Mobile Content, Tablets, Apps
Brainshark, Inc., a provider of cloud-based business presentations, announced the availability of an online assessment tool to help companies evaluate their sales content effectiveness. The purpose of the assessment - made available for free by both Brainshark and Profitable Channels, a provider of sales enablement consulting - is to help sales and marketing professionals understand how well their content is driving sales performance and to identify steps to maximize the return on their content investments.
Posted Dec 05, 2013
One of the main themes that emerged at the 2013 Gilbane Conference was the need to create content that can easily feed multiple channels, but while many content creators know they need to create more agile content, they aren't quite sure how to do it with the tools they already have. So one session asked "How should your CMS Fit Into Your Mobile Strategy?"
Posted Dec 04, 2013
AllCast is an app allows Android users to stream content from their mobile devices to video game consoles, set-top boxes, and connected TVs, and it just made its debut in beta. Basically, it's like AirPlay for Android, as Gigaom pointed out.
Posted Dec 03, 2013
Amazon announced that Fire OS 3.1, a free software update for the new Kindle Fire HD and Kindle Fire HDX, is now available. This free, over-the-air update will be delivered automatically in the coming weeks, or you can visit amazon.com/kindlesoftwareupdates to download and install the update.
Posted Nov 19, 2013
Join Jose Castillo for a conversation with Kipp Bodnar from HubSpot and consultant David Hobbs for our latest installment of EContent Live on Google+ at 11 a.m. EST on November 22.
Posted Nov 19, 2013
Imagine glorious sunsets over sandy Gulf beaches, Venetian structures dotting the Italian landscape, or a Broadway musical in the bustle of NYC. Every destination has much to offer its patrons. And in an age of mobility - and a desire to constantly be connected to the rest of the world - consumers want streaming access to information about any vacation spot they can dream. That's why one of the most important resources for the travel industry is data, according to Richard Stevenson, CEO of YUDU. "The closer a marketing message is to a customer's actual interests, the better the engagement and relationship the customer will have with the company," he says. That's why he believes that personalization is important for the travel industry, as it is for any competitive B2C industry. And being competitive, these days, means providing information and resources accessible on mobile devices.
By Michelle L. Cramer
Posted Nov 20, 2013
After years of explosive growth, ebook sales have leveled off according to a recent report by the Book Industry Study Group, a book trade association. Ebook industry observers are split on the meaning of the leveling off of sales and what it means for the future of ebooks, with some saying that a new Netflix-like rental model is needed while others claim that the decline in sales growth is a blip in the technology's adoption due to tablet usage trends and favorable demographics.
By Robert Springer
Posted Nov 15, 2013
As the migration of consumers from desktop to mobile devices continues with little indication of abating, it remains as much of a concern as ever for companies to represent their products, services, and brands in a mobile environment. The Search Agency, a global online marketing firm founded in 2002 and based in Los Angeles, delivered a progress report on the country's biggest companies' mobile presence-in the interest of providing a rubric of best practices and mistakes to companies of all sizes-with its "Mobile Experience Scorecard: Fortune 100 Companies" report.
By Michael LoPresti
Posted Oct 18, 2013
Mobile advertising is on the rise-who do you know who doesn't have a smart phone these days? In fact, according to the Pew Internet Project's research on mobile technology, 91% of American adults have a cell phone-56% have a smartphone. That level of penetration presents both opportunities and challenges to content providers hoping not only to connect with their audiences, but also to monetize those interactions in some way.
By Lin Grensing-Pophal
Posted Sep 27, 2013
To app providers, consumers can appear to be a rather fickle, easily distracted bunch, as evidenced by the latest data. Yes, they're downloading more tablet and smartphone apps than ever before (ABI Research estimates that 70 billion will be downloaded globally in 2013), but they're spending less time per session engaging with apps, according to a new study conducted by Localytics.
By Erik J. Martin
Posted Sep 18, 2013
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
By Kelsey Nelson
- May 2013 Issue
Posted May 15, 2013
America loves its Facebook. According to comScore, Inc., the social network had 158.01 million unique visitors in the U.S. in May 2012. Believe it or not, that represented a slight decline in the number of visitors. Despite its popularity, Facebook has some competitors out there, and they may just be stealing a bit of attention from the leader in social networking.
