Media Business News and Trends

Research from Clutch finds content marketing is still working, even when consumers are skeptical.

Posted Sep 28, 2018

The H1 2018 IAS Media Quality Report Offers an updated industry snapshot of viewability, fraud, brand safety, and new time-in-view benchmarks.

Posted Sep 27, 2018

Whether your goals are to make money, become internet famous, or spread the word about one of your favorite hobbies or pastimes, your blog can be a tool to accomplish your goals. If you want to be successful, you'll need to analyze things like market demand and your existing competition. But should you also take protective measures, like getting insurance for it?

Posted Sep 27, 2018

From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers.

Posted Sep 26, 2018

33Across says it has launched the first open advertising exchange to offer a foundation of only viewable inventory while pioneering new attention targeting products and impact formats.

Posted Sep 25, 2018

Businesses prioritize their online presence, devoting more resources to digital channels that get them in front of customers.

Posted Sep 25, 2018

Driving that influence will be 900 Million new internet users, according to a new report from BCG. In four years, emerging markets will account for 3 billion online users—three times the number in developed markets.

Posted Sep 18, 2018

Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.

Posted Sep 05, 2018

Vivial announced the launch of The Mobile Optimizer, its new text messaging service for local business.

Posted Sep 04, 2018

Smartling co-founder and CEO Jack Welde has been building web-oriented products from the ground up since before even graduating college. His senior project was co-creating one of the earliest personal information managers, which was eventually sold to Apple in 1993. No matter the product or company, Welde says, "Wherever I was working, it always came to a point when sites needed localization to better serve their audience."

Posted Aug 31, 2018

Formerly GlobalWide Media's programmatic business unit, Causal IQ is built on a legacy of digital marketing expertise.

Posted Aug 30, 2018

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company's leadership position.

Posted Aug 30, 2018

According to the survey, the ability to maintain focus has actually improved over time. This demonstrates that the attention of business professionals can be captured for long periods of time with compelling content that includes great stories and interesting, gripping visuals.

Posted Aug 30, 2018

Most people (67%) consider content marketing 'useful and valuable,' which is why when they interact with content published by a company online, they are more likely to purchase its products or services.

Posted Aug 28, 2018

Publishers now have to wrestle with the reality of global content.

Posted Aug 28, 2018

Chicken Soup for the Soul Entertainment, Inc. announced the signing of a definitive agreement to acquire Pivotshare, Inc.

Posted Aug 17, 2018

CAST, a provider of Software Intelligence, announced it has added Tidal Migrations to its Highlight Partner Program. With the partnership, Tidal Migrations has integrated CAST Highlight into its Cloud Migration Management Platform for more comprehensive cloud migration assessment and predictive planning capabilities.

Posted Aug 07, 2018

Sales Hacker will continue its focus on growing and providing education around sales engagement category.

Posted Aug 07, 2018

In her role as lead content strategist for Alibaba Group, Taylor Howard is responsible for global content on the AliExpress app, mobile site, and desktop site, as well as content for worldwide social media channels. Howard says, "With multiple languages on Twitter, Facebook, Instagram, and the Russian sites VK and OK, we have 19 social media accounts."

Posted Aug 03, 2018

Google is preparing to re-enter the Chinese market, according to The Intercept and leaked documents, where the flow of information to people is severely limited.

Posted Aug 02, 2018

Top executives look to curated channels to find content that helps them do their jobs, according to new survey.

Posted Jul 26, 2018

Storyful has announced the integration of the Snap API into the Storyful Newswire and its tech stack.

Posted Jul 19, 2018

Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.

Posted Jul 19, 2018

18 hours after blocking malicious ad attacks, GeoEdge's publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports.

Posted Jul 17, 2018

New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance.

Posted Jul 17, 2018

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