity, organizations of all kinds are eagerly looking for creative ways to connect and compel consumers to engage with their content, and their advertising, via mobile devices. As they do this, they're looking for effective ways to monetize those apps to drive revenue to the bottom line in ways that range from paid content to advertising, and more.
Posted Aug 19, 2013
HuffPost Live is all grown up. Arianna Huffington reminded us all that on August 13, the social video channel turned a year old. More importantly, she shared some interesting stats about the interactive news channel. In the past year, the Huffpost Live has "generated over 445,000,000 video views, attracting more than 13 million unique visitors a month."
Posted Aug 15, 2013
Apple may have been found guilty of anti-trust in the legal system - a ruling that the company is appealing - but things aren't as clear cut in the court of public opinion, and the whole thing just keeps getting murkier and murkier. The five publishers that were originally named in the suit are unhappy with the terms of Apple's punishment, which would require that Apple be allowed to discount its ebooks for five years - even though the original settlement between the publishers and the DOJ agreed to two years. Publishers are calling this punitive, meanwhile, Apple intends to appeal the court's ruling and has requested a stay of all the court's rulings until its appeal can be heard. The request to stay the rulings was denied. Judge Denise Cote is also reportedly considering limiting Apple to negotiating with one publisher per every six months.
Posted Aug 12, 2013
blinkx, an internet media platform powered by CORE that connects consumers with advertisers through professionally generated content online, entered into an all cash transaction with Grab Network Holdings, Inc., related to its Grab Media property.
Posted Aug 06, 2013
The Washington Post Co. has long been owned by the Graham family, but it revealed on Monday, August 4, that it had agreed to sell the flagship publication to Jeffrey Bezos, most famous for founding Amazon, Inc. The Washington Post says that Bezos will pay $250 million in cash for it and affiliated newspapers.
Posted Aug 06, 2013
When you think of the Pulitzer Prize, you probably envision large news organizations with deep pockets running in-depth investigative series and being rewarded for them with the industry's most prestigious prize. But this year, you'd be wrong. A small company with just seven employees, only three of whom are full-time reporters, took home the prize, beating its better financed competitors.
Posted Aug 06, 2013
Anyone who has a blog with an open comment option has encountered malicious online bots. Log in to your Wordpress dashboard, and you'll find hundreds of new comments. Deceptively, they're not often people excited about your eloquently penned prose, but rather systematic bot programs plugging their own products to your regular human readers.
Posted Aug 05, 2013
Jordy Brazier manages the customer success team at FirstRain, Inc., which provides software analytics for customer and market intelligence to the sales and marketing departments of large companies. "Once a contract is signed, my team and I are the boots on the ground, working with the customer and our engineering team to implement the solution in the best way possible," Brazier says.
Posted Aug 02, 2013
According to reports from Quartz, Google is looking to give its local news service a boost by integrating it with Google Now. The search giant's Now service focuses on deliver contextually relevant content via mobile devices. Google Now is built into new Android devices and the Google Search app for iPhone, but the local news "card" is still in beta testing and only available to Google employees.
Posted Aug 01, 2013
Amazon.com announced "The Kindle Singles Interview," a new series designed to take advantage of the Kindle Singles platform by offering major long-form interviews with iconic figures and world leaders. The Kindle Singles Interview is a new exclusive series in the Kindle Singles store. The debut Kindle Singles Interview, The Optimist, is an interview with Shimon Peres, the 89-year-old President of Israel.
Posted Jul 29, 2013
Mediaspectrum, Inc., a provider of SaaS technology for advertising, content management, and publishing across multiple channels, announced the closing of a $35.8 million minority equity investment from Insight Venture Partners. Mediaspectrum will use the proceeds to support its continued growth. As part of the transaction, Peter Sobiloff, managing director and Cian Cotter, principal at Insight Venture Partners, will join Mediaspectrum's Board of Directors.
Posted Jul 25, 2013
Copyright Clearance Center, Inc. (CCC), a not-for-profit organization creating global licensing and content solutions for copyright, announced key findings from Outsell's 2013 study on Enterprise Information Access, Consumption and Use. According to the data, 48% of executives believe it's acceptable to share information as long as it's not used for commercial purposes, and 45% believe digital or print paid information is fine to share.
