Mobile Content, Tablets, Apps

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Word up to would-be writers, novelists, self-help scribes and long-form authors everywhere: Get ready to turn the page and make the jump from print to pixels. Because if you haven't transitioned to electronic publishing yet, you'll need to get up to speed fast and not only learn what it takes to make an ebook, but also how and where best to sell it.

Posted Jul 11, 2012

German electronic game investor iVentureCapital announced the launch of TrafficCaptain, an advertising network specializing in mobile and online games. The company says that by using TrafficCaptain, it will offer the gaming industry a tailored distribution network for successful game monetization.

Posted Jul 10, 2012

TED announced the launch of Ted Books for iOS, a new app where users can purchase short, original electronic TED Books, according to paidContent. TED Books are released every two weeks and are typically under 20,000 words. The platform the books will be built upon allows for video and audio features so videos of TED conference speeches can be embedded into books.

Posted Jul 10, 2012

Looking to keep up with new tablets arriving on the market, there are reports that Amazon's Kindle Fire 2 could arrive as soon as this month, according to Wired. China Times reported that Amazon has already ordered two million of the new Fire's from Quanta. Kindle Fire 2 will likely come with a new metal casing, as opposed to the plastic casing on the first iteration.

Posted Jul 09, 2012

Mag+ has announced the launch of its latest digital publishing platform, Mag+ 3.5. With this version, the company says it will be much easier for publishers to develop digital content intended for a range of mobile devices without the need for device-specific iterations. Publishers will be able to transfer creations from one device to another in a new InDesign template and the content will be reconfigured to fit the new device.

Posted Jul 05, 2012

In the digital world, the idea of engagement has a very different meaning. Marketing is no longer a one-way street. Rather, marketers have learned to leverage social media to build two-way conversations in pursuit of that magic word: engagement. Scrolling marquees decorated with hashtags and @ symbols stream across our television screens, encouraging viewers to engage, luring us with the promise of sharing our shout-outs with the world. In the social networking age, companies continuously ask themselves: How do we reach these communities? How do we engage? How do we create valuable conversations?

Posted Jul 04, 2012

Defining mobile content is no easy task. It takes many shapes. Strictly speaking, mobile content is any form of media (pictures, music, text, videos) that can be used on a mobile device, such as a cell phone or tablet. From that song you just downloaded in iTunes to your favorite ebook to Angry Birds, mobile content is everywhere.

Posted Jul 02, 2012

The Financial Times has beta launched its web app on Chrome for Android devices. The app made its debut last week at the Google I/O conference in San Francisco. By offering this app, the Financial Times says users will have the option of using the native app or by using the Chrome browser app.

Posted Jul 02, 2012

On-demand digital learning library, Safari Books Online, announced the company signed a deal with the Australian Government Department of Industry, Innovative Science, Research and Tertiary Education's ebusiness Division to handle online learning programs for the department's 400 employees. Australian government officials decided to go with Safari Books Online based on the user-friendly system and up to date content on Safari Books Online.

Posted Jun 26, 2012

The New York Times and Flipboard have announced a joint venture to bring the Times to Flipboard for the iPad and iPhone. Times subscribers will have access to all content including full articles, videos, photos, and blogs. The New York Times believes partnering up with Flipboard will enhance the "NYT Everywhere" strategy by giving users greater mobile access to the Times while still keeping the subscriber model.

Posted Jun 26, 2012

e-Libro, a Spanish ebook distributor, announced more than 48,000 Spanish-language ebooks are now available on smart phones, tablets and other devices by using ebrary's ebook app program. By using ebrary's iOS and Android apps with Spanish interfaces, it will allow researchers to read Spanish language ebooks covering a wide range of topics on the iPad, iPhone, and numerous Android devices.

Posted Jun 25, 2012

Allen Press announced the company's online journal hosting platform, Pinnacle, will now feature mobile optimization, called Pinnacle for Mobile. Publishers will now be able to present content across all major mobile platforms while controlling access from the institution out to the end users and their devices. Content can be displayed on iOS, Android, and RIM.

Posted Jun 21, 2012

IBM announced new software, IBM Content Navigator, which the company says will help employees gain access to a broad range of business information to get work done from their mobile devices or tablets. Workers will be able to securely access, manage, and gain insight from structured and unstructured content such as emails, documents, and collaboration tools to improve productivity.

