The Financial Times launched a refreshed newspaper, designed with the modern reader in mind--who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper. The result of extensive user testing and feedback, the new look incorporates several changes and additions.
Posted Sep 16, 2014
Yes, Amazon and Hachette are still battling over ebooks, and Authors United--a group of authors from Hachette and other publishers--have reached out to the Amazon board. In the course of negotiations, Amazon had refused to let users pre-order Hachette books, and has been slow to fill orders. Meanwhile, it says that all it wants is for Hachette to sell its ebooks for $9.99, but Hachette disagrees.
Posted Sep 16, 2014
When Lucy Kemmitz stepped into the role of social media manager for Hilton Hotels & Resort, the first dedicated social position for the brand, she was able to craft her own job description. She says, "We have over 550 hotels around the world, and I have the task of training and educating each hotel in social media, working with regional teams that assist in rolling out different programs." Kemmitz works closely with a host of departments, not only in the Americas but across the world. "Making sure Hilton is top of mind in social is important not just in driving revenue, but in ensuring that guests and potential guests feel cared for," she says.
Posted Sep 12, 2014
To achieve a high-ranking position on Google, websites need to include high quality content that provides a great user experience according to new research announced by Searchmetrics. The study found that high quality content covers a topic more comprehensively and is written in a way that is easier for the average person to read.
Posted Sep 11, 2014
As usual the rumors about what Apple's September 9 announcements were mostly right. Ultimately, the company announced the release of two new iPhones, the forthcoming Apple Watch, Apple Pay, and iOS 8. Let's start with Apple Pay, the mobile payment solution that has the potential to truly change the way people shop.
Posted Sep 10, 2014
After more than 60 years of success in the European literary market, German publishing house Bastei Lubbe is venturing into new territory and launching projects in the United States for the first time. The publishing company is expanding with the introduction of new book series and digital apps beginning this spring.
Posted Sep 09, 2014
Freelancer.com has launched Freemarket to provide its community of more than 13 million professionals with a safe and affordable platform to buy and sell domains and websites. Freemarket.com is an online marketplace which facilitates the exchange of digital goods particularly, websites and domains among technology entrepreneurs, SMEs, investors, webmasters and operators of web properties.
Posted Sep 04, 2014
The release of the new iPhone is fast approaching (September 9), and according to WIRED the latest incarnation of the popular mobile device may include a NFC wireless chip to enable more streamlined mobile payments. And as Christina Bonnington points out, Apple is in an unusually good position to really make mobile payments mainstream.
Posted Sep 02, 2014
Leave it to NPR to get me thinking. I recently heard a story that asked whether some images or videos, like that of the recent execution of journalist James Foley, should be censored by media outlets such as social media sites. The New York Post was vilified for running a picture taken of Foley just before he was murdered, while Twitter and YouTube both scrambled to remove videos of the event and suspend user accounts. Should social media sites have the right to censor content like this or any content at all?
Posted Sep 02, 2014
The new Facebook Messenger App isn't exactly making a lot of friends among consumers. As we reported earlier, it has raised many privacy concerns. Not to mention the anger users expressed at having to download a separate app for something the flagship Facebook app had been doing just fine. Now, Facebook has responded to user concerns.
Posted Aug 28, 2014
Good news for Apple enthusiasts and people who are just too busy to pull their iPhone out of their pockets: Apple is expected to launch its iWatch on September 9. According to re/code, a wearable device-likely a watch-will debut alongside the new iPhones in just a couple of short weeks. This is a departure from the iWatch's expected October arrival date.
Posted Aug 28, 2014
Amazon.com, Inc. announced it has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. In July, more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters.
Posted Aug 26, 2014
AddThis announced the results of its quarterly content engagement and social sharing analysis of online behavior trends across the open web. The AddThis Q2 2014 Quarterly Report: How Scrolling Matters, provides publishers, advertisers and media planners with insights related to scrolling that can help inform content and media planning strategies.
