Media Business News and Trends

Digital transformation is the number one priority for boards, and it hasn't been lost on the IT industry. Here's your guide to planning a successful digital transformation.

Posted Nov 18, 2019

New visual identity and product experience launch today, with redesigned print magazine and reimagined iOS App.

Posted Nov 14, 2019

Spkr solves audio content discovery by curating interactive streams.

Posted Nov 12, 2019

New BC Story Network, powered by CrowdRiff Travel Stories, enables BC tourism partners topublish content across a syndicated network of sites to help travelers discover new destinations and book travel activities.

Posted Nov 12, 2019

The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.

Posted Nov 11, 2019

Of the more than 450 billion emails sent out every day, over 85% are considered spam. Don't be alarmed or discouraged-there are proactive measures you can take to boost your deliverability.

Posted Nov 08, 2019

Data gathered also reveals insights on social media use, ad preferences, and website browsing habits.

Posted Nov 05, 2019

Adlucent's survey of 900 U.S. consumers aged 18-64 revealed online shopping habits and gauged the importance of personalization across generations.

Posted Nov 05, 2019

The 20th anniversary marks record revenue year fueled by 50% growth.

Posted Nov 05, 2019

Funding and addition of industry leaders to executive and advisory boards will fuel vision to personalize every touchpoint in the customer journey.

Posted Nov 05, 2019

The iconic sports brand revolutionized their workflow with collaborative virtual reality.

Posted Nov 01, 2019

Mobile continued to grow in 2019. From ad spend to mobile traffic, the numbers are on the rise--and users are willing to pay for the apps they find most useful. Learn more in this season's infographic.

Posted Nov 01, 2019

There's no doubt that Blue Planet II contained incredibly powerful content. But one wonders what made the message resonate so powerfully, and, more importantly, what has made it translate into real behavioral change?

Posted Oct 29, 2019

While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting.

Posted Oct 28, 2019

There are hundreds of digital accessibility best practices, but we'll focus on a few of the most basic ones that even the most non-technical content creators can make part of their accessibility strategy.

Posted Oct 25, 2019

According to the Mobile Campaign Management Platform Market the global mobile campaign management platform market is projected to reach a value of $4.2 billion by 2027.

Posted Oct 24, 2019

Survey conducted by EZ Texting reviewed the mobile preferences of more than 1,000 consumers.

Posted Oct 24, 2019

Outside of public use, public records are being compiled into online databases and used by businesses to segment and target potential customers. Are these records right for your strategy?

Posted Oct 23, 2019

With podcasting ad revenue projected to reach more than $1 billion by 2021, it's critical that marketers have a deep understanding of who's listening.

Posted Oct 22, 2019

I say this with love: Podcasting needs an upgrade. I am struck by the lack of genuine innovation around its content, distribution, discoverability, and monetization.

Posted Oct 22, 2019

In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this SEO-Darwinism.

Posted Oct 18, 2019

Tiger Global Management, Sequoia Capital India deepen investment in company's platform for mobile customer engagement and retention.

Posted Oct 17, 2019

Data from ProQuest affiliate Bowker shows a massive increase in ISBNs assigned to self-published titles.

Posted Oct 15, 2019

Content creators face growing monetization challenges as strategies evolve to overcome them.

Posted Oct 14, 2019

You've invested thousands of dollars worth of time and money in your marketing content. Don't let it go to waste by failing to optimize it across all of your channels and platforms.

Posted Oct 11, 2019

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