Mobile Content, Tablets, Apps
Engage, developers of web and mobile solutions for enterprises, announced that it has open-sourced its suite of DNN modules. All Engage modules are now available for free to the DNN community, licensed under the MIT open-source license.
Posted Mar 04, 2014
Kahuna, a mobile marketing automation company, announced an expansion of its platform. Kahuna's new AtoE Testing and Push Response Tracking tools provide unprecedented insights into the effectiveness of mobile marketing campaigns, allowing marketers to deliver the right message at the right time. The company secured $11 million in Series A funding from Sequoia Capital. Sequoia partner Omar Hamoui, the founder of AdMob, has joined Kahuna's board of directors.
Posted Feb 26, 2014
MDSL, a provider of global Telecom Expense Management (TEM) and Market Data Management solutions announced that it will be launching a new version of its Smart MDM solution at Mobile World Congress (MWC) 2014. MDSL's new Smart MDM harnesses the core functions of AirWatch's Mobile Device Management (MDM) and Mobile Application Management (MAM) offering, and incorporates them into MDSL Smart TEM to create a single, fully integrated TEM and MDM/MAM platform.
Posted Feb 24, 2014
Mocana introduced the Mocana Atlas extended enterprise engine, a purpose-built platform designed to simplify enterprise mobile app deployments. The Mocana Atlas appliance mitigates many of the security bottlenecks that typify large-scale rollouts, while reducing mobile total cost of ownership (TCO) for organizations. Deployed behind the firewall, Mocana Atlas securely connects mobile apps to back-end systems with simplicity for IT and one-click access for end-users, across the entire extended enterprise.
Posted Feb 20, 2014
In a February 19 blog post, Mark Zuckerberg announced that Facebook intends to buy Whats App. For a total of $16 billion in cash and stock (yes...billion). There's another $3 billion in stock for Whats App employees but that will vest over four years. Whats App is a cross-platform messaging system that, according to the post, has over 450 million people using the service each month with 70% of them active on a given day.
Posted Feb 20, 2014
Remember print books, those antiquated relics of a bygone age that pundits and prognosticators had forsaken and buried a long time ago? Apparently, they're back in vogue and not going away anytime soon, which should make digital publishers and authors sit up and take notice.
By Erik J. Martin
Posted Mar 10, 2014
Thanks to cheaper prices, smartphones are now in the hands of more and more consumers around the world-particularly in emerging markets such as Africa, the Middle East and the Asia/Pacific rim-and that means big opportunities for western businesses and marketers. "The opportunities in the emerging markets are without a doubt tremendous," explains Peggy Anne Salz, a mobile industry analyst based in Germany who is the founder and chief analyst for Mobilegroove.com.
By Chris Seymour
Posted Feb 03, 2014
Mobile advertising has long been the toughest nut to crack for some of the country's most significant media companies. Facebook, Twitter, and Google have all, in their own ways, wrestled with the challenge of effectively implementing -- let alone monetizing -- advertising on mobile devices, with mixed results at best. As media consumers have migrated increasingly toward the consumption of content via their smartphones, tablets, and other mobile devices, every industry with a stake in online publishing has been striving to untangle the thorny issue of how to effectively generate advertising dollars when readers consume content on-the-go. Business-to-business publishers have been awaiting their piece of the mobile advertising pie as much as any industry, and the wait has often been frustrating. The tide, however, may very well be turning.
By Michael LoPresti
Posted Jan 15, 2014
Everyone has to have a mobile strategy, right? Any company worth its salt knows that to reach its customers it has to have a mobile presence, and as a result there is, in fact, an app for almost everything. Many of those apps will barely ever get taken off of the app store shelf, but the ingenuity, creativity, and downright boldness of some app creators is nothing to be scoffed at. And no matter what content you're selling, you can stand to learn a lesson or two from some of these apps.
By Theresa Cramer
Posted Jan 13, 2014
In 2013, one could hardly turn a corner on the internet without hearing about the "BYOD" phenomenon in enterprises. Everyone is bringing their own mobile devices to work, sending IT departments into a tizzy trying to support them all. However, according to Mobile Helix, enterprises aren't embracing mobile technology as whole-heartedly as all the talk about BYOD might suggest. The company conducted an independent survey of 300 decision makers in the US and UK, and found that though "78 percent of enterprises have a mobility strategy, 86 percent are failing to utilize mobility to transform their business or open new revenue streams."
