More than 75% of global marketing leaders surveyed say content creation is their top priority for 2014, according to research by Ektron, a provider of content management and web experience management software. The research, in infographic format, "Digital Trends in 2014," identifies key trends and priorities for marketers, IT professionals, developers, and content authors based on a survey of over 400 global marketing, website, and digital agency professionals.
Posted Aug 07, 2014
The Gannett Company isn't the first media company to split its business in two, but it's the latest. Gannett, the owner of USA Today announced on August 5 that it will create a new company for its print products in 2015. On the digital side, it owns CareerBuilder and Cars.com. This sort of split is becoming a time-honored tradition of sorts, after companies like News Corp. and Time Warner paved the way.
Posted Aug 06, 2014
Metanautix, a big data startup, came out of stealth to a warm welcome, including $7 million in first-round funding from Sequoia Capital, the Stanford University endowment fund, and former Google VP of engineering Shiva Shivakumar. According to a blog post from Metanautix co-founder and CEO Theo Vassilakis, "Metanautix is about bridging data silos across the enterprise and making the end-to-end process of analysis radically easier and more productive, especially in the face of today's unprecedented complexity and scale."
Posted Aug 05, 2014
A blog post on Amazon's Kindle forum gave some insight into the ongoing feud between the internet retailer and Hachette, one of the Big 5 publishers. Negotiations broke down months ago, and Amazon stopped allowing pre-orders of Hachette books and users reported delayed shipping on the publisher's books. Many asked if Amazon had too much power including big name authors. Now, Amazon is making it clear what's at stake: lower ebook prices and 30% cut for Amazon.
Posted Jul 31, 2014
A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.
Posted Jul 30, 2014
Zillow, Inc. announced that it has entered into a definitive agreement to acquire Trulia, Inc. for $3.5 billion in a stock-for-stock transaction. The Boards of Directors of both companies have approved the transaction, which is expected to close in 2015. The combined company will maintain both the Zillow and Trulia consumer brands, offering buyers, sellers, homeowners, and renters access to vital information about homes and real estate for free, and providing advertising and software solutions that help real estate professionals.
Posted Jul 29, 2014
Since the 1950s, advertorials and product placements emerged, and, as the internet and online commerce took hold, Amazon blazed trails by serving up book recommendations to users based on their previous purchases and online behaviors. Today, these sorts of activities-designed to deliver advertising content, online or via mobile devices, to consumers who have demonstrated their potential interest in the product or service-are known as native advertising. The practice lives on a continuum between "annoying" and "useful," depending on the perspective of the consumer. The goal for marketers is to land somewhere closer to the useful end of the spectrum.
Posted Jul 28, 2014
Brainstorming about the future of digital consumption can leave you overwhelmed by the possibilities, but data released from YouGov--a global research and consulting organization--sheds some light on the emerging expectations of today's youth. The study found that nearly one in two children, aged 8-15, feel that access to online content and downloads should be free.
Posted Jul 23, 2014
As I sit down to write this column, there is so much going on in the news-I barely know where to start. Suffice it to say: The courts are messing up the internet. Let's start with the most high-profile decision that may be affecting you and your content before you know it. It started earlier this year when a U.S. District Court struck down the Federal Communications Commission's (FCC) Open Internet rules from 2010.
Posted Jul 22, 2014
Following the success of its pilot Accelerator last year, Dogfish announced the launch of the second cycle of Dogfish Accelerator, a comprehensive development financing program that offers funding, mentorship, and partnership opportunities. The program will provide $10,000 to each candidate or team to establish initial financing and will offer business development and networking support over a nine-week period, from September 22 to November 19, 2014, at the company's headquarters in New York City.
Posted Jul 21, 2014
SponsorPay, a mobile supply-side platform, announced that it has rebranded to Fyber. Fyber enables publishers to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. The San Francisco office is slated to triple its headcount this year.
Posted Jul 21, 2014
According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.
Posted Jul 21, 2014
After teasing the internet with fleeting test pages earlier this week, Amazon.com today introduced Kindle Unlimited, a new subscription service which allows customers to read as much as they want from over 600,000 Kindle books, and listen as much as they want to thousands of Audible audiobooks, for $9.99 a month. There are never any due dates--just look for the Kindle Unlimited logo on eligible titles and click "Read for Free."
