Mobile Content, Tablets, Apps

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According to a recent study by Ovum, the proliferation of smart devices and mobile apps will give rise to a more sophisticated and interactive customer service experience over the next four years. With more than half of inbound customer service calls in key countries expected to be made from a mobile device by 2016, Ovum analysts warn enterprises to rethink customer services strategies.

Posted Oct 01, 2012

America loves its Facebook. According to comScore, Inc., the social network had 158.01 million unique visitors in the U.S. in May 2012. Believe it or not, that represented a slight decline in the number of visitors. Despite its popularity, Facebook has some competitors out there, and they may just be stealing a bit of attention from the leader in social networking.

Posted Oct 01, 2012

WoodWing Software announced the release of version 8 of its multi-channel publishing system Enterprise, including the editorial management application Content Station. With version 8, WoodWing has made extensive changes to the architecture of its publishing system, ensuring it will meet future publishing industry requirements. New communication protocols JSON and AMF have been added to the core.

Posted Sep 27, 2012

It appears that the battle of the retail behemoths is in full swing. Last week Wal-Mart announced it would no longer carry Kindles. Wal-Mart has long been one of the biggest book sellers in America. Amazon, of course, is not only known for being the largest online book retailer, it's now one of the leaders in the e-reader market and is leading Wal-Mart in the online and mobile commerce world.

Posted Sep 24, 2012

Announced to the public in April of 2012, the Department of Justice (DOJ) filed an Antitrust lawsuit against Apple and publishers Hachette, HarperCollins, Macmillan, Penguin Group (USA), and Simon & Schuster. The Justice Department alleged that Apple and the aforementioned publishing companies conspired together in an attempt to curb competitive pricing for e-books, namely in the wake of Amazon's offerings of $9.99 or less.

Posted Sep 21, 2012

Mag+ went live with version 4.0 of its digital publishing platform. Major enhancements to Mag+ include its support for Apple iOS 6, and for publishing to Android smartphones and iPhone, including to the brand new iPhone 5.

Posted Sep 20, 2012

appRenaissance, a provider of mobile application software and infrastructure, announced the beta release of Artisan, a new optimization platform built specifically for native mobile apps. Artisan is a comprehensive optimization platform that transforms static native mobile apps into powerful and dynamic marketing channels with the capabilities of today's best web optimization solutions.

Posted Sep 20, 2012

It's September, which in the marketing world means it's almost Christmas, so it's been a big month for announcements. First, Amazon unveiled its new Kindle line-up: two tablets, the updated 7" and a new 8.9" Kindle Fires, HD (from $199 to $499) and the Kindle Paperwhite e-reader ($119/3G model $179). The new Kindle Fires are high definition with dual Dolby speakers and some with 4G wireless capability. My personal pet peeve with many tablets is the glare (I'm looking at you, iPad) but Amazon claims the new Fires have "anti-glare technology for rich color and deep contrast from any viewing angle." The high-end Paperwhite features free 3G wireless along with longer battery life and better resolution.

Posted Sep 20, 2012

With a click, users of can now instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo's profiles of 65 million businesspeople and six million businesses. With the new ZoomInfo for Salesforce app, a ZoomInfo panel is added to a user's accounts, contacts and leads pages. The panel highlights data available from ZoomInfo that is more recent than - or missing from - the existing record in Additionally, a user can instantly find other contacts at a prospect's company without ever having to leave

Posted Sep 17, 2012

According to InfoDocket, OverDrive-which delivers ebooks to libraries for publishers-has warned library customers that Hachette will be raising its prices by 220%. Hachette allows libraries to purchase some 3,500 backlist titles in digital format.

Posted Sep 17, 2012

Adblade, an ultra-premium ad network, announced the launch of Adblade for Mobile, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.

Posted Sep 17, 2012

Amazon is notorious for intentionally vague sales figures. "The Kindle is the top selling item on," it is always boasting, but never really offers concrete figures about what that means. So paidContent's "unearthing" of an email from Amazon Publishing VP Jeff Belle to literary agents is more interesting than it might seem on the surface.

