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Lycos maintains a large portfolio of patented technologies ranging from search engine technology to on-line advertising and online gaming that it is making available for sale. As Lycos prepares to launch a suite of hard good products in the coming weeks, the company has decided to sell some of its technologies.

Posted May 21, 2015

A new study has found over half (57%) of business leaders do not understand the Digital Economy, highlighting that organizations are not yet fully prepared to deliver the digital experiences and access buyers desire and require. The study by OnePoll, commissioned by Ness Software Engineering Services (SES), a provider of software product engineering services, asked 1,000 business leaders in the UK, from a mix of industries, how they feel about the Digital Economy and their company's role in it.

Posted May 21, 2015

Data, data, data-it's everywhere. Everything, including your watch, your grocery store, and even your car, can collect it from you. But what do companies do with all this data they collect--and, more importantly, how can they make the best and most efficient use of it? That's where cognitive computing comes in. It uses a variety of techniques--such as image and speech recognition and machine-learning algorithms--to sense, predict, and even think.

Posted May 18, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted May 15, 2015

There is perhaps nothing more exciting--and challenging--to the world of digital content creators than the idea of wearable devices, and Noble Ackerson is at the forefront of this burgeoning field. "I was fortunate to be brought in at the ground floor of Google's Glass Explorer program. And as one of the first explorers, I had the pleasure of interfacing with the Glass team quite a bit," he says. "The technical and user experience insights gained from being a so-called Glass Pioneer, coupled with a decade of technical and business experience, made my leap to wearables a natural one."

Posted May 13, 2015

In a move meant to build its video--and other content--offerings, Verizon Communications announced that it will buy AOL for $4.4 billion in cash. Like many of the companies that control the channels of digital content distribution, Verizon is hoping to gain more control over its audience by becoming a content producer as well.

Posted May 12, 2015

Durant Gipson is a data analyst at AddThis, a media web-tracking technology company that provides a social bookmarking service. Most of his customers are internal, including product managers, developers, marketing team members, account managers, and the executive team. "My job is to answer questions with our data and to provide some intelligence alongside. That might include conversion rates on a widget, the volume of page views we see for a new publisher, identifying the largest domains for specific countries, or the synchronization rate for a specific data partner," Gipson says.

Posted May 08, 2015

Midroll Media, a digital media company providing a 360-degree suite of podcast production, distribution, and monetization services, announced early findings of its 2015 Advertiser Satisfaction Survey in advance of the release of the accompanying whitepaper later this month. Midroll represents more than 200 podcasts to advertisers, including shows both on its owned-and-operated networks (Earwolf and Wolfpop) and off/outside of the company's properties.

Posted May 07, 2015

Right now, the last thing I want to be reminded of are early twenty-somethings. I know I sound like a curmudgeon, but I'm sick of young Millenials. It's not that I have anything against them in particular; it's just that I am so tired of thinking about them, and more specifically, how to engage with them, and I can't be the only one. It seems that for years the biggest question in boardrooms, conferences, and department meetings throughout the media industry has been: how do we connect with the Millenial generation? It's exhausting.

Posted May 07, 2015

Having helped Digiday launch its Content Studio, Deanna Zammit knows better than anyone what it takes to create a successful native advertising department. After starting her career in journalism--complete with a stint at Adweek--and a turn at freelancing, Zammit happened to see a post on Facebook that announced Digiday was looking to find someone to head up its new Content Studio and said, "I can do that!"

Posted May 06, 2015

A new report from Juniper Research has found that the value of the global digital content market will reach $154 billion annually by 2019, an increase of nearly 60% on 2014. The research, Digital Content Business Models: OTT & Operator Strategies 2015-2019, observed that mobile and online games would account for the largest share of content sales (38% of cumulative revenues), with game formats continuing to transition from physical to digital.

Posted May 05, 2015

I admit to being a skeptic about connected cars. But as Business Insider's John Greenough points out, "The connected car is equipped with internet connections and software that allow people to stream music, look up movie times, be alerted of traffic and weather conditions, and even power driving-assistance services such as self-parking." BI Intelligence estimates that by 2020, 75% of new cars will be capable of connecting to the internet. According to Greenough's article, BI Intelligence also says that "of the 220 million total connected cars on the road globally in 2020, we estimate consumers will activate connected services in only 88 million of these vehicles." I would be among the other 132 million people.

