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Digital Natives crave authenticity in their online interactions, and avoid advertisers like the plague. It's up to content creators and advertisers to build authentic relationships with Digital Natives now, or risk losing them in the future.

Posted Apr 02, 2015

Factory Media, a European lifestyle sports and culture content business, intends to close its magazine operations and divert the resources into digital production. The change comes as a result of the acceleration in both growth and demand for the Forward Private Equity-backed company's digital-only brands and video.

Posted Mar 31, 2015

Several publishers have come together to form an ad alliance, pooling audiences to combat the like of Google and Facebook, whose massive audiences often draw ad dollars away from content providers. The Economist, CNN, The Guardian, Reuters, and The Financial Times have formed a programmatic ad network in order to pool their audiences and allow advertisers to buy up space across all of these audiences. That audience is about 110 million readers, according to the alliance's website.

Posted Mar 19, 2015

New regulatory filings indicate that Pinterest has raised $367 million. According to the Wall Street Journal, the company is now valued at $11 billion. This round of fundraising, which WSJ says includes old and new investors, has not even closed yet.

Posted Mar 19, 2015

Good news for cord-cutters has been coming fast and furious in 2015. The latest on this theme is a report from the Wall Street Journal that Apple is planning to go a step beyond Apple TV, and actually "offer a slimmed-down bundle of TV networks this fall." Many of these channels would be broadcast channels like ABC and NBC (which you can get for free via an antenna), but would total about 25 channels.

Posted Mar 19, 2015

This month, I finally pulled the plug on the dead-tree version of my Sunday paper. I meant to do it for months, but at long last, I couldn't stifle the guilt for even one more second. It was too sad to watch while the paper slowly rotted at the end of the driveway or simply ended up--unread--in my recycling bin every week.

Posted Mar 17, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Mar 13, 2015

About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven't been immune to the trend. While audio has, perhaps, been overshadowed by a rush to the development of video content over the past several years, savvy marketers haven't overlooked the opportunities that podcasts present-both for spreading their messages to large audiences to promote products, services and cause, and for sponsorships (ads placed within the podcasts).

Posted Mar 11, 2015

In what some might call a shocking move, Gigaom ceased operations Monday. While the site is still up, a note on the About page informs readers that Gigaom became unable to pay its creditors in full.

Posted Mar 10, 2015

While you may not be able to get HBO Go on your Playstation, HBO Now-the network's new streaming service-is coming to Apple TV in April, and if you sign up right away, you will get the service free for 30-days. The catch, of course, is that you need an Apple device. Engadget reports that Apple has an exclusive three-month contract with HBO, preventing anyone else from selling subscriptions. And though you can watch on your Mac or iPad later, you'll need an Apple TV to sign up initially.

Posted Mar 10, 2015

For traditional print media, the digital revolution has been a full-frontal assault on the fundamentals of their editorial and business models. Digitization has been a disaster for most of these companies. So it is noteworthy that one of the oldest magazines in the U.S.--The Atlantic--is among the handful that are truly thriving.

Posted Mar 10, 2015

If you're a Comcast customer who has been looking forward to using the HBO Go app on your Playstation 4, you're probably very upset right about now. As TechDirt reports, Comcast is basically refusing to confirm that you are a paying cable customer, which results in customers not being allowed to use the service. This has been a problem before with other devices, like Roku boxes, which was only resolved when Roku filed an FCC complaint.

Posted Mar 09, 2015

Frank Taylor works as a senior front-end developer at Tahzoo, a customer experience agency offering research and content strategy solutions to Fortune 500 companies. In his role, Taylor says, "I work with both internal and external customers to provide front-end architectural guidance on SDL Tridion."

Posted Mar 06, 2015

Purch, a portfolio of digital brands and services that helps make complex buying decisions for consumers and businesses, announced the acquisition of Consumr, a mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.

Posted Mar 05, 2015

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Posted Mar 02, 2015

Google announced in a statement that on April 20, 2015 it will close its Helpouts community. According to the statement:"Since launching in 2013, Helpouts has been a home for people to connect with experts on topics they want to learn about or seek advice and solutions to everyday problems. The Helpouts community includes some engaged and loyal contributors, but unfortunately, it hasn't grown at the pace we had expected. Sadly, we've made the tough decision to shut down the product."