For some, it might be hard to remember what life was like before smartphones, tablets, and e-readers. How did we ever survive? We had to wait until we were settled in front of our PCs to check our email and watch the latest episodes of our favorite TV shows on our TVs (gasp!). We even had to buy GPS navigators for our cars to find our way to new destinations. Mobile devices and the apps that live on them have certainly made our lives easier-and maybe even more exciting-but they have also had a significant impact on the publishing industry.
Apple ads once told us that "There's an app for just about anything." It turns out this wasn't just another catchy marketing slogan. There really is an app for just about anything these days. Just pop open Apple's App Store or Android's Market, and you'll find a buffet of apps waiting to be downloaded, from apps that let you read books and magazines to time killers such as Angry Birds and Words With Friends and constantly updating news applications from CNN and NPR. Whatever you are looking to do with your mobile device, most likely, there's an app to do it. So which publishing and media apps are living up to, and sometimes surpassing, expectations? EContent asked a variety of digital content and mobile application experts, including consultants, bloggers, and publishers, to weed through the competition and pick the apps that have impressed them most.
In an ideal world, all a publisher or media company would have to do to be successful is produce engaging content, and do it consistently. In reality, creating good content isn't enough anymore. As our lives become increasingly reliant on mobile technology, people expect fresh, compelling content, and they want to be able to access that content, anywhere, anytime, and on any device.The good news is that companies no longer need to be convinced about the importance of integrating mobile technologies, such as apps, into content delivery plans. "We're thankfully at a stage where we are no longer talking so much about experimentation," says Peggy Anne Salz, founder and chief analyst at MobileGroove. "We do not have the discussion point any longer of ‘Do I need to be mobile.' That discussion is gone. We are in a phase of execution."
One of my side interests is archeology. I live close to the site of a Roman villa that boasts some incredibly well-preserved, and beautifully detailed, mosaics. I haven't been lucky enough to discover any artifacts myself, but I'm fascinated by the thought of similar riches hiding just inches beneath the soil in my garden.
By Katherine Allen
Posted Nov 12, 2013
For the first time ever, I'm writing this column on my iPhone. In all my years as a writer, this is something I've never done, and more importantly, never wanted to do. Sure, every once in a while I'll compose a long email while I'm on the train, but once I hit about 300 words, my thumbs get tired and I find myself dreaming of a full sized keyboard. This time though, I didn't have a choice.
Column/Dispatches from Digital Natives
By Eileen Mullan
Posted Nov 07, 2013
While writing my most recent book, I noticed a new phase of growth and innovation in the mobile app space. It's encouraging to see companies jumping on the app bandwagon and the tremendous capabilities and creativity that they unleash. Take the example of Broadcast Interactive Media (BIM). It just launched mobile apps for the Apple iOS and Android platforms that can be rapidly deployed by its client base of hundreds of local television station websites. Each app has content tabs such as Top Stories, Local News, Weather, or Sports that can be customized by local broadcast and media companies to pull in content from each local station's website and optimized for mobile viewing.
By Peggy Anne Salz
- October 2013 Issue
Posted Oct 08, 2013
The other night, I crawled into bed and cracked open a copy of A Thousand Splendid Suns by Khaled Hosseini that I bought last summer at a used bookshop. A photograph fell out into my lap. At first, I wondered when I'd tucked a picture into the pages, but then I realized I didn't have any idea who the people in the image were. It's a couple of young people-probably college age-smiling in a posed shot for the camera. I imagined it was probably a graduation shot of some sort-maybe a wedding. I tucked it back into the pages with the idea of using the smiling pair as a bookmark. But it reminded me that the paperback I had just started reading was, in fact, used goods.
By Theresa Cramer
- September 2013 Issue
Posted Sep 25, 2013
I recently traveled from Boston to Baltimore for my brother's wedding. I discovered that the older I get, the less I look forward to packing a suit case, schlepping to the airport, fighting with other passengers for overhead bin space, and then watching in horror as the flight attendants detail how to survive if the plane crashes. Not my cup of tea. One thing that has always made it easier for me, though, is technology. Lately it seems that many businesses in the travel and hospitality field are all about giving their customers technology-friendly options -- from free Wi-Fi to "power up" stations -- but my recent trip made me wonder whether these "perks" are just smoke and mirrors.
Column/Dispatches from Digital Natives
By Eileen Mullan
Posted Sep 05, 2013