Mobile Content, Tablets, Apps

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Watchdog monitors every single endpoint from the perspective of your mobile users to identify and detect issues that are never uncovered by traditional server-side APMs.

Posted May 23, 2019

Research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse's CMO, Greg Wester, says that savvy app makers will take advantage of this "appnostic" state of mind.

Posted May 21, 2019

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019. Even highly-ranked sites neglect accessibility for the visually impaired and blind.

Posted May 21, 2019

2018 marked the 10-year anniversary of both the Apple App Store and the Google Play store. During this time, both stores have been renamed and improved. More than 200 billion apps have been downloaded from each. Top apps now have billions of users and downloads. Are there any patterns and trends we can glean from the winners in the app economy so far? And what might that mean for the next 10 years?

Posted May 20, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Mobile games are so important to our daily lives that most people would rather give up social networks than mobile gaming, study finds.

Posted May 16, 2019

I had the chance to sit down with Mark Cuban (businessman, investor and a "shark" on ABC's Shark Tank) for 45 minutes to discuss voice technology, from Alexa to Google Assistant to Siri and more. Three main takeaways jumped out at me from that conversation that those thinking about digital content and producing digital content can potentially benefit from knowing.

Posted May 09, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

With accuracy in asset-level reporting and optimization, Bidalgo brings a 30% lift in ROAS to Google App Campaigns.

Posted Apr 30, 2019

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

Instagram Stories and video ads become branding staples in social; investment in Apple Search Ads accelerates.

Posted Apr 25, 2019

Verto's panel-based, never-seen-before metrics highlights new consumer engagement opportunities on smartphones for handset OEMs, wireless carriers, brands, and agencies.

Posted Apr 25, 2019

Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

By 2030, each person will own 15 connected devices and that means unprecedented amounts of data. What marketers and brands do with that data is up to them. But if they choose to not use that data to tell stories, they might as well be walking away from money on the table.

Posted Apr 18, 2019

WhatsApp Business API added to Freshworks Omniroute, its patent-pending routing technology, allowing businesses to easily manage WhatsApp inquiries.

Posted Apr 17, 2019

Three companies stood out at The Voice of the Car Summit as having innovative approaches to providing new types of content in the car, and are worth learning about.

Posted Apr 11, 2019

With the growth of mobile commerce and direct-to-consumer brands, Appreciate analyzed its 2018 holiday e-commerce app user acquisition campaigns and found that more creative on more app publishers and categories generated the greatest engagement and conversion rates for Appreciate's e-commerce app clients.

Posted Apr 02, 2019

For mobile marketers, in-app purchases are a fantastic way to engage your users and provide them the content and bonuses they're hungry for. You give them more of what they want, and in return, you continue to engage with your users as your app thrives!

Posted Mar 15, 2019

Serial Box launches in Google Play Store, offers special promotion for Android users.

Posted Mar 14, 2019

Altova announced the release of MobileTogether 5.1, its framework for cross-platform app development. This release introduces support for the latest versions of Android, and several features that make it easier for developers to add sophisticated functionality to their apps.

Posted Feb 28, 2019

Protected Media, a provider of mobile ad verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimization of mobile attribution campaigns, has been selected by Applift.

Posted Feb 28, 2019

DeviceAssure identifies fakes before they can inflict damage. It uses patent-pending technology to address the growing problems caused by counterfeit devices.

Posted Feb 26, 2019

Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth.

Posted Feb 21, 2019

According to Voicebot's In-Car Voice Assistant Consumer Adoption Report, voice technology is already used significantly more in the car than in the home. With the integration of various voice assistants like Amazon's Alexa, Google Assistant, and Apple's Siri you can easily imagine how important content in the car is going to be.

Posted Feb 14, 2019

Digital publishing company Exact Editions has renewed its ABC certification for the seventh time since 2012. ABC provides independently audited data for the UK media industry to use when trading print, digital and event advertising.

Posted Feb 12, 2019

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