Kenshoo, a provider of agile marketing software, announced an update to its Kenshoo Anywhere mobile app, which it says makes Kenshoo Anywhere the industry's first app that enables marketers to manage and adjust advertising campaigns from their mobile devices. Now, with Kenshoo Anywhere, advertisers can access and control their advertising programs while away from their computers.
Posted Mar 12, 2015
Purch, a portfolio of digital brands and services that helps make complex buying decisions for consumers and businesses, announced the acquisition of Consumr, a mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.
Posted Mar 05, 2015
You hay have heard that Apple turned its homepage into a showcase for photography this week--a brilliant content marketing move. In the World Gallery Apple featured photos taken with the iPhone 6 across the globe. Not only did the company reward its notoriously loyal users, it took a swipe at competitors (like the Galaxy S6 which launched on the same day) that claim to have better cameras, and drew in photography buffs who may or may not care about iPhone cameras.
Posted Mar 04, 2015
Openwave Mobility, a software company enabling operators to manage and monetize mobile video traffic, announced a new solution, Secure Traffic Manager, leveraging its NFV-enabled Integra. It optimizes encrypted mobile video and audio streaming traffic. Network operators can now use a comprehensive solution that optimizes not just the TCP/IP transport layer, but also the video and audio application layer for encrypted traffic to maximize network utilization.
Posted Mar 03, 2015
adjust, a leading app analytics and attribution company, released the fourth generation of its SDK offering new capabilities to transmit data from apps to other analytics providers. With more sophisticated tools for analytics and user acquisition, mobile marketing is increasingly revolving around leveraging and moving data across third party platforms and with this release, adjust is providing tools for marketers to manage their app data for optimizing user acquisition and monetization.
Posted Feb 26, 2015
Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month. That fact hasn't missed the attention of CMOs around the country.
Posted Feb 25, 2015
Yahoo, Inc. hosted more than a thousand developers, at the first Yahoo Mobile Developer Conference. The conference featured the debut of a new suite of services designed to help developers measure, advertise, monetize and enhance their mobile apps.The Yahoo Mobile Developer Suite is a step in Yahoo's evolution toward becoming a mobile-first company, and aims to demonstrate the company's investment in and commitment to its growth businesses - mobile, social, native and video.
Posted Feb 24, 2015
Cellrox announced that the company is offering a limited freemium edition of its Thinvisor technology. The revamped website allows Google Nexus 5 and Nexus 7 owners to download the freemium edition and run two distinct Virtual Mobile Instances (VMIs) on their device.
Posted Feb 19, 2015
MetaMoJi launched Share for ClassRoom which provides an interactive teaching environment for individual study, group study, and collaborative learning. As a social learning platform, Share for Classroom allows teachers to digitally guide students' work progress through real-time online interaction.
Posted Feb 19, 2015
LG Electronics (LG) will unveil its first all-metal luxury Android Wear device, LG Watch Urbane, at Mobile World Congress (MWC) 2015. LG says the smartwatch is designed for a sophisticated and cosmopolitan wearer that delivers unparalleled technology and performance.
Posted Feb 17, 2015
Where would the tech press be without Apple product rumors? It's not the latest iPhone that has everyone abuzz this week. It's a car. After Business Insider reported that Apple was working on something to "give Tesla a run for its money", The Mac Observer says, "I learned last week that Apple has been poaching employees from Tesla." Specifically, Apple seems to be poaching the kind of employees who know how to build a car.
Posted Feb 12, 2015
Sporting News Media (SNM), a PERFORM Group company, which operates SportingNews.com, the Sporting News (SN) ePlayer and the U.S. edition of Goal.com, has announced its latest "Sporting Views" proprietary research, which analyzed data from its SN ePlayer network, which its says reaches more than 30 million sports fans and serves up over 400 million streams in the U.S. each month. The research sheds light on how sports fans engage with digital sports video content in the U.S. This latest report studies consumption trends of Super Bowl and NFL fans in Q4 2014 through February 3, 2015.
Posted Feb 10, 2015
Once a tremendous engine of growth for the publishing industry, ebook sales have leveled off in recent years as the market matured. This has left publishers and retailers struggling to find the next frontier in ebooks. Sluggish sales are prompting publishers to seek new distribution channels for their titles, while retailers continue a race to the bottom with ebook pricing. Meanwhile, one dispute caused the ebook industry to hold its breath in 2014--with the prospect of more fireworks in the year to come.
