Mobile Content, Tablets, Apps

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Video is an increasingly important part of content strategies. Whether you're the editor of a news site or a content marketer, your audience wants video—and there is no place like Streaming Media East to learn about the business and technology of video. But after a day's worth of sessions, I came away with three tips that any publisher can apply to their content.

Posted May 16, 2017

Altova announced the release of MobileTogether 3.2, its cross-platform mobile development framework. This release introduces over 18 important new features for building data-centric mobile apps.

Posted May 16, 2017

Seismic, an enterprise-grade sales enablement solution, announced the launch of Seismic NewsCenter. Modeled after popular news aggregation and social media apps, NewsCenter is the resource sales reps can turn to at any time to stay updated in real-time on all information that matters most to them.

Posted May 09, 2017

Tapjoy, the "Maximum Impact Platform" for mobile advertisers and app developers, announced a partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers. The partnership provides Moat's independent viewability and attention measurement for video ads on Tapjoy's in-app inventory.

Posted May 09, 2017

According to SiriusDecisions, 63% of sales reps fail to achieve quota due to improper training or the inability to find and use relevant content. Seismic, an enterprise-grade sales enablement solution, and sales readiness solution MindTickle announced a technology partnership that will attack both issues.

Posted May 04, 2017

Posted May 01, 2017

movingimage, a secure enterprise video platform (EVP) provider, announced availability of VideoManager Pro App, the first end-to-end EVP video manager application available for the iOS platform.

Posted Apr 27, 2017

VitalSource has announced the release of VitalSource Content Studio 2.0, expanding the EPUB 3 authoring tool's capabilities with legacy content conversion and one-click publishing. The companys says it allows content creators to preview and publish their responsive and accessible EPUB 3 content directly into VitalSource's Bookshelf platform, and makes updates and revisions faster and easier.

Posted Apr 27, 2017

As Mary Meeker once predicted, money is now flowing to where consumers are spending their time. And yet, 2016 also started to spell the end of the phrase mobile-first, as Google coined a new, important phrase: AI-first. Mobile-as-a-device is becoming the connecting tissue between channels. As such, it's seen less as a device and more as a means for connecting deeply with your consumer in the moments that matter.

Posted Apr 24, 2017

For Edelson and Appetizer Mobile, it's an exciting time to be creating content. "We have all these tools and mediums available to enhance and extrapolate stories," says Edelson. "It gives us an opportunity to create an experience that customers will engage with deeply."

Posted Apr 07, 2017

The rapid advance of ad-blocking tech turns up the pressure on content owners to seek more engaging and effective ways to monetize their assets. While the results of strategies aimed at delivering content and communications aligned with our context in the mobile moment are impressive, the progress is overshadowed by the steep decline in digital advertising revenues.

Posted Mar 28, 2017

In an age where consumers are exposed to more brand messaging and sales tactics than they know what to do with, creating top-notch content is the key to showing the world exactly what makes your brand stand above the rest in conveying your unique selling proposition.

Posted Mar 08, 2017

Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and user acquisition.

Posted Feb 23, 2017

If there is one trend which defined mobile advertising in 2016 it is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to Positive Mobile's mobile video SSP.

Posted Feb 16, 2017

YouAppi, a mobile growth marketing platform for premium mobile brands, announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps.

Posted Feb 14, 2017

UNE has launched their Mobile Advertising Index allowing marketers to quickly discover and evaluate the best advertising partners of the moment, so they can optimize return on ad spend and strategically scale their target audience. Using the Mobile Advertising Index, marketers can rank advertising partners and learn their proficiencies, their reach, how well adopted they are, where they perform well internationally, and more.

Posted Feb 14, 2017

Retale, a technology company that develops mobile-first shopping experiences, announced the acquisition of Out of Milk, a shopping list app on Android in, with close to ten million downloads. Out of Milk delivers on Retale's core mission - to provide mobile products and services that meet shoppers' needs at every stage of the customer journey.

Posted Feb 09, 2017

Zuznow and IBM announced a joint cooperation to empower enterprise customers to leverage the Zuznow development platform to automate front-end development projects. IBM and Zuznow have been partnering for the last 2 years and this is another step forward in the joint cooperation between the two companies.

Posted Feb 07, 2017

Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of executive level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge's first edition of its Mobile Marketing Trends Report.

Posted Feb 02, 2017

Smartling, a global language translation and content localization innovator, announced the widespread availability of its proprietary Mobile Delivery Network, building on the company's comprehensive Mobile Localization Solution.

Posted Feb 02, 2017

Tapjoy, a mobile monetization and engagement platform, released the findings of research it conducted to understand the mindset, motivations and behaviors of today's mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers.

Posted Jan 24, 2017

In July 2016, the mobile world was opened up to tantalizing new possibilities with the release of Pokémon GO, an augmented reality (AR) game from Niantic that overlaid Pokémon (various creatures with special features and clever names) in users' real-life settings. Engage with a Pokémon, and, suddenly, there the creature is—in your living room, your backyard, or your local retail store. It wasn't long before marketers began eyeing the possibilities for leveraging the huge popularity of this game.

Posted Jan 23, 2017

Demco, Inc. announced the launch of Demco Software, a new division that offers mobile apps, programming resources, and management tools to help 21st-century libraries better engage their communities.

Posted Jan 19, 2017

The once high-flying ebook industry endured its second consecutive year of flat sales growth in 2016, renewing doubts about the platform's ability to attract print readers and ward off competition from other forms of digital entertainment. Experts are mixed about the industry's future, with predictions of continued stagnant growth contrasting with predictions of a resumption of sales momentum.

Posted Jan 18, 2017