Mobile Content, Tablets, Apps

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Whether you make widgets or wine, sell consulting services or software, deep down inside of you, there's an author waiting to come out. Regardless of your writing skills or lack thereof, you and the business you represent have a story to tell-not a fairy­tale, thriller, romance, or science fiction adventure, but a nonfiction narrative that shares your unique knowledge and expertise with others who are hungry for it.

Posted Nov 17, 2014

A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzes the importance of multiplatform devices in online travel content consumption and provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments.

Posted Nov 13, 2014

Altova announced the commercial availability of MobileTogether, a new, cross-platform mobile development environment. Beta testers of the platform agree: MobileTogether finally makes it practical for businesses to connect to their back-end data and create enterprise mobile solutions for their workforce.

Posted Nov 13, 2014

Google results vary widely on mobile devices- from as low as 20% to as high as 43% difference for individual search queries -- in comparison to identical searches via desktops and laptops, according to new research announced by Searchmetrics, a provider of enterprise search experience optimization platform.

Posted Nov 13, 2014

In a new study from the Chief Marketing Officer (CMO) Council, conducted in partnership with SAS, 61% of marketers surveyed reveal they have deployed some form of mobile engagement. Furthermore, 54% of respondents say the mobile channel has become critical to customer interaction, retention, and brand differentiation.

Posted Nov 11, 2014

If you just can't get enough of making PowerPoint presentations, you will be excited to know that the full version of Microsoft Office has come to iPhones. Word, Excel, and PowerPoint apps have been available on iPad since earlier this year, but just came to iPhone last week.

Posted Nov 11, 2014

The mobile payments industry has been plagued by false starts and unsubstantiated predictions. Back in 2008, Juniper Research projected the combined market for all types of mobile payments would reach more than $600 billion globally by 2013. However, by June 2013, Gartner, Inc. predicted the market to be around $235 billion, which was nowhere near the projection from 5 years earlier. Why haven't mobile payments seen the adoption rates predicted in years past?

Posted Nov 10, 2014

A few days ago I was sitting in the drive-thru line at my local Starbucks impatiently awaiting my turn at the window. I needed a chai tea, and I needed it bad. Then I saw it. A woman reached out of her car, smartphone in hand, and waved it at the barista at the window who was wielding a scanner. This was a momentous occasion for me. It was the first time I'd seen someone actually use a mobile payment solution in person. I assumed this was all thanks to Apple Pay, but now I'm not so sure. Starbucks announced its quarterly earnings on October 30, and as it turns out, its mobile app is a star.

Posted Nov 07, 2014

Digital Element, a provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse, a mobile-centric IP targeting solution. Pulse is the result of a new collaboration between Digital Element and Skyhook Wireless, a wireless positioning technology and location intelligence provider. The collaboration marries Digital Element's 15-plus years of IP location targeting experience with Skyhook's Context Accelerator Hyperlocal IP data to provide an offering that fills the mobile gap within the IP targeting space.

Posted Nov 06, 2014

Appnext released its Self-Serve Advertising Platform with the aim of providing a transparent marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources. The Appnext Self-Serve Platform enables advertisers to know where their apps are being promoted, and which publishers and app categories perform best, etc.

Posted Nov 04, 2014

American Express announced the launch of its American Express Token Service, a suite of solutions designed to enable its card-issuing partners, processors, acquirers, and merchants to create a safer online and mobile payments environment for consumers. With American Express Token Service, traditional card account numbers are replaced with unique "tokens," which can then be used to complete payment transactions online, in a mobile app, or in-store with a mobile Near Field Communication (NFC)-enabled device.

Posted Nov 04, 2014

EBSCO Information Services (EBSCO) is introducing Flipster, which allows library patrons to browse the latest issues of quality digital versions of popular magazines, courtesy of their library.

Posted Nov 04, 2014

AddThis announced the results of its Q3 analysis of content engagement on the open web. Highlights from the quarter include insight into the rise of mobile web traffic and the most popular categories for consuming content on mobile devices. Additionally, AddThis has identified the quarter's top 10 services for sharing, the top 10 methods used for sharing content, and the top 10 categories for the most shared content.

Posted Oct 30, 2014

If you were wondering when Microsoft would jump into the wearables game, you now have the answer to your question. The Microsoft Band goes on sale today, but is not exactly ground breaking. The company unveiled a basic fitness band, not unlike the FitBit or Jawbone Up. At $1199 it will work with all major ecosystems, and Microsoft also released a platform called Microsoft health to accompany it.

