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Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.

Posted Jul 02, 2015

But technology has come a long way since 2008, and its progression has directly influenced the ease with which I travel, and the amount of enjoyment I get out of it. And I'm not the only one. Here are a few things I learned during my most recent trip abroad. First, Millenials love free Wi-Fi.

Posted Jul 02, 2015

Web users are showing a willingness to pay for content through subscriptions, but publishers and apps are seeing mixed results with premium tiers, according to a March report from BI Intelligence that explores categories increasingly relying on recurring payments to monetize content. The report finds that while some companies use a purely subscription-based model, such as Netflix, many others employ a "freemium" plan. Under this structure, all users gain basic access to content-which is often supported by ads-but can pay to upgrade the experience, perhaps unlocking certain features or accessing an ad-free version.

Posted Jun 29, 2015

Generation Y is a demographic coveted by retailers and marketers for its purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. Animoto, an online video creation application that empowers anyone to create and share videos, announced new data from the 2015 Animoto Online and Social Video Marketing Study.

Posted Jun 25, 2015

According to a new market research report "Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020", published by MarketsandMarkets, the WCM market is set to grow from $3.47 Billion in 2015 to $6.85 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 14.5%.

Posted Jun 23, 2015

If you were measuring by the size of the headline fonts, 2014 looked as if it were an inflection point for venture capital (VC) investment into the digital content industry. According to Preqin, which tracks data on the investment industry, VC funding in the digital content industry reached $683 million in 2014, more than double the $286 million invested in 2013. A series of discussions with VCs already active in the digital content space revealed a real appetite for further digital content opportunities-provided those companies searching for funds bring with them scalability, engaged users, revenue, and quality.

Posted Jun 22, 2015

Limelight Networks, Inc., a digital content delivery provider, announced the results of its State of Digital Downloads research which revealed consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.

Posted Jun 18, 2015

WWE launched UpUpDownDown, a new YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and avid gamer, Xavier Woods. Woods, also known to online players by his handle "Austin Creed," will be joined by YouTube celebrities, WWE Superstars, and video game editors who will star in daily programming about everything in the world of gaming.

Posted Jun 18, 2015

Turner Broadcasting announced the unveiling of Courageous, a branded content studio for marketers utilizing Turner's multi-screen news brands CNN and HLN. First teased at the Turner Upfront event, Courageous will play a key role in the company's overall commitment to producing industry-leading premium branded content. The studio's production capabilities will range from multimedia "super stories" to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN's all-screen global power.

Posted Jun 18, 2015

Evergage, a provider of real-time personalization, published the results of a new survey that found 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, 49% of marketers surveyed intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them by more than 10%.

Posted Jun 18, 2015

The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used.

Posted Jun 17, 2015

Marketing services company Connexity Inc. announced that it has acquired PriceGrabber a retail lead-generation platform and network. Together the combined company will be a source of high intent shopping leads. PriceGrabber says its expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.

Posted Jun 16, 2015

451 Research, an information technology research and advisory company, has determined that cellular Internet of Things (IoT) and machine to machine (M2M) connections will increase nearly fourfold globally--from 252 million in 2014 to 908 million--in 2019. A monumental increase in active cellular IoT/M2M connections will be driven by a number of key factors.

Posted Jun 16, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Jun 12, 2015

New data from Juniper Research indicates that the messaging market will decline from $113.5 billion in 2014 to $112.9bn in 2019 - a reduction of $600 million. Overall, messaging traffic is forecast to double by 2019. This is driven by OTT (over-the-top) messaging applications, such as WhatsApp and LINE, seeing a threefold increase in message traffic-from almost 31 trillion in 2014, to 100 trillion by 2019 globally.

Posted Jun 11, 2015

Apple's Worldwide Developers Conference is often the scene of big new announcements, and this year was no different. The company trotted out Jimmy Iovine, a co-founder of Beats, to announce Apple Music, which will allow users to stream over 30-million songs from iTunes, and incorporate playlists and videos. Apple Music is set to launch on June 30, and cost $9.99 per month-but comes with a 3-month free trial. If you need a family plan, you can support up to six people for $14.99 per month.

Posted Jun 09, 2015

What happens when five powerful publishers band together to form a programmatic ad network, allowing advertisers to buy advertising space on The Economist, CNN International, The Guardian, Reuters, and Financial Times? The short answer is Pangaea. A longer answer, or at least longer-term one, is that no one is quite sure yet.

Posted Jun 08, 2015

As the founder and creative director of the independent, alternative online travel publication Compass Cultura, the range of Jeff Campagna's role is necessarily broad. "I guide the creative scope and editorial vision of the publication and also manage the nitty-gritty, day-to-day stuff that most executives rarely deal with," Campagna says. He runs the company's social media presence as well as handles most design and development. "But perhaps my most important duty is participating in the editorial workflow. We only publish three articles per month, so we take this very, very seriously."

Posted Jun 05, 2015

Global data and personalization technology company Cxense ASA has announced its intention to acquire ad optimization company Maxifier from Dentsu Digital Holding, Eurovestech, and Fieldhelm. Maxifier is used by publishers--such as Condé Nast, Forbes, The Atlantic, and Bauer Media--to visualize and optimize all direct-sold premium advertising campaigns. Cxense and Maxifier also have common customers, including GFR Media and Grupo Globo, who currently license both companies' services independently. The acquisition significantly expands the Cxense operations and customer base in the United States, and further strengthens EMEA business.

Posted Jun 04, 2015

At that moment I realized, the days of shaking hands and signing paperwork with a pen are over, and businesses may actually prefer it that way. It's clear that mobile devices have taken over our social lives and careers. According to Pew Research, 64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. Our shopping habits are next to go totally mobile.

Posted Jun 04, 2015

As the one-year anniversary of Canada's Anti-Spam Legislation (CASL) draws near, new research from Constant Contact, Inc. underscores the continued importance of email marketing. Contrary to popular belief, Canadian consumers rate email as their number one method for staying in touch with businesses and by a long shot. Sixty-eight percent prefer email compared to just 12% who prefer staying in touch via telephone, 8% via mail, 7% via in person conversations, and 5% via social media.

Posted Jun 02, 2015

Wolper Information Services was acquired by the LM Information Delivery Group in 2012. Today, LM Information Delivery is known as an international provider of information services, while Wolper is an established provider of subscription and information management services in the US. In order to position Wolper as part of the LM Information Delivery Group, the company will change its name in the U.S. to LM Wolper Information Delivery. This name change will be accompanied by a transition of the corporate identity to fit the new global brand.

Posted Jun 02, 2015

Expert System, a provider of semantic technology for the effective management of unstructured information, announced that it has signed a binding agreement to acquire TEMIS, a provider of text analytics solutions with offices in France, Germany, the U.K., the U.S., and Canada.

Posted Jun 02, 2015

On the morning I wrote this, I used 10: email, Evernote, GitHub, Slack, Google Docs, InDesign, text messaging, Basecamp, Excel, and (gulp!) Word. I use these tools interchangeably under the guise of organization. However, if I track back to my digital production schedule 10 years ago, InDesign, Excel, Word, and email were my only writing/communication tools. Even though the technology is streamlined, I'm using twice as many tools to accomplish the same core tasks that I did 10 years ago.

Posted Jun 02, 2015

Journalists have long relied on numbers to support narratives. Some in the field have even been doing deep dives into the data to find the stories buried inside-that's not new. But fresh interest, new data sources, and cheaper tools are mainstreaming what was once an advanced and specialized area of the newsroom. Today, even more reporters are translating columns and rows of information into compelling text and impactful visuals.

Posted Jun 01, 2015

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