Mobile Content, Tablets, Apps

Author J.K. Rowling knows how to cast a spell on readers with her enthralling stories. But she and her publisher probably wish they had a magic wand that could undo the troublesome technical defect in the faulty first run of the ebook version of her new novel, The Casual Vacancy.

Posted Oct 05, 2012

Amazon's Kindle Paperwhite started shipping earlier this week, and reviews have been rolling in--and the news is good for the Paperwhite. With built-in WiFi and higher resolution, the new e-reader is earning great reviews.

Posted Oct 04, 2012

Recent findings from Bowker Market Research reveal that 55% of readers who purchased young adult books belonged to the 18-and-up age bracket. In fact, the largest segment of those adult book buyers were between the ages of 30 and 44, and a good portion of that percentage were buying these books for themselves as opposed to gifts.

Posted Oct 04, 2012

These days, having a good digital strategy has become a business staple for successful publishers. Hearst Magazines has not shied away from this challenge, making it a priority to keep up with its technology-driven readership by creating both websites and mobile sites for its brands and their content. But even with all of its efforts, Hearst realized it needed to find a publishing solution that would not only provide a more efficient way to publish content to multiple venues, but would also streamline its workflow process.

Posted Oct 03, 2012

For most magazine readers, the physical experience of flipping through glossy pages and tearing out the things you want to share is the part they love the most. Now, readers can experience the joy of clipping and sharing content in the digital world as well, with a new feature from the MAZ platform called "Clippings."

Posted Oct 02, 2012

OverDrive, a distributor of ebooks for libraries and schools, announced the release of the free OverDrive Media Console app for NOOK, making it easier for users to borrow ebooks and audiobooks from libraries and schools. With the new OverDrive app, users of NOOK HD, NOOK HD+, NOOK Tablet and NOOK Color can wirelessly borrow ebooks and MP3 audiobooks from the library.

Posted Oct 02, 2012, Inc. announced that the all-new Kindle Paperwhite and Kindle Paperwhite 3G begin shipping today. Kindle Paperwhite is constructed with 62% more pixels and 25% higher contrast, a patented built-in front light for reading in all lighting conditions, uncompromised battery life of up to eight weeks, and a thin and light design.

Posted Oct 01, 2012

According to a recent study by Ovum, the proliferation of smart devices and mobile apps will give rise to a more sophisticated and interactive customer service experience over the next four years. With more than half of inbound customer service calls in key countries expected to be made from a mobile device by 2016, Ovum analysts warn enterprises to rethink customer services strategies.

Posted Oct 01, 2012

America loves its Facebook. According to comScore, Inc., the social network had 158.01 million unique visitors in the U.S. in May 2012. Believe it or not, that represented a slight decline in the number of visitors. Despite its popularity, Facebook has some competitors out there, and they may just be stealing a bit of attention from the leader in social networking.

Posted Oct 01, 2012

WoodWing Software announced the release of version 8 of its multi-channel publishing system Enterprise, including the editorial management application Content Station. With version 8, WoodWing has made extensive changes to the architecture of its publishing system, ensuring it will meet future publishing industry requirements. New communication protocols JSON and AMF have been added to the core.

Posted Sep 27, 2012

It appears that the battle of the retail behemoths is in full swing. Last week Wal-Mart announced it would no longer carry Kindles. Wal-Mart has long been one of the biggest book sellers in America. Amazon, of course, is not only known for being the largest online book retailer, it's now one of the leaders in the e-reader market and is leading Wal-Mart in the online and mobile commerce world.

Posted Sep 24, 2012

Announced to the public in April of 2012, the Department of Justice (DOJ) filed an Antitrust lawsuit against Apple and publishers Hachette, HarperCollins, Macmillan, Penguin Group (USA), and Simon & Schuster. The Justice Department alleged that Apple and the aforementioned publishing companies conspired together in an attempt to curb competitive pricing for e-books, namely in the wake of Amazon's offerings of $9.99 or less.

Posted Sep 21, 2012

Mag+ went live with version 4.0 of its digital publishing platform. Major enhancements to Mag+ include its support for Apple iOS 6, and for publishing to Android smartphones and iPhone, including to the brand new iPhone 5.