Posted Apr 28, 2015

Content Marketing Institute's 2015 "Small Business Marketing Trends-North America" study, sponsored by Copyblogger Media's Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy.

Posted Apr 27, 2015

Content is at the heart of every business. We spend a lot of time talking about content strategy, but very little talking about the reality of creating and managing it. When you have content being created by different people, at multiple locations chaos can ensue. Throw freelancers into the mix, and the picture gets even more confusing. A solid strategy must be in place for tracking assignments, billings, draft work, hours, and final product.

Posted Apr 24, 2015

In the world of digital publishing, the law of the jungle still applies, as it does in any industry: Only the fittest shall survive. But while eContent providers initiate and expire with regularity these days, recent news of the shakeout of three notable names in tech media--Gigaom, Joystiq, and The Unofficial Apple Weblog (TUAW)--has caused some players in this space to sit up, take notice, and ask nervous questions.

Posted Apr 22, 2015

Providing a good mobile experience is no longer optional (and frankly, it's hasn't been for a long time). You may have heard dire predictions about the latest changes coming from Google. If your website isn't friendly to mobile browsers, you may have big problems as Google rolls out mobile-focused algorithm changes. Of course, we hope that you already got the message about the importance of mobile-friendly sites, but just in case you did not, here are some tips on how to weather this change.

Posted Apr 20, 2015

On the fast-paced information superhighway--where speed rules and web wannabes drool--the spinning hourglass is as lethal a symbol as the skull and crossbones. Luckily for big and small content providers alike, the open and unfettered internet--where all data is theoretically treated equally and neutrally and consumers can access content quickly without fear of a site being deliberately blocked or choked off by broadband providers--has prevailed, thanks to the Federal Communications Commission (FCC) voting to preserve Net Neutrality in late February.

Posted Apr 20, 2015

Atlantic Media's Government Executive Media Group launched Route Fifty, a digital, business-to-business publication and events brand covering and connecting state, county, and city governments across the United States.

Posted Apr 16, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Apr 10, 2015

Americans are more likely to subscribe to Amazon Prime for free two-day shipping than for Prime Instant Video. Additionally, in the U.S. when they do subscribe, people are more likely to use Netflix than Prime Instant Video, according to global intelligence firm Strategy Analytics. In fact, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

Posted Apr 08, 2015

As you may already know, Amazon announced an uptick in earnings in its 2014 fourth quarter, while Google reported a dip. Amazon says fourth quarter sales were up 15% to $29.33 billion. Google too announced an increase in sales-ad revenue grew 14% year-over-year in Q4-but that represented a slowdown in growth. But if Amazon and Google are bellwethers of the digital content industry, what can we learn from these earnings reports?

Posted Apr 06, 2015

As content curator for the digital agency iAcquire, Lisa Kasanicky's primary charge is to manage blogs for the iAcquire and ClearVoice websites. She jokes that the job comes with "a long checklist of responsibilities and a tweed newsboy cap," as she works on everything from big-picture tasks (such as creating editorial calendars and nailing down topics with contributors) to details (such as crafting SEO titles and descriptions). She also writes guest blog posts, ebooks, case studies, client content, and email blasts.

Posted Apr 03, 2015

Digital Natives crave authenticity in their online interactions, and avoid advertisers like the plague. It's up to content creators and advertisers to build authentic relationships with Digital Natives now, or risk losing them in the future.

Posted Apr 02, 2015

Factory Media, a European lifestyle sports and culture content business, intends to close its magazine operations and divert the resources into digital production. The change comes as a result of the acceleration in both growth and demand for the Forward Private Equity-backed company's digital-only brands and video.

Posted Mar 31, 2015

Several publishers have come together to form an ad alliance, pooling audiences to combat the like of Google and Facebook, whose massive audiences often draw ad dollars away from content providers. The Economist, CNN, The Guardian, Reuters, and The Financial Times have formed a programmatic ad network in order to pool their audiences and allow advertisers to buy up space across all of these audiences. That audience is about 110 million readers, according to the alliance's website.

Posted Mar 19, 2015

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