Media Business News and Trends

The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.

Posted Dec 14, 2018

In what may seem like one of the more comically surreal moments of the Trump administration, Google's CEO Sundar Pichai testified in front of Congress to answer questions like, why does a picture of Trump show up if you Google the word "idiot." It seems like a silly question, but it shows something deeper—many of our elected officials still don't understand the internet.

Posted Dec 13, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

Critics target as socially harmful only those personal technologies they find vaguely distasteful or unfamiliar while they notably exclude others. We never respond to images of masses of people reading newspapers in public or nose-down in their own books at libraries as dire signs of alienation. Our hand-wringing about the social costs of mobile gadgetry is as selective and myopic as it ultimately unhelpful in understanding the phenomenon that is mobile.

Posted Dec 13, 2018

Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California hills.

Posted Nov 29, 2018

Fears of new mass media being hijacked tug at a fear that the citizenry—hence, democracy—somehow can be manipulated by extra-democratic forces.

Posted Nov 27, 2018

Any attempts to limit the public's access to information would undermine that purpose. Unfortunately, following several months of pervasive news stories regarding alleged Russian influence campaigns during the 2016 elections, major internet companies opted for censorship.

Posted Nov 23, 2018

Quartz is launching the Quartz AI Studio to help our journalists - and those at other news organizations - use machine learning to report their stories.

Posted Nov 22, 2018

New research details how consumer purchase habits are affected by reviews, reputation, and response.

Posted Nov 22, 2018

Steganography - the practice of concealing a file, message, image or video within another file, message, image or video - is a growing trend this year, being implemented by malicious advertisers who insert their malicious codes into ad images

Posted Nov 16, 2018

Update to 250ok's email intelligence platform seeks to solve consumer email design woes through the guidance of real deliverability insight.

Posted Nov 16, 2018

The premium video content packages of editorial stories, audio, and media, are now available for AP Video Hub customers and will soon be rolled out on other digital platforms.

Posted Nov 15, 2018

A study by the Knight Foundation, in partnership with Gallup, shows that while the American people believe the role of the media is fundamental to democracy, they do not see any media fulfilling that role satisfactorily. The study is part of a series undertaken by the Knight Foundation's Trust, Media and Democracy initiative; it's the largest on the topic, with more than 19,000 adults in the U.S participating in research conducted throughout early 2018.

Posted Nov 14, 2018

Heather Whaling, who founded the PR firm Geben at her dining room table in Columbus, Ohio, 9 years ago, is a longtime proponent of public relations (PR) professionals acting as technologists. "The majority of PR happens in and around online now," she says, pointing to how brands successfully leverage social media channels such as Snapchat and Facebook.

Posted Nov 09, 2018

Opinions abound about what role platforms like Facebook play in combatting fake news.

Posted Nov 06, 2018

Here are the 10 professionals who decided ?which companies would make the EContent 100.

Posted Nov 05, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

Majority of companies still don't realize true impact customer consent has on their bottom line.

Posted Nov 01, 2018

The U.S. midterm elections are nearly upon us, and digital platforms like Google and Facebook are still figuring out how to deal with fake news. Learn more about how Google is addressing the credibility issue.

Posted Oct 29, 2018

Majority of respondents say using an extra 25% of the data their companies throw away would result in increased revenues.

Posted Oct 25, 2018

Never before has there been so much honest competition in the e-commerce space from competing retailers and online publishers that you are keenly aware of. And now there's a new form of competition-the type that lurks in the shadows, visible only to your most prized possession-potential customers.

Posted Oct 24, 2018

News Bling is tackling the murky waters of "media bias" and "fake news" with a free daily newsletter Millenials.

Posted Oct 23, 2018

Report finds organizations need to place a greater emphasis on modern workforce communications channels including mobile and social media.

Posted Oct 18, 2018

Most people use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook. In addition, women tend to use social media more frequently than men.

Posted Oct 18, 2018

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