Media Business News and Trends

Ignoring content globalization is no longer an option in international business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured effectively. Generally speaking, creating and developing awareness around global challenges remains crucial to align and change mindsets-which is the foundation of the organizational and process transformation needed to take up these challenges. Once the stage is set, processes can be defined and implemented in line with global business objectives and enabling technology and resources can be identified.

Posted Dec 29, 2014

Purch announced the acquisition of Anandtech.com, a provider of mobile, computing, and IT analysis and reviews. Purch's combination of high-quality content and integrated commerce experiences makes complex buying decisions easier for consumers and professionals. With the acquisition of AnandTech, Purch furthers its mission to simplify purchase decisions for in-market tech consumers by adding one of the most popular computer components, hardware, and mobile reviews sites to the brand portfolio.

Posted Dec 23, 2014

Podcasting is all the rage right now. And no, not because Tim Ferriss, Gary Vaynerchuk, Brian Clark, and Pat Flynn are doing it (and have been doing it) it's because of one simple reason: Podcasting is a cross-channel content powerhouse. With pundits and experts dubbing today as the content era, thousands are flocking to the platform for several reasons. Let's examine the "why" behind this phenomenon.

Posted Dec 23, 2014

I was once fortunate enough to stay at the Shangri-La Hotel in Hong Kong while on a business trip. Checking in after a 13-hour flight from London, I was too tired to fully appreciate the stunning, tree-filled atrium; the amazing view from my room; or the impeccable service as a procession of hotel employees appeared unbidden, bringing tea, fruit, and hot towels. I haven't had the good fortune to revisit that particular haven of luxury again, but I was interested to learn that, starting in spring 2015, all 85 Shangri-La hotels and resorts will no longer provide guests with complimentary print newspapers. Instead, the hotels will offer online access to more than 2,000 local, regional, and international publications from 100 countries in 60 languages, which can be downloaded to guests' own devices, via an app that is available for iOS, Android, BlackBerry, and Windows.

Posted Dec 23, 2014

I have a new obsession. Well, not really a new obsession, as much as an old, new obsession. This Thanksgiving I found myself in an unsavory situation: I had to drive from Boston, Massachusetts all the way down to Arlington, Virginia the day before Thanksgiving. By the fourth hour on the road, when I was stuck trying to get through New York City, I had grown tired of music and was beginning to lose it a bit. I did something I haven't done in a while. I put on a podcast.

Posted Dec 18, 2014

The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, released findings from the latest edition of its quarterly report, "The Mobile Experience Scorecard - Print News and Media" which found that none of the most visited print news and media sites scored were able to pass Google's recommended five-second load time threshold, however, 30% of the sites served Google-encouraged responsive web design (RWD) sites.

Posted Dec 18, 2014

I've been thinking a lot about attention span lately. Since the advent of Twitter, we've been told that our audience is no longer capable of maintaining interest in what we have to say if it's more than 140 characters long. Then Vine appeared on the scene with 6-second videos, and panic nearly ensued. Meanwhile, though, millions of Americans sat down on their couches to binge watch entire seasons of Orange Is the New Black. Clearly, the public at large is perfectly capable of paying attention when it wants to. So what are we to conclude from this information? The problem isn't your audience's attention span--it's your content.

Posted Dec 17, 2014

I recently had the good fortune to visit the MIT Media Lab. These days, the Media Lab is much more than media, of course. Its focuses include building smart cities and urban farming, efficient vehicles, and better artificial limbs. There's a lot going on there, but as a media columnist, one area caught my eye: a project on the future of news.

Posted Dec 10, 2014

Detroit-based private equity firm Rockbridge Growth Equity announced it has acquired Robb Report, a media property focused on luxury lifestyles, which connects discerning global audiences to luxury marketers through magazines, websites, apps, events, and a private club.

Posted Dec 04, 2014

Check out these sites and technologies on the cutting edge of content.

Posted Dec 03, 2014

Get to know the judges of the 2014-2015 EContent 100 awards.

Posted Dec 01, 2014

The 2014-2015 EContent 100, a list of the 100 Companies that Matter Most in the Digital Content Industry.

