Media Business News and Trends

According to new research from BI Intelligence native ad spending will hit $7.9 billion in 2015. That may sound like a lot of money, but that spending is expected to almost triple by 2018, to $21 billion.

Posted Jul 23, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Jul 17, 2015

MediaShift's Collab/Space is not the kind of conference where attendees shuffle from room to room to listen to one presenter after another. Founder, publisher, and executive director of MediaShift, Mark Glaser, has created a different kind of event. While there are a couple of keynote speakers, the real meat of the conference comes from (what else?) collaboration.

Posted Jul 16, 2015

Ingram Content Group announced the launch of its new accelerator program, 1440, named for the year Johannes Gutenberg perfected his printing press technology. Built on the belief that publishing innovation has the power to change the world, 1440 aims to find and accelerate startups creating the next breakthroughs in the publishing industry.

Posted Jul 16, 2015

Concert and sporting event attendees are most likely to share branded photos on social media, according to a new study conducted by the event marketing company Tagkast. In "The Most Social Events: What Brand Sponsors Need to Know in 2015," Tagkast analyzed the percentage of branded photos shared by consumers at more than 2,600 events in 2014 and 2015. Tagkast divided these events into two categories based on how likely consumers were to share their brand experiences to social media: events with a High Social Endorsement Scores and events with a Low Social Endorsement Scores.

Posted Jul 14, 2015

It's a strange time for journalism. We have more outlets than ever before. Mobile, social, and cloud tools have transformed the craft--and the business-letting us reach more people than ever before. We can have two-way conversations with our readers. We even know our audience at a granular level.

Posted Jul 14, 2015

People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for information online and found some significant differences between what people search for and how sites create content.

Posted Jul 13, 2015

As a digital marketing strategist for gShift, an SaaS company that provides clients with analytical insights on their overall web presence, Logan Miller works with "upward of a dozen" clients on content creation, social media strategies, and SEO strategies. "Managing social media for clients is a lot of fun," he says. "I'm constantly checking in on different accounts, engaging with audiences, monitoring competition, and creating content."

Posted Jul 10, 2015

The BMF Media Group, an experiential marketing agency, announced the debut of its new Digital Department focusing on digital media and influencer marketing services. The company, which was founded in 2003, has appointed Jake Spencer Hammel as its director of digital marketing, making BMF now one of the first agencies of its kind to advance these services in addition to its core offerings.

Posted Jul 09, 2015

New data from Juniper Research has shown that mobile and online messaging traffic will reach 160 trillion per annum by 2019, up from 94.2 trillion this year - equating to approximately 438 billion messages sent and received by users on a daily basis by 2019. These figures incorporate SMS, MMS, IM, social media, and email.

Posted Jul 07, 2015

Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.

Posted Jul 02, 2015

But technology has come a long way since 2008, and its progression has directly influenced the ease with which I travel, and the amount of enjoyment I get out of it. And I'm not the only one. Here are a few things I learned during my most recent trip abroad. First, Millenials love free Wi-Fi.

Posted Jul 02, 2015

Web users are showing a willingness to pay for content through subscriptions, but publishers and apps are seeing mixed results with premium tiers, according to a March report from BI Intelligence that explores categories increasingly relying on recurring payments to monetize content. The report finds that while some companies use a purely subscription-based model, such as Netflix, many others employ a "freemium" plan. Under this structure, all users gain basic access to content-which is often supported by ads-but can pay to upgrade the experience, perhaps unlocking certain features or accessing an ad-free version.

Posted Jun 29, 2015

Generation Y is a demographic coveted by retailers and marketers for its purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. Animoto, an online video creation application that empowers anyone to create and share videos, announced new data from the 2015 Animoto Online and Social Video Marketing Study.

Posted Jun 25, 2015

According to a new market research report "Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020", published by MarketsandMarkets, the WCM market is set to grow from $3.47 Billion in 2015 to $6.85 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 14.5%.

Posted Jun 23, 2015

If you were measuring by the size of the headline fonts, 2014 looked as if it were an inflection point for venture capital (VC) investment into the digital content industry. According to Preqin, which tracks data on the investment industry, VC funding in the digital content industry reached $683 million in 2014, more than double the $286 million invested in 2013. A series of discussions with VCs already active in the digital content space revealed a real appetite for further digital content opportunities-provided those companies searching for funds bring with them scalability, engaged users, revenue, and quality.

Posted Jun 22, 2015

Limelight Networks, Inc., a digital content delivery provider, announced the results of its State of Digital Downloads research which revealed consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.

Posted Jun 18, 2015

WWE launched UpUpDownDown, a new YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and avid gamer, Xavier Woods. Woods, also known to online players by his handle "Austin Creed," will be joined by YouTube celebrities, WWE Superstars, and video game editors who will star in daily programming about everything in the world of gaming.

Posted Jun 18, 2015

Turner Broadcasting announced the unveiling of Courageous, a branded content studio for marketers utilizing Turner's multi-screen news brands CNN and HLN. First teased at the Turner Upfront event, Courageous will play a key role in the company's overall commitment to producing industry-leading premium branded content. The studio's production capabilities will range from multimedia "super stories" to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN's all-screen global power.

Posted Jun 18, 2015

Evergage, a provider of real-time personalization, published the results of a new survey that found 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, 49% of marketers surveyed intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them by more than 10%.

Posted Jun 18, 2015

The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used.

Posted Jun 17, 2015

Marketing services company Connexity Inc. announced that it has acquired PriceGrabber a retail lead-generation platform and network. Together the combined company will be a source of high intent shopping leads. PriceGrabber says its expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.

Posted Jun 16, 2015

451 Research, an information technology research and advisory company, has determined that cellular Internet of Things (IoT) and machine to machine (M2M) connections will increase nearly fourfold globally--from 252 million in 2014 to 908 million--in 2019. A monumental increase in active cellular IoT/M2M connections will be driven by a number of key factors.

Posted Jun 16, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Jun 12, 2015

New data from Juniper Research indicates that the messaging market will decline from $113.5 billion in 2014 to $112.9bn in 2019 - a reduction of $600 million. Overall, messaging traffic is forecast to double by 2019. This is driven by OTT (over-the-top) messaging applications, such as WhatsApp and LINE, seeing a threefold increase in message traffic-from almost 31 trillion in 2014, to 100 trillion by 2019 globally.

Posted Jun 11, 2015

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