Posted Feb 04, 2015
adjust, an app analytics and attribution company, released a new "App Competition Retrospective Report" showing that competition for visibility in the app stores toughened severely throughout 2014. It says, 82.8% of all apps in the iOS App Store are "Zombie Apps", meaning they do not rank in the top lists and are effectively invisible in the app stores, up from 74% at the beginning of the year.
Posted Feb 03, 2015
Siteworx, LLC, a digital experience agency, released its recent research report, "2015 State of Mobile Features and Functionality." This is the third consecutive year Siteworx has conducted a consumer survey aimed at understanding the quality of mobile buying experiences during the 2014 holiday season. The survey found that mobile web sites are on the rebound.
Posted Jan 29, 2015
Ex Libris Group, a provider of library automation solutions, is pleased to announce a development partnership with the libraries of the University of Oklahoma (OU) in the US, Imperial College and Kingston University in the UK, KU Leuven in Belgium, and UNSW Australia. The partners will participate in the development of a new reading-list solution that is now in the works at Ex Libris.
Posted Jan 29, 2015
As a digital publishing company specializing in mobile apps, Exact Editions wanted to better understand the function of mobile technology in libraries and their place in the future. A survey was conducted in January 2015. It quickly became evident that librarians are already recognizing the sudden increase in students adopting mobile devices for academic purposes. According to the study, 68% of librarians revealed that students frequently used mobile devices to access e-resources in their libraries currently, while all of them answered that this will most definitely increase in the future.
Posted Jan 29, 2015
While smartphone technology has been around since the early 1990s, it was Apple's release of the iPhone in 2007 that made it cool to be "smart." Today, according to Pew Research Internet Project's January 2014 research, more than 90% of American adults have a cellphone-58% have smartphones. Others put the adoption much higher. Regardless, there is no question that the use of smartphones is on an upward spiral. Marketers have taken notice and reached out to consumers through a wide range of mobile advertising options, from pop-up ads and videos to native advertising, in-app advertising, and more.
Posted Jan 26, 2015
Magzter, a digital magazine store and newsstand, with more than 24 million users, announced the launch of Magzter Gold, an "all-you-can-read" subscription model that gives users unlimited access to its library of digital magazines across mobile, tablet, and web for $9.99 a month. At launch, Magzter Gold features over 2,000 titles, including Maxim, ESPN The Magazine, and Fast Company, as well as many top magazines from different geographies, including the UK, Singapore, and India, with many more planned for 2015.
Posted Jan 20, 2015
Mobile product development and device-appropriate customer experience design are converging. People are spending more time on their mobile devices than ever before and expect more from their interaction with businesses. Comrade, a design and strategy agency, unveiled key findings from its new Mobile User Experience Research Report, along with top Customer Experience trends that companies should plan for in the year ahead.
Posted Jan 08, 2015
Pixbi, a developer of product discovery solutions, announced the launch of its mobile application to empower consumers to discover, scan, and purchase products in print magazines. The mobile application scans products featured in print publications to enable real time purchases while consumers flip through their favorite magazines.
Posted Dec 23, 2014
BlackBerry is going old school, bringing "The Classic" to customers still pining for their old smartphone. It features a full QWERTY keyboard and other retro features like physical navigation keys, a small screen that makes it possible to use the keyboard in one hand, and is powered by a dual-core Qualcomm processor from 2012. It is paired with 2GB of RAM, and runs the BlackBerry 10 operating system.
Posted Dec 18, 2014
Appvance, Inc., a provider of website and application performance improvement testing, released Appvance PerformanceCloud 2 (APC2), the next generation of its flagship testing platform. APC2 says it now has the broadest and deepest testing capability of any product available.
Posted Dec 18, 2014
The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, released findings from the latest edition of its quarterly report, "The Mobile Experience Scorecard - Print News and Media" which found that none of the most visited print news and media sites scored were able to pass Google's recommended five-second load time threshold, however, 30% of the sites served Google-encouraged responsive web design (RWD) sites.
Posted Dec 18, 2014
With Americans now spending more time on mobile devices than on desktops or laptops, brands need a marketing strategy that embraces mobile. And yet, many brands are struggling to find a coherent mobile strategy. One mobile media company says that brands that don't "get mobile" must overhaul their marketing strategy in 2015 or risk becoming as obsolete as a flip phone. Companies can no longer create a responsive website and claim that they have a mobile strategy.
Posted Dec 10, 2014