Media Business News and Trends

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

Posted Jun 20, 2019

Wartime novel "A Dangerous Act of Kindness" available as an ebook for two weeks with no waitlist or holds.

Posted Jun 18, 2019

Hundreds of educators, scholars, policymakers, media professionals, and community organizers will convene at the 2019 National Association for Media Literacy Education Conference.

Posted Jun 18, 2019

New smart-speaker skill delivers daily, illuminating ideas for Amazon Echo and Google Home.

Posted Jun 18, 2019

FDI, a content services consultant and system integrator, announced it has entered into a partnership with MarkLogic.

Posted Jun 18, 2019

The study indicates that libraries and research offices can play a key part in the management of research data, research workflows, access to funding, and impact measurement.

Posted Jun 18, 2019

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

Split is a platform for people to engage in discussions and learn about new variations of scams, fraud, and identity theft.

Posted Jun 13, 2019

CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?

Posted Jun 10, 2019

The EU's new Digital Single Market Directive will disrupt the relationships among digital platforms and audiovisual (AV) rightsholders such as studios and licensees. Here, there are lessons to be learned from science publishing.

Posted Jun 07, 2019

When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.

Posted Jun 05, 2019

Developers must adhere to new Google Play guidelines regarding privacy and appropriate ads.

Posted Jun 04, 2019

Agreement spans scripted and unscripted content and includes feature films, documentaries, television shows, and podcasts.

Posted Jun 04, 2019

Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.

Posted Jun 03, 2019

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the trends in news.

Posted May 31, 2019

New office in Iconic Marunouchi in Tokyo is a testament to the company's strong growth and continued investment in Japan.

Posted May 30, 2019

Wunderlich spends time each day reading privacy and data protection news. "I keep an eye out for news about breaches, advice from regulators, as well as environmental and regulatory changes," he says. "The environment is changing so rapidly that policies and practices need to be much more dynamic than ‘normal' compliance activities." Wunderlich also meets with stakeholders, researches, writes, and provides input to standards bodies.

Posted May 29, 2019

It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Posted May 24, 2019

Live-streaming video has grown more popular than ever. The opportunity for engagement exists, but if you're going to invest in live streaming video, you'll need certain things … including a studio. Here are four essentials for creating quality video content.

Posted May 23, 2019

Research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse's CMO, Greg Wester, says that savvy app makers will take advantage of this "appnostic" state of mind.

Posted May 21, 2019

Confiant releases Demand Quality Report for Q1 2019. The report benchmarks demand quality issues that publishers and platforms face, such as malicious ads, low-quality ads, and in-banner video ads.

Posted May 21, 2019

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019. Even highly-ranked sites neglect accessibility for the visually impaired and blind.

Posted May 21, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.

Posted May 16, 2019

Mobile games are so important to our daily lives that most people would rather give up social networks than mobile gaming, study finds.

Posted May 16, 2019

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