Posted Oct 30, 2014

Readers can now visit Kindle Scout, Amazon's new reader-powered publishing program, to preview excerpts from unreleased books, help decide which will get published and receive free books. Rumors about this program have been circulating for weeks.

Posted Oct 27, 2014

YouAppi specializes in data-driven mobile customer acquisition, and announced that is has raised a $3 million Series A funding round led by Glilot Capital Partners, 2B-Angels, and Flint Capital. The company also announced its mobile customer acquisition solution that aims to deliver higher customer lifetime value (LTV). This new SDK-free service conducts real-time multi variant analysis and delivers mobile app recommendations to drive customer acquisition for brands, marketers and agencies, and to maximize inventory monetization for over 1,100 publishers.

Posted Oct 23, 2014

Progress Software Corporation announced that it has entered into a definitive agreement to acquire privately held Telerik AD, a provider of application development tools, for $262.5 million. Telerik enables its 1.4 million member developer community to create compelling user experiences across cloud, web, mobile, and desktop applications. Telerik's revenue for the last twelve months was over $60 million, with annual bookings growth of over 20%. Progress expects the addition of Telerik to be slightly accretive on a Non-GAAP basis in the first year following the acquisition.

Posted Oct 23, 2014

Amazon announced that the new Kindle Voyage starts shipping today. Kindle Voyage features an all-new design, with Amazon's brightest, highest resolution, and highest contrast display, and reimagined page turns. Early Christmas shoppers can order it now for $199.

Posted Oct 21, 2014

We've known about Apple Pay since early September, but the new mobile payment option debuted yesterday (October 20, 2014) with the iOS 8.1 update. People with the iPhone 6 or iPhone 6 Plus can now set up their accounts and starting waving their phones at checkout lines at retailers across the country.

Posted Oct 21, 2014

One of the challenges inherent in presenting large quantities of content is the great disparity in how users like to consume it-not to the mention the expanding list of content types. While you may not be able to please all of your users all of the time, there are some rules and trends that can help you create navigable, engaging, and beautiful apps that help spread your content to the mobile masses.

Posted Oct 20, 2014

Retale, a permission-based mobile and digital company connecting shoppers with retailers, and Placed, a provider of location insights and mobile ad intelligence, announced the results of a study examining shopping behaviors of more than 11,000 mobile users. The study by Retale and Placed probed a wide range of shopping behaviors to better understand the impact of retailers' ad circulars on purchasing decisions among mobile users.

Posted Oct 16, 2014

Big brands have used mobile technologies in an effort to increase awareness, drive sales, and encourage customer retention for quite some time, but recent data shows that mobile adoption has seen a significant increase among small and medium businesses (SMBs) during the past year. In July 2014, Constant Contact released a new infographic based on a comparison of its 2013 "Mobile Pulse Survey" and its 2014 "Mobile Pulse Survey," which surveyed around 570 U.S.-based small business owners and nonprofits that the company refers to as its Small Biz Counsel. The infographic revealed that SMBs are finally hopping aboard the mobile bandwagon with an 11% jump in small businesses adopting mobile technology from 2013 to 2014.

Posted Oct 13, 2014

A survey by Publishing Technology revealed an increasing number of people are now using their mobile phones to read ebooks. The survey of 3,000 consumers across the U.S. and U.K. found that 43% have read an ebook, or part of an ebook, on their handsets, and that 66% (59% U.K./ 72% U.S.) of mobile phone book readers currently read more on their phones than they did last year.

Posted Oct 09, 2014

Data scientist and master storyteller are two of the U.K.'s "Hottest Jobs in Marketing," recently identified by Marketing Week. These two careers seem like polar opposites-one generating business insight through an extreme focus on data analytics and the other winning customers' attention through the creative engagement of emotions, interests, and desires. But they are both trying to make sense of a deluge of customer interactions, while translating the internet-enabled fire hose into memorable, meaningful experiences-one customer at a time.

Posted Oct 07, 2014

GetSiteControl provides a set of six most popular types of website widgets-- Survey, Subscribe, Promo, Contact, Follow and Share--that are now fully responsive and are managed from a single control panel. Owners of responsive websites who choose to install GetSiteControl widgets can now stop worrying about how these third-party elements will look on mobile devices of their website visitors.

Posted Oct 02, 2014

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