There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.
Posted Sep 23, 2016
Google is betting that vacation planning is stressing you out, and is introducing the Google Trips apps to help you out.
Posted Sep 22, 2016
Strata, a developer of 3D design software, announced that it has raised initial funding for its move into virtual reality (VR) and augmented reality (AR) for enterprise customers, along with changes and additions to the business. The funding was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors PTY Limited.
Posted Sep 22, 2016
e-Spirit Inc., a provider of content and customer experience management tools, introduced FirstSpirit CaaS, a content-as-a-service (CaaS) solution that helps companies monetize content by streamlining its delivery to and from any device, channel, or application for faster time to market. The new extension of FirstSpirit is available immediately.
Posted Sep 20, 2016
OpenMarket, a provider of enterprise mobile engagement tools, announced the results of its newest survey. The company polled 500 US millennials, ages 18-34, on their use of SMS communications with businesses, with a focus on two-way texting capabilities.
Posted Sep 20, 2016
Google Play Books is introducing Discover, a new way to find books by browsing the latest reviews, news, lists, videos and more. Discover launched in the U.S. in the Google Play Books Android app, and is coming soon to iOS.
Posted Sep 20, 2016
Kenshoo, a provider of agile marketing, released its third Mobile App Advertiser Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs in Q2 2016 increased 36% year-over-year (YoY) for the gaming sector, while overall ad spend on mobile app install ads across all industries increased 54% YoY; both metrics experienced Q4 declines (with retailers shifting focus to holiday sales) and Q1 booms.
Posted Sep 13, 2016
As the Content Marketing Institute (CMI) defines it, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience-and, ultimately, to drive profitable customer action." It's the last bit of that definition that many companies are still struggling with, in part because it isn't often that we can point to this kind of content marketing and draw a straight line to a purchase. However, in the case of the REI app, I think I can do just that.
Posted Sep 06, 2016
The New York City Subway has been upgrading its WiFi access, and to celebrate the fact that 175 of its 278 stations now have WiFi Governo Andrew W. Cuomo announced the "Subway Reads" program.
Posted Aug 30, 2016
AppsFlyer, a mobile attribution and marketing analytics company, released the latest edition of The AppsFlyer Performance Index, ranking the top media sources in mobile advertising between January - June (H1), 2016. The new Index reveals industry changes and new players in the always-evolving app marketing landscape, comparing advertising network rankings with positions previously held in the last Index, at the end of 2015.
Posted Aug 11, 2016
Google Play has announced its Family Library, which allows families to share content across their devices. All purchases added to Family Library are available across Android devices. Movies, TV shows, and books can also be enjoyed on iOS devices and the web.
Posted Jul 28, 2016
Freckle, a beacon-based mobile attribution company, announced a partnership with AirKast, a mobile platform companies for publishers and media companies in North America. A cloudbased mobile platform provider supporting iOS, Android, and Amazon Kindle, AirKast clients include Cumulus Media, ESPN, Radio One, CBS News Radio and Fox News Radio. The partnership with Freckle enables AirKast's clients to participate in pioneering beacon initiatives, which include attribution, analytics, messaging, retargeting, and insights.
Posted Jul 19, 2016
Monetate, an experience marketing platform for brands, announced the release of its latest global Ecommerce Quarterly report (EQ1 2016). The report offers benchmarks and insights for marketers interested in creating seamless, personalized experiences for customers regardless of when they're engaging with a brand or what device they're on.
Posted Jul 07, 2016
451 Research's inaugural "Voice of the Enterprise: Internet of Things" (IoT) quarterly study reveals that despite the relatively recent emergence of the term "IoT", 65% of respondent organizations currently collect data from equipment, devices, or other connected endpoints and use that data for a business purpose.
Posted Jun 30, 2016
Accengage, a European push notification technology for mobile apps, websites, and Facebook Messenger has released the 2016 edition of its annual Push Notification Benchmark. Accengage analyzed the performance metrics of 38 billion Push Notifications sent by its customers via its SaaS technology over the full year of 2015. These thousands of campaigns, categorized in 10 industries, were launched by hundreds of advertisers who targeted over 750 million consumers, in 70 countries, on all continents.
Posted Jun 28, 2016
Boopsie sponsored a survey of over 350 librarians to learn more about the value that mobile apps offer diverse communities and the obstacles that libraries face when launching these apps. In preparation for the American Library Association (ALA) Annual Conference, Boopsie published a report on the results of this survey. With a majority of participants representing public and academic libraries, the report explores six key findings of the survey, which featured questions proposed by leaders in the library industry.
Posted Jun 23, 2016
YouAppi, a pioneer in data-driven mobile customer acquisition, announced an updated Matching Algorithm which enables targeting the most relevant mobile prospects from the launch of a mobile user acquisition campaign. Leveraging three years of historical data, YouAppi's updated Matching Algorithm is able to match the right app ad to the right user based on analysis of the advertiser's app DNA and targeted user cohorts.
Posted May 31, 2016
With smartphones--and, more specifically, mobile apps--becoming more and more ubiquitous, Houston Public Library wanted to offer an engaging experience to compete with the non-library digital resources that mobile users frequently rely on for their information needs. Simply put, the library needed an app.
Posted May 25, 2016
For marketers who place strong trust in advertising and rely heavily on high click-through rates, these findings can be downright deflating. But many believe there are smarter ways to engage mobile users, including old-school strategies that can be adapted to digital and that aim squarely at consumers' wallets-literally: the coupon and the loyalty card.
Posted May 23, 2016
Perfecto Mobile announced the availability of its Ultimate Digital Test Coverage Toolkit, a free "starter package" that guides Test, DevOps, and Product Development teams to make better-informed decisions about web and mobile test strategies across devices and geographies. The Ultimate Test Coverage Toolkit helps practitioners reduce risk associated with digital quality by identifying the right mix of mobile devices and browsers to test on across geographies; how to set up and maintain a robust and scalable test lab; and what device/browser platforms to pay particular attention to in 2016.
Posted May 19, 2016
Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.
Posted May 19, 2016
The Paris terrorist attacks in November 2015 caused a seismic shift in many areas, including media discussions of Big Data, which now focus on the Internet of Things (IoT). At first, it may seem difficult to understand how the IoT and terrorism are related, but security involves both a nation's borders and its data. These concerns are prompting new conversations about the IoT's role in the future of the Big Data landscape.
Posted May 10, 2016
Publicitas, an international media and advertising services company, has introduced 360 view and 360 video advertising formats to Publicitas Mobile. The company says the immersive formats provide brands with invaluable data, high levels of consumer engagement, as well as visibility and responsiveness to the programmatic world. These interactive formats give brands detailed campaign results through a premium, fully managed service, responding to the industry issue of performance measurement.
Posted May 05, 2016
While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe.
Posted Apr 28, 2016