Posted Jul 18, 2014
Amazon tantalized readers and the press-and ticked off some authors-when it briefly posted a test page for something called Kindle Unlimited on Wednesday before pulling it down again-though, according to Gigaom, some test pages can still be found. The service promises unlimited access to over 600,000 ebooks and audiobooks for $9.99 a month.
Posted Jul 17, 2014
Few companies have the potential to dramatically alter the electronic content landscape like Google, which continues to regularly roll out new apps, tools and technologies that make digital publishers sit up and take notice. It's a big reason why Google's annual I/O conference is so closely watched by players in the industry. I/O 2014, held in late June, didn't fail to excite those eager to read the tech tea leaves and develop forward-thinking strategies for success. Here are five of the top takeaways from the conference of importance to content providers.
Posted Jul 16, 2014
A new study by Adaptly, Facebook, and lifestyle website Refinery29 has found that in digital advertising, sequencing ads that take individual consumers down the marketing funnel achieves better outcomes than a sustained call to action (CTA) message delivered over the same period of time. According to the report, sequencing ads on a personalized level increases overall view-throughs by 87% and conversions by 56%. Conducted in May 2014, the research was designed to help inform advertisers about how to improve their creative diagnostics, optimal frequency, and sequencing within Facebook.
Posted Jul 15, 2014
Covario, Inc., a leading independent search and content marketing firm, issued its Global Paid Search Spend Analysis for the second quarter of 2014, reporting that first half spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients had a strong finish, rising 21% above the second quarter of 2013 and 2% ahead of this year's first quarter.
Posted Jul 15, 2014
Adobe released its latest set of World Cup insights and data including stats on online video viewing, social media buzz and World Cup sponsors. The report analyzed more than 2.7 billion online video starts across smartphones, tablets, gaming consoles, and OTT devices as well as 100 million social mentions captured through Adobe Social with the term "World Cup" being tracked in over 36 languages.
Posted Jul 15, 2014
At Lattice, which offers predictive application solutions for marketing and sales professionals to uncover buyer insights, Amanda Maksymiw creates content to educate and engage customers. Maksymiw says, "To help build our thought-leadership role and provide compelling content, I create blog posts, videos, infographics, and longer form ebooks and white papers." To generate ideas for those content assets, Maksymiw collaborates with many departments within Lattice and with outside influencers in the field of sales and marketing.
Posted Jul 11, 2014
An OS for the Internet of Things may be on the way thanks to $4.9 million in funding for Spark Labs. According to Gigaom, the "Series A funding came from Lion Wells Capital, O'Reilly AlphaTech Ventures, SOSventures, and Collaborative Fund as well as a consortium of strategic angel investors." Spark Labs is best known for having created a development board that allows users to create cloud-connected devices.
Posted Jul 08, 2014
John Wiley & Sons, Inc. announced the addition of Altmetric data to its journal program, a service that provides a more complete picture of how users engage with scholarly research online. Following a six-month pilot on Wiley Open Access titles in 2013, the service will be available for all journals by the end of July.
Posted Jul 08, 2014
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced the launch of its Anzo Smart Data Integration (ASDI) software to help enterprises rapidly understand and integrate information assets. ASDI is designed to reduce integration timeframes and costs by 10X and enhance time-to-revenue when on-boarding new customers, partners and data.
Posted Jul 03, 2014
Facebook revealed that in 2012 it allowed researchers to manipulate newsfeeds of hundreds of thousands of users to influence their emotions and track their subsequent behavior. All of this was done without users' permission, and the findings eventually appeared in the study "Experimental evidence of massive-scale emotional contagion through social networks."
Posted Jul 01, 2014
The night before I wrote this column, I watched a classic British spy thriller. One of the old-guard spies complained that they had more information coming than ever before, but nobody knew how to make sense of it all. In an age of Big Data, any profession that deals with information faces this problem, including journalists.
Posted Jul 01, 2014
Content Marketing Institute (CMI) announced the acquisition of Intelligent Content Conference (ICC), founded by The Rockley Group and co-produced with The Content Wrangler. The Intelligent Content Conference focuses on helping organizations deliver the right content, to the right audience, anywhere, anytime, on any device.
Posted Jun 26, 2014