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Crosswise launched a cross-device identification service to provide the ad tech industry with a "data only" service that is completely neutral - free of media bias - and validated for accuracy. Crosswise offers DSPs, DMPs, retargeters, agency trading desks, affiliate platforms, analytics companies, and attribution providers accurate device graph based on data analysis, machine learning, and proprietary algorithms.
Posted Jul 24, 2014
After teasing the internet with fleeting test pages earlier this week, Amazon.com today introduced Kindle Unlimited, a new subscription service which allows customers to read as much as they want from over 600,000 Kindle books, and listen as much as they want to thousands of Audible audiobooks, for $9.99 a month. There are never any due dates--just look for the Kindle Unlimited logo on eligible titles and click "Read for Free."
Posted Jul 18, 2014
raw engineering, a software technology company specializing in mobile app and web application development in the cloud, announced contentstack.io - a mobile-first CMS for the enterprise. contentstack.io empowers accelerated content delivery across all web properties, web apps, mobile sites, and mobile apps managed by today's enterprises.
Posted Jul 17, 2014
Smaato, an independent global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform, announced the launch of the Smaato Self-Serve Publisher Platform (SPP), an enterprise grade mobile-first ad server.
Posted Jul 17, 2014
When the story of digital media is analyzed by scholars in the coming decades, I expect they will locate the current mobile migration as a critical moment in communication history. This is when the final shreds of 20th-century mass media were shed. This is when media consumption was, at last, completely detached from predictable settings and circumstances. Personalized, on-demand, fully untethered devices radically disrupt a media and advertising ecology that, during a century, had targeted its wares at morning newspaper readers, radio-prime-time and drive-time listeners, TV-prime-time viewers, and web office/home hours, etc. Sometime in the early 21st century, historians will recount that context became a fluid, highly fragmented concept.
Posted Jul 15, 2014
Condé Nast is a New York-based media company that produces many globally known print, digital, and video titles. Its portfolio includes such titles as Vogue, Vanity Fair, Glamour, Brides, SELF, GQ, The New Yorker, Condé Nast Traveler, DETAILS, Allure, Architectural Digest, bon appétit, Epicurious, WIRED, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica. After launching The New Yorker's iPhone edition, Condé Nast was looking to do the same with Vanity Fair. However, the company knew that the same solution would not work for the two very different magazines.
Posted Jul 14, 2014
In a blog post on its site, Cisco announced that it bought Assemblage "to help us capture the ongoing market transitions of mobility, cloud and the Internet of Everything (IoE)." Assemblage provides real-time collaboration apps.
Posted Jul 01, 2014
SOASTA, a provider of cloud and mobile testing, announced complete native app support with mPulse, its Real User Monitoring (RUM) solution, which now delivers multi-dimensional views of actual user behavior whether on mobile web, web ,or native mobile applications. Using the same advanced touch-tracking technology as SOASTA¹s TouchTest, mPulse records precise mobile user gestures and actions to monitor native Apple iOS and Google Android mobile applications.
Posted Jun 26, 2014
TreSensa, a mobile game distribution company, announced the availability of Game Feed, a new product providing media properties and mobile publishers with a custom feed of mobile web games. TreSensa says publishers can increase mobile engagement and retain traffic on their sites rather than sending people to app stores for mobile gaming content. Game feed also enables new revenue streams through advertising and in-game purchases.
Posted Jun 24, 2014
Back in January, Nest was acquired by Google for $3.2 billion, which put an end to its plans to open its API, but now Google is looking to extend Nest's platform-perhaps to compete with Apple's HomeKit. According to Nest, it is partnering with everyone from Mercedes Benz to Whirlpool. This follows the news that Nest is buying video monitoring company Dropcam for $555 million.
Posted Jun 24, 2014
In a week full of smartphone news, BlackBerry CEO John Chen announced during its quarterly financial results call that the company would be holding a September launch party for its new mobile phone in London. The Passport still has the famed BlackBerry keyboard, and is (As you might expect) about the size and shape of a passport.
Posted Jun 19, 2014
Amazon unveiled Fire, the first smartphone designed by Amazon. Fire has Dynamic Perspective and Firefly, two new technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a sensor system to respond to the way you hold, view, and move Fire. Firefly recognizes things in the real world--web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds--all with the press of the Firefly button.
Posted Jun 18, 2014
Ebook subscription service Oyster--sometimes referred to as the Netflix of books--has expanded its availability. Previously, the service was only available on iOS devices, but is now available on Nook HD, Android devices, and Kindle Fire. According to Gigaom, the new Oyster apps also boasts some new features, such as "time to read" which lets you know how much of the book you have left to read, and the ability to turn the page with volume buttons on Android devices.
