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I admit to being a skeptic about connected cars. But as Business Insider's John Greenough points out, "The connected car is equipped with internet connections and software that allow people to stream music, look up movie times, be alerted of traffic and weather conditions, and even power driving-assistance services such as self-parking." BI Intelligence estimates that by 2020, 75% of new cars will be capable of connecting to the internet. According to Greenough's article, BI Intelligence also says that "of the 220 million total connected cars on the road globally in 2020, we estimate consumers will activate connected services in only 88 million of these vehicles." I would be among the other 132 million people.

Posted Apr 28, 2015

Content Marketing Institute's 2015 "Small Business Marketing Trends-North America" study, sponsored by Copyblogger Media's Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy.

Posted Apr 27, 2015

Content is at the heart of every business. We spend a lot of time talking about content strategy, but very little talking about the reality of creating and managing it. When you have content being created by different people, at multiple locations chaos can ensue. Throw freelancers into the mix, and the picture gets even more confusing. A solid strategy must be in place for tracking assignments, billings, draft work, hours, and final product.

Posted Apr 24, 2015

In the world of digital publishing, the law of the jungle still applies, as it does in any industry: Only the fittest shall survive. But while eContent providers initiate and expire with regularity these days, recent news of the shakeout of three notable names in tech media--Gigaom, Joystiq, and The Unofficial Apple Weblog (TUAW)--has caused some players in this space to sit up, take notice, and ask nervous questions.

Posted Apr 22, 2015

Providing a good mobile experience is no longer optional (and frankly, it's hasn't been for a long time). You may have heard dire predictions about the latest changes coming from Google. If your website isn't friendly to mobile browsers, you may have big problems as Google rolls out mobile-focused algorithm changes. Of course, we hope that you already got the message about the importance of mobile-friendly sites, but just in case you did not, here are some tips on how to weather this change.

Posted Apr 20, 2015

On the fast-paced information superhighway--where speed rules and web wannabes drool--the spinning hourglass is as lethal a symbol as the skull and crossbones. Luckily for big and small content providers alike, the open and unfettered internet--where all data is theoretically treated equally and neutrally and consumers can access content quickly without fear of a site being deliberately blocked or choked off by broadband providers--has prevailed, thanks to the Federal Communications Commission (FCC) voting to preserve Net Neutrality in late February.

Posted Apr 20, 2015

Atlantic Media's Government Executive Media Group launched Route Fifty, a digital, business-to-business publication and events brand covering and connecting state, county, and city governments across the United States.

Posted Apr 16, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Apr 10, 2015

Americans are more likely to subscribe to Amazon Prime for free two-day shipping than for Prime Instant Video. Additionally, in the U.S. when they do subscribe, people are more likely to use Netflix than Prime Instant Video, according to global intelligence firm Strategy Analytics. In fact, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

Posted Apr 08, 2015

As you may already know, Amazon announced an uptick in earnings in its 2014 fourth quarter, while Google reported a dip. Amazon says fourth quarter sales were up 15% to $29.33 billion. Google too announced an increase in sales-ad revenue grew 14% year-over-year in Q4-but that represented a slowdown in growth. But if Amazon and Google are bellwethers of the digital content industry, what can we learn from these earnings reports?

Posted Apr 06, 2015

As content curator for the digital agency iAcquire, Lisa Kasanicky's primary charge is to manage blogs for the iAcquire and ClearVoice websites. She jokes that the job comes with "a long checklist of responsibilities and a tweed newsboy cap," as she works on everything from big-picture tasks (such as creating editorial calendars and nailing down topics with contributors) to details (such as crafting SEO titles and descriptions). She also writes guest blog posts, ebooks, case studies, client content, and email blasts.

Posted Apr 03, 2015

Digital Natives crave authenticity in their online interactions, and avoid advertisers like the plague. It's up to content creators and advertisers to build authentic relationships with Digital Natives now, or risk losing them in the future.

Posted Apr 02, 2015

Factory Media, a European lifestyle sports and culture content business, intends to close its magazine operations and divert the resources into digital production. The change comes as a result of the acceleration in both growth and demand for the Forward Private Equity-backed company's digital-only brands and video.

Posted Mar 31, 2015

Several publishers have come together to form an ad alliance, pooling audiences to combat the like of Google and Facebook, whose massive audiences often draw ad dollars away from content providers. The Economist, CNN, The Guardian, Reuters, and The Financial Times have formed a programmatic ad network in order to pool their audiences and allow advertisers to buy up space across all of these audiences. That audience is about 110 million readers, according to the alliance's website.

Posted Mar 19, 2015

New regulatory filings indicate that Pinterest has raised $367 million. According to the Wall Street Journal, the company is now valued at $11 billion. This round of fundraising, which WSJ says includes old and new investors, has not even closed yet.

Posted Mar 19, 2015

Good news for cord-cutters has been coming fast and furious in 2015. The latest on this theme is a report from the Wall Street Journal that Apple is planning to go a step beyond Apple TV, and actually "offer a slimmed-down bundle of TV networks this fall." Many of these channels would be broadcast channels like ABC and NBC (which you can get for free via an antenna), but would total about 25 channels.

Posted Mar 19, 2015

This month, I finally pulled the plug on the dead-tree version of my Sunday paper. I meant to do it for months, but at long last, I couldn't stifle the guilt for even one more second. It was too sad to watch while the paper slowly rotted at the end of the driveway or simply ended up--unread--in my recycling bin every week.

Posted Mar 17, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Mar 13, 2015

About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven't been immune to the trend. While audio has, perhaps, been overshadowed by a rush to the development of video content over the past several years, savvy marketers haven't overlooked the opportunities that podcasts present-both for spreading their messages to large audiences to promote products, services and cause, and for sponsorships (ads placed within the podcasts).

Posted Mar 11, 2015

In what some might call a shocking move, Gigaom ceased operations Monday. While the site is still up, a note on the About page informs readers that Gigaom became unable to pay its creditors in full.

Posted Mar 10, 2015

While you may not be able to get HBO Go on your Playstation, HBO Now-the network's new streaming service-is coming to Apple TV in April, and if you sign up right away, you will get the service free for 30-days. The catch, of course, is that you need an Apple device. Engadget reports that Apple has an exclusive three-month contract with HBO, preventing anyone else from selling subscriptions. And though you can watch on your Mac or iPad later, you'll need an Apple TV to sign up initially.

Posted Mar 10, 2015

For traditional print media, the digital revolution has been a full-frontal assault on the fundamentals of their editorial and business models. Digitization has been a disaster for most of these companies. So it is noteworthy that one of the oldest magazines in the U.S.--The Atlantic--is among the handful that are truly thriving.

Posted Mar 10, 2015

If you're a Comcast customer who has been looking forward to using the HBO Go app on your Playstation 4, you're probably very upset right about now. As TechDirt reports, Comcast is basically refusing to confirm that you are a paying cable customer, which results in customers not being allowed to use the service. This has been a problem before with other devices, like Roku boxes, which was only resolved when Roku filed an FCC complaint.

Posted Mar 09, 2015

Frank Taylor works as a senior front-end developer at Tahzoo, a customer experience agency offering research and content strategy solutions to Fortune 500 companies. In his role, Taylor says, "I work with both internal and external customers to provide front-end architectural guidance on SDL Tridion."

Posted Mar 06, 2015

Purch, a portfolio of digital brands and services that helps make complex buying decisions for consumers and businesses, announced the acquisition of Consumr, a mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.

Posted Mar 05, 2015

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