Media Business News and Trends

Sporting News Media (SNM) has launched a proprietary research program, being called "Sporting Views", which will shed light on how sports fans consume and engage with digital sports content in the US. SNM will analyze data from its SN ePlayer network, which reaches more than 20 million sports fans and serves up over 300 million streams in the US each month across 350 local and national publishers' sites, news portals, and key digital sports news destinations. This first report looks at fan engagement and viewership from January 2014 through September 2014.

Posted Oct 14, 2014

7Summits, an online community solutions provider, and Altimeter Group, an independent research and strategy consulting firm, have formed a strategic alliance to guide and deliver transformative solutions to Fortune 100 companies. Through the connection of these two companies, enterprise clients will be able to leverage Altimeter's thought leadership and strategies and 7Summits' pragmatic delivery of digital transformation solutions.

Posted Oct 14, 2014

The most popular social networking apps were revealed by adjust, a leading mobile app attribution and analytics company. adjust analyzed 217,549 Social Networking and Communication apps across 155 Apple App Store countries and 157 Google Play storefront countries, focusing on a combination of the app store rank with the average of all ratings for the app given by customers.

Posted Oct 14, 2014

At Scribd, a subscription digital library to the world's largest collection of ebooks, Lyndsey Besser works in the ranks of the original content marketers: public relations professionals. She says, "My primary role is to spread the word about Scribd. We want publishers and authors to know about the service, and we want readers to know they can have instant access to unlimited books on all their devices."

Posted Oct 10, 2014

A survey by Publishing Technology revealed an increasing number of people are now using their mobile phones to read ebooks. The survey of 3,000 consumers across the U.S. and U.K. found that 43% have read an ebook, or part of an ebook, on their handsets, and that 66% (59% U.K./ 72% U.S.) of mobile phone book readers currently read more on their phones than they did last year.

Posted Oct 09, 2014

The Digital Reader reported back in September that Amazon was recruiting Kindle Direct Publishing (KDP) authors to submit unpublished manuscripts to a crowdsourcing program that will allow readers to decide which books editors should consider for publishing. (You can join the mailing list here.)

Posted Oct 07, 2014

Data scientist and master storyteller are two of the U.K.'s "Hottest Jobs in Marketing," recently identified by Marketing Week. These two careers seem like polar opposites-one generating business insight through an extreme focus on data analytics and the other winning customers' attention through the creative engagement of emotions, interests, and desires. But they are both trying to make sense of a deluge of customer interactions, while translating the internet-enabled fire hose into memorable, meaningful experiences-one customer at a time.

Posted Oct 07, 2014

American Express, which operates the OPENForum.com website, has informed the National Advertising Division that it has modified its native advertising practices to assure that consumers who click on OPENForum images-plus-text "ad units" are aware that the content is sponsored by American Express.

Posted Oct 02, 2014

The report from Pew Charitable Trust found that Gen Xers are making more money than their predecessors, but they have accumulated far less wealth: "Americans born between 1965 and 1980 ... have higher family incomes than their parents did at the same ages, but only a third have higher wealth." How could this be? Pew pointed to a few reasons, most prominently student loan debt from college degrees. It also points to factors like the Great Recession in 2008 and rising unemployment rates. All of these reasons are absolutely valid, but in my opinion, Pew might have missed one big possibility for Gen X's inability to save money: technology.

Posted Oct 02, 2014

Kenshoo, a provider of predictive marketing software, announced a new commissioned study conducted by Forrester Consulting on behalf of Kenshoo titled "Cross-Channel Attribution Must Convert Insights Into Action." The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe, and outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.

Posted Sep 30, 2014

Ninety-five percent of Americans believe public libraries play an important role in giving everyone a chance to succeed, but today's headlines focus on the many challenges facing libraries and their risk of becoming irrelevant. Gale, a provider of library resources and part of Cengage Learning, is attempting to change those headlines with a campaign encouraging everyone to share My Library Story through a new online community designed to help libraries tell a strong value story around their impact.

Posted Sep 30, 2014

What will the internet look like in 10 or 20 years? While this is an unanswerable question, it doesn't stop the speculation. Policies pursued (or not pursued) by governments, especially in the U.S., will go a long way toward shaping tomorrow's internet. Recently, several scholars were asked to contribute essays for a special issue of the journal Critical Studies in Media Communication. In the issue, The Future of Internet Policy, the authors are very critical of the U.S. government's handling of the internet and present varying policy solutions for making tomorrow's internet more equitable.

