Mobile Content, Tablets, Apps

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Atypon announced that the New England Journal of Medicine has selected its Literatum platform to power the journal's digital presence. The NEJM's new site will feature all-new design, enhanced navigation, and rich content, along with such additions as 19 specialty pages, education and training tools, and a complete archive of every article published by the journal since its founding in 1812.

Posted Sep 23, 2010

Motorola announced the acquisition of Aloqa GmbH, a privately-held developer of location-based software and technologies for use with smartphones. Motorola has added Aloqa to its nascent Motorola Mobility unit, which is comprised of Motorola's Mobile Devices and Home business.

Posted Sep 21, 2010

CloudCenter LLC announced the availability of Rainmaker on the Google Apps marketplace. Rainmaker allows Google Apps users to share contacts within a domain, while simultaneously populating Google Contacts(TM) with social data from LinkedIn, Twitter, and Facebook. Users can also enhance and share their current contact information using integration with Google Contacts.

Posted Sep 16, 2010

Mediaspectrum, Inc. introduced Adrenalin, a complete solution for publishers looking to create a customized news-reading application for Apple's iPad and other tablet devices. Adrenalin provides digital news organizations with dynamic content, integrated advertising, and subscription management, while also offering an opportunity to establish a powerful tablet presence.

Posted Sep 16, 2010

Random House announced that it is partnering with Smashing Ideas, a Seattle-based digital media agency, with the goal of developing children's book-based apps for mobile devices. In this partnership, Random House Children's Books will work with Smashing Ideas' newly created epublishing group.

Posted Sep 14, 2010, an encoding service provider, released Mobile Made Easy, a collection of video encoding presets designed to meet the specific video requirements of all popular mobile phones. With this new product and its existing iPhone and iPhone streaming presets, reports that it now offers encoding services to 80% of the smartphone market.

Posted Sep 14, 2010

ChaCha, a service specializing in answering user-submitted questions on several topics, launched the Media Messaging Service (MMS), which will allow ChaCha to supply users with rich media content and advertisements on their mobile phones. MMS, which ChaCha reports will be compatible with almost all mobile phones, supports videos such as movie trailers, and images such as coupons and logos.

Posted Sep 14, 2010

Blyk, a Finnish mobile media startup, recently closed a 17 million euro investment lead by Nexit Ventures and others. This investment helps Blyk to accelerate its growth in partnering with mobile operators worldwide.

Posted Sep 14, 2010

MyNewsVu announced a new technology for television news delivery and consumption, a back-end software platform that enables TV news web sites to deliver a personalized TV newscast to individual viewers. Web sites powered by MyNewsVu can deliver individually personalized TV newscasts to internet-enabled TVs, mobile devices, and PCs.

Posted Sep 09, 2010

AOL is purchasing locational social networking service Rally Up for an undisclosed amount. Rally Up, which was founded in 2009, develops mobile applications for the iPad and iPhone that allow users to check in to various locations, send messages, and locate friends. The service features a friend feed that lets users share their location or upload text and photos. The service also features integration with Facebook.

Posted Sep 02, 2010

It's easy to stop thinking about the changing content landscape over the summer. The days are long and hot, and you're more worried about avoiding the heat than you are about the future of media. However, at least two prominent figures still had media on their minds and were making (sometimes outlandish) predictions.

Posted Aug 31, 2010

Content might still be king at global health and science publisher Elsevier, but the old definitions of content can't keep pace with the increasingly fast and faceted data needs of core audiences such as researchers, librarians, universities, and corporations. Taking some inspiration from consumer-driven sites such as,, and, Elsevier is putting its content API up for grabs and opening an app marketplace.

Posted Aug 30, 2010

Hearst Magazines has installed a division known as The App Lab in Hearst Tower, New York, with the aim of creating a space in which Hearst's creative team can collaborate with marketers and agency partners in order to more effectively meet consumer expectations. The App Lab initiative will begin in September with educational sessions on emerging mobile content, advertiser and agency roundtables, and consumer insight panels.

Posted Aug 24, 2010

This year, the World Summit Awards will debut its first Mobile-specific competition for mobile content. The World Summit Award Mobile is a global initiative to select and promote the world's top mobile content and innovative applications.

Posted Aug 19, 2010

Mobifusion, a mobile services organization, announced the creation of a Professional Services Division. The new division will focus on furthering strategic partnerships and providing support for wireless operators and mobile software developers.

Posted Aug 17, 2010

Universal Mind, a digital solutions agency, announced iBrainstorm, a multi-device collaboration tool developed for Apple devices. iBrainstorm lets users seamlessly share ideas between the iPad and iPhone, and was designed to easily collect and organize ideas in a collaborative environment.

Posted Aug 05, 2010 has introduce its new generation of Kindle eReaders, which feature a new electronic-ink screen, a 21 percent smaller body while still keeping the same 6-inch-size reading area, and a 15 percent lighter weight at just 8.7 ounces than the previous generation. Amazon says the new Kindle also offers 20 percent faster page turns, up to one month of battery life, double the storage to 3,500 books, built-in Wi-Fi, a graphite color option and more-all for $189, and still with free 3G wireless-which do not require annual service contracts. Also today, Amazon introduced a new addition to its family of portable reading devices-Kindle Wi-Fi, which will be priced at $139.

Posted Jul 29, 2010

XanEdu, a provider of coursepacks and custom textbooks, launched an iPad publishing program in concert with several academic institutions and Harvest Business School Publishing. The platform is designed to give students and instructors more flexibility in accessing course materials through Apple's recently-released iPad platform.

Posted Jul 29, 2010

Online Marketing Suite, the business optimization platform from Adobe Systems Incorporated, will now link to new mobile and social media features. The Omniture-powered suite now features advanced bid strategies for Facebook ads, image ad support for Google, and personalization capabilities for BlackBerry and Android mobile apps.

Posted Jul 27, 2010

AOL Inc. ventured into the mobile space with a new mobile portal,, designed for smartphone users. AOL also released a new app for Android phones, allowing those users to access AOL features, including email, MapQuest, and AOL's news sites, from their smartphones.

Posted Jul 27, 2010

Traditional business school doctrine teaches us to delight the customer. But it doesn't tell us how to please empowered consumers and Digital Natives who consider mobile to be integral to their daily routine and an essential part of their personae.

Posted Jul 16, 2010

If medical students and junior residents need to improve their visual diagnostic skills, thanks to a collaboration between Elsevier and Legacy Interactive, there's an app for that. The new iPhone app, Top Doc, features medical content and quizzes designed to help medical students, residents, and junior faculty hone those skills.

Posted Jul 13, 2010

A recent comScore survey found that nearly a third of mobile social users used their phones for social networking to the exclusion of all other mobile content. Yet most smartphones go far beyond social networking, offering up secondary features that drive price tags ever upwards. Now, Microsoft and Nokia are bringing to market a series of "social phones" that try to keep the networking but ditch the sticker shock.

Posted Jul 05, 2010

"National Literacy Trust Research Reveals More Young People Own a Mobile Phone Than a Book." Although that headline doesn't tell the whole literacy story, it does kick off this provocative point: "Findings from new National Literacy Trust research ... reveal that 86% of young people in the UK own a mobile phone, while only 73% have books of their own. The study of over 17,000 young people reveals a strong link between both young people's reading ability and access to books at home."

Posted Jul 02, 2010

On May 4, The Wall Street Journal reported that Google planned to begin selling ebooks in June or July with the introduction of the Google Editions. However, in an already crowded and chaotic ebook market, one has to wonder where Google will fit in.

Posted Jul 02, 2010