Media Business News and Trends

You know what they say: you never get a second chance to make a first impression. These days it's most likely that impression will be online. In this piece, we consider the top five mistakes businesses make online that leave a bad taste in customers' mouths.

Posted Aug 16, 2017

Digital marketing agency, Splash Media, acquired social media marketing agency, Social Media Delivered, in a recent closed-door transaction. Splash Media was one of six local agencies invited to bid on a full buyout of Social Media Delivered.

Posted Aug 15, 2017

Global content marketing revenues grew at an accelerated 14.3% in 2016 to $28.1 billion, fueled by double-digit growth in branded mobile content, digital videos, branded games and social media content, according to new research published by PQ Media.

Posted Aug 10, 2017

The media industry is at a crossroads. With the added assistance of notable politicians and their supporters, "fake news" has been disruptive to the industry. Another factor that has hampered the media industry has been technological advances. The ways content is being displayed, stored, shared, and consumed are forcing publishers to figure out how to transform the ways they do business in an effective manner.

Posted Aug 09, 2017

News publishers must wrestle with the same conundrum that organizers of resistance movements such as the Women's March and the March for Science face: how to harness that heightened post-election energy and engagement for the long haul. The challenge is to smooth and manage the Trump Bump into a Trump Trajectory.

Posted Aug 07, 2017

When are a Grateful Dead-inspired ringing of Cornell University's chimes, a flamenco show in downtown Portland, and a tai-chi class at New York Presbyterian Hospital considered "digital" content? According to Mykel Nahorniak, co-founder and CEO of Localist, an interactive online calendaring platform, it's when the host organizations use their online event calendars as a means to capture, analyze, and grow audience engagement.

Posted Aug 04, 2017

PacketZoom, which provides in-app mobile networking technology, published its Q2 Mobile Observatory and Benchmarks Report. Based on data from the PacketZoom Analytics Platform, the company found that The Netherlands shows the fastest response time for mobile apps, followed by the United Kingdom, France, and Taiwan. The United States was ranked 13th among leading countries, with an average response time of 458 milliseconds, only slightly better than the global average of 438 milliseconds.

Posted Aug 01, 2017

According to an announcement on the Source3 website, Facebook has acquired the content rights management startup. "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion," the company wrote in the announcement. "Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands."

Posted Jul 27, 2017

PebblePost, the inventor of the Programmatic Direct Mail solution, announces that it has secured a total of $47 million in Series B round equity and debt funding.

Posted Jul 25, 2017

Bynder, a provider of creative file management, released the results of a research report entitled, "Small Business Marketing, Big Digital Challenge." Findings show that marketers at small and midsize businesses are struggling to efficiently reach intended audiences, because of technology roadblocks.

Posted Jul 20, 2017

Centro, a provider of enterprise-class software for digital advertising, announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau's (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, aims to reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.

Posted Jul 11, 2017

Since the beginning of 2017, we've gotten several inquiries from people wanting to publish sponsored content on our site. That's not a problem in and of itself. We offer sponsored content opportunities, which are clearly detailed in our media kit. The problem comes when these people make it clear they do not want the sponsored content to be identified as sponsored content. One even went so far as to ask us to publish her content under the name of one of our existing writers. Put simply, our answer was, Nope!

Posted Jul 11, 2017

As a content and campaign manager of .ME, a company that operates the personal domain name .ME, Sanja Gardaševic's varied roles have a single purpose: to share stories of .ME domain names and its users. "As a company that does business in a mostly .com world, explaining what .ME is and why it should be your alternative is a challenge," says Gardaševic.

Posted Jul 07, 2017

Social video creation platform Wochit released a report detailing characteristics common to the most successful social videos created using the company's cloud-based platform. Based on analysis of over 100 videos made by leading brands on Wochit from Q1 2017 that attained virality (over 1 million views) on Facebook, the findings are intended to help media companies and other content creators maximize the impact of their video creation efforts.

Posted Jun 27, 2017

The Data & Marketing Association (DMA) announced the formation of the Structured Innovation Identity Council to address the growing challenge of cross-channel identity and attribution in marketing. The program brings together marketers, agents, and data professionals from the full spectrum of the advertising ecosystem to address common issues related to measuring and tracking consumer behavior and interaction.

Posted Jun 27, 2017

Return Path released its Sender Score Benchmark Report. Using data from Sender Score and Return Path's Reputation Network, the new report analyzes a sample of more than 4 trillion email messages to investigate and measure the impact of reputation on inbox placement.

Posted Jun 22, 2017

A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

Posted Jun 22, 2017

IFS, a global enterprise applications company announced the findings of its Digital Change Survey that polled 750 decision makers in 16 countries, including more than 120 in North America, to assess the maturity of digital transformation in sectors such as manufacturing, oil and gas, aviation, construction and contracting, and service.

Posted Jun 20, 2017

In his role as Global CEO of Cision, a global media intelligence and communications solution provider, Kevin Akeroyd's vision is to provide integrated, data-driven solutions for professionals who work with earned media - the PR, IR, marketing, and social media teams whose job it is to target journalists and other influencers, in pursuit of positive coverage for their organizations. So it makes sense that he's tracking companies who are making it easier to understand who is doing what online.

Posted Jun 09, 2017

It's been said that we all have a novel in us, but these days, it seems as if we all have a podcast in us. Of course, we don't all have a good podcast in us—and fewer of us can launch an entire network. But Rebecca Lavoie has done just that, from her basement and with the help of her husband—and writing partner—Kevin P. Flynn. Along with two more co-hosts, the pair launched Crime Writers On Serial, a podcast to talk about a podcast (now Crime Writers On…).

Posted Jun 07, 2017

SendGrid, a delivery platform for customer communication that drives engagement and growth, released a commissioned study conducted by Forrester Consulting on behalf of SendGrid called Elevate Your Email Marketing With A Customized Approach.

Posted Jun 06, 2017

ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides a look at the media consumption, content discovery habits, and network brand recognition capabilities of young (18-26) adults.

Posted Jun 06, 2017

When Kevin Akeroyd took on the role of global CEO of Cision, a global media intelligence and communications solution provider, back in August 2016, he made one major assumption. Coming from a long career providing service solutions for CMOs, Akeroyd believed the integrated, data-centric solutions that marketing teams leverage for paid and owned media (i.e., advertising) would be just as critical for those whose job is to generate earned media, in the form of coverage by journalists and other influencers.

Posted Jun 02, 2017

The use of emojis—those little digital icons representing everything from sushi and sailboats to infinite variations on the smiley face—has become part of everyday life. Yet marketers have been hesitant to incorporate them into email campaigns, due to uncertainty about how their use may be perceived by both mailbox providers and subscribers.

Posted May 30, 2017

As I write this, we are 4 weeks into the new presidency. It's fair to say the press has played a central role in the early days of this administration. We have seen that even while journalists' jobs are shifting—thanks to new technologies and distribution channels—the fundamental skills needed to be a good reporter remain the same. And those skills have been on display lately, much to the chagrin of the new president.

Posted May 23, 2017

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