Searchmetrics, a provider of search and content optimization, announced new features to its award-winning Searchmetrics Suite that provide actionable insights and recommendations to guide brands in optimizing their search and content for mobile performance, enabling them to influence online consumer intent and win more business. It is also announcing a new Mobile SEO Visibility Score.
Posted Apr 21, 2015
Providing a good mobile experience is no longer optional (and frankly, it's hasn't been for a long time). You may have heard dire predictions about the latest changes coming from Google. If your website isn't friendly to mobile browsers, you may have big problems as Google rolls out mobile-focused algorithm changes. Of course, we hope that you already got the message about the importance of mobile-friendly sites, but just in case you did not, here are some tips on how to weather this change.
Posted Apr 20, 2015
Sitecore, a provider of customer experience management, announced the availability of Sitecore Mobile SDK for Xamarin (software development kit). Sitecore is partnering with Xamarin, a mobile development solution that gives developers the ability to create native apps for iOS, Android, Mac, and Windows. Through this partnership, content from the Sitecore Experience Platform can be used natively across multiple mobile platforms.
Posted Apr 16, 2015
Yahoo announced that in addition to Yahoo data, first-party CRM data and third-party data advertisers can now use more than 40 Flurry Personas, such as "Business Travelers" and "Social Influencers," to reach the right mobile audiences through Yahoo Gemini, Yahoo's mobile search and native advertising marketplace. Flurry from Yahoo builds Personas based on users who are particularly heavy users of particular apps.
Posted Apr 09, 2015
Just as the elephant is grasped differently by each of the monks in "The Blind Men and the Elephant," you'll hear a different take on the Internet of Things (IoT) based on whom you ask. That's not surprising because it is really such a wide-ranging subject. Here is an attempt to distill the essence, providing you with a summary and a current snapshot of this behemoth.
Posted Apr 08, 2015
Shoppers can't buy items if they can't find them in the aisles; in the app store, it's no different. The inherent inability of app store search engines to expose users to the "long tail" of apps means the vast majority of apps remain virtually invisible. App store research underlines this imbalance, revealing that only 5% of apps accounted for 92% of downloads in 2013.
Posted Apr 07, 2015
Google is always up to something. According to The Telegraph, Google is talking to the owner of mobile operator Three about allowing Americans to use their mobile phones while traveling at no extra cost. This is a problem that has long plagued business travelers as well as people on vacation, who find the costs of using their phones abroad prohibitive.
Posted Apr 06, 2015
Magzter, a digital magazine store and newsstand, with more than 25 million users, announced the addition of over 500 new titles to Magzter GOLD, the "all-you-can-read" digital magazine subscription service that gives users unlimited access to the library of digital magazines across mobile, tablet, and web for $9.99 a month.
Posted Apr 02, 2015
Back in the 1980s, George Carlin had a famous bit in which he said, "A house is just a place to keep your stuff while you go out and get more stuff." One can only imagine what comedic inspiration the late performer would've mined from connected homes in 2015, which have the ability to direct us when to go get more "stuff" or, alternatively, fetch "stuff." As household connectivity increases due to consumer adoption of broadband and wireless networks, homes (and the objects in them) are getting smarter. Products available in the Internet of Things (IoT)-defined as a state in which everyday objects are networked wirelessly and imbued with the ability to communicate without human intervention-now include an egg carton that alerts a homeowner when it's down to the last two eggs and learning thermostats that moderate temperatures in part by sensing when the home is empty.
Posted Apr 01, 2015
The digital revolution arrived and has settled in to stay. According to Comscore, mobile device use exceeded desktop and laptop use in early January, 2014 and mobile devices continue to see more use than computers. As consumers increasingly shift to mobile devices to consume content, publishers have taken steps to make their content more accessible on mobile devices. Unfortunately, as a recent study points out, many content publishers who think they're providing a positive user experience on various devices are unaware how poorly their content performs on mobile phones and tablets. Business and tech news sites illustrate how pervasive and serious the gap can be between the desktop experience and the mobile experience.
Posted Mar 27, 2015
Off-the-shelf options may rule the roost when it comes to mobile enterprise applications used by businesses and their employees. But there's a productive hen with the ability to lay golden eggs that's gaining greater prominence in this market: custom mobile apps that are fully or partially personalized, tailor-made, and paid for by a company to meet its particular business or mission needs.
Posted Mar 25, 2015
BP Logix, a provider of BPM solutions for rapid workflow app development, announced plans to launch Process Director 4.0. This new version of the flagship product brings together advances in governance, development methodology, and goal orientation, giving organizations more control, more capabilities, and a smoother user experience than ever before. Process Director 4.0, in both on-premise and Cloud versions, will be available in the fall.
