Media Business News and Trends

According to a new survey by Constant Contact, Inc., the majority of small businesses expect 2015 to end on a high note, with 67% expecting their annual revenue to exceed 2014 revenue. The economy remains an obstacle, however, with 46% saying it is still taking a toll on their business. Despite this, small businesses are maintaining a cautiously optimistic outlook, with 78% expecting 2016 revenue to increase (44% are expecting an increase of 10% or more; 34% expect an increase of less than 10%). The holidays, however, are invoking less confidence. When owners of B2Cs were asked if they expect 2015 holiday revenue to exceed 2014 holiday revenue, 40% said yes; 26% said no; and 34% were unsure.

Posted Nov 12, 2015

Searchmetrics is an enterprise SEO and content marketing firm, and Kevin Indig's role as an SEO consultant is to help clients overcome challenges and make SEO generate revenue. "I might help them find and fix a manual Google backlink penalty or identify growth opportunities by giving them lots of high-potential keywords and topics to target," Indig says. He dives deep into technical issues, marketing processes, and strategies to help clients optimize their websites. "I also provide blog posts, speak at conferences, and conduct webinars on how SEO is evolving," he says.

Posted Nov 06, 2015

Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. "The 2015 Eptica Retail Multichannel Customer Experience Study" evaluated 500 U.S. retailers on their ability to provide answers to routine questions via email, the web, chat, Facebook, and Twitter. Additionally, 1,000 consumers were polled on how long they were willing to wait for responses on these channels.

Posted Nov 05, 2015

Mosaiscope announced the official launch of its web-based platform presenting a mix of reading options. The platform provides comprehensive aggregation options by allowing news to be extracted from both sources and topics pre-selected by the user, as well as being able to add their own sources offering a truly unique and customizable platform tailored specifically to the users' preference.

Posted Nov 05, 2015

In the early 2000s, many people (including Stephen King) believed self-publishing would destroy traditional publishers. Why submit and resubmit your work to an editor you've never met hoping that one day he or she would cut you a break, when all you had to do was pay a couple hundred dollars to have your novel printed they way you want? Imagine the possibilities. Anyone with a credit card could become the next John Grisham. Fortunately (or unfortunately, for some) self-publishing only gave publishers something to bite their nails over, but it didn't tip the boat the way many had anticipated.

Posted Nov 04, 2015

Digital publishers, including self-publishing authors, worry over content quality and formatting as they continue to focus on digital production, according to a survey on trends in the digital publishing industry. The number of survey respondents that have digitally published continues to rise, to 72.9% from 63.6% in 2014, while the number of self-publishers jumped nine percentage points to 45.1%. The survey was jointly conducted by Data Conversion Laboratory (DCL), and Bowker.

Posted Nov 03, 2015

For iOS users it is hard to imagine that Google Play didn't already offer podcasts, but Android users will soon be able to subscribe to popular podcasts without the help of a third party app. But Google Play Music just announced a new self-service portal for podcasters in the U.S. to begin uploading their shows.

Posted Oct 29, 2015

Want to be recognised for your outstanding content? Then it's crucial you continually monitor the competition. From revealing opportunities, to highlighting failures; competitor analysis gives you invaluable insight into what works, and doesn't, as well as enables you to track how you're performing against others in the industry. Use these seven tips to keep a firm eye on the competition.

Posted Oct 28, 2015

Last week we reported that Time Inc. had bought HelloGiggles and was thinking about buying xoJane and its sister site, xoVain. Now it is official: Time closed a deal with Say Media to buy the sites spearheaded by Jane Pratt. Terms have not been disclosed.

Posted Oct 27, 2015

Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That's because, whether it's due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be downright difficult to market to. But if you can speak their language and attract their eyeballs, you stand a better chance of engaging this increasingly populous and powerful consumer segment.

Posted Oct 26, 2015

Retale, a location-based mobile platform, announced the results of a commissioned study examining the actions and preferences of millennials using push notifications on location-based apps. The study, fielded online between September 23-24, 2015, polled 500 millennial adult men and women (18-34 years old) across the U.S.

Posted Oct 22, 2015

According to the "2015 State of the User Experience" Report released by Limelight Networks, Inc., a provider of digital content delivery, time spent online in the past year has dramatically increased-with 45% of respondents spending more than 15 hours a week on their laptop, tablet, or phone. Who is the group making up the majority of these power users? It's Baby Boomers-individuals aged 51-69. More than half (51%) are online 15 hours/week, as opposed to Millennials-individuals aged 18-33-at just 41%.

