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PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring's self-serve Audience Console.
Posted Nov 21, 2016
xAd, Inc., a provider of location intelligence that drives sales, announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps, WeatherBug.com, and WeatherBug connected TV assets.
Posted Nov 18, 2016
WPS Office Software, an office productivity suite for PC and mobile devices, announced new features in the iOS version of its complete office productivity suite, offering iPhone users capabilities for greater productivity and convenience through advanced file sharing, presenting, and recording features.
Posted Nov 15, 2016
InMobi, a mobile advertising and discovery platform, announced the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables performance marketers and app developers to retarget existing users across InMobi's global platform comprising of 1.5+ billion unique mobile devices.
Posted Nov 08, 2016
Scribd, an ebook subscription company, says members can now read articles from their favorite magazines on Scribd.
Posted Nov 03, 2016
Dell EMC Enterprise Content Division (ECD), a provider in the enterprise content management industry, introduced the Dell EMC LEAP Platform, a next-generation content management platform featuring a deep set of enterprise-grade content services that allow customers and partners to create their own apps, extend off-the-shelf LEAP apps, and integrate with third-party ISVs.
Posted Nov 03, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada.
Posted Nov 01, 2016
At Mobile World Congress (MWC) 2016, GSMA revealed that there are now more mobile connections than people on the planet. Looking at the Goliath that is Apple, there are now 2 million apps in the Apple App Store. There have been 130 billion apps downloaded, and developers have earned $50 billion in revenues. Apple will likely sell 200 million iPhones this year--which are more powerful than the computer used to put a man on the moon. We replace our phones every 2 years for another one that is more powerful and has more sensors. Mobile now accounts for more than 50% of traffic for the majority of brands.
Posted Oct 24, 2016
The advance of ad-blocking tools on mobile devices and browsers pushes publishers to find new ways to connect with consumers-especially Millennials. It's a generation that was born "in control," with an insatiable urge to experience content, not just consume it. It's also an audience segment that is constantly connected to their preferred social communities and networks--channels that have also become the chief referral sites for news and information.
Posted Oct 18, 2016
Amazon introduced Amazon Music Unlimited, an on-demand music service. Amazon says Music Unlimited makes discovering new music or listening to favorites easier and more fun than ever with a redesigned Amazon Music app as well as with innovative new Alexa voice controls.
Posted Oct 13, 2016
ironSource announced the launch of the ironSource Aura platform, a content recommendation platform designed to empower device manufacturers and mobile carriers to build a long-lasting relationship with their customers by offering them relevant and valuable content throughout the life cycle of the device.
Posted Oct 13, 2016
Wix.com Ltd., a cloud-based web development platform, announced the launch of Wix App for iOS and Android. Wix App lets users fully manage their websites and Wix operating systems on the go, wherever they are, in order to run their businesses in real time. The app reflects customer demand for robust mobile functionality.
Posted Oct 12, 2016
Push notifications from an app can be powerful messages that drive engagement back to the mothership. However, since phones are such personal devices, experts say marketers must use the communications respectfully and strategically.
Posted Oct 10, 2016
As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. With this in mind, Publicitas, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.
Posted Oct 04, 2016
PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring's App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada.
Posted Oct 04, 2016
Continuing its work to accelerate cross-device identification business partnerships between technology buyers and sellers, DMA delivered the first of a series of tools and solutions to the industry with the release of its "Cross-Device Identity Solutions RFI Template".
Posted Sep 29, 2016
Even as global readership rate increase across the digital news sector, UK publishers are struggling to adapt to the industry's shift from print to online media: PwC's latest Entertainment and Media report covering 2013-2017 projects that the UK's B2B publishers, newspapers, and consumer magazines will see a net fall in revenues over the next four years. With 22% of UK adults now using ad blocking software, native content is proving to be a smarter way for publishers to replace print ad revenue than banner ads and popups.
Posted Sep 28, 2016
AppsFlyer, a provider of mobile attribution and marketing analytics, released new data forecasting that app marketers will lose $100 million in 2016 due to verified mobile app install and engagement advertising fraud. The study's findings are based on the company's new anti-fraud technology, called DeviceRank.
Posted Sep 27, 2016
There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.
Posted Sep 23, 2016
Google is betting that vacation planning is stressing you out, and is introducing the Google Trips apps to help you out.
Posted Sep 22, 2016
Strata, a developer of 3D design software, announced that it has raised initial funding for its move into virtual reality (VR) and augmented reality (AR) for enterprise customers, along with changes and additions to the business. The funding was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors PTY Limited.
Posted Sep 22, 2016
e-Spirit Inc., a provider of content and customer experience management tools, introduced FirstSpirit CaaS, a content-as-a-service (CaaS) solution that helps companies monetize content by streamlining its delivery to and from any device, channel, or application for faster time to market. The new extension of FirstSpirit is available immediately.
Posted Sep 20, 2016