Posted Jun 21, 2012

UK company, Bardowl, announced a new service which will allow users to stream audiobooks directly to their iPhones. The company says that by allowing users to stream books, it will eliminate lengthy download times and also allows users to sample a book without having to make a full purchase.

Posted Jun 20, 2012

Amazon announced that app developers are now able to submit apps for distribution this summer to European markets. App developers have been reporting strong monetization, according to Amazon, so the natural next step is to expand the market and broaden Amazon's customer base. The company believes opening up the portal is the way to do that.

Posted Jun 20, 2012

Cambridge Journals Online announced a new feature which will allow users to send articles on the website to their Kindle or Kindle app. By allowing articles to be sent to mobile devices, it will give users more of an option as to how they would like to read the content Cambridge Journals produces.

Posted Jun 19, 2012

Looking to capitalize on a perceived weakness of Apple's iPad, Microsoft has unveiled a new tablet, called Surface, which the company says will be good for creating content, not just consuming it. According to the Seattle PI, the Surface tablet will look to capture the productivity of a PC while giving customers the flexibility of a tablet.

Posted Jun 19, 2012

Amazon Prime customers can now borrow all seven Harry Potter books from the Kindle Owners' Lending Library. The Lending Library is a benefit to those that belong to Amazon's Prime membership group, which gives those members access to 145,000 books to borrow in addition to 18,000 movies and TV episodes for streaming. Members are allowed to borrow one book at a time with no return dates.

Posted Jun 19, 2012

The web is dead. Apps are the future. Is tech blogger Robert Scoble on the mark when he makes this claim? It all depends on strategy.As a channel to the customer, mobile apps offer significant advantages. They allow companies to generate increased awareness, encourage interaction, and boost loyalty. It's no coincidence that media companies around the world are grasping the opportunity with both hands, producing an avalanche of smartphone apps and iPad apps aimed at getting their content in the hands of customers on the move.

Posted Jun 19, 2012

For some, it might be hard to remember what life was like before smartphones, tablets, and e-readers. How did we ever survive? We had to wait until we were settled in front of our PCs to check our email and watch the latest episodes of our favorite TV shows on our TVs (gasp!). We even had to buy GPS navigators for our cars to find our way to new destinations. Mobile devices and the apps that live on them have certainly made our lives easier-and maybe even more exciting-but they have also had a significant impact on the publishing industry.

Posted Jun 18, 2012

Apple has announced significant changes to its upcoming iOS6, according to Inquisitr. iPhone users who've come to rely on Google Maps are in for a big change. In its place will be software developed by Apple. This new map system will have voice navigation, real-time traffic and a 3-D map feature. Google Map loyalists will still be able to install the app.

Posted Jun 14, 2012

Digital marketing company Webtrends and Ensighten, tag management and privacy solutions company, have partnered up in an effort to create a real-time mobile analytics tag management solution for both iOS and Android apps. With this tag management system, digital marketers can update in-app analytic tags immediately without having to re-compile and wait for app store approval.

Posted Jun 13, 2012

Interactive marketing provider ExactTarget has launched a new app, MobileConnect. The company says this new app will provide marketers with a cloud based application to power SMS alerts and mobile marketing messages worldwide. The company believes this app will provide a new approach to mobile marketing by making it more accessible across email, social media, and the Web.

Posted Jun 13, 2012

Shout! Factory, a multi-platform entertainment company, has announced it has acquired iOS applications Video Time Machine, Political Time Machine and Holiday Time Machine from Original Victories, Inc. Shout! Factory sees these acquisitions as a way to broaden its footprint in the area of entertainment apps.

Posted Jun 12, 2012

Google has announced what it calls, "the first modern ad platform built for the modern digital world" with its new DoubleClick Digital Marketing. With this new platform, Google believes it will integrate multiple systems for online advertisers facilitating communication. Some of the new features for the upgraded DoubleClick include more responsive campaigns that can learn the channels where consumers interact, enabling a better understanding across channels and formats and a smarter creative that works with your media buy which responds in real time.

Posted Jun 11, 2012

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