While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe.
Posted Apr 28, 2016
In today's shifting consumer landscape, emerging technologies and mobile and web applications are rapidly changing the way brands reach their customers. The industry has evolved from a pre-internet world of attracting customers with aesthetically pleasing, well-organized storefronts in the right location, to a whole new strategy. Consumers are now available every second they are looking at a screen. The new, "always-on" user has forced brands to refocus their strategies to cater to the new digital experience age.
Posted Apr 27, 2016
Google Play Music aims to give listeners the right music for a particular mood or activity, and now it is adding podcasts to its list of recommendations.
Posted Apr 21, 2016
Anyone with a stake in the Internet of Things (IoT) was likely gratified to see that the most-downloaded free app from the Apple App Store on Christmas Day 2015 was the sensor-laden fitness tracking device Fitbit. It was one more sign that the lumbering but potentially massive market for connected devices for consumers is gaining meaningful traction. That's not to say that every house on the block has a wearable, a connected car, or a smart lightbulb just yet. The IoT-defined as a state in which everyday objects are networked wirelessly and imbued with the ability to communicate without human intervention-is still clipping along at a markedly faster pace on the enterprise side.
Posted Apr 18, 2016
Serial episodic publishing, a mainstay of publishing in Victorian literary magazines, is back in fashion due to 21st century technology according to research by The London Book Fair. With 90% reading on mobile phones, young readers and writers have led the explosion in growth of readers and writers of serial episodic fiction. With over two thirds of regular readers in the 18-23 age group reading serial fiction and 41% reading it on a monthly basis.
Posted Apr 14, 2016
Limelight Networks, Inc., a global leader in digital content delivery, unveiled the results of its annual State of Digital Downloads report, the latest in its studies of consumer perceptions and behaviors around digital content. The study found nearly half (45%) of consumers are more likely to download digital content of all types than they were a year ago. And the devices to which they are saving movies, television programs, songs, and games may surprise you.
Posted Apr 12, 2016
Searchmetrics announced several new features for its search and content performance software suite, including the ability for online marketers to track and compare how their mobile apps perform in paid and organic searches. Searchmetrics says its Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application's performance against competitors.
Posted Apr 07, 2016
Perfecto Mobile, which specializes in empowering enterprises to deliver high-quality digital experiences, announced the next version of its cloud-based Continuous Quality Lab (CQL) that expands test coverage from mobile web and apps to include web browsers on desktops. The enhancement allows Dev teams to execute and analyze manual, automated, and performance tests for digital channels side-by-side, on desktop browsers and real mobile devices under real end-user conditions.
Posted Apr 07, 2016
Smartling announced that it has acquired Techstars accelerator alumnus Jargon, a mobile technology company that provides an easy way for global brands to localize their mobile applications. The acquisition augments Smartling's Global Fluency Platform, enabling the company to empower global brands with instant, over-the-air localization of mobile apps and on-device quality assurance (QA) testing. Now the world's most ambitious brands will have the ability to easily capture all the nuance and character of their content in their mobile applications, so they look and feel local to global audiences.
Posted Apr 07, 2016
Managing Editor Inc (MEI), a provider of digital and print publishing and workflow solutions, announced a partnership agreement with Twixl media of Belgium. Twixl media is the creator of Twixl Publisher, the digital publishing platform that allows organizations to create mobile content starting from InDesign, to build tablet, phone, and web apps, and to distribute your content in the app stores or in-house.
Posted Apr 07, 2016
Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that it is launching Salience for Android, a native text analytics package for a mobile operating system. With Salience for Android, application developers can now offer mobile users sophisticated natural language processing (NLP) and analytics to any app that uses text--email, SMS and chat, reviews, comparison shopping, social media, travel, hospitality, and more--to gain immediate insights and useful information to improve productivity and simplify day-to-day activities. By providing native text analytics, all processing stays local on the phone so analysis results never go back to the cloud, ensuring end-user privacy.
Posted Apr 07, 2016
A COLLOQUY nationwide survey of 1,060 American consumers shows that 63% say wearable devices are too expensive. Just over one out of every two Americans, 52%, say they don't know enough about wearables and don't understand them.
Posted Mar 31, 2016
HookLogic, a provider of performance marketing for brands, announced the expansion of its native ad units on the mobile sites and apps of major ecommerce players including Macy's, Target, Peapod, Sears, Staples, Walmart, Toys 'R Us, among others. The company says its extensive network and seamless, multi-device friendly ad format make HookLogic's role in the future of mobile advertising even more critical for brand advertisers.
