Media Business News and Trends

The "Fake News" problem has been a hot topic of discussion in recent weeks, and Google has been one of the companies under pressure to do something about it. One step the company is taking is to remove "In the News" from the top of its desktop search, instead serving up a carousel of "Top Stories"—like it already does on its mobile search products.

Posted Dec 08, 2016

SnapApp, provider of a SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.

Posted Dec 08, 2016

Condé Nast announced that Carolyn Kylstra has been promoted to editor-in-chief of Self, and a significant investment and a new content and distribution strategy that will transform Self into a digital, video, and socially-led brand. As a result of the new content strategy, Self's regular print production will end with the February 2017 issue.

Posted Dec 06, 2016

Paste, an entertainment and lifestyle site covering music and pop culture, announced an Indiegogo campaign for its new quarterly print publication, Paste Quarterly. The first edition of Paste Quarterly will be distributed in March 2017; each magazine will feature insightful long-form content and a vinyl album with exclusive tracks recorded at the Paste Studio in New York.

Posted Dec 06, 2016

After writing the code that laid the foundation for WP Engine's managed web-hosting platform, Cohen founded WP Engine in 2010, solving four problems he had with his own site: speed, scale, security, and service. "WP Engine's managed hosting platform provides the performance, reliability, and security required by the biggest brands and agencies in the world, while remaining affordable and intuitive for smaller businesses and individuals," says Cohen.

Posted Dec 02, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

Advantage Media Group (Advantage) and Forbes announced the launch of ForbesBooks, the first book-publishing imprint for the global media company.

Posted Nov 29, 2016

Kantara Initiative and the European Association for E-identity and Security (EEMA) announced that they executed a Memorandum of Understanding (MOU) at a signing ceremony at the Information Security Solutions Europe (ISSE) "Securing Future European Business" Innovation Expo in Paris.

Posted Nov 21, 2016

As director of content at Ceros, which provides interactive content marketing software that enables designers to create catalogs, look books, magazines, and infographics without developers, Ashley Taylor Anderson functions as brand storyteller, master wordsmith, content strategist, and style police for every aspect of the organization.

Posted Nov 11, 2016

Remote.co, a resource for remote companies and professionals interested in or already embracing remote work, launched a new section that features insight from experienced remote workers themselves.

Posted Nov 03, 2016

Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.

Posted Nov 03, 2016

As the role of data explodes in marketing and advertising, DMA announced that it is rebranding and repositioning to become the Data & Marketing Association. DMA also announced the election of new officers and Board members.

Posted Nov 01, 2016

Here are the 10 professionals who decided ?which companies would make up the EContent 100, along with category descriptions.

Posted Nov 01, 2016

The EContent 100 list of companies that matter most in the digital content industry is now in its 16th year. Similar to most adolescents, it's going through some changes. We added new judges and new categories. As a result, we've got many new companies on the list. Among other changes, this year we added Online Video as a standalone category. We all know that video's popularity is on the rise; and as it's becoming a bigger part of the content puzzle, it clearly needed its own category.

Posted Nov 01, 2016

For weeks speculation has abounded about who might buy Twitter. Microsoft, Facebook, and Google were all thought to be potential purchasers but those dreams have fizzled and Twitter is making major adjustments. The company has announced that it will close Vine—its once popular short video app—and lay off 9% of its workforce.

Posted Oct 28, 2016

A recent commissioned study conducted by Forrester Consulting on behalf of commercetools confirmed traceable business benefits of content commerce strategies. More than half (51%) of companies who have combined their content and commerce strategies say increased sales are a main driver. However, the study also exposes the technological and organizational challenges that need to be overcome to capitalize on content commerce in the long term.

Posted Oct 27, 2016

OnBrand Grader is a free marketing tool, powered by Bynder,that grades a brand's website against four criteria: consistency, message, visibility and accessibility. It can analyze any brand's website using its domain name, generating a report and an overall score out of 100. The tool is designed to help marketers understand and improve their visual website branding.

Posted Oct 20, 2016

The use of ad blockers has been on the rise, cutting deeper into publishers' already slim profits. Now, The Atlantic is fighting back, announcing, "Visitors to our site who use an ad or script blocker will now see a message offering two options: Whitelist The Atlantic, or purchase an ad-free subscription. While we're in beta, we won't prevent ad-block users from continuing to read The Atlantic. But our intention is to soon ask ad-block users to make a choice."

Posted Oct 18, 2016

With less than 30 days until the election, check out the new NBC Politics Messenger bot from the NBC News Original Video team. The bot will offer users curated "afternoon editions" of native video elections content each weekday in Messenger in the lead up to Election Day.

Posted Oct 18, 2016

Veri, the soon-to-be-released platform connecting social celebrities and their fans, announced it has secured a multi-million dollar seed funding deal led by Montreal Alouettes owner and founding partner of McConnell Wetenhall & Co, Inc., Bob Wetenhall. The financing will help further develop the technology behind the beta version which is set for public launch later this year.

Posted Oct 11, 2016

Marketers, intranet managers, publishers, and the IT professionals that support them not only need to understand the specific product technologies that support core domain functions, they also need a working knowledge of the technologies they interact, integrate, and overlap with.

Posted Oct 07, 2016

Dror Ginzberg, CEO and co-founder of Wochit,a video creation platform that democratizes video creation, has worked in the software industry with a particular focus on video-related technologies for more than 25 years. "Wochit is my second company," explains Ginzberg. PicApp was the first, and it was co-founded in 2009 and sold to YBrant Digital Ltd. in 2011.

Posted Oct 07, 2016

As reflected in the mega popularity of products like Instagram and Snapchat, today's users want to feel immersed in a visual experience. As they scroll through timelines and feeds brushing past photo after photo, consumers are forgoing language and pervasive sales pitches in favor of witnessing a brand interact with Facebook fans and Twitter followers. Localization is how you stand out, and visual content marketing is making it more achievable than ever before.

Posted Oct 05, 2016

As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. With this in mind, Publicitas, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.

Posted Oct 04, 2016

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