Leave it to NPR to get me thinking. I recently heard a story that asked whether some images or videos, like that of the recent execution of journalist James Foley, should be censored by media outlets such as social media sites. The New York Post was vilified for running a picture taken of Foley just before he was murdered, while Twitter and YouTube both scrambled to remove videos of the event and suspend user accounts. Should social media sites have the right to censor content like this or any content at all?
Posted Sep 02, 2014
The new Facebook Messenger App isn't exactly making a lot of friends among consumers. As we reported earlier, it has raised many privacy concerns. Not to mention the anger users expressed at having to download a separate app for something the flagship Facebook app had been doing just fine. Now, Facebook has responded to user concerns.
Posted Aug 28, 2014
Good news for Apple enthusiasts and people who are just too busy to pull their iPhone out of their pockets: Apple is expected to launch its iWatch on September 9. According to re/code, a wearable device-likely a watch-will debut alongside the new iPhones in just a couple of short weeks. This is a departure from the iWatch's expected October arrival date.
Posted Aug 28, 2014
Amazon.com, Inc. announced it has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. In July, more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters.
Posted Aug 26, 2014
AddThis announced the results of its quarterly content engagement and social sharing analysis of online behavior trends across the open web. The AddThis Q2 2014 Quarterly Report: How Scrolling Matters, provides publishers, advertisers and media planners with insights related to scrolling that can help inform content and media planning strategies.
Posted Aug 12, 2014
After Amazon posted on its blog, claiming that it's disagreements with Hachette are over ebook prices and its percentage of the sales cut, Hachette talked to the New York Times to dispute Amazon's version. Hachette says Amazon has been demanding payment for what the publisher considers standard service, like the pre-order button and a dedicated employee at Amazon who handles Hachette business.
Posted Aug 12, 2014
More than 75% of global marketing leaders surveyed say content creation is their top priority for 2014, according to research by Ektron, a provider of content management and web experience management software. The research, in infographic format, "Digital Trends in 2014," identifies key trends and priorities for marketers, IT professionals, developers, and content authors based on a survey of over 400 global marketing, website, and digital agency professionals.
Posted Aug 07, 2014
The Gannett Company isn't the first media company to split its business in two, but it's the latest. Gannett, the owner of USA Today announced on August 5 that it will create a new company for its print products in 2015. On the digital side, it owns CareerBuilder and Cars.com. This sort of split is becoming a time-honored tradition of sorts, after companies like News Corp. and Time Warner paved the way.
Posted Aug 06, 2014
Metanautix, a big data startup, came out of stealth to a warm welcome, including $7 million in first-round funding from Sequoia Capital, the Stanford University endowment fund, and former Google VP of engineering Shiva Shivakumar. According to a blog post from Metanautix co-founder and CEO Theo Vassilakis, "Metanautix is about bridging data silos across the enterprise and making the end-to-end process of analysis radically easier and more productive, especially in the face of today's unprecedented complexity and scale."
Posted Aug 05, 2014
A blog post on Amazon's Kindle forum gave some insight into the ongoing feud between the internet retailer and Hachette, one of the Big 5 publishers. Negotiations broke down months ago, and Amazon stopped allowing pre-orders of Hachette books and users reported delayed shipping on the publisher's books. Many asked if Amazon had too much power including big name authors. Now, Amazon is making it clear what's at stake: lower ebook prices and 30% cut for Amazon.
Posted Jul 31, 2014
A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.
Posted Jul 30, 2014
Zillow, Inc. announced that it has entered into a definitive agreement to acquire Trulia, Inc. for $3.5 billion in a stock-for-stock transaction. The Boards of Directors of both companies have approved the transaction, which is expected to close in 2015. The combined company will maintain both the Zillow and Trulia consumer brands, offering buyers, sellers, homeowners, and renters access to vital information about homes and real estate for free, and providing advertising and software solutions that help real estate professionals.
Posted Jul 29, 2014
Since the 1950s, advertorials and product placements emerged, and, as the internet and online commerce took hold, Amazon blazed trails by serving up book recommendations to users based on their previous purchases and online behaviors. Today, these sorts of activities-designed to deliver advertising content, online or via mobile devices, to consumers who have demonstrated their potential interest in the product or service-are known as native advertising. The practice lives on a continuum between "annoying" and "useful," depending on the perspective of the consumer. The goal for marketers is to land somewhere closer to the useful end of the spectrum.
