Media Business News and Trends

If you have been waiting with bated breath to see what Jeff Bezos would do with The Washington Post, it is time to exhale. Amazon announced an all-new WaPo tablet app, available immediately, exclusively for Amazon Fire tablet customers. Fire users will get unlimited free access to the app for six months--no subscription required.

Posted Nov 20, 2014

In her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses personalize web experiences, Svetla Yankova's primary remit is, as she puts it, "to find the product for the market and the market for the product, all the way from strategy to execution." This covers the spectrum from strategy-centric tasks such as market research, positioning, and persona building, to actual execution by communicating roadmaps, implementing launch plans, creating marketing plans, and providing sales support.

Posted Nov 14, 2014

A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzes the importance of multiplatform devices in online travel content consumption and provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments.

Posted Nov 13, 2014

Google results vary widely on mobile devices- from as low as 20% to as high as 43% difference for individual search queries -- in comparison to identical searches via desktops and laptops, according to new research announced by Searchmetrics, a provider of enterprise search experience optimization platform.

Posted Nov 13, 2014

A Cxense "Extraordinary Insight" survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but also shows the market remains largely untapped, with just 20% of respondents running native ads today.

Posted Nov 11, 2014

Thousands of years have done very little to change the design of the ax. A list of commoditized tools would have the ax right at the top. But, somehow, a small company in New York has managed a rebirth of this simple hand tool. And the difference has had everything to do with the storytelling and lifestyle. You can buy a $40 ax at your local home improvement store or you can pay $350 for the Lincoln from Best Made Co. Both axes will chop firewood, but that's where the similarities end. The Lincoln is backed by stories about quality, made in the U.S.A., and a campfire surrounded by friends sipping whiskey and swapping tales. With a simple approach of honest storytelling, an ax has been transformed. A commodity has become something unique.

Posted Nov 04, 2014

Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social media platforms, meaning that companies don't have to spend thousands of dollars to reach huge numbers of potential customers.

Posted Oct 31, 2014

It's easy to forget what an important role social media plays in the media at large. When you're busy taking BuzzFeed quizzes on Facebook or sharing pictures of your cat on Instagram, it's hard to see these tools as anything but hives of narcissism. But as I write this column at the end of a long week filled with bad news, I can't help but think of social media as not only the best source for breaking news, but as the only truly free press left.

Posted Oct 28, 2014

Sporting News Media (SNM) has launched a proprietary research program, being called "Sporting Views", which will shed light on how sports fans consume and engage with digital sports content in the US. SNM will analyze data from its SN ePlayer network, which reaches more than 20 million sports fans and serves up over 300 million streams in the US each month across 350 local and national publishers' sites, news portals, and key digital sports news destinations. This first report looks at fan engagement and viewership from January 2014 through September 2014.

Posted Oct 14, 2014

7Summits, an online community solutions provider, and Altimeter Group, an independent research and strategy consulting firm, have formed a strategic alliance to guide and deliver transformative solutions to Fortune 100 companies. Through the connection of these two companies, enterprise clients will be able to leverage Altimeter's thought leadership and strategies and 7Summits' pragmatic delivery of digital transformation solutions.

Posted Oct 14, 2014

The most popular social networking apps were revealed by adjust, a leading mobile app attribution and analytics company. adjust analyzed 217,549 Social Networking and Communication apps across 155 Apple App Store countries and 157 Google Play storefront countries, focusing on a combination of the app store rank with the average of all ratings for the app given by customers.

Posted Oct 14, 2014

At Scribd, a subscription digital library to the world's largest collection of ebooks, Lyndsey Besser works in the ranks of the original content marketers: public relations professionals. She says, "My primary role is to spread the word about Scribd. We want publishers and authors to know about the service, and we want readers to know they can have instant access to unlimited books on all their devices."

Posted Oct 10, 2014

A survey by Publishing Technology revealed an increasing number of people are now using their mobile phones to read ebooks. The survey of 3,000 consumers across the U.S. and U.K. found that 43% have read an ebook, or part of an ebook, on their handsets, and that 66% (59% U.K./ 72% U.S.) of mobile phone book readers currently read more on their phones than they did last year.

Posted Oct 09, 2014

The Digital Reader reported back in September that Amazon was recruiting Kindle Direct Publishing (KDP) authors to submit unpublished manuscripts to a crowdsourcing program that will allow readers to decide which books editors should consider for publishing. (You can join the mailing list here.)