Posted Feb 16, 2015

Global marketing and commercial leaders are under more pressure than ever to make the right balance and choices when it comes to positioning and strengthening brands. What's more is they have to do this across a number of diverse markets and multiple channels for consumers. Shaping budgets and justifying investments in each country and on every screen are challenges in the advertising world where the digital evolution has been fast and strong over the past years. This is an ideal framework to leverage digital globalization and proven localization practices and to make marketers profit from value they can add to their own efforts.

Posted Feb 13, 2015

Jahia, an open source User Experience Platform (UXP) vendor, announced the completion of a €20 million (circa $22.5 million) round of funding fully subscribed by Invus, an equity investor focused on transformational opportunities. Jahia was advised by investment bank Bryan, Garnier & Co.

Posted Feb 12, 2015

Sporting News Media (SNM), a PERFORM Group company, which operates SportingNews.com, the Sporting News (SN) ePlayer and the U.S. edition of Goal.com, has announced its latest "Sporting Views" proprietary research, which analyzed data from its SN ePlayer network, which its says reaches more than 30 million sports fans and serves up over 400 million streams in the U.S. each month. The research sheds light on how sports fans engage with digital sports video content in the U.S. This latest report studies consumption trends of Super Bowl and NFL fans in Q4 2014 through February 3, 2015.

Posted Feb 10, 2015

If you were one of the record 114.4 million viewers who tuned in to the Super Bowl earlier this month, you were likely inundated with ads, each of which cost a cool $4.5 million. But while you may have chuckled at spots like Esurance's featuring Lindsey Lohan poking fun at her DUI-checkered reputation or Budweiser's lost puppy tug-on-the-heartstrings pitch, ask yourself: How motivated were you to act on those ads and purchase these products/services, and, if you were that company, could your ad dollars have been better spent in other channels, including digital?

Posted Feb 06, 2015

Chairman of the Federal Communications Commission Tom Wheeler has unveiled his latest net neutrality plan in a Wired op-ed. Referring to the FCC's "authority to implement and enforce open internet protections", Wheeler says: "These enforceable, bright-line rules will ban paid prioritization, and the blocking and throttling of lawful content and services. I propose to fully apply-for the first time ever-those bright-line rules to mobile broadband."

Posted Feb 05, 2015

I conducted an experiment to help combat my stress. I would only use my smartphone to call or text, nothing else. If I wanted to check Facebook or my email, I would sit down at my laptop and check it. It took me a few days to get used to this. The end result? I spent so much less time online. And this is bad news if you are a company whose business model depends on garnering as many users, or views, as possible.

Posted Feb 05, 2015

adjust, an app analytics and attribution company, released a new "App Competition Retrospective Report" showing that competition for visibility in the app stores toughened severely throughout 2014. It says, 82.8% of all apps in the iOS App Store are "Zombie Apps", meaning they do not rank in the top lists and are effectively invisible in the app stores, up from 74% at the beginning of the year.

Posted Feb 03, 2015

Despite being on of Uber's biggest investors, Google is reportedly preparing to launch its own ride-hailing service, according to Bloomberg. Google's investment arm originally shelled out $258 million in support of Uber-putting in more money during the company's second round of fundraising. Now, though, the search giant is said to be launching its own ride-hailing service in conjunction with its driverless car project.

Posted Feb 03, 2015

All hell broke loose at The New Republic (TNR) in December 2014. It was almost comical-as long as you don't actually work there. There was a mass (and very public) exodus of editorial staff, complete with an open letter published on Robert Reich's Facebook page. Here is the gist of the letter: "The magazine's present owner and managers claim they are giving it new relevance while remaining true to its century-old mission. ... The New Republic cannot be merely a ‘brand.' It has never been and cannot be a ‘media company' that markets ‘content.'... It is not, or not primarily, a business. It is a voice, even a cause. It has lasted through numerous transformations of the ‘media landscape'-transformations that, far from rendering its work obsolete, have made that work ever more valuable."

Posted Feb 03, 2015

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