If you work in the digital content business there are probably a few terms that are constantly coming up in your world. Among them are "content marketing" and "mobile." But what happens when those terms collide, and you have to start thinking about mobile content marketing? If you haven't already started pondering how to fit this into your content strategy, it's time to start.
Posted Jun 26, 2015
ProQuest launched a beta program for its new ebook platform. ProQuest Ebook Central integrates key elements from both ebrary, and EBL - Ebook Library,along with all-new functionality. Beta users include libraries at Oxford University, University of Michigan, Fordham Law Library and University of Wollongong.
Posted Jun 25, 2015
moBack, a self-deployable MBaaS platform that helps developers build and deploy mobile and web apps, announced that it has joined the GENBAND Kandy Partner Ecosystem. Kandy is a real time communications software development platform built from GENBAND's global telecommunications network and security technologies.
Posted Jun 25, 2015
Limelight Networks, Inc., a digital content delivery provider, announced the results of its State of Digital Downloads research which revealed consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.
Posted Jun 18, 2015
The Apple Watch is here to stay, and depending on how you feel about smartwatches, that may be a good or bad thing. As we learn more about how people are actually using their smartwatches, manufacturers have the opportunity to create devices and operating systems that better address the needs and wants of users. With that in mind, Battery Ventures decided to find out exactly how smartwatches are being used.
Posted Jun 17, 2015
451 Research, an information technology research and advisory company, has determined that cellular Internet of Things (IoT) and machine to machine (M2M) connections will increase nearly fourfold globally--from 252 million in 2014 to 908 million--in 2019. A monumental increase in active cellular IoT/M2M connections will be driven by a number of key factors.
Posted Jun 16, 2015
Although traffic to Total Gym's mobile site is rising, the conversion rate from smartphones is significantly lower than from desktops and tablets. "As mobile is getting to be a bigger piece of traffic, it leads to the challenge of, ‘How do we get that traffic to be as productive as possible for us, and how do we convert more of that traffic to orders?'" says Joe Crowley, American Telecast Products' VP of marketing. Total Gym launched a live chat option in 2013, but months later, the company wondered if another resource would help increase engagement and, ultimately, conversion rates.
Posted Jun 15, 2015
Ebooks by Sainsbury's has relaunched its website. The new site, built in-house, features the complete catalogue alongside a redesigned user experience. The new site also offers new features.
Posted Jun 11, 2015
Altova announced the availability of Version 2015 Release 4 (v2015r4) of its Altova MissionKit desktop developer tools and line of server software products. This release provides new functionality to increase validation speeds for XML and XBRL, adds frequently requested functionality for EDGAR filing validation, provides support for SQLite databases and the TRADACOMS EDI format, and much more.
Posted Jun 11, 2015
Boopsie, Inc., a mobile platform-as-a-service provider for libraries, announced the addition of Ratings and Reviews to its mobile platform. Users can now leave a 1-5 star rating and review for any title in their library's catalog. Reviews can be posted anonymously or through an alias.
Posted Jun 11, 2015
New data from Juniper Research indicates that the messaging market will decline from $113.5 billion in 2014 to $112.9bn in 2019 - a reduction of $600 million. Overall, messaging traffic is forecast to double by 2019. This is driven by OTT (over-the-top) messaging applications, such as WhatsApp and LINE, seeing a threefold increase in message traffic-from almost 31 trillion in 2014, to 100 trillion by 2019 globally.
Posted Jun 11, 2015
Brainshark, Inc., which delivers SaaS-based sales enablement solutions, announced Brainshark Live, bringing live presentation capabilities to the Brainshark Sales Accelerator. Based on Brainshark's SlideShark technology, Brainshark Live helps sales reps find and deliver the best presentation for every selling situation - right within Salesforce from their desktops and mobile devices.
Posted Jun 11, 2015
Apple's Worldwide Developers Conference is often the scene of big new announcements, and this year was no different. The company trotted out Jimmy Iovine, a co-founder of Beats, to announce Apple Music, which will allow users to stream over 30-million songs from iTunes, and incorporate playlists and videos. Apple Music is set to launch on June 30, and cost $9.99 per month-but comes with a 3-month free trial. If you need a family plan, you can support up to six people for $14.99 per month.
