Mobile Content, Tablets, Apps

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At Mobile World Congress (MWC) 2016, GSMA revealed that there are now more mobile connections than people on the planet. Looking at the Goliath that is Apple, there are now 2 million apps in the Apple App Store. There have been 130 billion apps downloaded, and developers have earned $50 billion in revenues. Apple will likely sell 200 million iPhones this year--which are more powerful than the computer used to put a man on the moon. We replace our phones every 2 years for another one that is more powerful and has more sensors. Mobile now accounts for more than 50% of traffic for the majority of brands.

Posted Oct 24, 2016

The advance of ad-blocking tools on mobile devices and browsers pushes publishers to find new ways to connect with consumers-especially Millennials. It's a generation that was born "in control," with an insatiable urge to experience content, not just consume it. It's also an audience segment that is constantly connected to their preferred social communities and networks--channels that have also become the chief referral sites for news and information.

Posted Oct 18, 2016

Amazon introduced Amazon Music Unlimited, an on-demand music service. Amazon says Music Unlimited makes discovering new music or listening to favorites easier and more fun than ever with a redesigned Amazon Music app as well as with innovative new Alexa voice controls.

Posted Oct 13, 2016

ironSource announced the launch of the ironSource Aura platform, a content recommendation platform designed to empower device manufacturers and mobile carriers to build a long-lasting relationship with their customers by offering them relevant and valuable content throughout the life cycle of the device.

Posted Oct 13, 2016 Ltd., a cloud-based web development platform, announced the launch of Wix App for iOS and Android. Wix App lets users fully manage their websites and Wix operating systems on the go, wherever they are, in order to run their businesses in real time. The app reflects customer demand for robust mobile functionality.

Posted Oct 12, 2016

Push notifications from an app can be powerful messages that drive engagement back to the mothership. However, since phones are such personal devices, experts say marketers must use the communications respectfully and strategically.

Posted Oct 10, 2016

As time spent on mobile devices increases, brands must engage and interact with consumers in this environment to deliver maximum impact. With this in mind, Publicitas, in partnership with market research leader, Kantar Millward Brown, and Honor, the new mobile phone brand for digital natives, have investigated different advertising mobile formats to find out their effect on brand appeal.

Posted Oct 04, 2016

PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring's App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada.

Posted Oct 04, 2016

Continuing its work to accelerate cross-device identification business partnerships between technology buyers and sellers, DMA delivered the first of a series of tools and solutions to the industry with the release of its "Cross-Device Identity Solutions RFI Template".

Posted Sep 29, 2016

Even as global readership rate increase across the digital news sector, UK publishers are struggling to adapt to the industry's shift from print to online media: PwC's latest Entertainment and Media report covering 2013-2017 projects that the UK's B2B publishers, newspapers, and consumer magazines will see a net fall in revenues over the next four years. With 22% of UK adults now using ad blocking software, native content is proving to be a smarter way for publishers to replace print ad revenue than banner ads and popups.

Posted Sep 28, 2016

AppsFlyer, a provider of mobile attribution and marketing analytics, released new data forecasting that app marketers will lose $100 million in 2016 due to verified mobile app install and engagement advertising fraud. The study's findings are based on the company's new anti-fraud technology, called DeviceRank.

Posted Sep 27, 2016

There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.

Posted Sep 23, 2016

Google is betting that vacation planning is stressing you out, and is introducing the Google Trips apps to help you out.

Posted Sep 22, 2016

Strata, a developer of 3D design software, announced that it has raised initial funding for its move into virtual reality (VR) and augmented reality (AR) for enterprise customers, along with changes and additions to the business. The funding was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors PTY Limited.

Posted Sep 22, 2016

e-Spirit Inc., a provider of content and customer experience management tools, introduced FirstSpirit CaaS, a content-as-a-service (CaaS) solution that helps companies monetize content by streamlining its delivery to and from any device, channel, or application for faster time to market. The new extension of FirstSpirit is available immediately.

Posted Sep 20, 2016

OpenMarket, a provider of enterprise mobile engagement tools, announced the results of its newest survey. The company polled 500 US millennials, ages 18-34, on their use of SMS communications with businesses, with a focus on two-way texting capabilities.

Posted Sep 20, 2016

Google Play Books is introducing Discover, a new way to find books by browsing the latest reviews, news, lists, videos and more. Discover launched in the U.S. in the Google Play Books Android app, and is coming soon to iOS.

Posted Sep 20, 2016

Kenshoo, a provider of agile marketing, released its third Mobile App Advertiser Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs in Q2 2016 increased 36% year-over-year (YoY) for the gaming sector, while overall ad spend on mobile app install ads across all industries increased 54% YoY; both metrics experienced Q4 declines (with retailers shifting focus to holiday sales) and Q1 booms.

Posted Sep 13, 2016

As the Content Marketing Institute (CMI) defines it, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience-and, ultimately, to drive profitable customer action." It's the last bit of that definition that many companies are still struggling with, in part because it isn't often that we can point to this kind of content marketing and draw a straight line to a purchase. However, in the case of the REI app, I think I can do just that.

Posted Sep 06, 2016

The New York City Subway has been upgrading its WiFi access, and to celebrate the fact that 175 of its 278 stations now have WiFi Governo Andrew W. Cuomo announced the "Subway Reads" program.

Posted Aug 30, 2016

AppsFlyer, a mobile attribution and marketing analytics company, released the latest edition of The AppsFlyer Performance Index, ranking the top media sources in mobile advertising between January - June (H1), 2016. The new Index reveals industry changes and new players in the always-evolving app marketing landscape, comparing advertising network rankings with positions previously held in the last Index, at the end of 2015.

Posted Aug 11, 2016

Google Play has announced its Family Library, which allows families to share content across their devices. All purchases added to Family Library are available across Android devices. Movies, TV shows, and books can also be enjoyed on iOS devices and the web.

Posted Jul 28, 2016

Freckle, a beacon-based mobile attribution company, announced a partnership with AirKast, a mobile platform companies for publishers and media companies in North America. A cloudbased mobile platform provider supporting iOS, Android, and Amazon Kindle, AirKast clients include Cumulus Media, ESPN, Radio One, CBS News Radio and Fox News Radio. The partnership with Freckle enables AirKast's clients to participate in pioneering beacon initiatives, which include attribution, analytics, messaging, retargeting, and insights.

Posted Jul 19, 2016

Monetate, an experience marketing platform for brands, announced the release of its latest global Ecommerce Quarterly report (EQ1 2016). The report offers benchmarks and insights for marketers interested in creating seamless, personalized experiences for customers regardless of when they're engaging with a brand or what device they're on.

Posted Jul 07, 2016

451 Research's inaugural "Voice of the Enterprise: Internet of Things" (IoT) quarterly study reveals that despite the relatively recent emergence of the term "IoT", 65% of respondent organizations currently collect data from equipment, devices, or other connected endpoints and use that data for a business purpose.

Posted Jun 30, 2016