Mobile Content, Tablets, Apps

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Brookfield Residential introduced its latest new home project, The Smart Home powered by Amazon Alexa. The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the Alexa platform.

Posted Jan 12, 2017

Push notifications can be a great help in your everyday marketing, but there is one important limit. Your contact will receive it only if he agrees to it. That's why your push notifications must be well-designed, strategized, and, most importantly, personalized.

Posted Jan 11, 2017

FanHero, a U.S.-based mobile monetization and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white label app that is fully supported with a personalized growth team, FanHero says it gives celebrities full control of their content and allows them to directly reach 100% of their audience.

Posted Jan 05, 2017

According to a new study, 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in. But to avoid a consumer backlash, companies need to ensure messaging interactions are highly personalized and responsive.

Posted Dec 22, 2016

Slangwho, the multi-platform, content news aggregator curated by mobile users, announced the official launch of its distraction-free news sharing application available on iOS and Android devices. Slangwho, free for all users, is singularly focused on providing consistent news content each individual user wants to follow in a simple, elegant feed while minimizing distractions from social media and sponsored content.

Posted Dec 22, 2016

Built.io - a technology provider with digital solutions that enable organizations to quickly create, connect, and scale applications across mobile, web, and IoT - announced Built.io Flow On-Prem, a new deployment option and architecture for its award-winning integration Platform-as-a-Service (iPaaS) Built.io Flow.

Posted Dec 20, 2016

While it's essential for companies and marketers to master mobile communication, their focus on amassing technology glosses over the increasing importance of tone. They need to rethink how they should address an audience that's empowered by mobile, eager for new experiences, and feels entitled to personal, relevant, and convenient communications.

Posted Dec 20, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Posted Dec 09, 2016

"The translation industry is overdue for a major disruption to catch up to the 21st century," according to Marisa Bowers, senior director, global account management at CSOFT. Like everything else related to the mobile web, speed is paramount when it comes to translation, and CSOFT is trying to address that concern with its Stepes product.

Posted Nov 30, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

Outbrain unveiled its latest version of Outbrain for Chat and announced partnerships with publishers around the world. Time Inc's People,Variety, Time Inc UK's NME, Sky News, and Nikkei Asian Review will deliver news, information and lifestyle content to readers in a personalized, private message via "Outbrain for Chat."

Posted Nov 29, 2016

Despite the fact that about 50 million-plus people listen to a podcast each month, ZenithOptimedia projects ad spend at a mere $36.1 million. What is a publisher to do with such bad math? Try different inputs. The benefits of podcasting for both B2B and business-to-consumer (B2C) publishers likely outweigh immediate revenue.

Posted Nov 22, 2016

In a blog post, Instagram announced a couple of new features that will seem familiar to users of other social apps. Live video—already a success at Instagram's parent company, Facebook—is now available. Additionally, users will now be able to create disappearing photos and videos a la Snapchat.

Posted Nov 21, 2016

PushSpring, an independent app-based mobile audience platform, announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring's self-serve Audience Console.

Posted Nov 21, 2016

xAd, Inc., a provider of location intelligence that drives sales, announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps, WeatherBug.com, and WeatherBug connected TV assets.

Posted Nov 18, 2016

WPS Office Software, an office productivity suite for PC and mobile devices, announced new features in the iOS version of its complete office productivity suite, offering iPhone users capabilities for greater productivity and convenience through advanced file sharing, presenting, and recording features.

Posted Nov 15, 2016

InMobi, a mobile advertising and discovery platform, announced the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables performance marketers and app developers to retarget existing users across InMobi's global platform comprising of 1.5+ billion unique mobile devices.

Posted Nov 08, 2016

Scribd, an ebook subscription company, says members can now read articles from their favorite magazines on Scribd.

Posted Nov 03, 2016

Dell EMC Enterprise Content Division (ECD), a provider in the enterprise content management industry, introduced the Dell EMC LEAP Platform, a next-generation content management platform featuring a deep set of enterprise-grade content services that allow customers and partners to create their own apps, extend off-the-shelf LEAP apps, and integrate with third-party ISVs.

Posted Nov 03, 2016

PushSpring, an independent app-based mobile audience platform, announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada.

Posted Nov 01, 2016

At Mobile World Congress (MWC) 2016, GSMA revealed that there are now more mobile connections than people on the planet. Looking at the Goliath that is Apple, there are now 2 million apps in the Apple App Store. There have been 130 billion apps downloaded, and developers have earned $50 billion in revenues. Apple will likely sell 200 million iPhones this year--which are more powerful than the computer used to put a man on the moon. We replace our phones every 2 years for another one that is more powerful and has more sensors. Mobile now accounts for more than 50% of traffic for the majority of brands.

Posted Oct 24, 2016

The advance of ad-blocking tools on mobile devices and browsers pushes publishers to find new ways to connect with consumers-especially Millennials. It's a generation that was born "in control," with an insatiable urge to experience content, not just consume it. It's also an audience segment that is constantly connected to their preferred social communities and networks--channels that have also become the chief referral sites for news and information.

Posted Oct 18, 2016

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