Posted Oct 07, 2014

Data scientist and master storyteller are two of the U.K.'s "Hottest Jobs in Marketing," recently identified by Marketing Week. These two careers seem like polar opposites-one generating business insight through an extreme focus on data analytics and the other winning customers' attention through the creative engagement of emotions, interests, and desires. But they are both trying to make sense of a deluge of customer interactions, while translating the internet-enabled fire hose into memorable, meaningful experiences-one customer at a time.

Posted Oct 07, 2014

American Express, which operates the OPENForum.com website, has informed the National Advertising Division that it has modified its native advertising practices to assure that consumers who click on OPENForum images-plus-text "ad units" are aware that the content is sponsored by American Express.

Posted Oct 02, 2014

The report from Pew Charitable Trust found that Gen Xers are making more money than their predecessors, but they have accumulated far less wealth: "Americans born between 1965 and 1980 ... have higher family incomes than their parents did at the same ages, but only a third have higher wealth." How could this be? Pew pointed to a few reasons, most prominently student loan debt from college degrees. It also points to factors like the Great Recession in 2008 and rising unemployment rates. All of these reasons are absolutely valid, but in my opinion, Pew might have missed one big possibility for Gen X's inability to save money: technology.

Posted Oct 02, 2014

Kenshoo, a provider of predictive marketing software, announced a new commissioned study conducted by Forrester Consulting on behalf of Kenshoo titled "Cross-Channel Attribution Must Convert Insights Into Action." The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe, and outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.

Posted Sep 30, 2014

Ninety-five percent of Americans believe public libraries play an important role in giving everyone a chance to succeed, but today's headlines focus on the many challenges facing libraries and their risk of becoming irrelevant. Gale, a provider of library resources and part of Cengage Learning, is attempting to change those headlines with a campaign encouraging everyone to share My Library Story through a new online community designed to help libraries tell a strong value story around their impact.

Posted Sep 30, 2014

What will the internet look like in 10 or 20 years? While this is an unanswerable question, it doesn't stop the speculation. Policies pursued (or not pursued) by governments, especially in the U.S., will go a long way toward shaping tomorrow's internet. Recently, several scholars were asked to contribute essays for a special issue of the journal Critical Studies in Media Communication. In the issue, The Future of Internet Policy, the authors are very critical of the U.S. government's handling of the internet and present varying policy solutions for making tomorrow's internet more equitable.

Posted Sep 29, 2014

The explosion of smartphones, tablets and touchscreens has certainly benefitted consumers, who now have greater and more convenient access to content than ever before. But the way that content is organized and displayed on digital devices has changed radically in recent years, as evidenced by the increasing popularity of the infinite scroll-a tactic used by publishers whereby articles, posts, and other pieces of content are vertically stacked atop one another, either in full text form or in truncated form with hyperlinked headlines, on a page that seems to run on virtually forever.

Posted Sep 26, 2014

First fax machines, then email, then smartphones and now "wearables"--a new technological breakthrough that, depending on who you talk to, offers both peril and potential. Some perils: wearables allow employees the ability to easily, quickly and covertly record images and data, which may include confidential information, trade secrets or other potentially damaging information. Wearables also, technically, allow the ability to monitor others' location and physical status, which raises privacy concerns. Add these concerns to issues related to the National Labor Relations Act, and employers are understandably reeling from the potential risk.

Posted Sep 24, 2014

According to The Innovator and Disruptor report from TBR, new technologies and business models from fledgling cloud vendors will have a staggering impact on the IT industry as these upstarts compete against established vendors using a maverick approach to business operations. Large, traditional IT vendors are suffering from stagnant revenues and experiencing further disruption as new tech offerings from smaller cloud companies change the consumption of IT.

Posted Sep 23, 2014

The first part of a multi-phased relaunch of ingentaconnect.com began with an overhaul of the site's user experience. Access to information and navigation has been improved across the board, and incorporates a user-friendly homepage redesigned to highlight featured publications, new and most viewed titles on the platform, as well as a Twitter feed containing.

Posted Sep 23, 2014

The organization formerly known as the Online Publishers Association (OPA) recently announced a new name, Digital Content Next, a rebrand that it says signals a renewed focus on defining and confronting critical, big picture issues that its members face when creating digital content experiences for consumers and marketers. Digital Content Next (DCN) is a trade association that exclusively serves the diverse needs of digital content companies that manage direct, trusted relationships with consumers and marketers. The association hired a new CEO in May of this year, Jason Kint, former SVP and GM of CBS Interactive's Sports division, and welcomed six new members to its membership of 55 brands in early September. EContent intereviewed Kint about the future of DCN.

Posted Sep 19, 2014

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