Media Business News and Trends

To help marketers navigate the social media jungle and build meaningful 2020 strategies, Talkwalker partnered with Trust Insights to publish a report on the social networks to watch in 2020.

Posted Oct 01, 2019

Publishers that don't own their platform are at the mercy of business owners and investors that aren't incentivized to put publishers first.

Posted Sep 30, 2019

Survey finds more than 50% of people say they've asked for enterprise tech solutions at work after reading about it, highlighting the value of tech companies reaching employees with their messaging.

Posted Sep 19, 2019

Although globalizers play a critical role in the digital age, a number of them feel invisible in global organizations. Elevating globalization from being a cost driver to a profit driver takes a lot of effort and time.

Posted Sep 18, 2019

Cardlytics, Inc., a purchase intelligence platform that helps make marketing more relevant and measurable, announced the launch of a proposed underwritten public offering of 2,694,365 shares of its common stock.

Posted Sep 12, 2019

Libraries are a pillar propping up the publishing ecosystem. So why are some publishers starting to rethink their relationships with these community fixtures?

Posted Sep 12, 2019

Marketers spend a staggering 32% of their time managing data quality, but it's just not enough.

Posted Sep 10, 2019

Consumers say they delete apps because of too many annoying communications. Facebook and banks (Wells Fargo/Bank of America) top list of best communication by apps.

Posted Sep 10, 2019

Survey underlines significant digital progress made by telcos in creating powerful digital brand value and the significance of digital services in acquiring, retaining and engaging customers.

Posted Sep 10, 2019

People on all sides of the political spectrum see fake news on social media as an issue, and nearly all social media users (97%) are confident they can recognize fake news on these platforms. Experts disagree.

Posted Sep 10, 2019

LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons, and target readers of newsletters devoted to topics that are most relevant to families.

Posted Sep 10, 2019

New research suggests mobile apps increase sales, purchase frequency and the range of items sold not only on a retailer's website but also in its stores. App users also exhibit greater product returns.

Posted Sep 05, 2019

The threshold for a product becoming a brand is debatable. However, just as it's reasonable to say an actor who is not famous is not a celebrity, it's also reasonable to say a company or product that is not famous is not a brand.

Posted Sep 04, 2019

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency.

Posted Sep 03, 2019

The acquisition merges Influenster's community of everyday consumers with Bazaarvoice's global retail network to provide a holistic user-generated content and word-of-mouth platform.

Posted Aug 29, 2019

LiveIntent data suggests DTC brands should optimize towards mobile. The research found that the click-through rate (CTR) for DTC brands is 3x higher on phones than on desktop.

Posted Aug 29, 2019

Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.

Posted Aug 27, 2019

Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.

Posted Aug 15, 2019

Streamlined RFP process enables Adweek to connect faster and at scale for impactful and creative premium partnerships.

Posted Aug 06, 2019

eyeo commissioned YouGov to run a survey; finds users understand that ad filtering keeps free content available on the internet.

Posted Aug 06, 2019

The new version of Adblock Plus provides more comfort for users around the world that are consuming content in multiple languages.

Posted Aug 01, 2019

BlueToad uses new Polly voice to offer publishers realistic listening experiences.

Posted Aug 01, 2019

Centro's Basis prevents buying from fraudulent and questionable ad sellers representing mobile applications.

Posted Aug 01, 2019

Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?

Posted Jul 31, 2019

Web usability company TryMyUI Inc., studied the websites of the leading 2020 Democratic nominee candidates. The study measured how usable the websites are and how well they convert new visitors.

Posted Jul 30, 2019

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