Posted Sep 29, 2014

The explosion of smartphones, tablets and touchscreens has certainly benefitted consumers, who now have greater and more convenient access to content than ever before. But the way that content is organized and displayed on digital devices has changed radically in recent years, as evidenced by the increasing popularity of the infinite scroll-a tactic used by publishers whereby articles, posts, and other pieces of content are vertically stacked atop one another, either in full text form or in truncated form with hyperlinked headlines, on a page that seems to run on virtually forever.

Posted Sep 26, 2014

First fax machines, then email, then smartphones and now "wearables"--a new technological breakthrough that, depending on who you talk to, offers both peril and potential. Some perils: wearables allow employees the ability to easily, quickly and covertly record images and data, which may include confidential information, trade secrets or other potentially damaging information. Wearables also, technically, allow the ability to monitor others' location and physical status, which raises privacy concerns. Add these concerns to issues related to the National Labor Relations Act, and employers are understandably reeling from the potential risk.

Posted Sep 24, 2014

According to The Innovator and Disruptor report from TBR, new technologies and business models from fledgling cloud vendors will have a staggering impact on the IT industry as these upstarts compete against established vendors using a maverick approach to business operations. Large, traditional IT vendors are suffering from stagnant revenues and experiencing further disruption as new tech offerings from smaller cloud companies change the consumption of IT.

Posted Sep 23, 2014

The first part of a multi-phased relaunch of ingentaconnect.com began with an overhaul of the site's user experience. Access to information and navigation has been improved across the board, and incorporates a user-friendly homepage redesigned to highlight featured publications, new and most viewed titles on the platform, as well as a Twitter feed containing.

Posted Sep 23, 2014

The organization formerly known as the Online Publishers Association (OPA) recently announced a new name, Digital Content Next, a rebrand that it says signals a renewed focus on defining and confronting critical, big picture issues that its members face when creating digital content experiences for consumers and marketers. Digital Content Next (DCN) is a trade association that exclusively serves the diverse needs of digital content companies that manage direct, trusted relationships with consumers and marketers. The association hired a new CEO in May of this year, Jason Kint, former SVP and GM of CBS Interactive's Sports division, and welcomed six new members to its membership of 55 brands in early September. EContent intereviewed Kint about the future of DCN.

Posted Sep 19, 2014

On Thursday, September 18 the Online Publishers Association held its first event that was open to the public -- and then CEO Jason Kint announced that the organization was changing its name to Digital Content Next to reflect the changing industry. He did this at the end of a long, informative day at Content All Stars, where everyone from keynote Jason Silva to Werner Brell, managing director of Red Bull Media House to Soledad O'Brien shared their content secrets with the audience. Here are a few takeaways and themes from the day's programming that all content creators can learn from.

Posted Sep 19, 2014

The Financial Times launched a refreshed newspaper, designed with the modern reader in mind--who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper. The result of extensive user testing and feedback, the new look incorporates several changes and additions.

Posted Sep 16, 2014

Yes, Amazon and Hachette are still battling over ebooks, and Authors United--a group of authors from Hachette and other publishers--have reached out to the Amazon board. In the course of negotiations, Amazon had refused to let users pre-order Hachette books, and has been slow to fill orders. Meanwhile, it says that all it wants is for Hachette to sell its ebooks for $9.99, but Hachette disagrees.

Posted Sep 16, 2014

When Lucy Kemmitz stepped into the role of social media manager for Hilton Hotels & Resort, the first dedicated social position for the brand, she was able to craft her own job description. She says, "We have over 550 hotels around the world, and I have the task of training and educating each hotel in social media, working with regional teams that assist in rolling out different programs." Kemmitz works closely with a host of departments, not only in the Americas but across the world. "Making sure Hilton is top of mind in social is important not just in driving revenue, but in ensuring that guests and potential guests feel cared for," she says.

Posted Sep 12, 2014

To achieve a high-ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced by Searchmetrics. The study found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read.

Posted Sep 11, 2014

As usual the rumors about what Apple's September 9 announcements were mostly right. Ultimately, the company announced the release of two new iPhones, the forthcoming Apple Watch, Apple Pay, and iOS 8. Let's start with Apple Pay, the mobile payment solution that has the potential to truly change the way people shop.

Posted Sep 10, 2014

After more than 60 years of success in the European literary market, German publishing house Bastei Lubbe is venturing into new territory and launching projects in the United States for the first time. The publishing company is expanding with the introduction of new book series and digital apps beginning this spring.

Posted Sep 09, 2014

Freelancer.com has launched Freemarket to provide its community of more than 13 million professionals with a safe and affordable platform to buy and sell domains and websites. Freemarket.com is an online marketplace which facilitates the exchange of digital goods particularly, websites and domains among technology entrepreneurs, SMEs, investors, webmasters and operators of web properties.

Posted Sep 04, 2014

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