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gShift announced it has entered into a definitive agreement to acquire SiteCondor, an Austin, Texas-based technology startup that develops website auditing tools for digital agencies and content marketers. Terms of the deal were not disclosed.

Posted Sep 01, 2015

Time Inc. has put both feet into the branded content pool. It opened The Foundry, "a new content and creative collective that allows clients to tap into the powerful storytelling and immersive consumer experiences of the world's most iconic media brands" according to its site.

Posted Aug 31, 2015

Technorati, which provides publisher side solutions to bring parity to programmatic advertising, revealed that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression. As a result they are forced to use tactics they don't like to try and maximize yield.

Posted Aug 31, 2015

Salesforce has gotten a much-needed facelift. Originally launched in 1999, the well-known CRM tool used by about 150,00 customers announced Salesforce Lightning in a blog post, saying "It's a re-imagined platform designed to maximize sales rep productivity, complete with analytics and in-line intelligence that will drive sales precision."

Posted Aug 25, 2015

Monday was a rough day for media stocks, particularly Netflix and Twitter. Twitter hit an all-time low, trading under its IPO price. Meanwhile, Netflix continued a downward trend that began a few days before, losing about 20% of its value over the course of a few days.

Posted Aug 25, 2015

Get Smart Content, a multi-channel personalization platform, announced that it has raised a round of funding worth $3.5 million. The round was led by Origin Ventures with participation by Chicago Ventures and Virgo Capital.

Posted Aug 25, 2015

The recently established Center for the Development and Application of Internet-of-Things Technologies (CDAIT) at the Georgia Institute of Technology announced that AirWatch, AT&T, and Samsung Electronics constitute the inaugural group of founding members. Internet of Things refers to the ability for all types of devices to communicate with each other through networks like the Internet, radio frequencies, and other forms of transmission.

Posted Aug 13, 2015

According to Re/Code, NBCUniversal is making investments in a couple of digital native media outlets that are growing quickly. Vox Media and BuzzFeed will each receive $200 million. Vox posted a brief announcement on its site, while the BuzzFeed deal is expected to be announced later in the week.

Posted Aug 13, 2015

Media and Entertainment Commissioner Cynthia Lopez, the Made in NY Media Center by IFP, and NYCEDC have announced the creation of ten Made in NY Fellowships--a year-long program that will provide expanded resources and opportunities for New Yorkers to bring their media projects to the next level. The Made in NY Fellowship Program seeks to foster a diverse media industry, recognizing that different experiences, perspectives, and cultures are critical to advancements in innovation and creativity. Ten Fellowships will be available to those working on projects in documentary filmmaking, narrative filmmaking, gaming, post-production, animation, virtual reality, and media/technology.

Posted Aug 11, 2015

If you didn't already believe that the business of internet and media is always in flux, Google has surprised many by announcing a new operating structure that includes a parent company. Yes, one of the biggest companies in the world is changing its name...sort of. In a press release that reads more like a letter CEO Larry Page announced, "Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President."

Posted Aug 11, 2015

If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. A marketer's dream, right? Not so fast. Unfortunately, "narcissistic," "lazy," "indecisive," and "immature" have been some of the words used to describe millennials. Not exactly the easiest people to deal with and convince to buy your product.

Posted Aug 10, 2015

Manifest Digital, a provider of digital experience design, and McMURRY/TMG, an omni-channel content creation and delivery provider, are combining to form Manifest, an agency that connects experience design, emerging technology, and content to create innovative and compelling customer experiences for brands. Manifest is a portfolio company of The Wicks Group of Companies, a private equity firm. Terms of the deal were not disclosed.

Posted Aug 06, 2015

New research from Searchmetrics, a provider of search experience optimization which includes SEO and content performance marketing, concludes that Google is now better able and more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the search query. Positive user signals such as time on site help Google assign relevance values to content. Searchmetrics' analysis indicates the days are numbered for old-style SEO tactics such as link building or emphasizing relevant keywords and search phrases.

Posted Aug 04, 2015

Each year EContent magazine publishes a list of the 100 companies that matter most in the digital content industry. Companies interested in being considered for this list can submit information via econtentmag.com/Econtent100/Nominate.aspx

Posted Aug 03, 2015

David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Posted Jul 31, 2015

Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique psychology and world view that influences the decisions they make-including what content they consume. What attracts one demographic will not necessarily attract them all. So how do you get your content in front of the right audience?

Posted Jul 29, 2015

Google+ has been on social media life support for quite some time, but Google recently took another step toward dismantling the ailing network. In a blog post, VP of streams, Bradley Horowitz announced several changes to the Google+ experience, including that you will only need a Google account (not a Google+ profile) to use other services, like YouTube.

Posted Jul 28, 2015

New data from Juniper Research has revealed that the number of IoT (Internet of Things) connected devices will number 38.5 billion in 2020, up from 13.4 billion in 2015: a rise of over 285%. While IoT "smart home" based applications grab media headlines, it is the industrial and public services sector - such as retail, agriculture, smart buildings, and smart grid applications - that will form the majority of the device base. This is due in no small part to a much stronger business case for these types of applications.

Posted Jul 28, 2015

One panelist quoted a popular statistic that says 90 seconds is the sweet spot for videos aimed at Millennials. Not everyone was buying that, though. It's not that Millennials don't have an attention span-it's that they won't put up with your terrible content. If you don't capture their attention within 90 seconds, Millennials are going to bounce. Another panelist told an anecdote about the CEO of a large cable company saying something to the effect of, "I'm so sick of Millennials!"

Posted Jul 28, 2015

According to new research from BI Intelligence native ad spending will hit $7.9 billion in 2015. That may sound like a lot of money, but that spending is expected to almost triple by 2018, to $21 billion.

Posted Jul 23, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Jul 17, 2015

MediaShift's Collab/Space is not the kind of conference where attendees shuffle from room to room to listen to one presenter after another. Founder, publisher, and executive director of MediaShift, Mark Glaser, has created a different kind of event. While there are a couple of keynote speakers, the real meat of the conference comes from (what else?) collaboration.

Posted Jul 16, 2015

Ingram Content Group announced the launch of its new accelerator program, 1440, named for the year Johannes Gutenberg perfected his printing press technology. Built on the belief that publishing innovation has the power to change the world, 1440 aims to find and accelerate startups creating the next breakthroughs in the publishing industry.

Posted Jul 16, 2015

Concert and sporting event attendees are most likely to share branded photos on social media, according to a new study conducted by the event marketing company Tagkast. In "The Most Social Events: What Brand Sponsors Need to Know in 2015," Tagkast analyzed the percentage of branded photos shared by consumers at more than 2,600 events in 2014 and 2015. Tagkast divided these events into two categories based on how likely consumers were to share their brand experiences to social media: events with a High Social Endorsement Scores and events with a Low Social Endorsement Scores.

Posted Jul 14, 2015

It's a strange time for journalism. We have more outlets than ever before. Mobile, social, and cloud tools have transformed the craft--and the business-letting us reach more people than ever before. We can have two-way conversations with our readers. We even know our audience at a granular level.

Posted Jul 14, 2015

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