The customer journey reached a tipping point in 2014 when the volume of mobile traffic overtook desktop traffic. Forrester estimates that mobile and tablet commerce will top $293 billion in 2018. Mobile moments--anytime that a customer pulls out a mobile device--are redefining customer relationships according to Forrester. And, Forrester's statement couldn't be more accurate, "In an era of empowered, perpetually connected customers, you need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience."
Posted Nov 12, 2015
YouAppi, a provider of data-driven mobile customer acquisition tools, announced the availability of its Actionable Cohort Analysis. YouAppi says it has achieved significant growth in 2015 and now reaches 1.1 billion mobile profiles.
Posted Nov 10, 2015
Mosaiscope announced the official launch of its web-based platform presenting a mix of reading options. The platform provides comprehensive aggregation options by allowing news to be extracted from both sources and topics pre-selected by the user, as well as being able to add their own sources offering a truly unique and customizable platform tailored specifically to the users' preference.
Posted Nov 05, 2015
In the early 2000s, many people (including Stephen King) believed self-publishing would destroy traditional publishers. Why submit and resubmit your work to an editor you've never met hoping that one day he or she would cut you a break, when all you had to do was pay a couple hundred dollars to have your novel printed they way you want? Imagine the possibilities. Anyone with a credit card could become the next John Grisham. Fortunately (or unfortunately, for some) self-publishing only gave publishers something to bite their nails over, but it didn't tip the boat the way many had anticipated.
Posted Nov 04, 2015
Digital publishers, including self-publishing authors, worry over content quality and formatting as they continue to focus on digital production, according to a survey on trends in the digital publishing industry. The number of survey respondents that have digitally published continues to rise, to 72.9% from 63.6% in 2014, while the number of self-publishers jumped nine percentage points to 45.1%. The survey was jointly conducted by Data Conversion Laboratory (DCL), and Bowker.
Posted Nov 03, 2015
In 2017 Google will roll its Chrome operating system-used on personal computers-into its mobile OS, Android. According to The Wall Street Journal, Google will give the world its first peak at the new combined operating system in 2016. The Chrome web browser will reportedly get to keep its name, but Chromebook laptops will get a new name once the change to Android has been made.
Posted Nov 03, 2015
adjust, a business intelligence firm for mobile apps, has received $17 million in funding from Highland Europe. The funding round takes the company to a total of $30 million raised since it was established in 2012.
Posted Oct 22, 2015
Retale, a location-based mobile platform, announced the results of a commissioned study examining the actions and preferences of millennials using push notifications on location-based apps. The study, fielded online between September 23-24, 2015, polled 500 millennial adult men and women (18-34 years old) across the U.S.
Posted Oct 22, 2015
Marketers and content providers especially need to keep their fingers on the pulse of the latest mobile trends and technologies, lest they be crushed by the stampeding mass that could suddenly break in a different direction at any time. Because let’s face it: Today, consumers--not content--are king, and they expect to be treated like royalty, with a rich array of apps, articles, promotions, posts, tweets, texts, videos, and other short-attention-span-geared features at their fingertips.
Posted Oct 19, 2015
Mobile and cloud are the twin drivers that are changing the ECM world as we know it. As users increasingly demand access on the move, however there are still many issues to resolve between traditional back-office systems and the mobile world before enterprises will step out of their comfort zone.
Posted Oct 16, 2015
According to reports from The Awl and The Verge, Facebook is getting ready to launch an app called Notify. The app would allow users to subscribe to certain news providers, and receive real-time notifications when those outlets publish news.
Posted Oct 15, 2015
Despite Fast Company's reputation as a leader in progressive ideas about business, its mobile app was starting to seem stale. It was not exactly a problem, but as user expectations changed, it became clear that the app was going to need to evolve. Meanwhile, Adobe was starting to think about new ways to help its customers create more dynamic mobile apps. The two companies began a conversation that led to a collaboration in which Fast Company got a new, more dynamic web-like app, and Adobe was able to learn more about what kind of functions and features were of value to customers hoping to build these kinds of apps.
Posted Oct 14, 2015
Native ads--ads that reside seamlessly within content, giving the appearance of editorial material--have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales.
