Mobile Content, Tablets, Apps

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If an app is free, it means the customer is paying with his or her data. But it's estimated that only 2% of the data out there is actionable and insightful. Mining and creating value from data are now paramount to business models. Everything can be measured, but what are the most important things to measure? Let's find out.

Posted May 23, 2018

As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I'm encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for tips and tricks marketers of non-gaming apps can adopt.

Posted May 22, 2018

While advertisers were initially lured to the online digital marketplace by low cost and easy reach, those dreams of efficiency have been significantly dashed as scammers have increasingly entered the marketplace, making it difficult for marketers (and consumers) to discern what's real and what's not. Did that click come from a real consumer or a bot? Are messages being delivered to the right audience? Is information accurate and reliable or fake?

Posted May 21, 2018

In this new frontier of branded marketing, marketers are asking themselves, "How can we ensure a presence on voice assistants and drive outcomes at scale?" Here are a few considerations marketers will need to keep in mind to incorporate artificial intelligence (AI) into their content efforts.

Posted May 17, 2018

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.

Posted May 07, 2018

AppLift, a mobile ad tech company, announced AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class playable ad performance.

Posted May 03, 2018

WeQ, a mobile ad tech brand providing user acquisition and engagement services at a global scale, announced its official launch.

Posted Apr 26, 2018

Bidalgo, a provider of ad creative automation software and services for app marketers, announced the launch of its first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC).

Posted Apr 24, 2018

Adobe announced on its blog that it is betting on voice, and has acquired Sayspring.

Posted Apr 19, 2018

The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG).

Posted Apr 17, 2018

The Chinese ecommerce market is the largest in the world. In 2016, Chinese online sales reached $770 billion, including $100 billion in international transactions. With an average of $882 spent online per shopper, per year, in cross-border ecommerce transactions, international online shopping giants like Alibaba are surprisingly turning their focus from digital to physical commerce.

Posted Apr 16, 2018

The Open Mobile Alliance (OMA) and the IPSO Alliance (IPSO) announced that IPSO has transferred its assets, work, and memberships to the OMA, forming a joint organization called OMA SpecWorks.

Posted Mar 27, 2018

Technology has advanced to make it easier to buy things, get places, and split tabs. However, when it comes to content, we're still surprisingly tolerant of the status quo. It doesn't seem to bother us that we have to swipe and tap around on our smartphones to find the content we want in those moments when we want it most. Let's explore why and how content discovery can catch up.

Posted Mar 26, 2018

InMobi, an independent mobile advertising platform, announced a partnership with GeoEdge, a provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.

Posted Mar 20, 2018

Tapjoy, "the Maximum Impact Platform," for mobile advertisers and app developers, announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies, and performance marketers deliver mobile ad creative optimized for in-app environments.

Posted Mar 15, 2018

Smaato, a real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform.

Posted Mar 15, 2018

Jibestream, a mapping platform provider, announced the release of new features to its indoor geospatial platform that enhances developers' abilities to create smart indoor experiences.

Posted Mar 08, 2018

A great mobile audio content opportunity for 2018, is the small yet mighty Podcast. Podcasts are one of the key of-the-moment content formats consistently rising in popularity particularly among millennials. According to Apple, there are more than 500,000 active podcasts, with content in more than 100 languages. Podcast listeners are educated, affluent, loyal, and are more likely to be active on social media with brands.

Posted Mar 07, 2018

Some print publishers see a helping hand arising from an unlikely source: Augmented Reality (AR.) Unlike Virtual Reality (VR), which plucks the reader out of their environment and takes them elsewhere courtesy of a headset, AR is designed to enhance the environment in which the reader finds herself by overlaying digital information onto the real world, via a phone screen or AR-enabled headsets.

Posted Mar 05, 2018

Engage, experts in the design and development of web and mobile solutions for enterprises, has partnered with Siteimprove to develop and launch a DNN integration plugin for the Siteimprove Intelligence Platform.

Posted Mar 01, 2018

Altova announced the release of version 4.1 of MobileTogether, its framework for cross-platform mobile app development.

Posted Mar 01, 2018

Berlin-based app mobile measurement company Adjust published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017 and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world.

Posted Feb 27, 2018

CrossInstall, a creator of programmatic interactive mobile ads, unveiled its Opportunity Forecast Tool (OFT). According to the company, this solution enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large-scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool claims to surface promising rate adjustments, computed directly from the advertiser's data.

Posted Feb 13, 2018

Despite the significant uptick in consumer use of mobile technology, there's still a big gap between those marketers who have effectively embraced mobile to provide an engaging user experience and those who have a long way to go. While experts have been predicting a big bump in the use of more sophisticated technology to deliver better mobile experiences through augmented reality (AR), mixed reality, and virtual reality (VR), for instance, those predictions have yet to be fully borne out. Instead, what we saw in 2017 was continued growth in the app marketplaces, the rapid advent of chatbots, and a growing focus on video (specifically live video), to engage audiences.

Posted Feb 12, 2018

WP Engine, a WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to launch the Amazon Polly plugin, which transforms text into lifelike speech. With the assistance of the Amazon Polly plugin, publishers can turn their written content into podcasts to reach consumers on the go.

Posted Feb 09, 2018

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