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Apple's Worldwide Developers Conference is often the scene of big new announcements, and this year was no different. The company trotted out Jimmy Iovine, a co-founder of Beats, to announce Apple Music, which will allow users to stream over 30-million songs from iTunes, and incorporate playlists and videos. Apple Music is set to launch on June 30, and cost $9.99 per month-but comes with a 3-month free trial. If you need a family plan, you can support up to six people for $14.99 per month.
Posted Jun 09, 2015
At that moment I realized, the days of shaking hands and signing paperwork with a pen are over, and businesses may actually prefer it that way. It's clear that mobile devices have taken over our social lives and careers. According to Pew Research, 64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. Our shopping habits are next to go totally mobile.
Posted Jun 04, 2015
Constratus, LLC introduced the Constratus Consent Engine, the first in a suite of software products Constratus is developing to help network service providers integrate into the digital ecosystem. The Constratus Consent Engine leverages the Apigee Edge intelligent API platform, including Apigee's backend-as-a-service (BaaS) technology, to allow subscribers to share information about their location and preferences, as well as to enable applications to send push notifications and monitor online behavior.
Posted Jun 02, 2015
TouchCommerce, a provider of omni-channel engagement solutions, announced its newest solution, TouchMedia, which enables large advertisers to transform their brand's media message into a rich, interactive conversation using personalized engagement tools. Designed to boost conversion and improve advertising attribution, TouchMedia provides brands with a means to seamlessly integrate live chat and personalized self-service options into their advertising efforts.
Posted May 26, 2015
A recent poll found that smartphone users are increasingly using shopping applications. In 2013, overall app usage grew by 115%, but the rate of growth slowed in 2014 to 76%. However, the opposite was true for shopping and lifestyle apps. Usage grew by 77% in 2013 and jumped in 2014 with a 174% increase, according to data from Flurry. With in-store beacons becoming more prevalent and engaging shoppers in new ways, this mobile growth trend seems set to continue in 2015.
Posted May 25, 2015
The Baseball Hall of Fame wanted to release an app that would not just teach people about baseball history, but also entice them to visit the BHOF itself. While BHOF attendance continues to be robust -- the museum drew 300,000 people in 2014, according to Brad Horn, the Hall's vice president of communications and education -- the BHOF wanted to entice still more people to visit, as well as get those already coming more excited about their journey.
Posted May 22, 2015
ReachLocal Inc., which powera online marketing for local businesses, announced ReachDisplay InApp, a new solution that delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp is able to reach new consumers within a geo-fenced radius, targeting users on iOS and Android devices.
Posted May 21, 2015
Data, data, data-it's everywhere. Everything, including your watch, your grocery store, and even your car, can collect it from you. But what do companies do with all this data they collect--and, more importantly, how can they make the best and most efficient use of it? That's where cognitive computing comes in. It uses a variety of techniques--such as image and speech recognition and machine-learning algorithms--to sense, predict, and even think.
Posted May 18, 2015
The fact is, Google ranking directly impacts businesses' ability to attract customers and make money - that's real. According to a 2014 Advanced Web Ranking study, more than 71 percent of searched lead to an organic click for sites on Google's first page of search results. That was only true for 5.59 percent of searches on the second and third results pages. Additionally, and even more compelling, the first five results on a search page account for more than 67 percent of all clicks. That's even more real.Here's the good news. Even sites behind on mobile-optimization will have an opportunity to take action and make the necessary upgrades without any permanent damage. There are five things Vokal recommends that you do right now to navigate the changes and improve your site's performance. Read on to learn more...,
Posted May 15, 2015
Built.io, a software technology company specializing in digital solutions and mobile application development, announced that it is releasing realtime capabilities to subscribers of its flagship mobile Backend-as-a-Service (mBaaS). With this enhancement of its architecture, Built.io Backend offers full support for cross-platform realtime integration.
Posted May 14, 2015
There is perhaps nothing more exciting--and challenging--to the world of digital content creators than the idea of wearable devices, and Noble Ackerson is at the forefront of this burgeoning field. "I was fortunate to be brought in at the ground floor of Google's Glass Explorer program. And as one of the first explorers, I had the pleasure of interfacing with the Glass team quite a bit," he says. "The technical and user experience insights gained from being a so-called Glass Pioneer, coupled with a decade of technical and business experience, made my leap to wearables a natural one."
Posted May 13, 2015
Yahoo announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch. Like Flurry Analytics always has, Yahoo is making analytics for the Apple Watch available to developers for free.
Posted May 11, 2015
Midroll Media, a digital media company providing a 360-degree suite of podcast production, distribution, and monetization services, announced early findings of its 2015 Advertiser Satisfaction Survey in advance of the release of the accompanying whitepaper later this month. Midroll represents more than 200 podcasts to advertisers, including shows both on its owned-and-operated networks (Earwolf and Wolfpop) and off/outside of the company's properties.
