Mobile Content, Tablets, Apps

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The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps

Posted Dec 13, 2017

Spokata, a mobile audio platform for real-time news, announced the launch of its website and iOS app. Spokata streams real-time audio content from over 100 verified digital news sources, using a combination of its proprietary algorithms and Polly, an Amazon AI text-to-speech service.

Posted Dec 12, 2017

Blis, a provider of advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyze consumer behavior--from audience profiling, to exposure, to attribution--by capturing and activating mobile movement data.

Posted Dec 07, 2017

Everyone has heard the cliché, "every company is a technology company". While we know that's not true, it is true that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, and for larger companies, same thing but add some servers. Now, though, with the influx of data that needs to be managed, a solid IT infrastructure is more than necessary.

Posted Dec 06, 2017

Letingtech announces the launch of LET Glass, AI glasses supported by military bone conduction technology. LET Glass revolutionizes the way you control your smart home. It frees your hands from physical handling of your devices and immerse you in a smart world with the easiest operating mode.

Posted Dec 06, 2017

Adaptive content. You probably hear those words a lot, but like a lot of buzzwords, you may still be struggling to understand what they mean. Juhee Garg, Senior Product Manager, Technical Communications Products, Adobe, was on hand to explain to the keynote audience at Gilbane Digital Content Conference.

Posted Nov 28, 2017

Hold the phone, Mr. and Mrs. Marketer, and not so fast, John Q. Publisher: That mobile video content you're preparing to post better be future-proofed beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical.

Posted Nov 27, 2017

Squarespace released a completely redesigned mobile analytics platform that lets customers dive deeper into their website's analytics. With newly optimized features (listed below), this release is essentially an entirely new app that brings our desktop analytic capabilities to mobile.

Posted Nov 21, 2017

From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies focused their attention and investment on making changes and improvements to their mobile app presence. This is aimed at extending the life span of their app or increasing user engagement. It's a smart strategy, but it falls short in today's hyper-competitive app economy.

Posted Nov 21, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

AppLift, a mobile ad tech company, announced the launch of a powerful new reporting dashboard on its unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after AppLift announced its fraud-fighting suite, Fraud Buster.

Posted Nov 07, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

Blis, a provider of location data technology, has partnered with some of the world's leading third-party data and analytics companies to provide brands with a comprehensive understanding of consumer behavior both on and offline. These collaborations with Oracle DataCloud, RSi's Ansa, IRI, and PushSpring are helping brands across North America craft hyper-targeted and highly effective campaigns.

Posted Oct 31, 2017

PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight, the leading first-party mobile data and insights provider. Marketers will now be able to leverage Pinsight's carrier-level demographic, interest, and intent data via PushSpring's self-serve Audience Console.

Posted Oct 24, 2017

At Adobe MAX, the Creativity Conference, Adobe unveiled the next generation of Creative Cloud, including four brand new applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new cloud-based photography service, Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.

Posted Oct 19, 2017

Demco Software has released a sneak peek of Demco DiscoverMobile, its latest innovation that will help libraries better engage their communities. Demco DiscoverMobile is the next generation of the Boopsie mobile app. The new app presents library information in the increasingly popular at-a-glance format, streamlining how patrons browse collections, check out titles, and register for upcoming events via their smartphones.

Posted Oct 19, 2017

Once upon a time, Steve Jobs and Apple invented the iPhone, and the world was fundamentally changed. We have shorter attention spans. And we live on demand, two taps or 5 seconds at a time. Easily distracted, easily frustrated, easily disrupted. In this environment, when embracing the mobile moment with your audience—be it B2B, B2C, or to an internal stakeholder—it is imperative to help people either save time or kill time. Taking a few lessons from the storytelling masters in Hollywood can help you accomplish that goal.

Posted Oct 16, 2017

Qubit, providers of personalization technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing mobile website and, through AI-powered personalization, changes the products a user will see based on their behavior.

Posted Oct 12, 2017

Kristen Meinzer, senior producer with podcast network Panoply, which helps companies produce and monetize podcasts, draws heavily on both communication and technical skills in her job. "I engineer, edit, and produce podcasts, and I also co-host and co-write my own podcast, By the Book," Meinzer says. She also manages a team of podcast producers, but says, "I prefer the word ‘advocate' or ‘go-to person' over ‘manager.'"

Posted Oct 06, 2017

Altova announced the release of Version 2018 of its MissionKit desktop developer tools and server software products. This release introduces new functionality across the product line including an HTTP Testing Window, 3-way diff/merge, significant speed improvements in the XSLT engine, updated standards support, and much more.

Posted Oct 05, 2017

Toronto-based mobile shopping app Giftagram Inc., announced its latest round of venture funding from FIS Holdings Ltd. FIS Holdings, founded by Glenn Murphy is an operationally engaged investment firm in the consumer sector.

Posted Sep 28, 2017

With its latest iPhone announcement, Apple sent some digital marketers into a tizzy. The new Safari 11 web browser includes an "Intelligent Tracking Prevention" feature, which imposes a 24-hour limit on data tracking. EContent talked to Chris Loretto, EVP of digital marketing agency Adtaxi, to separate the hype from reality.

Posted Sep 28, 2017

AppLift, a mobile advertising technology company, has expanded its fraud prevention suite with the Fraud Buster, which it says combats app install fraud in real time to ensure higher lifetime value per user and increased return on advertising spending (ROAS).

Posted Aug 24, 2017

Google announced a change that will impact app creators. According to a post on its site, "[W]e'll be focusing our efforts and moving all AdWords app install campaigns to UAC later this year. Starting on October 16th, all new app install campaigns created in AdWords will run on UAC."

Posted Aug 17, 2017

Chatbots are hot right now. They're rapidly changing from just a buzzword within the creative and marketing industries into a real emerging marketplace and new interface with the potential to radically alter the mobile landscape-—and the mobile moments that occur between brand and consumer.

Posted Aug 14, 2017

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