Media Business News and Trends

Are you using emojis in your customer communications? You may be missing an important opportunity to connect with your audience.

Posted Jul 17, 2019

So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.

Posted Jul 17, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jul 16, 2019

The basic dynamic of having content disintermediated and fragmented from its source—and aggregated by a third party—has not changed, even if some of the faces and demeanors of the platforms do.

Posted Jul 16, 2019

Why publishers should be cautious about the latest self-proclaimed savior of quality journalism.

Posted Jul 15, 2019

Research exposes scope of Information Management risks and challenges experienced by US and UK Companies.

Posted Jul 11, 2019

How did podcasts go from being relatively obscure types of content to such a powerful medium? And how can you start a successful podcast of your own?

Posted Jul 11, 2019

The WCAG 2.0 guidelines and the newly-minted 2.1 updates are a useful starting point for digital publishers to make their content more accessible. According to these guidelines, publishing accessible content involves adhering to four key principles. Here are some quick general tips for addressing each of these principles.

Posted Jul 10, 2019

Sixty-two percent of consumers will switch vendors based on unsatisfactory communications,yet only 30% of business leaders say channel preferences are regularly being considered.

Posted Jun 27, 2019

Kitewheel's 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both B2B and B2C, across the entire customer lifecycle, in support of improved customer experience.

Posted Jun 25, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jun 25, 2019

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

Posted Jun 20, 2019

Wartime novel "A Dangerous Act of Kindness" available as an ebook for two weeks with no waitlist or holds.

Posted Jun 18, 2019

Hundreds of educators, scholars, policymakers, media professionals, and community organizers will convene at the 2019 National Association for Media Literacy Education Conference.

Posted Jun 18, 2019

New smart-speaker skill delivers daily, illuminating ideas for Amazon Echo and Google Home.

Posted Jun 18, 2019

FDI, a content services consultant and system integrator, announced it has entered into a partnership with MarkLogic.

Posted Jun 18, 2019

The study indicates that libraries and research offices can play a key part in the management of research data, research workflows, access to funding, and impact measurement.

Posted Jun 18, 2019

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

Split is a platform for people to engage in discussions and learn about new variations of scams, fraud, and identity theft.

Posted Jun 13, 2019

CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?

Posted Jun 10, 2019

The EU's new Digital Single Market Directive will disrupt the relationships among digital platforms and audiovisual (AV) rightsholders such as studios and licensees. Here, there are lessons to be learned from science publishing.

Posted Jun 07, 2019

When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.

Posted Jun 05, 2019

Developers must adhere to new Google Play guidelines regarding privacy and appropriate ads.

Posted Jun 04, 2019

Agreement spans scripted and unscripted content and includes feature films, documentaries, television shows, and podcasts.

Posted Jun 04, 2019

Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.

Posted Jun 03, 2019

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