Posted Oct 22, 2015

Tuesday was a big day for YouTube. It announced a subscription streaming service, as well as a music streaming app. The membership is called YouTube Red and costs $9.99 per month for desktop, Android, and $12.99 per month on iOS. Eventually it will include access to exclusive content, and features a "save" feature.

Posted Oct 22, 2015

October appears to be the month for media acquisitions. Conde Nast-owner of big names like Vanity Fair, Wired, and The New Yorker-purchased Pitchfork, one of the internet's publishing pioneers. The music site launched in 1996, long before most of today's digital magazines, and has expanded to incorporate a music festival in Chicago and The Pitchfork Review.

Posted Oct 20, 2015

Zooey Deschanel's HelloGiggles is now part of Time Inc. The deal was announced in a post on the site. The post says, "Under Time Inc., HelloGiggles will continue to stand for the same mission we always have: to bring positive, empowering, smart, funny stories and videos to our readers and to support new female talent and give them a safe place to express themselves across the wilds of the internet." Time Inc. reportedly paid $30 million for the site.

Posted Oct 20, 2015

It's pretty obvious that Jerry Seinfeld knows what he is doing when it comes to the entertainment business. After Seinfeld wrapped in 1998, there was not much left to do. TV Guide labeled Seinfeld's collaboration with Larry David "The greatest TV show of all time."

Posted Oct 20, 2015

Marketers and content providers especially need to keep their fingers on the pulse of the latest mobile trends and technologies, lest they be crushed by the stampeding mass that could suddenly break in a different direction at any time. Because let’s face it: Today, consumers--not content--are king, and they expect to be treated like royalty, with a rich array of apps, articles, promotions, posts, tweets, texts, videos, and other short-attention-span-geared features at their fingertips.

Posted Oct 19, 2015

IgnitionOne, a marketing cloud provider, released its Q3 2015 Digital Marketing Report, highlighting trends and data for digital marketing across search, programmatic display, social, and mobile. The Q3 report demonstrated continuing trends in digital advertising metrics, marking the fourth straight quarter of growth in paid search spend in the U.S, up 12% year-over-year (YoY), as well as a 7% increase in spend for programmatic display.

Posted Oct 15, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ryan Hadfield of Bridgeline Digital.

Posted Oct 09, 2015

Tim Westergren, founder of Pandora, announced via the company blog that it has bought Ticketfly-an independent ticketing and digital marketing platform. Pandora paid a reported $450 million for Ticketfly. The aim is to help artists sell more tickets-especially at small venues-by targeting fans through Pandora. According to the post, "We've demonstrated that using smart, targeted messages, delivered to the right audience, at the right place, with the right music preferences can dramatically impact the attendance at shows."

Posted Oct 08, 2015

New research confirms, according to Searchmetrics, that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.

Posted Oct 06, 2015

The results are in from a new Business-to-Business (B2B) Customer Experience (CX) study conducted by CustomerThink.com with support by InMoment. The report reveals that customer experience is becoming an increasingly critical priority for B2B companies, garnering more investment and driving business success.

Posted Oct 06, 2015

There's an unspoken agreement that consumers and companies enter into millions of times a day: Consumers get free products that they value (Facebook and Twitter), and the companies show them semi-personalized and relevant ads to pay for the service. But survey after survey shows that Americans value privacy but feel resigned to not having much when they venture online. Businesses live in fear of a data breach that would undermine the public’s trust in their company and cost them revenue and shareholder value.

Posted Oct 05, 2015

As the marketing manager for Bridgeline Digital, a content management software company, Ryan Hadfield's primary function is to generate leads and ensure that customers are making the most of the iAPPS platform. "While lead acquisition is the heart of what I do, I love nurturing current customers and prospects with weekly segmented email campaigns that include white papers, ebooks, and other forms of thought leadership," he says.

Posted Oct 02, 2015

Many of us struggle to identify the proper time and place to use our cellphone, especially now with the ubiquity of smartphone ownership. After all, according to Pew Research, "some 92% of U.S. adults now have a cellphone of some kind, and 90% of those cell owners say that their phone is frequently with them." And this isn't just about taking a call anymore. What happens when you are at a dinner party and everyone is arguing over what year the song "Total Eclipse of the Heart" was released-do you continue arguing, or do you take out your smartphone to find the correct answer?

Posted Oct 01, 2015

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123