Mobile Content, Tablets, Apps

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CrossInstall, a creator of programmatic interactive mobile ads, unveiled its Opportunity Forecast Tool (OFT). According to the company, this solution enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large-scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool claims to surface promising rate adjustments, computed directly from the advertiser's data.

Posted Feb 13, 2018

Despite the significant uptick in consumer use of mobile technology, there's still a big gap between those marketers who have effectively embraced mobile to provide an engaging user experience and those who have a long way to go. While experts have been predicting a big bump in the use of more sophisticated technology to deliver better mobile experiences through augmented reality (AR), mixed reality, and virtual reality (VR), for instance, those predictions have yet to be fully borne out. Instead, what we saw in 2017 was continued growth in the app marketplaces, the rapid advent of chatbots, and a growing focus on video (specifically live video), to engage audiences.

Posted Feb 12, 2018

WP Engine, a WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to launch the Amazon Polly plugin, which transforms text into lifelike speech. With the assistance of the Amazon Polly plugin, publishers can turn their written content into podcasts to reach consumers on the go.

Posted Feb 09, 2018

Tate, the renowned UK arts and galleries organization, launched a digital edition of its official magazine Tate Etc. Developed in partnership with digital publishing experts Exact Editions, the digital edition means that this renowned publication is available across web, iOS, and Android platforms.

Posted Feb 08, 2018

PacketZoom, which provides in-app mobile networking technology, announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom's Mobile Expresslane service. The bundled solution offers mobile app developers a mobile platform for all their network performance needs.

Posted Feb 08, 2018

Every marketer reading this wishes he or she had fans who are this engaged and evangelical. But it isn't just Murderinos who want to tell everyone about their favorite podcasts. "96% said they had recommended a podcast to a friend. Word of mouth was the primary means for podcast discovery for these respondents, with just over half saying the primary means by which they learned about new podcasts were recommendations from program hosts or friends and family," according to the Knight Foundation.

Posted Feb 06, 2018

WoodWing Software and Premium Technology Partner SPRYLAB announced a milestone in their partnership. SPRYLAB's Purple DS, mobile app creation software, is now integrated with WoodWing's Enterprise solution. With this integration, publishers can create their content directly in Enterprise's Content Station and publish stories easily to their mobile app. No technical skills required.

Posted Jan 31, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what advice they would give content creators in 2018.

Posted Jan 26, 2018

Ex Libris, a ProQuest company, and HighPoint Solutions announced a strategic partnership that will provide a student app for the digital-native generation at institutions of higher education. The joint product will deliver consolidated functionality covering administration and student life, and will facilitate teaching and learning via users' mobile phone and, simultaneously, a web portal.

Posted Jan 11, 2018

I have to confess that I don't geek out over technology. When a new piece of tech comes onto the scene, it is not those first trade show demonstrations that I find the most exciting. It's when I see it becoming a useful and common part of people's lives, enabling them to do things they couldn't do before. So when I recently had the chance to try out a virtual reality (VR) headset, I approached it with skepticism.

Posted Dec 19, 2017

Bidalgo, a provider of ad creative automation software and services for app marketers, and AppsFlyer, the provider of mobile attribution and marketing analytics, unveiled a Full-Funnel Attribution solution for Apple Search Ads.

Posted Dec 15, 2017

Not all online shopping experiences are created equal. Poor web and mobile experiences like load time delays, error messages and lost shopping carts can damage a company's reputation and turn customers away. Here are four strategies e-retailers can use to optimize their websites to meet peak demand not only during the holidays, but throughout the entire year.

Posted Dec 15, 2017

The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps

Posted Dec 13, 2017

Spokata, a mobile audio platform for real-time news, announced the launch of its website and iOS app. Spokata streams real-time audio content from over 100 verified digital news sources, using a combination of its proprietary algorithms and Polly, an Amazon AI text-to-speech service.

Posted Dec 12, 2017

Blis, a provider of advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyze consumer behavior--from audience profiling, to exposure, to attribution--by capturing and activating mobile movement data.

Posted Dec 07, 2017

Everyone has heard the cliché, "every company is a technology company". While we know that's not true, it is true that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, and for larger companies, same thing but add some servers. Now, though, with the influx of data that needs to be managed, a solid IT infrastructure is more than necessary.

Posted Dec 06, 2017

Letingtech announces the launch of LET Glass, AI glasses supported by military bone conduction technology. LET Glass revolutionizes the way you control your smart home. It frees your hands from physical handling of your devices and immerse you in a smart world with the easiest operating mode.

Posted Dec 06, 2017

Adaptive content. You probably hear those words a lot, but like a lot of buzzwords, you may still be struggling to understand what they mean. Juhee Garg, Senior Product Manager, Technical Communications Products, Adobe, was on hand to explain to the keynote audience at Gilbane Digital Content Conference.

Posted Nov 28, 2017

Hold the phone, Mr. and Mrs. Marketer, and not so fast, John Q. Publisher: That mobile video content you're preparing to post better be future-proofed beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical.

Posted Nov 27, 2017

Squarespace released a completely redesigned mobile analytics platform that lets customers dive deeper into their website's analytics. With newly optimized features (listed below), this release is essentially an entirely new app that brings our desktop analytic capabilities to mobile.

Posted Nov 21, 2017

From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies focused their attention and investment on making changes and improvements to their mobile app presence. This is aimed at extending the life span of their app or increasing user engagement. It's a smart strategy, but it falls short in today's hyper-competitive app economy.

Posted Nov 21, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

AppLift, a mobile ad tech company, announced the launch of a powerful new reporting dashboard on its unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after AppLift announced its fraud-fighting suite, Fraud Buster.

Posted Nov 07, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

Blis, a provider of location data technology, has partnered with some of the world's leading third-party data and analytics companies to provide brands with a comprehensive understanding of consumer behavior both on and offline. These collaborations with Oracle DataCloud, RSi's Ansa, IRI, and PushSpring are helping brands across North America craft hyper-targeted and highly effective campaigns.

Posted Oct 31, 2017

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