Posted Jan 10, 2014
With mobile devices outselling traditional computers, mobility has clearly become an enterprise concern. Whether customer-facing or employee-facing, converting key services and information to mobile-friendly experiences is no longer optional. The marketplace offers a wide variety of tools that can help you go mobile. These range from simpler tools that help you quickly "mobilize" existing sites to more sophisticated tools that allow you to create complex mobile apps, including specialized native apps for specific mobile devices.
By Apoorv Durga
Posted Mar 05, 2014
Some folks wear their hearts on their sleeves. But before long, it's more likely they'll wear their hard drives. Welcome to the age of wearable tech, where everyday attire from wristbands and eyeglasses to shirts and shoes are transformed into cutting-edge computers designed to receive, transmit, and display information in ways never before imagined.
By Erik J. Martin
Posted Mar 03, 2014
It's hard to believe that just a few short years ago tablets didn't exist, and there was no such thing as a smartphone. But that was then. Mobile devices have emerged as perhaps the greatest disruptive technology in recent history. According to Pew Research Center's Project for Excellence in Journalism, about 31% of adults now own a tablet computer (about three times the number from 2011), and 45% of adults own a smartphone, up from 35% in 2011.
It's hard to imagine a more eventful year for the ebook industry than 2013. From a guilty verdict in the Apple antitrust suit to a reported slowdown in the growth of the ebook market, there's been no shortage of news. Amazon and Apple both floated the idea of selling used digital books, and the self-publishing movement continued to gain steam thanks to ebooks. And this was all before the holiday sales rush that inevitably puts more e-readers into the hands of more consumers. "The great power of the ebook in today's world is that it really does open up the printing press to anybody," says John Kremer, author of 1001 Ways to Market Your Books. But as hot as the market is, traditional publishers continue to have a troubled relationship with the format. There may be signs, though, that change is on the horizon as some publishers continue to experiment with new distribution methods, marketing strategies, and more.
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
By Kelsey Nelson
- May 2013 Issue
Posted May 15, 2013
A few weeks back, I was lured into reading a nice little story on NPR about texting. When I first clicked on the headline, I thought that the article was going to chronicle the rise of the text and explain how it has changed and adapted over the past 20 years. Maybe it would even talk about how easy texting is, or how it's now the preferred form of communication when compared to email or actually calling someone. But I wasn't even close. The story was about how texting is on the decline.
Column/Dispatches from Digital Natives
By Eileen Mullan
Posted Feb 06, 2014
Is mobile apps become the way your audience prefers to access information and content, emerging as an effective way to encourage engagement and build lasting loyalty, it has never been more important for content providers to monitor just how well (or not) their apps are performing. Indeed, the advance of apps-for smartphones, tablets, and even TVs-is redrawing the boundaries of what people can do on the device of their choice. While you need to focus your resources on developing a mobile app experience that delights your customers, you are also under increased pressure to meet (and exceed) customers' expectations that the mobile experience will beat the one delivered by their desktops.
By Peggy Anne Salz
- December 2013 Issue
Posted Dec 12, 2013
One of my side interests is archeology. I live close to the site of a Roman villa that boasts some incredibly well-preserved, and beautifully detailed, mosaics. I haven't been lucky enough to discover any artifacts myself, but I'm fascinated by the thought of similar riches hiding just inches beneath the soil in my garden.
By Katherine Allen
- November 2013 Issue
Posted Nov 12, 2013
For the first time ever, I'm writing this column on my iPhone. In all my years as a writer, this is something I've never done, and more importantly, never wanted to do. Sure, every once in a while I'll compose a long email while I'm on the train, but once I hit about 300 words, my thumbs get tired and I find myself dreaming of a full sized keyboard. This time though, I didn't have a choice.
Column/Dispatches from Digital Natives
By Eileen Mullan
Posted Nov 07, 2013
While writing my most recent book, I noticed a new phase of growth and innovation in the mobile app space. It's encouraging to see companies jumping on the app bandwagon and the tremendous capabilities and creativity that they unleash. Take the example of Broadcast Interactive Media (BIM). It just launched mobile apps for the Apple iOS and Android platforms that can be rapidly deployed by its client base of hundreds of local television station websites. Each app has content tabs such as Top Stories, Local News, Weather, or Sports that can be customized by local broadcast and media companies to pull in content from each local station's website and optimized for mobile viewing.
By Peggy Anne Salz
- October 2013 Issue
Posted Oct 08, 2013