Mobile Content, Tablets, Apps

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Verivo Software, an enterprise mobile application platform provider, announced the launch of Akula 2.0. The latest release of the mobile application server provides enterprise IT departments more control, visibility, and governance of their enterprise mobile applications with new capabilities. Akula 2.0 is an open platform that enables IT departments to secure and govern mobile services and applications while allowing development teams to access and reuse these services leveraging the front-end tools of their choice.

Posted May 20, 2014

Altova announced the upcoming release of Altova MobileTogether, a cross-platform mobile solution that enables companies to put relevant data at the fingertips of their employees, wherever they are. Using MobileTogether, companies design custom enterprise mobile solutions that are accessible on any mobile device, with native support for Android, iOS, Windows Phone 8, and Windows 8 smartphones and tablets, as well as any other device via a browser-based client.

Posted May 12, 2014

Tablets may currently be all the rage among consumers worldwide (comScore reports that 72 million Americans own one), but college students may be cooling to these devices, based on the latest data. Approximately 29% of students indicate owning a tablet in 2014, but that's a slight dip since last year (28%), according to a recent report from Ball State University. By contrast, smartphone ownership among college students is currently over 88%, up from about 72% in 2013, per the same report.

Posted May 09, 2014

A new piece of software, developed by a self-published author, is aiming to solve some of the problems face by the self-publishing community. My Publishing Assistant is a new suite of Cloud-based software that allows authors to quickly create ebooks with a customizable and professional appearance, as well as provides original tools to spur sales and reach the right audience. It was designed by Alex Anders, a self-published author, who understands the challenges firsthand.

Posted May 08, 2014

The American Kennel Club (AKC) wanted to build a unique site celebrating and serving all dog owners and dog lovers, sharing information and stories in an engaging and social fashion. This was the impetus for creating WOOFipedia, the AKC's new site for canine enthusiasts. It includes interactive snippets of information, videos, breed profiles, photo contests, games to earn "woof points," and quizzes. All of these components come together in a youthful, fresh design that's focused on the user and dog. The AKC wanted a fun, interactive addition to the site and the WOOFipedia brand that would also allow the organization to monetize this otherwise free site and service.

Posted May 02, 2014

Zinio, a digital newsstand and magazine app for iOS, Android and web, announced that it has acquired Audience Media, a developer of mobile app solutions, to translate print publications into mobile apps optimized for the smartphone and table.

Posted May 01, 2014

You may recall that a few years back the tech industry pundits were saying that eventually our wallets would be replaced by our phones. In fact, a quick Google search reveals blog posts and articles from way back in 2010 like this Mashable article which explains, "Why Your Smartphone Will Replace Your Wallet." Now, I have always been pretty skeptical of statements like that. According to the Pew Internet Research Project, as of January 2014, only 58% of American's own a smartphone. If not everyone has a smartphone, how could they replace our wallets? From what I've learned over the past few weeks about mobile banking, it actually may not be that hard.

Posted May 01, 2014

ClearBlade Inc., a company that specializes in connecting enterprise systems to the digital world, announced the commercial launch of ClearBlade Enterprise, an integration platform designed for large enterprises building mobile, web, and data-driven apps that connect securely with existing corporate systems.

Posted Apr 22, 2014

Pulsate has launched an end-to-end marketing platform for the physical world that provides a cloud platform and its own micro-context iBeacons that allow companies to increase customer engagement. Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.

Posted Apr 22, 2014

Covario, an independent search marketing firm, issued its Global Paid Search Spend Analysis for the first quarter of 2014, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose by 25% over the same period a year ago and by 7% from the fourth quarter of 2013.

Posted Apr 10, 2014

We've all seen them: the person walking down the street furiously typing away on their smartphone, completely unaware of where they are going, when all of a sudden . . . boom, they walk right into a parking meter, stop sign, or another pedestrian. It's a relatively common occurrence, to the point where there have even been studies done regarding the dangers of walking while texting (spoiler alert: a lot of people get hurt). In fact, the texting-while-walking fail is so pervasive these days, Apple just announced that they now have a patent to create a transparent iPhone, just so the walking-while-texting population can multitask without fear of injury.

Posted Apr 03, 2014

Accumulate AB introduced a suite of products and services for mobile payment and proximity marketing, that for the first time brings the online shopping experience to the physical store. Close Payment with Close Beacon is a BLE/iBeacon-based solution for mobile payment and proximity marketing. It works on all major smartphones running iOS and Android.

