Mobile Content, Tablets, Apps

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The web is dead. Apps are the future. Is tech blogger Robert Scoble on the mark when he makes this claim? It all depends on strategy.As a channel to the customer, mobile apps offer significant advantages. They allow companies to generate increased awareness, encourage interaction, and boost loyalty. It's no coincidence that media companies around the world are grasping the opportunity with both hands, producing an avalanche of smartphone apps and iPad apps aimed at getting their content in the hands of customers on the move.

Posted Jun 19, 2012

For some, it might be hard to remember what life was like before smartphones, tablets, and e-readers. How did we ever survive? We had to wait until we were settled in front of our PCs to check our email and watch the latest episodes of our favorite TV shows on our TVs (gasp!). We even had to buy GPS navigators for our cars to find our way to new destinations. Mobile devices and the apps that live on them have certainly made our lives easier-and maybe even more exciting-but they have also had a significant impact on the publishing industry.

Posted Jun 18, 2012

Apple has announced significant changes to its upcoming iOS6, according to Inquisitr. iPhone users who've come to rely on Google Maps are in for a big change. In its place will be software developed by Apple. This new map system will have voice navigation, real-time traffic and a 3-D map feature. Google Map loyalists will still be able to install the app.

Posted Jun 14, 2012

Digital marketing company Webtrends and Ensighten, tag management and privacy solutions company, have partnered up in an effort to create a real-time mobile analytics tag management solution for both iOS and Android apps. With this tag management system, digital marketers can update in-app analytic tags immediately without having to re-compile and wait for app store approval.

Posted Jun 13, 2012

Interactive marketing provider ExactTarget has launched a new app, MobileConnect. The company says this new app will provide marketers with a cloud based application to power SMS alerts and mobile marketing messages worldwide. The company believes this app will provide a new approach to mobile marketing by making it more accessible across email, social media, and the Web.

Posted Jun 13, 2012

Shout! Factory, a multi-platform entertainment company, has announced it has acquired iOS applications Video Time Machine, Political Time Machine and Holiday Time Machine from Original Victories, Inc. Shout! Factory sees these acquisitions as a way to broaden its footprint in the area of entertainment apps.

Posted Jun 12, 2012

Google has announced what it calls, "the first modern ad platform built for the modern digital world" with its new DoubleClick Digital Marketing. With this new platform, Google believes it will integrate multiple systems for online advertisers facilitating communication. Some of the new features for the upgraded DoubleClick include more responsive campaigns that can learn the channels where consumers interact, enabling a better understanding across channels and formats and a smarter creative that works with your media buy which responds in real time.

Posted Jun 11, 2012

Cloud business content management company SpringCM has announced that SpringCM Mobile for Android devices is now available for download on Google Play and Amazon AppStore. This app allows business people to securely share content and work together from any mobile device. SpringCM says this will allow businesses to efficiently complete tasks while addressing IT requirements to keep content safe.

Posted Jun 07, 2012

Ebook company ebrary has announced their new app for Android devices which the company says will allow users greater access to scholarly ebooks. Among the features of this app will be early check-in of ebrary's ebooks, copy and paste with automatic citation for offline documents, simple and advanced search and seamless downloading of full titles.

Posted Jun 07, 2012

Online marketing company MonetizeDigital has announced a partnership with digital newsstand Zinio. MonetizeDigital and Zinio say this pairing will provide payment alternatives for digital magazines and Zinio Facebook fans will be able to earn credits towards magazine purchases to their smart phone or tablet.

Posted Jun 07, 2012

At this year's BEA, many digital content companies are focusing on interactive ebooks and self-publishing. OverDrive introduced a new browser based e-reading app, while the industry finally got a look at Kobo's much anticipated Writing Life -- a portal for publishers to turn convert their books to EPUB format.

Posted Jun 06, 2012

As a publishing professional with a deep-seated interest in the future of the industry-and, perhaps more importantly, a reader-I'm concerned that by filing an antitrust suit against Apple, Hachette, HarperCollins, Penguin, Macmillan, and Simon & Schuster, the Department of Justice has effectively legitimized an ebook monopoly for Amazon.

Posted Jun 06, 2012

Vital Source Technology, an Ingram Content company, has announced a new support for EPUB3, which the company says will deliver support for this latest version of EPUB. This new installment of EPUB supports rich media, interactivity, global languages and includes enhanced accessibility features. The company says these new features will greatly improve the quality of ebooks that require rich media.