Posted Aug 12, 2014
After Amazon posted on its blog, claiming that it's disagreements with Hachette are over ebook prices and its percentage of the sales cut, Hachette talked to the New York Times to dispute Amazon's version. Hachette says Amazon has been demanding payment for what the publisher considers standard service, like the pre-order button and a dedicated employee at Amazon who handles Hachette business.
Posted Aug 12, 2014
More than 75% of global marketing leaders surveyed say content creation is their top priority for 2014, according to research by Ektron, a provider of content management and web experience management software. The research, in infographic format, "Digital Trends in 2014," identifies key trends and priorities for marketers, IT professionals, developers, and content authors based on a survey of over 400 global marketing, website, and digital agency professionals.
Posted Aug 07, 2014
The Gannett Company isn't the first media company to split its business in two, but it's the latest. Gannett, the owner of USA Today announced on August 5 that it will create a new company for its print products in 2015. On the digital side, it owns CareerBuilder and Cars.com. This sort of split is becoming a time-honored tradition of sorts, after companies like News Corp. and Time Warner paved the way.
Posted Aug 06, 2014
Metanautix, a big data startup, came out of stealth to a warm welcome, including $7 million in first-round funding from Sequoia Capital, the Stanford University endowment fund, and former Google VP of engineering Shiva Shivakumar. According to a blog post from Metanautix co-founder and CEO Theo Vassilakis, "Metanautix is about bridging data silos across the enterprise and making the end-to-end process of analysis radically easier and more productive, especially in the face of today's unprecedented complexity and scale."
Posted Aug 05, 2014
A blog post on Amazon's Kindle forum gave some insight into the ongoing feud between the internet retailer and Hachette, one of the Big 5 publishers. Negotiations broke down months ago, and Amazon stopped allowing pre-orders of Hachette books and users reported delayed shipping on the publisher's books. Many asked if Amazon had too much power including big name authors. Now, Amazon is making it clear what's at stake: lower ebook prices and 30% cut for Amazon.
Posted Jul 31, 2014
A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.
Posted Jul 30, 2014
Zillow, Inc. announced that it has entered into a definitive agreement to acquire Trulia, Inc. for $3.5 billion in a stock-for-stock transaction. The Boards of Directors of both companies have approved the transaction, which is expected to close in 2015. The combined company will maintain both the Zillow and Trulia consumer brands, offering buyers, sellers, homeowners, and renters access to vital information about homes and real estate for free, and providing advertising and software solutions that help real estate professionals.
Posted Jul 29, 2014
Since the 1950s, advertorials and product placements emerged, and, as the internet and online commerce took hold, Amazon blazed trails by serving up book recommendations to users based on their previous purchases and online behaviors. Today, these sorts of activities-designed to deliver advertising content, online or via mobile devices, to consumers who have demonstrated their potential interest in the product or service-are known as native advertising. The practice lives on a continuum between "annoying" and "useful," depending on the perspective of the consumer. The goal for marketers is to land somewhere closer to the useful end of the spectrum.
Posted Jul 28, 2014
Brainstorming about the future of digital consumption can leave you overwhelmed by the possibilities, but data released from YouGov--a global research and consulting organization--sheds some light on the emerging expectations of today's youth. The study found that nearly one in two children, aged 8-15, feel that access to online content and downloads should be free.
Posted Jul 23, 2014
As I sit down to write this column, there is so much going on in the news-I barely know where to start. Suffice it to say: The courts are messing up the internet. Let's start with the most high-profile decision that may be affecting you and your content before you know it. It started earlier this year when a U.S. District Court struck down the Federal Communications Commission's (FCC) Open Internet rules from 2010.
Posted Jul 22, 2014
Following the success of its pilot Accelerator last year, Dogfish announced the launch of the second cycle of Dogfish Accelerator, a comprehensive development financing program that offers funding, mentorship, and partnership opportunities. The program will provide $10,000 to each candidate or team to establish initial financing and will offer business development and networking support over a nine-week period, from September 22 to November 19, 2014, at the company's headquarters in New York City.
Posted Jul 21, 2014
SponsorPay, a mobile supply-side platform, announced that it has rebranded to Fyber. Fyber enables publishers to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. The San Francisco office is slated to triple its headcount this year.
Posted Jul 21, 2014