Learn more in the Directory!
MDSL, a provider of global Telecom Expense Management (TEM) and Market Data Management solutions announced that it will be launching a new version of its Smart MDM solution at Mobile World Congress (MWC) 2014. MDSL's new Smart MDM harnesses the core functions of AirWatch's Mobile Device Management (MDM) and Mobile Application Management (MAM) offering, and incorporates them into MDSL Smart TEM to create a single, fully integrated TEM and MDM/MAM platform.
Posted Feb 24, 2014
It's hard to imagine a more eventful year for the ebook industry than 2013. From a guilty verdict in the Apple antitrust suit to a reported slowdown in the growth of the ebook market, there's been no shortage of news. Amazon and Apple both floated the idea of selling used digital books, and the self-publishing movement continued to gain steam thanks to ebooks. And this was all before the holiday sales rush that inevitably puts more e-readers into the hands of more consumers. "The great power of the ebook in today's world is that it really does open up the printing press to anybody," says John Kremer, author of 1001 Ways to Market Your Books. But as hot as the market is, traditional publishers continue to have a troubled relationship with the format. There may be signs, though, that change is on the horizon as some publishers continue to experiment with new distribution methods, marketing strategies, and more.
Posted Feb 21, 2014
In a February 19 blog post, Mark Zuckerberg announced that Facebook intends to buy Whats App. For a total of $16 billion in cash and stock (yes...billion). There's another $3 billion in stock for Whats App employees but that will vest over four years. Whats App is a cross-platform messaging system that, according to the post, has over 450 million people using the service each month with 70% of them active on a given day.
Posted Feb 20, 2014
Mocana introduced the Mocana Atlas extended enterprise engine, a purpose-built platform designed to simplify enterprise mobile app deployments. The Mocana Atlas appliance mitigates many of the security bottlenecks that typify large-scale rollouts, while reducing mobile total cost of ownership (TCO) for organizations. Deployed behind the firewall, Mocana Atlas securely connects mobile apps to back-end systems with simplicity for IT and one-click access for end-users, across the entire extended enterprise.
Posted Feb 20, 2014
AsiaInfo-Linkage, Inc., Asia's leading supplier of BSS systems, announced the global launch of its Veris Open Operational Platform (O²P), a collaboration platform for mobile operators that transforms Over-The-Top (OTT) services into new operator revenue streams. O²P enables operators to boost revenues by converging their products with those of the OTT players who in turn get access to operators' advanced back-office IT capabilities.
Posted Feb 06, 2014
A few weeks back, I was lured into reading a nice little story on NPR about texting. When I first clicked on the headline, I thought that the article was going to chronicle the rise of the text and explain how it has changed and adapted over the past 20 years. Maybe it would even talk about how easy texting is, or how it's now the preferred form of communication when compared to email or actually calling someone. But I wasn't even close. The story was about how texting is on the decline.
Posted Feb 06, 2014
It wasn't so long ago that I was writing about Facebook Stories as the social media giant's first steps into the content marketing game. Now Facebook is putting an even bigger emphasis on content, with Facebook Paper (check out this video to see what some experts think about the new app). The Flipboard-esque app is, in essence, just a sleeker way to get and share the same content you see in your normal Facebook feed-combined with a news reader.
Posted Feb 04, 2014
Thanks to cheaper prices, smartphones are now in the hands of more and more consumers around the world-particularly in emerging markets such as Africa, the Middle East and the Asia/Pacific rim-and that means big opportunities for western businesses and marketers. "The opportunities in the emerging markets are without a doubt tremendous," explains Peggy Anne Salz, a mobile industry analyst based in Germany who is the founder and chief analyst for Mobilegroove.com.
Posted Feb 03, 2014
In a move that does not lack for irony, Flipboard says it is aiming to make the reading experience better by (get this!) copying magazines. According to Gigaom, Flipboard launched new features on January 29, and will continue to roll them out to all its users over the coming weeks. These features are designed to make it easier for readers to scan the day's big headlines in the categories that most interest them. These features can be found in the "Cover Stories" stream.
Posted Jan 30, 2014
Mag+ released version 5.0 of its platform for creating mobile applications. All of the changes in Mag+ 5.0 focus on helping clients to engage their users, bolster conversions, and increase sales. The update offers a richer in-app storefront and real-time newsfeed, new marketing tools and more.The most visible change in Mag+ 5.0 is a new interface for its white-label reader app, which includes a more customizable storefront for document and issue management, as well as a full-screen newsfeed window for delivering more frequent content updates.
Posted Jan 29, 2014
Motility Ads, an all-in-one solution for creating an engaging mobile ad experience, announced ActivateTV, a turnkey advertising solution that harnesses the power of TV for mobile user acquisition. ActivateTV ads display SMS short codes or custom URLs that allow brands and consumers to engage instantly through app downloads, special offers, or exclusive content.
Posted Jan 29, 2014
It's hard to believe that just a few short years ago tablets didn't exist, and there was no such thing as a smartphone. But that was then. Mobile devices have emerged as perhaps the greatest disruptive technology in recent history. According to Pew Research Center's Project for Excellence in Journalism, about 31% of adults now own a tablet computer (about three times the number from 2011), and 45% of adults own a smartphone, up from 35% in 2011.
