Media Business News and Trends

It's 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a fact-checker, right? After all, software is able to flag spam email or pornographic images with a high degree of accuracy. It turns out that machine learning techniques are useful, but they have their limitations—and we are far away from a fully automated fact-checking tool.

Posted Oct 17, 2017

Since 2011, International Standard Book Numbers (ISBNs) for self-published titles have climbed 218.33%, according to the latest report from ProQuest affiliate Bowker. A total of 786,935 ISBNs were assigned to self-published titles in 2016; in 2011, that number was 247,210.

Posted Oct 12, 2017

The Data & Marketing Association (DMA) released an update to its self-regulatory rules governing responsible marketing. DMA's Guidelines for Ethical Business Practice have been in place and enforced for more than 60 years. This update is the product of DMA's Data Standards 2.0 initiative, which brought member companies together to collectively review and update the standards that guide the marketing industry in the responsible use of data.

Posted Oct 11, 2017

Kristen Meinzer, senior producer with podcast network Panoply, which helps companies produce and monetize podcasts, draws heavily on both communication and technical skills in her job. "I engineer, edit, and produce podcasts, and I also co-host and co-write my own podcast, By the Book," Meinzer says. She also manages a team of podcast producers, but says, "I prefer the word ‘advocate' or ‘go-to person' over ‘manager.'"

Posted Oct 06, 2017

10Fold, an agency focused on B2B brand elevation, announced survey findings that revealed marketing executives focus a substantial portion of their budget on creating and delivering new content at an ever-increasing frequency. According to the research findings, nearly one-third of respondents are now producing content daily or hourly.

Posted Oct 05, 2017

AdRoll, a performance marketing platform, published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across Europe, North America, Japan, and Asia-Pacific, the report provides detailed insight into a marketer's perspective on the changing dynamics of attribution. Now in its second installment, this year's report provides a global comparison, expanded from the European report released in 2016.

Posted Oct 05, 2017

Consumers aren't the only ones concerned about fake news these days. The folks who actually report the news are admitting this issue is increasingly troublesome, too. And the industry is fighting back in a number of ways.

Posted Oct 04, 2017

Gamut, a solutions-based digital advertising organization from Cox Media Group, announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.

Posted Oct 03, 2017

A new Morning Consult survey provides an in-depth look into what Americans think about the proliferation of digital and video advertising, ad-blocking services, and the cost of premium, ad-free platforms.

Posted Sep 26, 2017

The John S. and James L. Knight Foundation announced a major initiative to support the role of strong, trusted journalism as essential to a healthy democracy. The initiative is anchored by the Knight Commission on Trust, Media and Democracy, a panel of thinkers and doers from diverse backgrounds committed to creating more informed and engaged communities. This nonpartisan commission will explore causes for the erosion of trust in democratic institutions, in particular the press. It will also identify new thinking and solutions around rebuilding trust.

Posted Sep 26, 2017

We've seen companies trying—sometimes desperately—to move into the 21st century and transform their businesses. Many waited way too long, let their staff get too small, or lost sight of their mission. But it seems that we could be turning a corner and finally getting to a point where publications can learn how to make money again.

Posted Sep 26, 2017

Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. All CAAF members have contractually undersigned these guidelines in order to participate in the fight against fraud.

Posted Sep 21, 2017

Skimlinks, a content-to-commerce platform, released its annual analysis of online holiday shopping behaviors, traffic, and purchases, Holiday 2017 eCommerce Report. This report uncovers purchase-intent data from the company's network of publishers including BuzzFeed, Refinery29, Conde Nast, The Wirecutter, and HuffPost, and reveals holiday trends publishers, merchants, and marketers can use to make decisions for the 2017 season.

Posted Sep 19, 2017

John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes.

Posted Sep 15, 2017

More than three-quarters of business executives expect artificial intelligence (AI) to create competitive advantage or new lines of business for their companies, but only about one in five companies has incorporated artificial intelligence in some offerings or processes today, and only one in 20 companies has extensively incorporated AI into its current offerings or processes. Less than 40% of all companies have an AI strategy in place, and while the largest companies—those with 100,000 employees or more—are the most likely to have an AI strategy, only half do have one.

Posted Sep 07, 2017

It will be no surprise to regular readers of this column that I can be a bit of a skeptic when it comes to new technology. I don't stand in line for the new iPhone. In fact, I'm usually a few generations behind, preferring to wait until the reviews are in on new features. I like to know exactly what I want and need in a device before I buy one—and I keep the gadgets to a minimum. But lately, I've been thinking about bringing a robot into my house.

Posted Sep 05, 2017

We've all been there: followed a bit too long, and a bit too closely. Hopefully not in the real world, but it certainly happens during our digital travels, as advertisements clued in to our search and browsing behavior dog us for hours, days, and weeks on unrelated sites—and well past the point of purchase decision. "In the world of digital ads, the consumer is disenfranchised—they're being stalked or else they're turning on ad blockers," says John Snyder, co-founder and CEO of Grapeshot, which uses adaptive machine learning algorithms to improve ad targeting, creating a more contextual experience.

Posted Sep 01, 2017

BLOCKv unveiled its blockchain-based development platform that enables the creation of smart, secure, and dynamic virtual objects to dramatically expand the $100 billion industry beyond games, music, and books. The platform promises to usher in the next generation digital goods economy. As sharable digital goods become more ingrained in the lives of consumers, BLOCKv technology provides an opportunity for brands, marketers, and developers to engage with and build stronger relationships with consumers.

Posted Aug 24, 2017

Digital marketing agency, Splash Media, acquired social media marketing agency, Social Media Delivered, in a recent closed-door transaction. Splash Media was one of six local agencies invited to bid on a full buyout of Social Media Delivered.

Posted Aug 15, 2017

Global content marketing revenues grew at an accelerated 14.3% in 2016 to $28.1 billion, fueled by double-digit growth in branded mobile content, digital videos, branded games and social media content, according to new research published by PQ Media.

Posted Aug 10, 2017

The media industry is at a crossroads. With the added assistance of notable politicians and their supporters, "fake news" has been disruptive to the industry. Another factor that has hampered the media industry has been technological advances. The ways content is being displayed, stored, shared, and consumed are forcing publishers to figure out how to transform the ways they do business in an effective manner.

Posted Aug 09, 2017

News publishers must wrestle with the same conundrum that organizers of resistance movements such as the Women's March and the March for Science face: how to harness that heightened post-election energy and engagement for the long haul. The challenge is to smooth and manage the Trump Bump into a Trump Trajectory.

Posted Aug 07, 2017

When are a Grateful Dead-inspired ringing of Cornell University's chimes, a flamenco show in downtown Portland, and a tai-chi class at New York Presbyterian Hospital considered "digital" content? According to Mykel Nahorniak, co-founder and CEO of Localist, an interactive online calendaring platform, it's when the host organizations use their online event calendars as a means to capture, analyze, and grow audience engagement.

Posted Aug 04, 2017

PacketZoom, which provides in-app mobile networking technology, published its Q2 Mobile Observatory and Benchmarks Report. Based on data from the PacketZoom Analytics Platform, the company found that The Netherlands shows the fastest response time for mobile apps, followed by the United Kingdom, France, and Taiwan. The United States was ranked 13th among leading countries, with an average response time of 458 milliseconds, only slightly better than the global average of 438 milliseconds.

Posted Aug 01, 2017

According to an announcement on the Source3 website, Facebook has acquired the content rights management startup. "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion," the company wrote in the announcement. "Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands."

Posted Jul 27, 2017

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