Mobile Content, Tablets, Apps

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Once upon a time, Steve Jobs and Apple invented the iPhone, and the world was fundamentally changed. We have shorter attention spans. And we live on demand, two taps or 5 seconds at a time. Easily distracted, easily frustrated, easily disrupted. In this environment, when embracing the mobile moment with your audience—be it B2B, B2C, or to an internal stakeholder—it is imperative to help people either save time or kill time. Taking a few lessons from the storytelling masters in Hollywood can help you accomplish that goal.

Posted Oct 16, 2017

Qubit, providers of personalization technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing mobile website and, through AI-powered personalization, changes the products a user will see based on their behavior.

Posted Oct 12, 2017

Kristen Meinzer, senior producer with podcast network Panoply, which helps companies produce and monetize podcasts, draws heavily on both communication and technical skills in her job. "I engineer, edit, and produce podcasts, and I also co-host and co-write my own podcast, By the Book," Meinzer says. She also manages a team of podcast producers, but says, "I prefer the word ‘advocate' or ‘go-to person' over ‘manager.'"

Posted Oct 06, 2017

Altova announced the release of Version 2018 of its MissionKit desktop developer tools and server software products. This release introduces new functionality across the product line including an HTTP Testing Window, 3-way diff/merge, significant speed improvements in the XSLT engine, updated standards support, and much more.

Posted Oct 05, 2017

Toronto-based mobile shopping app Giftagram Inc., announced its latest round of venture funding from FIS Holdings Ltd. FIS Holdings, founded by Glenn Murphy is an operationally engaged investment firm in the consumer sector.

Posted Sep 28, 2017

With its latest iPhone announcement, Apple sent some digital marketers into a tizzy. The new Safari 11 web browser includes an "Intelligent Tracking Prevention" feature, which imposes a 24-hour limit on data tracking. EContent talked to Chris Loretto, EVP of digital marketing agency Adtaxi, to separate the hype from reality.

Posted Sep 28, 2017

AppLift, a mobile advertising technology company, has expanded its fraud prevention suite with the Fraud Buster, which it says combats app install fraud in real time to ensure higher lifetime value per user and increased return on advertising spending (ROAS).

Posted Aug 24, 2017

Google announced a change that will impact app creators. According to a post on its site, "[W]e'll be focusing our efforts and moving all AdWords app install campaigns to UAC later this year. Starting on October 16th, all new app install campaigns created in AdWords will run on UAC."

Posted Aug 17, 2017

Chatbots are hot right now. They're rapidly changing from just a buzzword within the creative and marketing industries into a real emerging marketplace and new interface with the potential to radically alter the mobile landscape-—and the mobile moments that occur between brand and consumer.

Posted Aug 14, 2017

PacketZoom, which provides in-app mobile networking technology, published its Q2 Mobile Observatory and Benchmarks Report. Based on data from the PacketZoom Analytics Platform, the company found that The Netherlands shows the fastest response time for mobile apps, followed by the United Kingdom, France, and Taiwan. The United States was ranked 13th among leading countries, with an average response time of 458 milliseconds, only slightly better than the global average of 438 milliseconds.

Posted Aug 01, 2017

PodcastOne, an advertiser supported podcast network, with more than 200 programs, announced the launch of its new platform and mobile app. In addition to the standard feature set, this podcast app offers unique video and social capabilities designed to enhance the listening experience and offer new and exciting ways for fans to engage with their favorite shows and hosts.

Posted Jul 25, 2017

Adjust, an app analytics and attribution company, announced the next generation of its attribution solutions. The new features give advertisers direct control over their campaign logic, with deeper insights into the actual customer lifetime value (LTV) of their user base.

Posted Jul 13, 2017

Even Financial, a supply-side API and platform for online consumer financial products and services, announced the launch of its Real Time Pricing (RTP) Programmatic Marketplace. Leveraging Even Financial's proprietary data, machine learning, and predictive algorithms, the RTP technology creates a marketplace with a new pricing model for in-app, online advertising, and performance marketing, specifically by financial services institutions and affiliates.

Posted Jul 11, 2017

Aquafadas Rakuten, part of French Tech, announced a closer collaboration with the global internet services company and operator of Japan's leading online shopping mall, Rakuten. Starting on July 1, the French company adopted the global company brand and was renamed as Rakuten Aquafadas.

Posted Jul 06, 2017

Outbrain, a premium discovery platform, announced it is expanding its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain's network of premium publisher sites and gives mobile app marketers globally the opportunity to drive cost effective User Acquisition among a highly qualified mobile audience.

Posted Jun 27, 2017

Return Path released its Sender Score Benchmark Report. Using data from Sender Score and Return Path's Reputation Network, the new report analyzes a sample of more than 4 trillion email messages to investigate and measure the impact of reputation on inbox placement.

Posted Jun 22, 2017

A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

Posted Jun 22, 2017

Think for a minute about the seismic shift technology has created in CX over the last few years. We are only really getting started on creating services that solve customer problems, rather than applying technology to brand opportunities.

Posted Jun 19, 2017

Built.io announced it has partnered with Loggly to capture system and application data records across all of its products and cloud platforms. Loggly provides monitoring capabilities that address core developer requirements for individuals and teams building on Built.io's application development and integration platform.

Posted Jun 15, 2017

Kaazing, a provider of scalable, end-to-end application-to-application integration for the enterprise, introduced Kaazing IBM MQ Service, a major enhancement to the company's flagship solution, Kaazing WebSocket Gateway (KWG).

Posted Jun 15, 2017

If you want your app to succeed, you need to keep one ear to the ground at all times, listening for new trends, needs, and expectations among your users. Mobile analytics are the best way to keep tabs on your audience, which is why it is fundamental to keep your tools sharp.

Posted Jun 07, 2017

It's been said that we all have a novel in us, but these days, it seems as if we all have a podcast in us. Of course, we don't all have a good podcast in us—and fewer of us can launch an entire network. But Rebecca Lavoie has done just that, from her basement and with the help of her husband—and writing partner—Kevin P. Flynn. Along with two more co-hosts, the pair launched Crime Writers On Serial, a podcast to talk about a podcast (now Crime Writers On…).

Posted Jun 07, 2017

OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. With this announcement OmniVirt's platform can be used to monetize a publisher's Virtual Reality inventory as well.

Posted Jun 01, 2017

Video is an increasingly important part of content strategies. Whether you're the editor of a news site or a content marketer, your audience wants video—and there is no place like Streaming Media East to learn about the business and technology of video. But after a day's worth of sessions, I came away with three tips that any publisher can apply to their content.

Posted May 16, 2017

Altova announced the release of MobileTogether 3.2, its cross-platform mobile development framework. This release introduces over 18 important new features for building data-centric mobile apps.

Posted May 16, 2017

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