Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers and brands, announced the results of a commissioned study examining mobile advertising's so-called "fat finger" problem: that many clicks on mobile banner ads may be accidental due to finger scrolling on devices with small screens. The study, polling 500 adult mobile users across the U.S. between January 18-25, 2016, focused on several aspects of mobile banner ad engagement, from accidental clicks to perceived overall value.
Posted Feb 04, 2016
Apple is widely credited with introducing the smartphone, and there is no doubt that its iPhone took the world by storm in 2007. But IBM actually had the first smartphone--the Simon Personal Communicator--which was introduced in 1992. Unfortunately, it was just a tad expensive: $899 with a service contract. Because few are even aware of this precursor to Apple's successful launch of the iPhone, it's hardly relevant--except for the fact that Apple and IBM continue to duke it out for dominance in the smartphone (and tablet) space.
Posted Feb 03, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
According to PubMatic's Quarterly Mobile Index for Q4 2015 "advertisers are directing spending to higher-quality inventory, especially through more transparent mobile private marketplaces (PMPs)." This is, in part, a reaction to the problem of questionable ad impressions, and the effort by premium publishers to eradicate the problem. Subsequently, premium publishers are able to command higher prices for their ad inventory, according to PubMatic, and attract "more mobile ad spend, effectively closing the mobile gap between mobile ad spending and mobile media consumption."
Posted Jan 27, 2016
If you're tired of taping your smartphone to a drone and then crossing your fingers just to get a good Periscope video, you will be happy to hear that GoPro and Periscope-the Twitter owned livestreaming platform-have announced a partnership. Now, users of the GoPro HERO 4 can broadcast directly to Periscope for iPhone.
Posted Jan 27, 2016
AdaptiveMobile, a provider of mobile network security, launched its Messaging App Security-a new product that enables messaging applications to secure their user base from increasing volume and sophistication of threats. Messaging applications - such as WhatsApp, Facebook Messenger, Viber and Kik - have experienced exponential growth over the past few years and are forecast to see a threefold increase in message traffic, from almost 31 trillion in 2014, to 100 trillion by 2019 globally.
Posted Jan 26, 2016
According to The New Mobile Mantra, a report from Millward Brown Digital, over half (55%) of mobile users access news on their smartphones every day. That's a lot, but desktop use is still holding on, with 50% of users accessing news every day. When Millward Brown asked respondents, "How often, if at all, do you read, watch, news using each of the following mediums?" smartphones and desktops continued to lead the pack with 93% and 92% respectively. Tablets came in behind TV and radio with just 71% of respondents choosing that option.
Posted Jan 25, 2016
El Loco, a start-up based in Emeryville, CA, and founded by long-time Macintosh entrepreneur, Kee Nethery, launched a localization service for IOS developers who want to translate their apps into more than one language without engaging in the time-consuming and highly complex task themselves. Over the past three years, the company has filed numerous patents to simplify key functions of localization so that source code can be continuously and accurately translated for its clients. What El Loco does is localize source code so that translators selected by developers can more easily and accurately translate the app.
Posted Jan 14, 2016
Trusted Media Brands, Inc., an iconic, multiplatform media company, today released findings from a survey on mobile advertising formats. The study was conducted by Advertiser Perceptions and surveyed clients and agency executives to reveal that the overall perception of video and native ads on mobile are less intrusive than banner ads, build brand awareness, lift, and engagement, offer a better user experience and will surpass display banners as the top mobile formats in 2016.
Posted Jan 07, 2016
Digital Performance software company, Dynatrace announced the availability of the Dynatrace Load solution suite. This new end-to-end application testing and diagnostic solution integrates synthetic traffic with in-depth application and transaction analytics and expert test management to drive optimal mobile and web performance, especially during peak times such as the recent holiday shopping season. The new suite enables organizations to deliver scalable web and mobile applications with confidence and continuously optimize their performance.
Posted Jan 07, 2016
Any publisher worth his cyber salt can pump out an app, but relying on a "build it and they will come" mobile mentality, without measuring key metrics and scrutinizing user data during and after the launch, is a significantly flawed strategy. To remain competitive and keep your app audience happy, analytics are the answer, say the experts.
