Mobile Content, Tablets, Apps

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ConnectiveDX Chief Strategy Officer Jeff Cram discusses the current state of connected DX in this clip from his presentation at Digital Experience 2019.

Posted Aug 23, 2019

The music industry learned that it is far better to partner with tech-oriented disruptors, and monetize the new situation as best as possible. Publishers should pay attention.??

Posted Aug 20, 2019

AI and the IoT are shaping the future of consumer and enterprise applications in the digital content industry and beyond. Explore the ethical concerns and amazing opportunities presented by AI and its offshoots.

Posted Aug 19, 2019

BlueToad uses new Polly voice to offer publishers realistic listening experiences.

Posted Aug 01, 2019

Why publishers should be cautious about the latest self-proclaimed savior of quality journalism.

Posted Jul 15, 2019

How did podcasts go from being relatively obscure types of content to such a powerful medium? And how can you start a successful podcast of your own?

Posted Jul 11, 2019

YouAppi's recent OM SDK certification positions it as one of only 25 leading mobile in-app players.

Posted Jun 25, 2019

New agency matches dynamic messaging technology with advanced creative, empowering brands to reach consumers with a personalized video and other rich content on their mobile devices.

Posted Jun 25, 2019

New smart-speaker skill delivers daily, illuminating ideas for Amazon Echo and Google Home.

Posted Jun 18, 2019

Fraudulent CTV and mobile apps grow 120%, as advertisers target premium, emerging media.

Posted Jun 18, 2019

John August unveiled new features and a fresh interface for the writing app at a launch event in Los Angeles.

Posted Jun 13, 2019

The new Ex Libris App Center will enable the community to easily find and share apps that complement and extend Ex Libris solutions.

Posted Jun 04, 2019

The endpoint management provider's newest update features a Google collaboration for the new Android Enterprise API and supports Apple's spring release.

Posted Jun 04, 2019

Over half of people (53%) currently invest in smart home devices such as smart security systems or smart thermostats. People benefit most from the remote control and monitoring smart home devices offer.

Posted Jun 04, 2019

Numbers from comScore show that mobile apps have eclipsed all other platforms, including TV, to shift the digital-media landscape in favor of mobile. More people are spending more time on their apps, and ad spend is catching up. It's a dynamic that sets the stage for a new phase of innovation.

Posted May 28, 2019

Watchdog monitors every single endpoint from the perspective of your mobile users to identify and detect issues that are never uncovered by traditional server-side APMs.

Posted May 23, 2019

Research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse's CMO, Greg Wester, says that savvy app makers will take advantage of this "appnostic" state of mind.

Posted May 21, 2019

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019. Even highly-ranked sites neglect accessibility for the visually impaired and blind.

Posted May 21, 2019

2018 marked the 10-year anniversary of both the Apple App Store and the Google Play store. During this time, both stores have been renamed and improved. More than 200 billion apps have been downloaded from each. Top apps now have billions of users and downloads. Are there any patterns and trends we can glean from the winners in the app economy so far? And what might that mean for the next 10 years?

Posted May 20, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Mobile games are so important to our daily lives that most people would rather give up social networks than mobile gaming, study finds.

Posted May 16, 2019

I had the chance to sit down with Mark Cuban (businessman, investor and a "shark" on ABC's Shark Tank) for 45 minutes to discuss voice technology, from Alexa to Google Assistant to Siri and more. Three main takeaways jumped out at me from that conversation that those thinking about digital content and producing digital content can potentially benefit from knowing.

Posted May 09, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

With accuracy in asset-level reporting and optimization, Bidalgo brings a 30% lift in ROAS to Google App Campaigns.

Posted Apr 30, 2019

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

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