Posted Mar 30, 2016
Startup Shoppimon Ltd., says it is looking to shake things up in Application Performance Management with its first SaaS product built to serve the eCommerce vertical. The solution monitors online store performance by mimicking the experience of its customers, announced it has closed $2.3M in seed funding from participants including, AOL, StageOne Ventures, Explore, and 2B-Angels.
Posted Mar 15, 2016
Brandify, a provider of location-based digital marketing solutions that enables brands to connect better with their consumers, announced the availability of the company's new mobile platform, Brandify Mobile. The Brandify Mobile Stack is an integrated mobile-local solution creating a complete mobile customer experience. The Brandify Stack is made up of the following three products: The Brandify Stack, The Brandify App, and Mobile Attribution Insights.
Posted Mar 14, 2016
Kenshoo, an agile marketing provider, released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, total spending increased 155% year-over-year (YoY), while mobile app installs increased 196% YoY, resulting in an overall decrease in the cost per install (-14%) YoY.
Posted Mar 07, 2016
Opera Mediaworks, a mobile advertising and marketing platform announced a new partnership with Unacast to provide beacon and proximity data for retargeting at scale to the world's top advertisers. Until now, the advertising industry has relied heavily on GPS data, which is only available when users are outdoors and actively using their mobile devices. Beacon data is generally far more accurate than GPS, registering consumer behavior down to a precise aisle, shelf, or product.
Posted Mar 03, 2016
3SI, a provider of delivery secure mobile communications projects, and CommuniTake Technologies, a provider of mobile security and management technology, have announced a multi-phased strategic OEM partnership to address governmental and business market requirements for highly secure wireless communications. The new partnership will fuse security concepts, technologies, platforms, and devices to generate a mobile cybersecurity solution.
Posted Mar 01, 2016
Adobe unveiled the Adobe Digital Design Templates for Government, an open source package that enables public sector website managers to quickly deploy U.S. Digital Service and 18F draft U.S. Web Design Standards using Adobe Experience Manager (AEM).
Posted Feb 25, 2016
TouchCommerce, a provider of omni-channel customer engagement solutions for market leading brands, announced its newest product, TouchSMS, which leverages native text messaging (SMS) capabilities on the mobile phone to engage consumers for timely and personalized interactions with brands. With TouchSMS, enterprises are now able to offer customers a way to hold time- and location-sensitive conversations with the brand using two-way text messaging. TouchSMS also adds personalized engagement options for consumers who may have a slow or limited internet connection--for example, at a busy airport or convention center, or while traveling abroad--where using SMS may be more practical than mobile data.
Posted Feb 25, 2016
Adjust announced a major product addition to its mobile attribution and analytics system with the Fraud Prevention Suite. With the product release, app developers and marketers will be able to leverage a comprehensive suite of tools that analyze and intervene in hundreds of millions of user acquisition workflows to prevent fraudulent activity from claiming payouts. The company says early beta results of the Fraud Prevention Suite indicate a substantial improvement in campaign activity with an estimated $1.7 million identified within 17 days, based on recent CPI rates of fraudulent charges.
Posted Feb 23, 2016
In unison with Adobe's release of ColdFusion 2016, cloud hosting company Media3 announced the launch of its ColdFusion 2016 Cloud offerings. According to Media3, overall performance enhancements in this new release, combined with their cloud environment, allow existing applications built with ColdFusion to run up to 30% faster.
Posted Feb 18, 2016
After years of go-go growth, the ebook market has matured into a slower-growth industry. However, slower growth doesn't mean that substantive changes are occurring. "The days of triple-digit growth are probably behind us," says Tina Jordan, VP at the Association of American Publishers (AAP). "Ebooks have been launched and are here to stay. Growth trends are typically incremental, with sales generally driven by bestsellers in all formats."
Posted Feb 17, 2016
Magzter, a digital magazine store and newsstand, with more than 28 million users globally, announced a partnership with Time Inc., one of the world's leading media companies. This new alliance adds 20 Time Inc. brands, including Entertainment Weekly, Fortune, InStyle, People, Sports Illustrated, and Time to Magzter's digital offering.
Posted Feb 16, 2016