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Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Posted Mar 02, 2015

Google announced in a statement that on April 20, 2015 it will close its Helpouts community. According to the statement:"Since launching in 2013, Helpouts has been a home for people to connect with experts on topics they want to learn about or seek advice and solutions to everyday problems. The Helpouts community includes some engaged and loyal contributors, but unfortunately, it hasn't grown at the pace we had expected. Sadly, we've made the tough decision to shut down the product."

Posted Feb 16, 2015

Global marketing and commercial leaders are under more pressure than ever to make the right balance and choices when it comes to positioning and strengthening brands. What's more is they have to do this across a number of diverse markets and multiple channels for consumers. Shaping budgets and justifying investments in each country and on every screen are challenges in the advertising world where the digital evolution has been fast and strong over the past years. This is an ideal framework to leverage digital globalization and proven localization practices and to make marketers profit from value they can add to their own efforts.

Posted Feb 13, 2015

Jahia, an open source User Experience Platform (UXP) vendor, announced the completion of a €20 million (circa $22.5 million) round of funding fully subscribed by Invus, an equity investor focused on transformational opportunities. Jahia was advised by investment bank Bryan, Garnier & Co.

Posted Feb 12, 2015

Sporting News Media (SNM), a PERFORM Group company, which operates SportingNews.com, the Sporting News (SN) ePlayer and the U.S. edition of Goal.com, has announced its latest "Sporting Views" proprietary research, which analyzed data from its SN ePlayer network, which its says reaches more than 30 million sports fans and serves up over 400 million streams in the U.S. each month. The research sheds light on how sports fans engage with digital sports video content in the U.S. This latest report studies consumption trends of Super Bowl and NFL fans in Q4 2014 through February 3, 2015.

Posted Feb 10, 2015

Frank Taylor works as a senior front-end developer at Tahzoo, a customer experience agency offering research and content strategy solutions to Fortune 500 companies. In his role, Taylor says, "I work with both internal and external customers to provide front-end architectural guidance on SDL [Simple DirectMedia Layer, a cross-platform software development library]."

Posted Feb 06, 2015

If you were one of the record 114.4 million viewers who tuned in to the Super Bowl earlier this month, you were likely inundated with ads, each of which cost a cool $4.5 million. But while you may have chuckled at spots like Esurance's featuring Lindsey Lohan poking fun at her DUI-checkered reputation or Budweiser's lost puppy tug-on-the-heartstrings pitch, ask yourself: How motivated were you to act on those ads and purchase these products/services, and, if you were that company, could your ad dollars have been better spent in other channels, including digital?

Posted Feb 06, 2015

Chairman of the Federal Communications Commission Tom Wheeler has unveiled his latest net neutrality plan in a Wired op-ed. Referring to the FCC's "authority to implement and enforce open internet protections", Wheeler says: "These enforceable, bright-line rules will ban paid prioritization, and the blocking and throttling of lawful content and services. I propose to fully apply-for the first time ever-those bright-line rules to mobile broadband."

Posted Feb 05, 2015

I conducted an experiment to help combat my stress. I would only use my smartphone to call or text, nothing else. If I wanted to check Facebook or my email, I would sit down at my laptop and check it. It took me a few days to get used to this. The end result? I spent so much less time online. And this is bad news if you are a company whose business model depends on garnering as many users, or views, as possible.

Posted Feb 05, 2015

adjust, an app analytics and attribution company, released a new "App Competition Retrospective Report" showing that competition for visibility in the app stores toughened severely throughout 2014. It says, 82.8% of all apps in the iOS App Store are "Zombie Apps", meaning they do not rank in the top lists and are effectively invisible in the app stores, up from 74% at the beginning of the year.

Posted Feb 03, 2015

Despite being on of Uber's biggest investors, Google is reportedly preparing to launch its own ride-hailing service, according to Bloomberg. Google's investment arm originally shelled out $258 million in support of Uber-putting in more money during the company's second round of fundraising. Now, though, the search giant is said to be launching its own ride-hailing service in conjunction with its driverless car project.

Posted Feb 03, 2015

All hell broke loose at The New Republic (TNR) in December 2014. It was almost comical-as long as you don't actually work there. There was a mass (and very public) exodus of editorial staff, complete with an open letter published on Robert Reich's Facebook page. Here is the gist of the letter: "The magazine's present owner and managers claim they are giving it new relevance while remaining true to its century-old mission. ... The New Republic cannot be merely a ‘brand.' It has never been and cannot be a ‘media company' that markets ‘content.'... It is not, or not primarily, a business. It is a voice, even a cause. It has lasted through numerous transformations of the ‘media landscape'-transformations that, far from rendering its work obsolete, have made that work ever more valuable."

Posted Feb 03, 2015

Siteworx, LLC, a digital experience agency, released its recent research report, "2015 State of Mobile Features and Functionality." This is the third consecutive year Siteworx has conducted a consumer survey aimed at understanding the quality of mobile buying experiences during the 2014 holiday season. The survey found that mobile web sites are on the rebound.