Posted Jul 22, 2013
Gmail users probably noticed a change in their inbox this week, which was-at least in my opinion-for the better. Google introduced tabs to my inbox: Primary, Social, and Promotions. (You can also add Updates and Forums to your tabs but I haven't. And you can turn them all off if you'd prefer.) This represents a win for those of us trying to take our lives back from the monster task that is dealing with email, but a huge blow to email marketers...maybe.
Posted Jul 19, 2013
Few series have garnered more hype over the past year than those produced by Netflix. From Arrested Development's return to its latest original show, Orange is the New Black, the shows have not only received great reviews, but they have helped boost Netflix's bottom line with new subscribers. And now, a new milestone, House of Cards and Arrested Development have been nominated for a raft of Emmy awards.
Posted Jul 18, 2013
Pay per click (PPC) marketers everywhere undoubtedly have July 22, 2013 circled on their calendar. That's the date when Google will automatically upgrade all AdWords accounts from legacy to enhanced campaigns that haven't already made the switch. And those who aren't prepared for the transition are in for quite a change, say the experts.
Posted Jul 15, 2013
Cloud and mobile technologies are expected to continue to gain momentum as the most disruptive technologies in consumer and business markets over the next three years, according to the Global Technology Innovation survey by KPMG LLP. The survey also predicts biometrics and big data technologies to develop as key breakthrough technologies.
Posted Jul 12, 2013
Bad news for Apple -- as well as publishers and authors. A verdict has finally come down after last month's antitrust trial, in which Apple defended itself against accusations that it conspired with publishers to raise ebook prices. U.S. District Judge Denise Cote ruled on July 10, 2013 that Apple was in fact guilty of conspiring with publishers, which opens the company up to a damages trial.
Posted Jul 10, 2013
re:fuel -- a media and promotions firm -- announced the launch of IHeartNewspapers.com, an online resource for newspaper research and information. The site's content is designed to promote the positive impact that newspapers have on readers and illustrate the value of newspaper advertising to marketers.
Posted Jul 10, 2013
The Fancy is a blend of Pinterest and Amazon, selling items curated by users, and investors are taking notice. According to Bloomberg, The Fancy just got an influx of cash with $53 million in investments from Len Blavatnik along with such notable names as American Express and Will Smith (yes, that Will Smith).
Posted Jul 08, 2013
Lately, the media has been so focused on the Apple ebook trial that you could be forgiven for having forgotten all about the Author Guild's lawsuit against Google for its attempts to scan every book. But a three judge panel decided this week to revoke class action status, at least temporarily.
Posted Jul 02, 2013
Andrew Sullivan's decision to leave The Daily Beast and take his blog, The Dish, with him at the beginning of the year was bold. Sullivan decided to support The Dish with a subscription model, and now six months in he's updating us all on the site's progress.
Posted Jul 02, 2013
Omnicom Media Group announced the acquisition of market leading, search engine optimization (SEO) company Bruce Clay Australasia, which joins the Group's Resolution global search network. With this acquisition, Omnicom hopes to create a holistic, search and digital marketing business with over 70 employees servicing Omnicom Media Group Australia and existing Bruce Clay Australasia clients.
Posted Jul 02, 2013
Reputation Changer, a provider of online reputation management (ORM) and brand control services, announced the acquisition of Brand.com in a six-figure deal. In a strategic move that follows 1500% revenue growth within two years, Reputation Changer will change its name to Brand.com.
Posted Jul 01, 2013
According to a survey of retailers conducted by EPiServer at the Internet Retailer Conference & Exhibition (IRCE 2013), 46% of retailers who already have a mobile strategy in place and 74% of retailers who are planning to implement a mobile strategy in the coming year, are using mobile primarily to increase customer loyalty and provide a more personalized experience for consumers.
Posted Jun 27, 2013
Content Industry Staffing News for the Week of June 24, 2013
Posted Jun 25, 2013