Posted Apr 01, 2014

Findaway World, a provider of technology for the delivery of digital audiobook and ebook content, announced the release of AudioEngine-a new audiobook distribution platform that enables access to Findaway's library of audiobooks through a flexible API and SDK. AudioEngine enables partners to deliver over 50,000 professionally engineered digital audiobook titles directly to their users.

Posted Apr 01, 2014

In 2013, we witnessed two important milestones: Mobile phone penetration measured in subscriptions exceeded the total world population, and Gartner, Inc. proclaimed that the number of mobile apps downloaded hit a record 70 billion. That's 10 times the number of people on the planet. The power of mobile is no longer about its reach or the way it allows us to access and enjoy content, communications, and information anywhere, anytime. The real excitement now centers on mobile's ability to orchestrate new experiences that connect people with other digital screens and the real world around them. Simply put, mobile is at the center of an omnichannel world.

Posted Apr 01, 2014

CDW, a provider of technology solutions to business, government, education and healthcare, announced the launch of its App Marketplace, a key addition to its Total Mobility Management portfolio of services. The CDW App Marketplace is a single, online destination that helps organizations cut through the challenges of today's highly fragmented mobile application market.

Posted Mar 27, 2014

Mobile marketing is tricky business. Location is important, but much of the location data available is inaccurate, making it difficult to push mobile marketing to the right person at the right time--instead of fifteen minutes too late. EContent talked to Eli Portnoy, general manager of Thinknear about the challenges of mobile marketing and the trick to getting location right.

Posted Mar 26, 2014

Adobe and SAP announced a global reseller agreement targeted at digital marketing for enterprise customers. SAP will resell Adobe Marketing Cloud with the SAP HANA Platform and the hybris Commerce Suite. Additional partnership were announced with Epsilon, Deloitte, and Wunderman. Adobe also announced enhancements to its Adobe Marketing Cloud and Adobe Experience Manager.

Posted Mar 25, 2014

I got to wondering what purpose Glass was serving for this man as he squeezed ripe fruit and inspected heads of lettuce. Was Whole Foods feeding coupons directly to his field of vision? Is that why he headed over to check out the soap? Was there a sale I didn't know was going on because I'm a schmuck who stills relies on the tiny computer in my pocket (aka my iPhone) to get my information?

Posted Mar 25, 2014

Research from Voxburner has revealed that only 5% of young people expect to buy an e-reader in the next 12 months. This is compared to the 24% of respondents who expect to buy a tablet, and 40% who are expecting to upgrade their smartphone.

Posted Mar 14, 2014

There was a very important birthday this week that you probably forgot. Don't worry, you don't need to run out and get a card to apologize. The World Wide Web doesn't mind that you forgot its 25th birthday. But you should probably feel guilty about letting this milestone pass unnoticed because, according to Pew, the World Wide Web has made your life better.

Posted Mar 14, 2014

Brainshark, Inc. announced it has launched Brainshark for Salesforce Work.com on Salesforce1 AppExchange, a business apps marketplace. Built on the Salesforce1 Customer Platform-the new social, mobile and cloud customer platform designed to transform sales, service, and marketing apps-Brainshark for Work.com is currently available on the AppExchange.

Posted Mar 13, 2014

Cenveo Publisher Services, a content and publishing solutions company, announced the launch of a survey to assess publishers' profitability for digital apps and other mobile products. The "Making Digital Pay" survey aims to provide a comprehensive baseline for the industry to understand where publishers are in comparison with others on the profitability scale.

Posted Mar 11, 2014

Sitecore, a provider of customer experience management software, released its first-ever mobile applications to provide marketers with anywhere, anytime access to Sitecore's experience platform. Developed using Sitecore's Mobile SDK, the Sitecore Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touchpoints and presents them in a simple mobile view.

Posted Mar 10, 2014

Remember print books, those antiquated relics of a bygone age that pundits and prognosticators had forsaken and buried a long time ago? Apparently, they're back in vogue and not going away anytime soon, which should make digital publishers and authors sit up and take notice.

Posted Mar 10, 2014

With mobile devices outselling traditional computers, mobility has clearly become an enterprise concern. Whether customer-facing or employee-facing, converting key services and information to mobile-friendly experiences is no longer optional. The marketplace offers a wide variety of tools that can help you go mobile. These range from simpler tools that help you quickly "mobilize" existing sites to more sophisticated tools that allow you to create complex mobile apps, including specialized native apps for specific mobile devices.

Posted Mar 05, 2014

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