Posted May 07, 2015
Altova announced the availability of MobileTogether 1.5. Version 1.5 includes about 18 new features and enhancements to this multi-platform mobile development framework for building and deploying in-house app solutions. The enhancements include changes to Actions and Action Groups that define behaviors of MobileTogether app solutions, new and enhanced UI controls, and new tools for improving developer efficiency.
Posted Apr 28, 2015
I admit to being a skeptic about connected cars. But as Business Insider's John Greenough points out, "The connected car is equipped with internet connections and software that allow people to stream music, look up movie times, be alerted of traffic and weather conditions, and even power driving-assistance services such as self-parking." BI Intelligence estimates that by 2020, 75% of new cars will be capable of connecting to the internet. According to Greenough's article, BI Intelligence also says that "of the 220 million total connected cars on the road globally in 2020, we estimate consumers will activate connected services in only 88 million of these vehicles." I would be among the other 132 million people.
Posted Apr 28, 2015
Searchmetrics, a provider of search and content optimization, announced new features to its award-winning Searchmetrics Suite that provide actionable insights and recommendations to guide brands in optimizing their search and content for mobile performance, enabling them to influence online consumer intent and win more business. It is also announcing a new Mobile SEO Visibility Score.
Posted Apr 21, 2015
Providing a good mobile experience is no longer optional (and frankly, it's hasn't been for a long time). You may have heard dire predictions about the latest changes coming from Google. If your website isn't friendly to mobile browsers, you may have big problems as Google rolls out mobile-focused algorithm changes. Of course, we hope that you already got the message about the importance of mobile-friendly sites, but just in case you did not, here are some tips on how to weather this change.
Posted Apr 20, 2015
Sitecore, a provider of customer experience management, announced the availability of Sitecore Mobile SDK for Xamarin (software development kit). Sitecore is partnering with Xamarin, a mobile development solution that gives developers the ability to create native apps for iOS, Android, Mac, and Windows. Through this partnership, content from the Sitecore Experience Platform can be used natively across multiple mobile platforms.
Posted Apr 16, 2015
Yahoo announced that in addition to Yahoo data, first-party CRM data and third-party data advertisers can now use more than 40 Flurry Personas, such as "Business Travelers" and "Social Influencers," to reach the right mobile audiences through Yahoo Gemini, Yahoo's mobile search and native advertising marketplace. Flurry from Yahoo builds Personas based on users who are particularly heavy users of particular apps.
Posted Apr 09, 2015
Just as the elephant is grasped differently by each of the monks in "The Blind Men and the Elephant," you'll hear a different take on the Internet of Things (IoT) based on whom you ask. That's not surprising because it is really such a wide-ranging subject. Here is an attempt to distill the essence, providing you with a summary and a current snapshot of this behemoth.
Posted Apr 08, 2015
Shoppers can't buy items if they can't find them in the aisles; in the app store, it's no different. The inherent inability of app store search engines to expose users to the "long tail" of apps means the vast majority of apps remain virtually invisible. App store research underlines this imbalance, revealing that only 5% of apps accounted for 92% of downloads in 2013.
Posted Apr 07, 2015
Google is always up to something. According to The Telegraph, Google is talking to the owner of mobile operator Three about allowing Americans to use their mobile phones while traveling at no extra cost. This is a problem that has long plagued business travelers as well as people on vacation, who find the costs of using their phones abroad prohibitive.
Posted Apr 06, 2015
Magzter, a digital magazine store and newsstand, with more than 25 million users, announced the addition of over 500 new titles to Magzter GOLD, the "all-you-can-read" digital magazine subscription service that gives users unlimited access to the library of digital magazines across mobile, tablet, and web for $9.99 a month.
Posted Apr 02, 2015
Back in the 1980s, George Carlin had a famous bit in which he said, "A house is just a place to keep your stuff while you go out and get more stuff." One can only imagine what comedic inspiration the late performer would've mined from connected homes in 2015, which have the ability to direct us when to go get more "stuff" or, alternatively, fetch "stuff." As household connectivity increases due to consumer adoption of broadband and wireless networks, homes (and the objects in them) are getting smarter. Products available in the Internet of Things (IoT)-defined as a state in which everyday objects are networked wirelessly and imbued with the ability to communicate without human intervention-now include an egg carton that alerts a homeowner when it's down to the last two eggs and learning thermostats that moderate temperatures in part by sensing when the home is empty.
Posted Apr 01, 2015
The digital revolution arrived and has settled in to stay. According to Comscore, mobile device use exceeded desktop and laptop use in early January, 2014 and mobile devices continue to see more use than computers. As consumers increasingly shift to mobile devices to consume content, publishers have taken steps to make their content more accessible on mobile devices. Unfortunately, as a recent study points out, many content publishers who think they're providing a positive user experience on various devices are unaware how poorly their content performs on mobile phones and tablets. Business and tech news sites illustrate how pervasive and serious the gap can be between the desktop experience and the mobile experience.
Posted Mar 27, 2015