Posted Jun 04, 2012

Android users are now able to enjoy what their iPhone counterparts have been able to use for quite some time: the popular magazine reading app Flipboard. According to Gigaom, once users sign up on the Android site, they will receive a link to join the beta version of Flipboard. While impatient users found ways to get around waiting for this beta test, which is the official launch of Flipboard for the Android format.

Posted May 31, 2012

Medallion Media Group has announced a new ebook format called TREEbook which includes a time-triggered reading experience which allows the book to generate different story lines based on readers pace and other triggers. The time sensitive story changes will not be made by the reader but by the book itself. This new technology can also give ebooks the options inserting hidden extras and different narratives.

Posted May 31, 2012

Ebook distributor OverDrive announced plans to launch a new ebook reading platform called OverDrive Read. OverDrive Read will enable readers using standard web browsers to read ebooks online and offline without having to install any software or activating their device.

Posted May 31, 2012

We all know the laserdisc wasted little time outliving its usefulness, and in the years since Pioneer released its prized product, we have seen the same thing happen again and again to the likes of the cassette, the floppy disc, the CD, etc. Despite dead technologies being well ingrained in our collective memories, many people are still having trouble recognizing that it may be time to put one of our favorite current technologies, the app, to rest.

Posted May 31, 2012

The New York Times is reporting that Facebook is hoping to release its own smart phone sometime next year with the help of former Apple engineers. The sources for this development come from within Facebook, saying up to six former Apple engineers are developing it.

Posted May 30, 2012

While Tim Cook looks to keep certain Apple practices and traditions in tact, he is also looking to make his own mark on the technology giant, according to Fox News. Speaking at "D: All Things Digital"s Cooks says that as CEO he will be upping Apple's humanitarian efforts around the world and also monitoring the conditions for 700,000 workers in China more closely.

Posted May 30, 2012

Within the next few years, the post-PC world of connected devices is going to have as profound an effect on the buying and selling of goods in this country as the internet has had in the last decade. The velocity with which people are embracing m-commerce and now t-commerce (tapping buy buttons on tablets) is surprising even the cheerleaders of mobile media. Publishers, watch this space. Having your content on handsets and tablets could position your company to be at that lucrative point of sale (POS) in a way never before possible, largely because now the POS can be anywhere inspiration hits.

Posted May 24, 2012

Google CEO Larry Page made it official -- though not "Facebook official" -- yesterday when he announced in a blog post that Google finally closed the Motorola mobility deal, buying the company for a reported $12.5 billion. Page stressed Motrola's willingness to bet on Google's Android operating system, and thanked CEO Sanjay Jha for his confidence before announcing that Jha had stepped down. Taking over as Motorola Mobility CEO is Dennis Woodside.

Posted May 23, 2012

UK bookseller Waterstones has signed an agreement with Amazon to launch new e-reading services as well as offer Kindle digital services though its UK shops. With this agreement, it will allow Waterstones to give digital reading to customers in its stores and be a compliment to their traditional book selling services, which the company says it is committed to.

Posted May 22, 2012

In the months since Pottermore finally opened for business, e-reader enthusiasts have been buying the Harry Potter ebooks in droves. Now Kobo users can also get in on the action, but just like everyone else, they'll have to purchase the ebooks through Pottermore.

Posted May 17, 2012

News in the publishing world this past month has been dominated by the Department of Justice's antitrust suit against several of the biggest US publishers. Authors, agents, and booksellers are sounding off on what they consider to be the severely misguided efforts on the part of the government. The Association of Authors' Representatives board voted unanimously to oppose the suit and settlement and has sent a letter to all members urging them to voice their disapproval as well. Simon Lipskar, an agent with Writers House, has sent his own letter to the justice presiding over the case. (Mr. Lipskar's full letter is available.) He meticulously documents that agency pricing has not harmed consumers and has, in fact, been to their benefit.

Posted May 17, 2012

The new iPhone will have a screen that measures 4 inches diagonally from corner to corner, according to Reuters. This is an increase to previous iPhone screens which currently measure 3.5 inches. The move to a bigger screen might be a response to Samsung's Galaxy phone, which has a 4.8 inch screen and outsold the iPhone in the first quarter of 2012. Apple has reportedly already started ordering the bigger screens from suppliers.

Posted May 16, 2012

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