Posted Dec 01, 2014

In its recent third quarter reporting, the company posted a 7% decrease in user engagement and a slide in growth of monthly active users: growth increased 23%, but that was down from 24% posted in the second quarter of 2014 and down from 38% reported in the third quarter of 2013. Consequently, Twitter's stock price has fallen in recent weeks, and the S&P downgraded Twitter's debt to junk status, describing the company's risk as significant. So, how did it come to this? Where did Twitter go wrong, and, more importantly, what can it do to right the ship and recruit new users?

Posted Nov 26, 2014

If you have been waiting with bated breath to see what Jeff Bezos would do with The Washington Post, it is time to exhale. Amazon announced an all-new WaPo tablet app, available immediately, exclusively for Amazon Fire tablet customers. Fire users will get unlimited free access to the app for six months--no subscription required.

Posted Nov 20, 2014

In her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses personalize web experiences, Svetla Yankova's primary remit is, as she puts it, "to find the product for the market and the market for the product, all the way from strategy to execution." This covers the spectrum from strategy-centric tasks such as market research, positioning, and persona building, to actual execution by communicating roadmaps, implementing launch plans, creating marketing plans, and providing sales support.

Posted Nov 14, 2014

A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzes the importance of multiplatform devices in online travel content consumption and provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments.

Posted Nov 13, 2014

Google results vary widely on mobile devices- from as low as 20% to as high as 43% difference for individual search queries -- in comparison to identical searches via desktops and laptops, according to new research announced by Searchmetrics, a provider of enterprise search experience optimization platform.

Posted Nov 13, 2014

A Cxense "Extraordinary Insight" survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but also shows the market remains largely untapped, with just 20% of respondents running native ads today.

Posted Nov 11, 2014

Thousands of years have done very little to change the design of the ax. A list of commoditized tools would have the ax right at the top. But, somehow, a small company in New York has managed a rebirth of this simple hand tool. And the difference has had everything to do with the storytelling and lifestyle. You can buy a $40 ax at your local home improvement store or you can pay $350 for the Lincoln from Best Made Co. Both axes will chop firewood, but that's where the similarities end. The Lincoln is backed by stories about quality, made in the U.S.A., and a campfire surrounded by friends sipping whiskey and swapping tales. With a simple approach of honest storytelling, an ax has been transformed. A commodity has become something unique.

Posted Nov 04, 2014

Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social media platforms, meaning that companies don't have to spend thousands of dollars to reach huge numbers of potential customers.

Posted Oct 31, 2014

It's easy to forget what an important role social media plays in the media at large. When you're busy taking BuzzFeed quizzes on Facebook or sharing pictures of your cat on Instagram, it's hard to see these tools as anything but hives of narcissism. But as I write this column at the end of a long week filled with bad news, I can't help but think of social media as not only the best source for breaking news, but as the only truly free press left.

Posted Oct 28, 2014

Sporting News Media (SNM) has launched a proprietary research program, being called "Sporting Views", which will shed light on how sports fans consume and engage with digital sports content in the US. SNM will analyze data from its SN ePlayer network, which reaches more than 20 million sports fans and serves up over 300 million streams in the US each month across 350 local and national publishers' sites, news portals, and key digital sports news destinations. This first report looks at fan engagement and viewership from January 2014 through September 2014.

Posted Oct 14, 2014

7Summits, an online community solutions provider, and Altimeter Group, an independent research and strategy consulting firm, have formed a strategic alliance to guide and deliver transformative solutions to Fortune 100 companies. Through the connection of these two companies, enterprise clients will be able to leverage Altimeter's thought leadership and strategies and 7Summits' pragmatic delivery of digital transformation solutions.

Posted Oct 14, 2014

The most popular social networking apps were revealed by adjust, a leading mobile app attribution and analytics company. adjust analyzed 217,549 Social Networking and Communication apps across 155 Apple App Store countries and 157 Google Play storefront countries, focusing on a combination of the app store rank with the average of all ratings for the app given by customers.

Posted Oct 14, 2014

At Scribd, a subscription digital library to the world's largest collection of ebooks, Lyndsey Besser works in the ranks of the original content marketers: public relations professionals. She says, "My primary role is to spread the word about Scribd. We want publishers and authors to know about the service, and we want readers to know they can have instant access to unlimited books on all their devices."

Posted Oct 10, 2014

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