Posted Jan 29, 2015

As a digital publishing company specializing in mobile apps, Exact Editions wanted to better understand the function of mobile technology in libraries and their place in the future. A survey was conducted in January 2015. It quickly became evident that librarians are already recognizing the sudden increase in students adopting mobile devices for academic purposes. According to the study, 68% of librarians revealed that students frequently used mobile devices to access e-resources in their libraries currently, while all of them answered that this will most definitely increase in the future.

Posted Jan 29, 2015

Google spent a record $16.83 million on lobbying in its efforts to influence federal regulators and lawmakers in 2014, just ahead of Comcast's reported $16.80 million, according to records filed with the Clerk of the House and analyzed by Consumer Watchdog. With Net Neutrality on the docket, it is no surprise that these companies would step up their presence on Capitol Hill.

Posted Jan 22, 2015

Amazon Studios, known for television series such as Transparent, Tumble Leaf, and Mozart in the Jungle, announced that it will begin to produce and acquire original movies for theatrical release and early window distribution on Amazon Prime Instant Video. Whereas it typically takes 39 to 52 weeks for theatrical movies to premiere on subscription video services, Amazon Original Movies will premiere on Prime Instant Video in the U.S. just 4 to 8 weeks after their theatrical debut.

Posted Jan 20, 2015

MadCap Software, a provider of multi-channel content authoring tools and a showcase company for Microsoft Visual Studio and Microsoft XPS, announced the acquisition of Doc-To-Help from GrapeCity. Doc-To-Help, which comes from the ComponentOne Division of GrapeCity, is a Microsoft Word-based authoring tool for multi-channel publishing.

Posted Jan 13, 2015

Mobile product development and device-appropriate customer experience design are converging. People are spending more time on their mobile devices than ever before and expect more from their interaction with businesses. Comrade, a design and strategy agency, unveiled key findings from its new Mobile User Experience Research Report, along with top Customer Experience trends that companies should plan for in the year ahead.

Posted Jan 08, 2015

Finally, 2014 is officially over. The ball has dropped, and it's time to turn our sights to the year ahead. If you are anything like me, you've already had your fill of "New Year, New You" mottos being blasted around social media. So in the spirit of the New Year, I've decided to reexamine 2014 and what I've learned.

Posted Jan 08, 2015

Managing localization in a time and cost effective way is critical for the definition and execution of digital globalization plans. It is therefore no surprise that product leaders and content owners need process enhancements while making the most of localization budgets according to clear requirements and indicators. This is where automation comes in to play. However, it may turn out to be a great efficiency enabler as well as a dangerous pitfall if it is not used at the right time and within the right framework.

Posted Jan 07, 2015

Ignoring content globalization is no longer an option in international business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured effectively. Generally speaking, creating and developing awareness around global challenges remains crucial to align and change mindsets-which is the foundation of the organizational and process transformation needed to take up these challenges. Once the stage is set, processes can be defined and implemented in line with global business objectives and enabling technology and resources can be identified.

Posted Dec 29, 2014

Purch announced the acquisition of Anandtech.com, a provider of mobile, computing, and IT analysis and reviews. Purch's combination of high-quality content and integrated commerce experiences makes complex buying decisions easier for consumers and professionals. With the acquisition of AnandTech, Purch furthers its mission to simplify purchase decisions for in-market tech consumers by adding one of the most popular computer components, hardware, and mobile reviews sites to the brand portfolio.

Posted Dec 23, 2014

Podcasting is all the rage right now. And no, not because Tim Ferriss, Gary Vaynerchuk, Brian Clark, and Pat Flynn are doing it (and have been doing it) it's because of one simple reason: Podcasting is a cross-channel content powerhouse. With pundits and experts dubbing today as the content era, thousands are flocking to the platform for several reasons. Let's examine the "why" behind this phenomenon.

Posted Dec 23, 2014

I was once fortunate enough to stay at the Shangri-La Hotel in Hong Kong while on a business trip. Checking in after a 13-hour flight from London, I was too tired to fully appreciate the stunning, tree-filled atrium; the amazing view from my room; or the impeccable service as a procession of hotel employees appeared unbidden, bringing tea, fruit, and hot towels. I haven't had the good fortune to revisit that particular haven of luxury again, but I was interested to learn that, starting in spring 2015, all 85 Shangri-La hotels and resorts will no longer provide guests with complimentary print newspapers. Instead, the hotels will offer online access to more than 2,000 local, regional, and international publications from 100 countries in 60 languages, which can be downloaded to guests' own devices, via an app that is available for iOS, Android, BlackBerry, and Windows.

Posted Dec 23, 2014

I have a new obsession. Well, not really a new obsession, as much as an old, new obsession. This Thanksgiving I found myself in an unsavory situation: I had to drive from Boston, Massachusetts all the way down to Arlington, Virginia the day before Thanksgiving. By the fourth hour on the road, when I was stuck trying to get through New York City, I had grown tired of music and was beginning to lose it a bit. I did something I haven't done in a while. I put on a podcast.

Posted Dec 18, 2014

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