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Digital Content Next (DCN) released new findings it commissioned from comScore's July 2016 research, "The Halo Effect". The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics.

Posted Sep 29, 2016

Heading into the final quarter of 2016, marketing executives are feeling pressure from many sides of their organizations to produce great content, according to "Conquer Your Content: The Future of Content Marketing," a new study by Seismic and Gatepoint Research. In a survey of 100 B2B marketing executives primarily from Fortune 1000 companies, corporate demands for updated content, cross-department branding initiatives, and keeping up with one-off content requests from sales teams are listed among the most time-consuming and demanding issues.

Posted Sep 29, 2016

Strata, a developer of 3D design software, announced that it has raised initial funding for its move into virtual reality (VR) and augmented reality (AR) for enterprise customers, along with changes and additions to the business. The funding was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors PTY Limited.

Posted Sep 22, 2016

The lack of clear, meaningful information about acquisitions when they happen makes decision making difficult for customers. Press releases are not usually helpful--they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn't--and why.

Posted Sep 19, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Dr. Michelle Ferrier, associate Dean for Innovation, Research/Creative Activity and Graduate Studies, Scripps College of Communication at Ohio University.

Posted Sep 16, 2016

Adblock Plus announced its new Acceptables Ads Platform, but ad exchanges are not on board, and users may not be either.

Posted Sep 15, 2016

Optimove, a customer marketing cloud, announced that it has raised $20 million in growth funding from Israel Growth Partners, a private equity investment firm that focuses on later stage investments. The round marks the first funding for the nearly eight-year-old company, after three straight years of 100% year-over-year growth, according to Optimove.

Posted Sep 15, 2016

Adblock Plus, a popular browser extension for blocking online advertisements, running on more than 100 million active devices, launched the beta version of an adtech platform for publishers. Adblock Plus teamed with publisher platform-provider ComboTag to build what will be known as the Acceptable Ads Platform, an interactive platform that lets publishers and bloggers choose from a marketplace of pre-whitelisted ads that they can drag and drop onto their sites.

Posted Sep 15, 2016

Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to "The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness," "Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend."

Posted Sep 12, 2016

In most ways content management is very mature, but in one important way it is not: there is too much focus on new projects, new toys, and new buzzwords, and not enough on maintaining and managing content, technology, and process lifecycles – in other words, on operations.

Posted Sep 09, 2016

Have you ever wondered what Jell-O and content marketing have to do with each other? Theresa Cramer explains on the WriterAccess podcast. She stopped by to promote her book, Inside Content Marketing, and had a great conversation about journalists, strategy, and much more. Listen here.

Posted Sep 08, 2016

In her role at Ohio University's Scripps College of Communication, Michelle Ferrier studies innovation and entrepreneurship in media. "My primary research work is around harassment," says Ferrier, who founded TrollBusters (troll-busters.com), a digital tool to combat online harassment against women journalists, bloggers, and publishers.

Posted Sep 02, 2016

Forbes and PodcastOne, an advertiser-supported podcast network, announced a partnership to launch the Forbes on PodcastOne network. The deal includes joint efforts in podcast development and production, as well as distribution, promotion, marketing and advertising sales. The companies plan to collaborate on podcasts in the areas of video gaming, sports, tech, hip-hop and more, initially launching with four programs focused on business, women, and tech.

Posted Sep 01, 2016

U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by their data-driven efforts grew at slower pace, quarter-over-quarter, for the fourth consecutive period.

Posted Sep 01, 2016

More than 75% of DMA members surveyed said their organizations lack a clear enough understanding of cross-device marketing and media technologies to implement these capabilities with confidence. To tackle this challenge and improve the cross-device marketing ecosystem, DMA's Cross-Device ID (XDID) Structured Innovation Program has brought together marketers, media buyers, ad sellers and XDID solution providers, with the goal of elevating the market's XDID "IQ", reducing implementation barriers, and ultimately making it easier for XDID buyers and sellers to do business with confidence.

Posted Aug 23, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Nicole Johnson, head of content, Hearsay Social.

Posted Aug 12, 2016

AppsFlyer, a mobile attribution and marketing analytics company, released the latest edition of The AppsFlyer Performance Index, ranking the top media sources in mobile advertising between January - June (H1), 2016. The new Index reveals industry changes and new players in the always-evolving app marketing landscape, comparing advertising network rankings with positions previously held in the last Index, at the end of 2015.

Posted Aug 11, 2016

No other news has hit quite as hard or caused as much speculation within the online video industry as the recent news of Yahoo's acquisition by Verizon, as well as Twitter's second quarter earnings report. Many experts are pondering the future of the brands, speculating on how Verizon will integrate Yahoo into its fold or debating about the sustainability of Twitter as a whole. But there's an important lesson to be learned for content companies from Yahoo and Twitter's pasts, which shouldn't be overlooked.

Posted Aug 11, 2016

Kaltura, a video technology provider, announced that it has secured a $50 million pre-IPO funding from Goldman Sachs' Private Capital Investing group. Kaltura will use the additional capital to extend its footprint across all six continents, and to further its unique positioning as the "Everything Video" company -- providing video products for an unprecedented array of markets and use-cases. Holger Staude, Vice President in Goldman Sachs' Private Capital Investing group, will be joining Kaltura's board of directors.

Posted Aug 09, 2016

Engagio announced that it has raised $22 million in Series B funding led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to expand customer success, scale sales and marketing, and accelerate product innovation in the Account Based Marketing (ABM) category.

Posted Aug 09, 2016

Sizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital, a technology-focused private equity firm, under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock for $3.90 per share in an all-cash tender offer.

Posted Aug 09, 2016

In April, BuzzFeed did a live internet broadcast of an exploding watermelon. It got a lot of (ahem!) buzz, but it was perhaps a new low in the fight to the bottom in the struggle for eyeballs. In case you're wondering, WIRED reported that, at its peak, the stunt garnered more than 800,000 viewers. About the same time, Mashable fired 30 reporters who covered actual news.

Posted Aug 09, 2016

The Stagwell Group announced its fund, Stagwell Media LLC, has acquired a majority stake in PMX Agency, an integrated performance-driven global marketing firm. PMX Agency is headquartered in New York City with eight offices and 300 employees.

Posted Aug 04, 2016

Taboola, a content discovery platform, has announced the acquisition of ConvertMedia, an outstream video SSP. According to the announcement, there are three main reasons for the purchase, but one stands out: "We have an important goal in common with ConvertMedia: to become one of the top video/TV companies in the world."

Posted Aug 02, 2016

Ingenta, a software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. The purchase will allow Ingenta to strengthen its product portfolio and strategically build on its existing plans to diversify its client base, extending its offering into the media industry, in addition to trade and academic publishing markets.

Posted Aug 02, 2016

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