Posted Jun 17, 2014
From the experience of publishing her first book with the Penguin Group Australia, Boling had firsthand knowledge of the disruption underway in traditional publishing. "I knew, with this book, that I wanted to start from a spot ahead of the curve from a technical standpoint," Boling says. Historical fiction, she believes, is a perfect genre for allowing readers to enrich their reading experience by referring to maps, character biographies, photos, and drawings. But Boling was adamant about not allowing those enhancements to interrupt the flow of the story. "I thought a lot about how I could use technology developments to provide a great reader experience, something that would provide seamless integration between the story and the technology," she says.
Posted Jun 16, 2014
Just in time for the World Cup, Sporting News Media released its fourth annual survey on U.S. sports media consumption, and reveals the demand for utilizing a second (and even third) screen to enjoy sports has heightened and more people are actually turning to the web to watch live sporting events than ever before.
Posted Jun 13, 2014
A few years back, when the economy bottomed out and sent the publishing industry into a nosedive, a colleague of mine told me that ebooks would save publishing. At the time, I thought she was crazy. Kindles were just beginning to gain popularity, and most of us were still hanging on to the idea that print publishing could survive-maybe even thrive-in the years to come. But a recent story from NPR has me doubting the possibility that reading, even digitally, will continue to flourish in the years to come.
Posted Jun 12, 2014
Amazon announced that Kindle for Android and Kindle for iOS are getting an update, which builds a seamless listening experience right into the app. With Whispersync for Voice, recently called "Amazon's killer new app for books" by the Wall Street Journal, the Kindle app now lets you switch instantly between reading a Kindle book and listening to the companion audiobook from Audible--all with just one tap, without leaving the book.
Posted Jun 10, 2014
Colligo, a provider of enterprise SharePoint collaboration tools, announced that it is part of the MobileIron AppConnect ecosystem. Colligo Briefcase integrated with MobileIron AppConnect ensures employees can collaborate on SharePoint, Office 365, and OneDrive for Business content from their favorite iOS device while IT has the policy controls it needs to secure and manage corporate data.
Posted Jun 10, 2014
Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality of real-time marketing.
Posted Jun 09, 2014
Vdopia, a provider of mobile video advertising, reports that smartphone advertising is having a significant impact on the way that consumers interact with various forms of entertainment. The number of people who consumed entertainment content on their smartphones ever in a month jumped 28% in the past year to 109 million. Buying movie or event tickets via mobile has grown nearly 40% in the past year. Mobile entertainment audiences not only are twice as likely to click on mobile ads but 45% recall seeing ads vs. only 24% for non-mobile entertainment audiences.
Posted Jun 05, 2014
After speculation that Apple was getting ready to unveil a smart home solution at the WWDC conference, the company did just that on Monday... sort of. Apple announced the new iOS 8 software development kit, which includes the HomeKit--among others like HealthKit. The kits are frameworks to deal with one-off devices sold by different companies but often used by the same user. In a sense, the HomeKit would turn your iPhone in a sort of universal remote for your house.
Posted Jun 03, 2014
Bit6, a communications-as-a-service platform provider, issued its latest beta release, adding features that include video messaging and real-time notifications for iOS and a new SDK for web platforms.
Posted May 29, 2014
Verivo Software, an enterprise mobile application platform provider, announced the launch of Akula 2.0. The latest release of the mobile application server provides enterprise IT departments more control, visibility, and governance of their enterprise mobile applications with new capabilities. Akula 2.0 is an open platform that enables IT departments to secure and govern mobile services and applications while allowing development teams to access and reuse these services leveraging the front-end tools of their choice.
Posted May 20, 2014
Altova announced the upcoming release of Altova MobileTogether, a cross-platform mobile solution that enables companies to put relevant data at the fingertips of their employees, wherever they are. Using MobileTogether, companies design custom enterprise mobile solutions that are accessible on any mobile device, with native support for Android, iOS, Windows Phone 8, and Windows 8 smartphones and tablets, as well as any other device via a browser-based client.
Posted May 12, 2014
Tablets may currently be all the rage among consumers worldwide (comScore reports that 72 million Americans own one), but college students may be cooling to these devices, based on the latest data. Approximately 29% of students indicate owning a tablet in 2014, but that's a slight dip since last year (28%), according to a recent report from Ball State University. By contrast, smartphone ownership among college students is currently over 88%, up from about 72% in 2013, per the same report.
Posted May 09, 2014