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According to research from The London Book Fair, more than two-thirds of 18 to 23-year-olds read episodic fiction--and 41% read it every month. Serial publishing is all the rage. Of course, this isn't surprising--at least not to me. The wild popularity of Serial showed us all that there is a market for storytelling that keeps listeners--or readers--dangling at the end of each week's episode.

Posted Jun 28, 2016

Boopsie sponsored a survey of over 350 librarians to learn more about the value that mobile apps offer diverse communities and the obstacles that libraries face when launching these apps. In preparation for the American Library Association (ALA) Annual Conference, Boopsie published a report on the results of this survey. With a majority of participants representing public and academic libraries, the report explores six key findings of the survey, which featured questions proposed by leaders in the library industry.

Posted Jun 23, 2016

Interestingly, a new twist on an alternative revenue generator has emerged: the democratized digital tip jar. Sites like Wikipedia have employed an online tip jar for years in the form of regular requests for donations from its users via PayPal, credit/debit cards, and other payment methods. But now a major player in the digital donations space-Flattr-is partnering with AdBlock Plus to offer Flattr Plus, a browser extension/app that enables users to remove online ads from sites they visit while also contributing a monthly payment in an amount they choose that will be distributed proportionally to publishers of the sites they surf.

Posted Jun 22, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Charles Kelly, lead virtual reality engineer, Littlestar.

Posted Jun 22, 2016

In a post on its website, Microsoft announced its intentions to acquire LinkedIn for an all-in purchase price of $26.2 billion. Jeff Weiner will reportedly remain the CEO of LinkedIn, and the deal is expected to close in 2016. Microsoft pointed to a number of upgrades, acquisitions, and more as evidence of LinkedIn's success.

Posted Jun 13, 2016

Now the Associate Dean for Innovation, Research/Creative Activity and Graduate Studies Scripps College of Communication at Ohio University, Dr. Ferrier's primary research focus is how best to address the specter of online harassment. She is also the founder of TrollBusters, a digital tool to combat online harassment against women journalists, bloggers, and publishers.

Posted Jun 10, 2016

Researchers from the Reynolds Journalism Institute (RJI), housed at the University of Missouri School of Journalism, conducted a national survey of 1,000 smartphone users to better understand how they used their devices when consuming news. The survey revealed that 75% of adults 18-44 years of age frequently use their smartphones to consume news.

Posted Jun 07, 2016

We are looking for the best agencies in the business for "EContent's Digital Marketing 40." Nominate your favorite digital agency by sending its Twitter handle to @Econtentmag on Twitter -- be sure to include #EC40. Choose from one of the following categories.

Posted Jun 06, 2016

Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.

Posted Jun 06, 2016

As lead virtual reality (VR) engineer of Littlstar, a global network dedicated to immersive 360-video and photos, Charles Kelly is responsible for the development of all VR applications across the various makes and models of VR headsets. "My job is to make sure the Littlstar video applications can be viewed and used on multiple technologies and VR platforms," Kelly says. "There are several different headsets currently out in the marketplace to view these VR, 360-videos, and we want to be accessible and at the forefront of all of them."

Posted Jun 03, 2016

Content Marketing Institute (CMI) is a ubiquitous name in the content marketing sphere, as is its founder Joe Pulizzi. Now the company has been acquired by UBM--a B2B events organizer and parent company of The PR Newswire. Reports say the purchase cost UBM $17.6 million.

Posted Jun 02, 2016

Marketo, Inc., a provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses. The terms of this all-cash deal provide substantial value to Marketo shareholders. Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.

Posted Jun 02, 2016

LM Wolper Information Delivery's company name will change to LM Information Delivery, Inc. This change in name and visual identity in meant to unify the US organization with the international LM Information Delivery Group, which acquired the company, then known as Wolper Information Services, back in 2012.

Posted Jun 02, 2016

Seismic, an enterprise software company, and General Atlantic, a global growth equity firm, announced that General Atlantic has led a $40 million strategic growth investment in the company through a Series C round of funding. General Atlantic joins JMI Equity and Jackson Square Ventures as a minority shareholder. Gary Reiner, former chief information officer at GE and Operating Partner at General Atlantic, will join Seismic's board of directors.

Posted May 31, 2016

SDL announced the release of its Translation Technology Insights research study, examining the role of technology in the translation industry. With nearly 3,000 respondents across 115 countries and nine languages, the survey findings are comprised of responses from freelance translators, employees of translation agencies and translation-related roles within business - making this the largest and most expansive within the translation industry to date.

Posted May 24, 2016

Smartling announced it has acquired VerbalizeIt to augment its enterprise translation management platform with translation capabilities for audio, video, and other multimedia content. Its second acquisition this year, Smartling continues to expand the breadth of translation management technology offerings within its platform. In addition to technology and people, the acquisition brings hundreds of VerbalizeIt customers to Smartling.

Posted May 24, 2016

According to The Future of Content: Rethinking Content Consumption, a national survey report, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media, a provider of interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery is driving the content personalization trend.

Posted May 19, 2016

Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.

Posted May 19, 2016

CSG Systems International, Inc. announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services. In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers.

Posted May 19, 2016

PLAT.ONE, an Enterprise Internet of Things (IoT) solution platform, announced the results of its European IoT Industry Survey from the M2M Forum in Milan. PLAT.ONE conducted an Internet of Things Industry survey in Europe in Q2 2016 to learn about the challenges IT and business professionals are facing with their IoT projects. Key areas of investigation included IT infrastructure, technology requirements, business challenges, and state of deployment.

Posted May 17, 2016

Innovation never rests, and in the past decade, the way users discover content has continued to change rapidly. First Google and other search engines allowed a user to target specific topics and go right to related content, bypassing a site's homepage. Social media then developed completely new routes for users to discover content. It makes sense that marketers are now focusing on these other channels. But, does that mean they can completely ignore the homepage?

Posted May 13, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Matt Kaminski, senior manager, marketing analytics and operations at Localytics.

Posted May 13, 2016

Despite popular belief around the growing Millennial workforce's reliance on mobile and social channels, survey findings show these digital natives are influenced by similar sources as their generational predecessors. What's more, they have significant influence in the B2B buying cycle. In fact, the millennial generation takes the lead in decision-making power for B2B purchases and has research power when short-listing technology solutions, according to a survey released by Arketi Group, a high-tech B2B PR and digital marketing firm.

Posted May 12, 2016

Copyright Clearance Center, Inc. (CCC), a firm dedicated to creating global licensing and content solutions, has acquired London-based Ixxus, a software professional services firm and provider of publishing solutions. With offices in the UK, US, Spain, and Romania, Ixxus is now a wholly-owned subsidiary of CCC. Terms of the deal were not disclosed.

Posted May 05, 2016

For the past few weeks, I've been super stressed out. It's not because of work or money or any of the normal reasons people lose sleep. I'm stressed because it's 2016-an election year-and it seems to me that the whole country has gone off the deep end. Given the current political climate and how messy the primaries have been so far, the 2016 general election is not shaping up to be a quiet or calm one, no matter who the candidates are. It'll be a spectacle. And, thanks to the social media generation, that's just the way we like it.

Posted May 05, 2016

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