Posted Mar 19, 2015
Author Rich James wanted to use existing technology to write fiction in a way that he hadn't seen done before-with hyperlinks embedded in the story, directing readers to external sites that enhance the story being told. "From the perspective of an author, I wanted to show that by using new technology interactively/innovatively an author could publish their work and stand out-and continue to stand out-in an overcrowded marketplace," James says.
Posted Mar 16, 2015
Kenshoo, a provider of agile marketing software, announced an update to its Kenshoo Anywhere mobile app, which it says makes Kenshoo Anywhere the industry's first app that enables marketers to manage and adjust advertising campaigns from their mobile devices. Now, with Kenshoo Anywhere, advertisers can access and control their advertising programs while away from their computers.
Posted Mar 12, 2015
Purch, a portfolio of digital brands and services that helps make complex buying decisions for consumers and businesses, announced the acquisition of Consumr, a mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.
Posted Mar 05, 2015
You hay have heard that Apple turned its homepage into a showcase for photography this week--a brilliant content marketing move. In the World Gallery Apple featured photos taken with the iPhone 6 across the globe. Not only did the company reward its notoriously loyal users, it took a swipe at competitors (like the Galaxy S6 which launched on the same day) that claim to have better cameras, and drew in photography buffs who may or may not care about iPhone cameras.
Posted Mar 04, 2015
Openwave Mobility, a software company enabling operators to manage and monetize mobile video traffic, announced a new solution, Secure Traffic Manager, leveraging its NFV-enabled Integra. It optimizes encrypted mobile video and audio streaming traffic. Network operators can now use a comprehensive solution that optimizes not just the TCP/IP transport layer, but also the video and audio application layer for encrypted traffic to maximize network utilization.
Posted Mar 03, 2015
adjust, a leading app analytics and attribution company, released the fourth generation of its SDK offering new capabilities to transmit data from apps to other analytics providers. With more sophisticated tools for analytics and user acquisition, mobile marketing is increasingly revolving around leveraging and moving data across third party platforms and with this release, adjust is providing tools for marketers to manage their app data for optimizing user acquisition and monetization.
Posted Feb 26, 2015
Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month. That fact hasn't missed the attention of CMOs around the country.
Posted Feb 25, 2015
Yahoo, Inc. hosted more than a thousand developers, at the first Yahoo Mobile Developer Conference. The conference featured the debut of a new suite of services designed to help developers measure, advertise, monetize and enhance their mobile apps.The Yahoo Mobile Developer Suite is a step in Yahoo's evolution toward becoming a mobile-first company, and aims to demonstrate the company's investment in and commitment to its growth businesses - mobile, social, native and video.
Posted Feb 24, 2015
Cellrox announced that the company is offering a limited freemium edition of its Thinvisor technology. The revamped website allows Google Nexus 5 and Nexus 7 owners to download the freemium edition and run two distinct Virtual Mobile Instances (VMIs) on their device.
Posted Feb 19, 2015
MetaMoJi launched Share for ClassRoom which provides an interactive teaching environment for individual study, group study, and collaborative learning. As a social learning platform, Share for Classroom allows teachers to digitally guide students' work progress through real-time online interaction.
Posted Feb 19, 2015
LG Electronics (LG) will unveil its first all-metal luxury Android Wear device, LG Watch Urbane, at Mobile World Congress (MWC) 2015. LG says the smartwatch is designed for a sophisticated and cosmopolitan wearer that delivers unparalleled technology and performance.
Posted Feb 17, 2015
Where would the tech press be without Apple product rumors? It's not the latest iPhone that has everyone abuzz this week. It's a car. After Business Insider reported that Apple was working on something to "give Tesla a run for its money", The Mac Observer says, "I learned last week that Apple has been poaching employees from Tesla." Specifically, Apple seems to be poaching the kind of employees who know how to build a car.
Posted Feb 12, 2015
Sporting News Media (SNM), a PERFORM Group company, which operates SportingNews.com, the Sporting News (SN) ePlayer and the U.S. edition of Goal.com, has announced its latest "Sporting Views" proprietary research, which analyzed data from its SN ePlayer network, which its says reaches more than 30 million sports fans and serves up over 400 million streams in the U.S. each month. The research sheds light on how sports fans engage with digital sports video content in the U.S. This latest report studies consumption trends of Super Bowl and NFL fans in Q4 2014 through February 3, 2015.
Posted Feb 10, 2015