Media Business News and Trends

Media and Entertainment Commissioner Cynthia Lopez, the Made in NY Media Center by IFP, and NYCEDC have announced the creation of ten Made in NY Fellowships--a year-long program that will provide expanded resources and opportunities for New Yorkers to bring their media projects to the next level. The Made in NY Fellowship Program seeks to foster a diverse media industry, recognizing that different experiences, perspectives, and cultures are critical to advancements in innovation and creativity. Ten Fellowships will be available to those working on projects in documentary filmmaking, narrative filmmaking, gaming, post-production, animation, virtual reality, and media/technology.

Posted Aug 11, 2015

If you didn't already believe that the business of internet and media is always in flux, Google has surprised many by announcing a new operating structure that includes a parent company. Yes, one of the biggest companies in the world is changing its name...sort of. In a press release that reads more like a letter CEO Larry Page announced, "Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President."

Posted Aug 11, 2015

If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. A marketer's dream, right? Not so fast. Unfortunately, "narcissistic," "lazy," "indecisive," and "immature" have been some of the words used to describe millennials. Not exactly the easiest people to deal with and convince to buy your product.

Posted Aug 10, 2015

Manifest Digital, a provider of digital experience design, and McMURRY/TMG, an omni-channel content creation and delivery provider, are combining to form Manifest, an agency that connects experience design, emerging technology, and content to create innovative and compelling customer experiences for brands. Manifest is a portfolio company of The Wicks Group of Companies, a private equity firm. Terms of the deal were not disclosed.

Posted Aug 06, 2015

New research from Searchmetrics, a provider of search experience optimization which includes SEO and content performance marketing, concludes that Google is now better able and more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the search query. Positive user signals such as time on site help Google assign relevance values to content. Searchmetrics' analysis indicates the days are numbered for old-style SEO tactics such as link building or emphasizing relevant keywords and search phrases.

Posted Aug 04, 2015

Each year EContent magazine publishes a list of the 100 companies that matter most in the digital content industry. Companies interested in being considered for this list can submit information via econtentmag.com/Econtent100/Nominate.aspx

Posted Aug 03, 2015

David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Posted Jul 31, 2015

Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique psychology and world view that influences the decisions they make-including what content they consume. What attracts one demographic will not necessarily attract them all. So how do you get your content in front of the right audience?

Posted Jul 29, 2015

Google+ has been on social media life support for quite some time, but Google recently took another step toward dismantling the ailing network. In a blog post, VP of streams, Bradley Horowitz announced several changes to the Google+ experience, including that you will only need a Google account (not a Google+ profile) to use other services, like YouTube.

Posted Jul 28, 2015

New data from Juniper Research has revealed that the number of IoT (Internet of Things) connected devices will number 38.5 billion in 2020, up from 13.4 billion in 2015: a rise of over 285%. While IoT "smart home" based applications grab media headlines, it is the industrial and public services sector - such as retail, agriculture, smart buildings, and smart grid applications - that will form the majority of the device base. This is due in no small part to a much stronger business case for these types of applications.

Posted Jul 28, 2015

One panelist quoted a popular statistic that says 90 seconds is the sweet spot for videos aimed at Millennials. Not everyone was buying that, though. It's not that Millennials don't have an attention span-it's that they won't put up with your terrible content. If you don't capture their attention within 90 seconds, Millennials are going to bounce. Another panelist told an anecdote about the CEO of a large cable company saying something to the effect of, "I'm so sick of Millennials!"

Posted Jul 28, 2015

According to new research from BI Intelligence native ad spending will hit $7.9 billion in 2015. That may sound like a lot of money, but that spending is expected to almost triple by 2018, to $21 billion.

Posted Jul 23, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Jul 17, 2015

MediaShift's Collab/Space is not the kind of conference where attendees shuffle from room to room to listen to one presenter after another. Founder, publisher, and executive director of MediaShift, Mark Glaser, has created a different kind of event. While there are a couple of keynote speakers, the real meat of the conference comes from (what else?) collaboration.

Posted Jul 16, 2015

Ingram Content Group announced the launch of its new accelerator program, 1440, named for the year Johannes Gutenberg perfected his printing press technology. Built on the belief that publishing innovation has the power to change the world, 1440 aims to find and accelerate startups creating the next breakthroughs in the publishing industry.

Posted Jul 16, 2015

Concert and sporting event attendees are most likely to share branded photos on social media, according to a new study conducted by the event marketing company Tagkast. In "The Most Social Events: What Brand Sponsors Need to Know in 2015," Tagkast analyzed the percentage of branded photos shared by consumers at more than 2,600 events in 2014 and 2015. Tagkast divided these events into two categories based on how likely consumers were to share their brand experiences to social media: events with a High Social Endorsement Scores and events with a Low Social Endorsement Scores.

Posted Jul 14, 2015

It's a strange time for journalism. We have more outlets than ever before. Mobile, social, and cloud tools have transformed the craft--and the business-letting us reach more people than ever before. We can have two-way conversations with our readers. We even know our audience at a granular level.

Posted Jul 14, 2015

People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for information online and found some significant differences between what people search for and how sites create content.

Posted Jul 13, 2015

As a digital marketing strategist for gShift, an SaaS company that provides clients with analytical insights on their overall web presence, Logan Miller works with "upward of a dozen" clients on content creation, social media strategies, and SEO strategies. "Managing social media for clients is a lot of fun," he says. "I'm constantly checking in on different accounts, engaging with audiences, monitoring competition, and creating content."

Posted Jul 10, 2015

The BMF Media Group, an experiential marketing agency, announced the debut of its new Digital Department focusing on digital media and influencer marketing services. The company, which was founded in 2003, has appointed Jake Spencer Hammel as its director of digital marketing, making BMF now one of the first agencies of its kind to advance these services in addition to its core offerings.

Posted Jul 09, 2015

New data from Juniper Research has shown that mobile and online messaging traffic will reach 160 trillion per annum by 2019, up from 94.2 trillion this year - equating to approximately 438 billion messages sent and received by users on a daily basis by 2019. These figures incorporate SMS, MMS, IM, social media, and email.

Posted Jul 07, 2015

Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.

Posted Jul 02, 2015

But technology has come a long way since 2008, and its progression has directly influenced the ease with which I travel, and the amount of enjoyment I get out of it. And I'm not the only one. Here are a few things I learned during my most recent trip abroad. First, Millenials love free Wi-Fi.

Posted Jul 02, 2015

Web users are showing a willingness to pay for content through subscriptions, but publishers and apps are seeing mixed results with premium tiers, according to a March report from BI Intelligence that explores categories increasingly relying on recurring payments to monetize content. The report finds that while some companies use a purely subscription-based model, such as Netflix, many others employ a "freemium" plan. Under this structure, all users gain basic access to content-which is often supported by ads-but can pay to upgrade the experience, perhaps unlocking certain features or accessing an ad-free version.

Posted Jun 29, 2015

Generation Y is a demographic coveted by retailers and marketers for its purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. Animoto, an online video creation application that empowers anyone to create and share videos, announced new data from the 2015 Animoto Online and Social Video Marketing Study.

Posted Jun 25, 2015

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