Posted Sep 20, 2012

appRenaissance, a provider of mobile application software and infrastructure, announced the beta release of Artisan, a new optimization platform built specifically for native mobile apps. Artisan is a comprehensive optimization platform that transforms static native mobile apps into powerful and dynamic marketing channels with the capabilities of today's best web optimization solutions.

Posted Sep 20, 2012

It's September, which in the marketing world means it's almost Christmas, so it's been a big month for announcements. First, Amazon unveiled its new Kindle line-up: two tablets, the updated 7" and a new 8.9" Kindle Fires, HD (from $199 to $499) and the Kindle Paperwhite e-reader ($119/3G model $179). The new Kindle Fires are high definition with dual Dolby speakers and some with 4G wireless capability. My personal pet peeve with many tablets is the glare (I'm looking at you, iPad) but Amazon claims the new Fires have "anti-glare technology for rich color and deep contrast from any viewing angle." The high-end Paperwhite features free 3G wireless along with longer battery life and better resolution.

Posted Sep 20, 2012

With a click, users of can now instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo's profiles of 65 million businesspeople and six million businesses. With the new ZoomInfo for Salesforce app, a ZoomInfo panel is added to a user's accounts, contacts and leads pages. The panel highlights data available from ZoomInfo that is more recent than - or missing from - the existing record in Additionally, a user can instantly find other contacts at a prospect's company without ever having to leave

Posted Sep 17, 2012

According to InfoDocket, OverDrive-which delivers ebooks to libraries for publishers-has warned library customers that Hachette will be raising its prices by 220%. Hachette allows libraries to purchase some 3,500 backlist titles in digital format.

Posted Sep 17, 2012

Adblade, an ultra-premium ad network, announced the launch of Adblade for Mobile, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.

Posted Sep 17, 2012

Amazon is notorious for intentionally vague sales figures. "The Kindle is the top selling item on," it is always boasting, but never really offers concrete figures about what that means. So paidContent's "unearthing" of an email from Amazon Publishing VP Jeff Belle to literary agents is more interesting than it might seem on the surface.

Posted Sep 14, 2012

Apple devotees had a good day on Wednesday, when the company finally announced the highly anticipated iPhone5. With a 4-inch screen, LTE, and a bigger battery the phone turned out to be pretty much what was expected.

Posted Sep 13, 2012

Chances are the apps you're using are free, at least according to Gartner. According to research, 90% of apps 95.6 billion apps downloaded this year will be free. Furthermore, by 2016 Gartner expects that 93% of an estimate 309 billion downloaded apps will be fee.

Posted Sep 12, 2012 announced the launch of Kindle Serials, stories that are published in episodes. When users buy a Kindle Serial they will immediately receive all existing episodes, followed by future episodes as they are published. When new episodes arrive, they are simply added to the end of your existing book, keeping your place and retaining your highlights and notes. Readers can also join the conversation on Amazon discussion boards as the stories unfold -- allowing the authors to learn from readers in real-time and perhaps influence a story's path.

Posted Sep 07, 2012

Rampant speculation about today's Amazon announcement turned out to be more or less right. The web retailer unveiled the Kindle Fire HD, along with a revamped line of Kindles. Among the new devices is the Kindle Paperwhite, with a touchscreen, 62% more pixels than the Kindle Touch, and includes a fiber-optic lighting system.

Posted Sep 06, 2012

I'm one of the lucky people who were able to know their great-grandparents. My great-grandfather Jean was born in 1910 and lived to see his 97th birthday. When he passed away, he left to me--then an undergraduate studying English literature--his 20-volume World's Greatest Literature set, published by the Spencer Press in 1936. And I can't help but wonder what kinds of literary hand-me-downs my grandchildren will get.

Posted Sep 06, 2012

Independent bookstores have long relied on Google to enable ebook sales at mom-and-pop shops, but that's all changing now. Kobo, a Canadian company, has struck a deal with the American Booksellers Association, according to Digital Book World, to sell its e-readers and ebooks through the websites of independent booksellers.

Posted Aug 29, 2012