Mobile Content, Tablets, Apps

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Book publishers are an endangered species. That's right. The producers of textbooks, romance novels, and cookbooks aren't long for this world. Their likely extinction is both predictable and preventable. Even if they put up a good fight, it's unlikely they'll survive in their current form for one reason: They are slow to evolve.Case in point: Two years ago, while book publishers were busy conducting business as usual, an outsider invaded the industry and reshaped it in the publishers' image. The invading force was Apple, a fierce predator with a history of conducting well-orchestrated, highly publicized takeovers. And take over it did.

Posted Dec 22, 2011

Yesterday, AT&T, Inc. renounced its $39 billion bid for T-Mobile USA, Inc., owned by Deutsche Telekom AG. AT&T will have to pay Deutsche Telekom $4 billion for breaking the deal off, but the companies also just announced a joint roaming agreement.

Posted Dec 20, 2011

No longer is it just editors and agents on the subways and buses with their submission pile on Sony e-readers; it's actual, real, live, nonindustry people who just love to read. Harris Interactive, Inc. polled more than 2,000 people in July of this year and found that roughly 15% of those polled already owned an e-reader, and 15% of those who did not own an e-reader were likely to buy one in the next 6 months.

Posted Dec 15, 2011

Help+Manual 6, an authoring tool from EC Software GmbH, adds new output formats, including manuals that can be directly exported to and viewed on the Apple iPad and iPhone. Version 6 has an updated user interface, editing capabilities, and WebHelp 2.0.

Posted Dec 13, 2011

Despite the tiny screens, more consumers than ever before are using their smartphones to do more than ever before. Market research firm IDC reports that sales of smartphones in the final quarter of 2010 outstripped those of PCs for the first time—ever! Moreover, a milestone report from Google, in collaboration with the Mobile Marketing Association, confirms that we increasingly rely on our mobile devices to research products, make purchases, conduct transactions, and connect with social networks.

Posted Dec 13, 2011, Inc. will release the first software update for the Kindle Fire tablet in the next two weeks, according to paidContent. The update will reportedly mend the device's multitouch navigation response and other performance issues as well as the list of options for recent activity on the tablet.

Posted Dec 12, 2011

Mobile Streams, a mobile content retailer that sells apps, games, ebooks, and music through its mobile carrier partners as well as its app store,, announced the launch of PublicAd. As a wholly-owned subsidiary of Mobile Streams, PublicAd will conduct mobile advertising and marketing activities for the company.

Posted Dec 07, 2011

Gale, part of Cengage Learning, redesigned the interface for the Gale Virtual Reference Library (GVRL), its library-friendly online ebook platform. Gale improved navigation and organization as well as the display. GVRL now offers a multi-page viewer and a page flipper feature.

Posted Dec 06, 2011

Clearwire Corp. will offer $300 million in Class A common stock in a public offering. Clearwire plans to grant underwriters a 30-day option to purchase up to an additional $45 million of the same stock. J.P. Morgan, BofA Merrill Lynch & Co., Inc., and Jefferies & Co., Inc., are acting as joint book-running managers.

Posted Dec 06, 2011

According to research from BabyCenter, LLC, moms are more likely than the general population to own a smartphone, and between 2009 and 2011, the percentage of those who regularly use mobile internet shot up from 22% to 62%, according to eMarketer.

Posted Dec 05, 2011

Vringo, Inc., a provider of software platforms for mobile social and mobile video services, completed a $3.35 million round of bridge financing with venture capital firms Benchmark Capital and DAG Ventures. The deal included $850,000 in gross proceeds from over 817,300 shares of common stock.

Posted Dec 05, 2011

This spring, some research had me making a series of calls to a range of people in the book publishing business, including authors, agents, publishers, and consultants. The topic-in broad terms-was about the shift to digital. How did these publishing leaders see the shift occurring today? How was it going so far, and-more importantly-what might the publishing landscape look like in 3 or 5 years?

