Media Business News and Trends

Return Path released its Sender Score Benchmark Report. Using data from Sender Score and Return Path's Reputation Network, the new report analyzes a sample of more than 4 trillion email messages to investigate and measure the impact of reputation on inbox placement.

Posted Jun 22, 2017

A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

Posted Jun 22, 2017

IFS, a global enterprise applications company announced the findings of its Digital Change Survey that polled 750 decision makers in 16 countries, including more than 120 in North America, to assess the maturity of digital transformation in sectors such as manufacturing, oil and gas, aviation, construction and contracting, and service.

Posted Jun 20, 2017

In his role as Global CEO of Cision, a global media intelligence and communications solution provider, Kevin Akeroyd's vision is to provide integrated, data-driven solutions for professionals who work with earned media - the PR, IR, marketing, and social media teams whose job it is to target journalists and other influencers, in pursuit of positive coverage for their organizations. So it makes sense that he's tracking companies who are making it easier to understand who is doing what online.

Posted Jun 09, 2017

It's been said that we all have a novel in us, but these days, it seems as if we all have a podcast in us. Of course, we don't all have a good podcast in us—and fewer of us can launch an entire network. But Rebecca Lavoie has done just that, from her basement and with the help of her husband—and writing partner—Kevin P. Flynn. Along with two more co-hosts, the pair launched Crime Writers On Serial, a podcast to talk about a podcast (now Crime Writers On…).

Posted Jun 07, 2017

SendGrid, a delivery platform for customer communication that drives engagement and growth, released a commissioned study conducted by Forrester Consulting on behalf of SendGrid called Elevate Your Email Marketing With A Customized Approach.

Posted Jun 06, 2017

ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides a look at the media consumption, content discovery habits, and network brand recognition capabilities of young (18-26) adults.

Posted Jun 06, 2017

When Kevin Akeroyd took on the role of global CEO of Cision, a global media intelligence and communications solution provider, back in August 2016, he made one major assumption. Coming from a long career providing service solutions for CMOs, Akeroyd believed the integrated, data-centric solutions that marketing teams leverage for paid and owned media (i.e., advertising) would be just as critical for those whose job is to generate earned media, in the form of coverage by journalists and other influencers.

Posted Jun 02, 2017

The use of emojis—those little digital icons representing everything from sushi and sailboats to infinite variations on the smiley face—has become part of everyday life. Yet marketers have been hesitant to incorporate them into email campaigns, due to uncertainty about how their use may be perceived by both mailbox providers and subscribers.

Posted May 30, 2017

As I write this, we are 4 weeks into the new presidency. It's fair to say the press has played a central role in the early days of this administration. We have seen that even while journalists' jobs are shifting—thanks to new technologies and distribution channels—the fundamental skills needed to be a good reporter remain the same. And those skills have been on display lately, much to the chagrin of the new president.

Posted May 23, 2017

Here's a worrisome thought for marketers that can keep you up at night: Gen Z—a key demographic born between the mid-1990s and early 2000s—comprises 27% of the global population, commands $44 billion in purchasing power, and represents the first true generation of digital natives. But your efforts to reach them via digital ads could fail miserably, new research suggests.

Posted May 19, 2017

Virtual reality is becoming … well … reality, thanks to a host of new tools and people willing to test the limits of what the technology is capable of—and what the audience expects. Nowhere is that more true than at USA TODAY's VRtually There, a weekly news show done entirely in virtual reality (VR). David Hamlin is part of the team that makes the show possible.

Posted May 17, 2017

Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less than 7% in both regions over the same half-decade.

Posted May 09, 2017

Following a comprehensive strategic review, IP Network will be transformed into a single point of contact for advertisers wishing to communicate outside their home territory and are keen to benefit from local expertise. As part of the strategic repositioning, IP Network will change its name to RTL AdConnect as of May 4, 2017.

Posted May 09, 2017

On a typical day, Solomon meets with clients, agency partners, content platform providers, and internal Lingotek departments to gather use cases, weigh priorities, and create requirements for development. "I find ways to connect Lingotek's advanced translation technology and network of professional translators to the people creating content across the globe," he says.

Posted May 05, 2017

During its annual customer experience conference C3, Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced CX Revolution—a vision to empower brands with the necessary tools to integrate data-driven customer experience into the fabric of every business. Driving a CX Revolution ensures a universal focus on customer experience across all levels of the organization.

Posted May 04, 2017

Kenshoo, a provider of agile marketing, released a new infographic, Kenshoo Digital Marketing Snapshot: Q1 2017, highlighting the continued impact that mobile, product-focused and video ad types deliver for social and search advertisers. Social ad spending increased 41% year-over-year (YoY) supported by substantial growth in video ad (153%) and Dynamic Product Ad (202%) spending.

Posted May 02, 2017

Pepperjam, a full service performance marketing company, revealed insights and contradictions around marketers' challenges and priorities. Conducted at Adobe Summit 2017, Pepperjam polled 400 senior marketers and decision makers to identify what issues are top of mind and affecting budget spend. The results reveal a notable tension among technology investments and expectations, and channel strategy and objectives.

Posted May 02, 2017

Awhile back, I quipped that the best thing that can happen to a print news publication these days is for President Donald Trump to call it out by name in a Twitter tirade. It wasn't an original thought. The "Trump Bump" was a phenomenon many media watchers already noticed.

Posted May 02, 2017

Posted May 01, 2017

We present EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope you find these products as interesting and as potentially helpful as we do!

Posted May 01, 2017

With personalization becoming a more widely adopted marketing strategy, organizations are realizing a range of benefits - from deeper customer relationships to improved conversion rates. What's more, 9 out of 10 marketers (88%) say their customers expect an experience, across digital properties, that's personalized to them.

Posted Apr 25, 2017

Reflektion, a unified engagement platform for brands, announced findings of new research and a consumer survey commissioned with Internet Retailer. Based on results from the top 100 North American online retailers as ranked by their web sales and a national survey of more than 500 consumers - Digital Personalization: The Missed Opportunity - found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.

Posted Apr 25, 2017

Data Conversion Laboratory, Inc. (DCL) and the Center for Information Development Management (CIDM), have released the results of the 5th annual "Following the Trends - Is Your Content Ready?" survey, and the results show, among many other insights, that a surprising 51% of those polled responded "No," that their content is not ready - a 21% increase over last year.

Posted Apr 18, 2017

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