Posted Jun 09, 2015
At that moment I realized, the days of shaking hands and signing paperwork with a pen are over, and businesses may actually prefer it that way. It's clear that mobile devices have taken over our social lives and careers. According to Pew Research, 64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. Our shopping habits are next to go totally mobile.
Posted Jun 04, 2015
Constratus, LLC introduced the Constratus Consent Engine, the first in a suite of software products Constratus is developing to help network service providers integrate into the digital ecosystem. The Constratus Consent Engine leverages the Apigee Edge intelligent API platform, including Apigee's backend-as-a-service (BaaS) technology, to allow subscribers to share information about their location and preferences, as well as to enable applications to send push notifications and monitor online behavior.
Posted Jun 02, 2015
TouchCommerce, a provider of omni-channel engagement solutions, announced its newest solution, TouchMedia, which enables large advertisers to transform their brand's media message into a rich, interactive conversation using personalized engagement tools. Designed to boost conversion and improve advertising attribution, TouchMedia provides brands with a means to seamlessly integrate live chat and personalized self-service options into their advertising efforts.
Posted May 26, 2015
A recent poll found that smartphone users are increasingly using shopping applications. In 2013, overall app usage grew by 115%, but the rate of growth slowed in 2014 to 76%. However, the opposite was true for shopping and lifestyle apps. Usage grew by 77% in 2013 and jumped in 2014 with a 174% increase, according to data from Flurry. With in-store beacons becoming more prevalent and engaging shoppers in new ways, this mobile growth trend seems set to continue in 2015.
Posted May 25, 2015
The Baseball Hall of Fame wanted to release an app that would not just teach people about baseball history, but also entice them to visit the BHOF itself. While BHOF attendance continues to be robust -- the museum drew 300,000 people in 2014, according to Brad Horn, the Hall's vice president of communications and education -- the BHOF wanted to entice still more people to visit, as well as get those already coming more excited about their journey.
Posted May 22, 2015
ReachLocal Inc., which powera online marketing for local businesses, announced ReachDisplay InApp, a new solution that delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp is able to reach new consumers within a geo-fenced radius, targeting users on iOS and Android devices.
Posted May 21, 2015
Data, data, data-it's everywhere. Everything, including your watch, your grocery store, and even your car, can collect it from you. But what do companies do with all this data they collect--and, more importantly, how can they make the best and most efficient use of it? That's where cognitive computing comes in. It uses a variety of techniques--such as image and speech recognition and machine-learning algorithms--to sense, predict, and even think.
Posted May 18, 2015
The fact is, Google ranking directly impacts businesses' ability to attract customers and make money - that's real. According to a 2014 Advanced Web Ranking study, more than 71 percent of searched lead to an organic click for sites on Google's first page of search results. That was only true for 5.59 percent of searches on the second and third results pages. Additionally, and even more compelling, the first five results on a search page account for more than 67 percent of all clicks. That's even more real.Here's the good news. Even sites behind on mobile-optimization will have an opportunity to take action and make the necessary upgrades without any permanent damage. There are five things Vokal recommends that you do right now to navigate the changes and improve your site's performance. Read on to learn more...,
Posted May 15, 2015
Built.io, a software technology company specializing in digital solutions and mobile application development, announced that it is releasing realtime capabilities to subscribers of its flagship mobile Backend-as-a-Service (mBaaS). With this enhancement of its architecture, Built.io Backend offers full support for cross-platform realtime integration.
Posted May 14, 2015
There is perhaps nothing more exciting--and challenging--to the world of digital content creators than the idea of wearable devices, and Noble Ackerson is at the forefront of this burgeoning field. "I was fortunate to be brought in at the ground floor of Google's Glass Explorer program. And as one of the first explorers, I had the pleasure of interfacing with the Glass team quite a bit," he says. "The technical and user experience insights gained from being a so-called Glass Pioneer, coupled with a decade of technical and business experience, made my leap to wearables a natural one."
Posted May 13, 2015
Yahoo announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch. Like Flurry Analytics always has, Yahoo is making analytics for the Apple Watch available to developers for free.
Posted May 11, 2015
Midroll Media, a digital media company providing a 360-degree suite of podcast production, distribution, and monetization services, announced early findings of its 2015 Advertiser Satisfaction Survey in advance of the release of the accompanying whitepaper later this month. Midroll represents more than 200 podcasts to advertisers, including shows both on its owned-and-operated networks (Earwolf and Wolfpop) and off/outside of the company's properties.
Posted May 07, 2015