Posted Jul 28, 2014
Brainstorming about the future of digital consumption can leave you overwhelmed by the possibilities, but data released from YouGov--a global research and consulting organization--sheds some light on the emerging expectations of today's youth. The study found that nearly one in two children, aged 8-15, feel that access to online content and downloads should be free.
Posted Jul 23, 2014
As I sit down to write this column, there is so much going on in the news-I barely know where to start. Suffice it to say: The courts are messing up the internet. Let's start with the most high-profile decision that may be affecting you and your content before you know it. It started earlier this year when a U.S. District Court struck down the Federal Communications Commission's (FCC) Open Internet rules from 2010.
Posted Jul 22, 2014
Following the success of its pilot Accelerator last year, Dogfish announced the launch of the second cycle of Dogfish Accelerator, a comprehensive development financing program that offers funding, mentorship, and partnership opportunities. The program will provide $10,000 to each candidate or team to establish initial financing and will offer business development and networking support over a nine-week period, from September 22 to November 19, 2014, at the company's headquarters in New York City.
Posted Jul 21, 2014
SponsorPay, a mobile supply-side platform, announced that it has rebranded to Fyber. Fyber enables publishers to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. The San Francisco office is slated to triple its headcount this year.
Posted Jul 21, 2014
According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.
Posted Jul 21, 2014
After teasing the internet with fleeting test pages earlier this week, Amazon.com today introduced Kindle Unlimited, a new subscription service which allows customers to read as much as they want from over 600,000 Kindle books, and listen as much as they want to thousands of Audible audiobooks, for $9.99 a month. There are never any due dates--just look for the Kindle Unlimited logo on eligible titles and click "Read for Free."
Posted Jul 18, 2014
Amazon tantalized readers and the press-and ticked off some authors-when it briefly posted a test page for something called Kindle Unlimited on Wednesday before pulling it down again-though, according to Gigaom, some test pages can still be found. The service promises unlimited access to over 600,000 ebooks and audiobooks for $9.99 a month.
Posted Jul 17, 2014
Few companies have the potential to dramatically alter the electronic content landscape like Google, which continues to regularly roll out new apps, tools and technologies that make digital publishers sit up and take notice. It's a big reason why Google's annual I/O conference is so closely watched by players in the industry. I/O 2014, held in late June, didn't fail to excite those eager to read the tech tea leaves and develop forward-thinking strategies for success. Here are five of the top takeaways from the conference of importance to content providers.
Posted Jul 16, 2014
A new study by Adaptly, Facebook, and lifestyle website Refinery29 has found that in digital advertising, sequencing ads that take individual consumers down the marketing funnel achieves better outcomes than a sustained call to action (CTA) message delivered over the same period of time. According to the report, sequencing ads on a personalized level increases overall view-throughs by 87% and conversions by 56%. Conducted in May 2014, the research was designed to help inform advertisers about how to improve their creative diagnostics, optimal frequency, and sequencing within Facebook.
Posted Jul 15, 2014
Covario, Inc., a leading independent search and content marketing firm, issued its Global Paid Search Spend Analysis for the second quarter of 2014, reporting that first half spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients had a strong finish, rising 21% above the second quarter of 2013 and 2% ahead of this year's first quarter.
Posted Jul 15, 2014
Adobe released its latest set of World Cup insights and data including stats on online video viewing, social media buzz and World Cup sponsors. The report analyzed more than 2.7 billion online video starts across smartphones, tablets, gaming consoles, and OTT devices as well as 100 million social mentions captured through Adobe Social with the term "World Cup" being tracked in over 36 languages.
Posted Jul 15, 2014
At Lattice, which offers predictive application solutions for marketing and sales professionals to uncover buyer insights, Amanda Maksymiw creates content to educate and engage customers. Maksymiw says, "To help build our thought-leadership role and provide compelling content, I create blog posts, videos, infographics, and longer form ebooks and white papers." To generate ideas for those content assets, Maksymiw collaborates with many departments within Lattice and with outside influencers in the field of sales and marketing.
Posted Jul 11, 2014