Posted Jan 27, 2014
SessionCam, a creator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, has enhanced its session replay product to enable precise website optimization for mobile devices. Using SessionCam's new session replay capability for mobile devices, marketers can see the exact experience they deliver to mobile customers, identify critical issues with usability, and improve conversion levels.
Posted Jan 23, 2014
There's a new music subscription service in town. Beats Music, the brainchild of Jimmy Iovine, is now available for Apple devices. According to GigaOm, the app launched ahead of its anticipated release on Jan. 21, but this first version isn't final. The app will also be available in the Google Play store before too long.
Posted Jan 21, 2014
Pytch, built upon a $40 million mobile commerce business established by ClickBank, debuted its new monetization service for app developers and advertisers. The monetization service features new ad-serving technologies that serve contextual ads in apps. Pytch also provides online businesses that advertise through the service with site and secure payment optimization tools for mobile.
Posted Jan 16, 2014
Mobile advertising has long been the toughest nut to crack for some of the country's most significant media companies. Facebook, Twitter, and Google have all, in their own ways, wrestled with the challenge of effectively implementing -- let alone monetizing -- advertising on mobile devices, with mixed results at best. As media consumers have migrated increasingly toward the consumption of content via their smartphones, tablets, and other mobile devices, every industry with a stake in online publishing has been striving to untangle the thorny issue of how to effectively generate advertising dollars when readers consume content on-the-go. Business-to-business publishers have been awaiting their piece of the mobile advertising pie as much as any industry, and the wait has often been frustrating. The tide, however, may very well be turning.
Posted Jan 15, 2014
Everyone has to have a mobile strategy, right? Any company worth its salt knows that to reach its customers it has to have a mobile presence, and as a result there is, in fact, an app for almost everything. Many of those apps will barely ever get taken off of the app store shelf, but the ingenuity, creativity, and downright boldness of some app creators is nothing to be scoffed at. And no matter what content you're selling, you can stand to learn a lesson or two from some of these apps.
Posted Jan 13, 2014
In 2013, one could hardly turn a corner on the internet without hearing about the "BYOD" phenomenon in enterprises. Everyone is bringing their own mobile devices to work, sending IT departments into a tizzy trying to support them all. However, according to Mobile Helix, enterprises aren't embracing mobile technology as whole-heartedly as all the talk about BYOD might suggest. The company conducted an independent survey of 300 decision makers in the US and UK, and found that though "78 percent of enterprises have a mobility strategy, 86 percent are failing to utilize mobility to transform their business or open new revenue streams."
Posted Jan 10, 2014
An Android-based TV stick aimed at enabling families to communicate, share content, interact and play via the TV -- no matter where each individual may be located -- is to be launched at CES, Las Vegas. The new HDMI TV stick called Bob -- and developed by Meet-Bob Ltd. -- is designed to provide families with intuitive and exciting interactive communication options.
Posted Jan 07, 2014
If you're an early adopter who has been lamenting his poor eyesight, and blaming your spectacles for holding you back from using Google Glass, then you will be glad to hear Rochester Optical may have a solution for you. The company is offering a prescription lens option for the latest in wearable mobile technology. The lenses will start at $99.
Posted Jan 02, 2014
Is mobile apps become the way your audience prefers to access information and content, emerging as an effective way to encourage engagement and build lasting loyalty, it has never been more important for content providers to monitor just how well (or not) their apps are performing. Indeed, the advance of apps-for smartphones, tablets, and even TVs-is redrawing the boundaries of what people can do on the device of their choice. While you need to focus your resources on developing a mobile app experience that delights your customers, you are also under increased pressure to meet (and exceed) customers' expectations that the mobile experience will beat the one delivered by their desktops.
Posted Dec 12, 2013
Brainshark, Inc., a provider of cloud-based business presentations, announced the availability of an online assessment tool to help companies evaluate their sales content effectiveness. The purpose of the assessment - made available for free by both Brainshark and Profitable Channels, a provider of sales enablement consulting - is to help sales and marketing professionals understand how well their content is driving sales performance and to identify steps to maximize the return on their content investments.
Posted Dec 05, 2013
One of the main themes that emerged at the 2013 Gilbane Conference was the need to create content that can easily feed multiple channels, but while many content creators know they need to create more agile content, they aren't quite sure how to do it with the tools they already have. So one session asked "How should your CMS Fit Into Your Mobile Strategy?"
Posted Dec 04, 2013
AllCast is an app allows Android users to stream content from their mobile devices to video game consoles, set-top boxes, and connected TVs, and it just made its debut in beta. Basically, it's like AirPlay for Android, as Gigaom pointed out.
Posted Dec 03, 2013
Imagine glorious sunsets over sandy Gulf beaches, Venetian structures dotting the Italian landscape, or a Broadway musical in the bustle of NYC. Every destination has much to offer its patrons. And in an age of mobility - and a desire to constantly be connected to the rest of the world - consumers want streaming access to information about any vacation spot they can dream. That's why one of the most important resources for the travel industry is data, according to Richard Stevenson, CEO of YUDU. "The closer a marketing message is to a customer's actual interests, the better the engagement and relationship the customer will have with the company," he says. That's why he believes that personalization is important for the travel industry, as it is for any competitive B2C industry. And being competitive, these days, means providing information and resources accessible on mobile devices.
Posted Nov 20, 2013