Posted Dec 05, 2011

Black Friday and Cyber Monday have come and gone, and it seems many shoppers decided to forego the stampedes and fistfights associated with Black Friday and shop from their office chairs on Monday instead. IBM is reporting that it may well have been the strongest Cyber Monday yet with online sales up over last year by 33%, and order value up 2.6%. Another big change: more and more people are doing their shopping via a mobile device such as a smart phone or tablet. Almost 11% of traffic to online retailers was from mobile users. Sales via mobile devices were up as well, from 2.3% last year to 6.6% this year.

Posted Dec 01, 2011

EBSCO Publishing released the EBSCOhost App for Android, allowing Android users to search through their libraries' premium EBSCOhost content from their mobile devices, wherever they are. Designed to provide the same experience as viewing EBSCO's library resources online, the EBSCOhost Android app gives users a range of search options.

Posted Nov 30, 2011

The Financial Times Ltd. created an iPad-iPhone app for the Indian market that is available at Users can access all stories on for free, exclusively in India. The FT India app features content covering Indian and international business news and analysis.

Posted Nov 28, 2011

Big Fish Games, a video game publisher in Seattle, is using Apple's subscription feature to offer its titles on the iPad. Big Fish will let iPad users subscribe to access to dozens of its games for $6.99 per month. Games are streamed to the iPad from Big Fish's data centers and will require Wi-Fi.

Posted Nov 23, 2011

According to Pew Research Center, "50% of adult cell phone owners have apps on their phone." In other words, we have gone app crazy! What was once reserved for the early adopters, gaming companies, or social networks has now become the must-have tool for any business. You have a website, Facebook page, Foursquare deal, and now the time has come to decide... app or no app? In this episode of Content Throwdown! we will explore the pros and cons of building an app. So grab your marketing plan, put on your wrestling gear, and let's hit the mat!

Posted Nov 23, 2011

CoreMedia AG and Sevenval GmbH enhanced their integrated mobile web apps solution to assist companies in executing their mobile marketing initiatives. With the solution's mobile preview function, users can single-handedly design, review, edit, and deliver content to over 9,000 mobile devices.

Posted Nov 22, 2011

Based on survey data and other research, eMarketer, Inc. estimates that by the end of this year, 33.7 million Americans will use a tablet at least once per month. By 2014, that number is expected to jump to 89.5 million, or 35.6% of all internet users.

Posted Nov 22, 2011

Facebook has partnered with HTC Corp. to build a smartphone that has the social network deeply integrated to its services, according to AllThingsD. The phone has been reportedly code-named "Buffy," will run on a modified version of Android, and support HTML5. It could be 12 to 18 months before Buffy enters the market.

Posted Nov 22, 2011

Amazon may launch its own smartphone in the fourth quarter of 2012, according to Citigroup, Inc., citing its supply-chain channel checks in Asia. In a research note dated Nov. 17, Citigroup said it believes Amazon is collaborating on the project with Foxconn International Holdings Ltd.

Posted Nov 21, 2011

Amazon is reportedly looking to entice self-published authors to make their ebooks available in the Kindle store and the Kindle Owners' Lending Library. Amazon is expected to go public with this offer on Thursday, Dec. 1. Amazon is allegedly offering self-published authors the chance to be paid out of a $500,000 fund.

Posted Nov 21, 2011

In publishing, small is the new big. An increasing number of publishers are releasing e-singles -- short works published digitally on a variety of platforms -- to generate ancillary revenue, build brand equity, and reach new audiences. Among those joining the e-singles market are Hearst, Rodale, Princeton University Press, and as recently as last week, Penguin.

Posted Nov 21, 2011

Gartner, Inc. revealed sales of mobile devices and smartphones worldwide grew during 3Q 2011 in a report titled "Market Share: Mobile Communication Devices by Region and Country, 3Q11." In total, 440.5 million units were sold, an increase of 5.6% from 3Q 2010; smartphones accounted for 115 million units, up 42% from last year.

Posted Nov 16, 2011

Intel Capital, global investment and M&A organization of Intel Corp., announced the Intel Capital AppUp Fund, which contains $100 million that will be invested in companies creating software tools and services based on Intel architecture. Intel plans to invest in multiple technologies, but highlights HTML5, digital media, context-aware computing, and infrastructure apps as key areas of focus.

Posted Nov 16, 2011