Posted Oct 12, 2015
Tim Westergren, founder of Pandora, announced via the company blog that it has bought Ticketfly-an independent ticketing and digital marketing platform. Pandora paid a reported $450 million for Ticketfly. The aim is to help artists sell more tickets-especially at small venues-by targeting fans through Pandora. According to the post, "We've demonstrated that using smart, targeted messages, delivered to the right audience, at the right place, with the right music preferences can dramatically impact the attendance at shows."
Posted Oct 08, 2015
New research confirms, according to Searchmetrics, that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.
Posted Oct 06, 2015
Many of us struggle to identify the proper time and place to use our cellphone, especially now with the ubiquity of smartphone ownership. After all, according to Pew Research, "some 92% of U.S. adults now have a cellphone of some kind, and 90% of those cell owners say that their phone is frequently with them." And this isn't just about taking a call anymore. What happens when you are at a dinner party and everyone is arguing over what year the song "Total Eclipse of the Heart" was released-do you continue arguing, or do you take out your smartphone to find the correct answer?
Posted Oct 01, 2015
PushSpring, an independent app-based mobile audience platform, announced the launched of a beta version of the PushSpring Audience Console that allows selected mobile app owners, marketers and agencies to quickly build custom audiences to reach mobile app users at significant scale. PushSpring says its Audience Console provides advertisers and app publishers with mobile app audience data for more than 100 million unique device IDs in the US, and leverages billions of mobile app data signals and industry standard audience segments to develop PushSpring Personas.
Posted Oct 01, 2015
Openwave Mobility, a software provider enabling operators to manage and monetize encrypted and unencrypted mobile data, announced that encrypted traffic travelling on many mobile networks has risen fivefold in just one year and has now reached 60% of all data. Based on current trends, encrypted traffic levels will exceed 80% within 12 months in several regions.
Posted Sep 29, 2015
Oyster-often referred to a "the Netflix of ebooks"-announced on September 21 that it was closing up shop-sort of. The company wrote on its website: "We believe more than ever that the phone will be the primary reading device globally over the next decade-enabling access to knowledge and stories for billions of people worldwide. Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks."
Posted Sep 24, 2015
An intelligent mobile technology that automatically identifies and implements marketing opportunities for small businesses recently launched. Warbler aims to empower smaller brands and retailers with powerful mobile marketing and loyalty tools that up until now have only been attainable by big brand marketers. The platform uses a prescriptive analytics engine, enabling it to automatically guide marketers toward the most efficient route to growing, rewarding, and monetizing their customer base. It then chirps marketing campaign suggestions to the marketers' mobile device for approval and delivery.
Posted Sep 24, 2015
Evergage, a provider of real-time personalization, unveiled Evergage for Mobile Apps. Available immediately, this new solution provides actionable, real-time information so digital marketers can better engage users with relevant, personalized experiences. With Evergage, marketers can now obtain insights into user behavioral attributes, preferences, and intent across all digital channels, and act on that data in the moment.
Posted Sep 24, 2015
About 40% of unique visitors to the website of the digital food brand Epicurious come from mobile devices, and 20% come from tablets. It would have been easy as pie to group these non-desktop users together when the brand overhauled its website last February. Easy, but a very bad recipe. After all, mobile and tablet users are looking at different screen sizes and possibly consuming content differently.
Posted Sep 21, 2015
Consumer products like fitness trackers and smart thermostats are among the most easily identifiable "things" of the Internet of Things. But the IoT also has a buttoned-up side. Many enterprises are deploying sensor-packed devices that gather data and can communicate with other devices through the internet. Their benefits can be wide ranging, and they include the potential for improving decision-making capabilities and creating efficiencies through automation. There's a catch, though: These data-rich, connected technologies can pose security risks. Cybercriminals have their eyes on the IoT, too.
Posted Sep 18, 2015
A just-released consumer survey from 451 Research finds a strong, positive reaction to the Apple Watch among owners. The survey conducted from July 27 - August 4 by 451 Research's ChangeWave service, focused on overall satisfaction, key likes and dislikes, and the impact Apple Watch is having on other markets. A total of 145 Apple Watch owners participated.
Posted Sep 17, 2015
Kenshoo, a provider of agile marketing services, released its second Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs increased 346% year-over-year (YoY) while click-to-install rate increased 32% YoY, confirming the value of marketers' increased investment (+293% YoY).
Posted Sep 15, 2015