Posted Sep 14, 2012

Apple devotees had a good day on Wednesday, when the company finally announced the highly anticipated iPhone5. With a 4-inch screen, LTE, and a bigger battery the phone turned out to be pretty much what was expected.

Posted Sep 13, 2012

Chances are the apps you're using are free, at least according to Gartner. According to research, 90% of apps 95.6 billion apps downloaded this year will be free. Furthermore, by 2016 Gartner expects that 93% of an estimate 309 billion downloaded apps will be fee.

Posted Sep 12, 2012 announced the launch of Kindle Serials, stories that are published in episodes. When users buy a Kindle Serial they will immediately receive all existing episodes, followed by future episodes as they are published. When new episodes arrive, they are simply added to the end of your existing book, keeping your place and retaining your highlights and notes. Readers can also join the conversation on Amazon discussion boards as the stories unfold -- allowing the authors to learn from readers in real-time and perhaps influence a story's path.

Posted Sep 07, 2012

Rampant speculation about today's Amazon announcement turned out to be more or less right. The web retailer unveiled the Kindle Fire HD, along with a revamped line of Kindles. Among the new devices is the Kindle Paperwhite, with a touchscreen, 62% more pixels than the Kindle Touch, and includes a fiber-optic lighting system.

Posted Sep 06, 2012

I'm one of the lucky people who were able to know their great-grandparents. My great-grandfather Jean was born in 1910 and lived to see his 97th birthday. When he passed away, he left to me--then an undergraduate studying English literature--his 20-volume World's Greatest Literature set, published by the Spencer Press in 1936. And I can't help but wonder what kinds of literary hand-me-downs my grandchildren will get.

Posted Sep 06, 2012

Independent bookstores have long relied on Google to enable ebook sales at mom-and-pop shops, but that's all changing now. Kobo, a Canadian company, has struck a deal with the American Booksellers Association, according to Digital Book World, to sell its e-readers and ebooks through the websites of independent booksellers.

Posted Aug 29, 2012 says its catalog of exclusive Kindle books have been purchased, downloaded, or borrowed from the Kindle Owners' Lending Library more than 100 million times. Nearly all of these exclusive books are available for Kindle owners with a Prime membership to borrow for free, as frequently as once a month, with no due dates.

Posted Aug 28, 2012

Publishers must embrace big data, it really is as simple as that. The strongest indicator yet appeared last week, when Amazon revealed that since the start of 2012, for every 100 hardback and paperback book sold on its site, customers downloaded 114 ebooks. Amazon says the figures include sales of printed books which did not have Kindle editions, but excluded downloads of free ebooks.

Posted Aug 24, 2012

The Q1 earnings news was not bad for Barnes & Noble investors, though it wasn't great either. According to paidContent, B&N revenues were up to $1.45 billion, but Nook sales weren't as much help as the bookseller might have hoped: "Nook sales - which include devices, digital content and accessories - were $192 million for the quarter, compared to $191 million last year."

Posted Aug 21, 2012

The Random House Group announced it has joined Public Library Online, launching with digital bookshelves from Jacqueline Wilson, Joanna Trollope, Katie Fforde, Lee Child, and PG Wodehouse. These titles will be available on the service from August 21 with further shelves to follow, including James Patterson.

Posted Aug 21, 2012

Barnes & Noble announced it will be offering its popular e-reader, Nook, to customers in Britain. According to the New York Times, this move will put Nook in direct international competition with Amazon's Kindle, which has been available in Britain for a few years.

Posted Aug 20, 2012

Amazon has unveiled a new extension for Chrome users called "Send to Kindle." With this button, users can send stories, blog posts, and other content to Kindle devices and apps. According to CNET, users will have the ability to read the content on one device and pick up where it was left off on another.

Posted Aug 16, 2012

Tor/Forge Books, a Macmillan imprint, announced in April that it would remove DRM (digital rights management) from its books. Many readers and authors were ecstatic. They believe that DRM is too restrictive and hinders end users from using/storing/sharing/enjoying ebooks in perfectly legal ways. Naysayers were sure that removing DRM was like handing over the keys to the store to digital pirates and that sales would plummet.

Posted Aug 16, 2012