Posted Jan 06, 2016
Facebook has announced the addition of a Transportation option to its Messenger app, and its first partner is Uber. Facebook made the announcement in its newsroom, saying, "To get started, download the latest version of Messenger. Then, from within a conversation, tap the more menu and choose Transportation. You can also search directly for Uber - our first partner - and tap the car icon to request a ride. From there, you'll receive updates on your driver's status and notify your friends that you've called a ride."
Posted Dec 17, 2015
In 2008, when Seth Godin, marketing wizard, proclaimed that "content marketing is all the marketing left!" it was not a signal to brands and companies to create and distribute reams of messaging disguised as content to their target audience. But in many cases, that is exactly what happened.
Posted Dec 11, 2015
Boopsie, Inc. announced that it has integrated ZINIO's app for magazine lovers with its mobile platform-as-a-service for libraries worldwide. Since 2006, libraries have partnered with Boopsie to create customized apps that provide users with access to content from major eContent providers.
Posted Dec 10, 2015
Sierraware, a provider of virtualization and security, introduced VMI-in-a-Box, which allows small businesses to secure their mobile apps. This new, consolidated solution makes it easier for organizations to securely host mobile apps in the cloud and keep sensitive data off of mobile devices. VMI-in-a-Box simplifies the deployment of SierraVMI Virtual Mobile Infrastructure by providing an integrated and tested hardware appliance or a virtual appliance for KVM, Xen, and VMware ESX hypervisors.
Posted Dec 01, 2015
More shoppers flocked to major retail sites on both Thanksgiving and Black Friday 2015 than ever before, according to HookLogic--a provider of performance marketing for brands, which says it sees over 43 billion ecommerce searches a year. HookLogic, whose platform includes a network of retailer sites like Walmart, Target, Best Buy, and Macy's, reports that Thanksgiving ecommerce traffic and conversions were up 2.7x and 4.2x, and Black Friday traffic and conversions were 4.5x and 6.2x respectively compared to the October daily average.
Posted Dec 01, 2015
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.
Posted Nov 30, 2015
With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform and a developer of mobile applications for the Apple iOS and Android platforms, announced that it has released a powerful new update for the Hang w/ platform for Android. The update features an improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android -- such as the ability to flip between the front-facing and rear-facing camera mid broadcast.
Posted Nov 24, 2015
Aquafadas announced that it has launched its Next Gen App, a digital publishing tool for creating branded apps. According to Aquafadas, this tool allows publishers to create branded apps completely online.
Posted Nov 24, 2015
A new study from Juniper Research, finds that the global number of banking apps accessed via smartwatches will reach the 10 million mark in 2017, rising to more than 100 million by 2020. The research found that the use of smartwatches to access "push" banking information services has been steadily gaining traction over the past 12 months. A number of global banks have launched apps for the wrist, while the launch of Apple Watch in April 2015 further accelerated the demand for wearable banking apps.
Posted Nov 24, 2015
A report released last month by Marchex, a mobile advertising analytics company, and Digiday, found 56% of respondents consider mobile advertising measurement and attribution "very challenging" or "challenging" as opposed to scale (39%) or transparency (37%). All marketing verticals-agencies, publishers, and brands-agreed on this notion, showing unanimous concern about the challenges inherent in attribution. There are a few issues at work here, but there is also hope.
Posted Nov 20, 2015
Altova announced new features in the 2.0 release of MobileTogether, its mobile development framework for multi-platform, data-centric apps. Using in-house developers with no mobile development experience necessary, users can create native apps for all platforms in anywhere from a couple days to a few weeks.
Posted Nov 17, 2015
App Annie, a mobile app intelligence platform, announced the expansion of its Usage Intelligence product to offer data and insights to benefit telecommunications operators and original equipment manufacturers (OEMs). Operators and OEMs can use this new offering for a host of different needs, including device-level metrics with segmentation by device type, data plan and more; identification and tracking of device and network usage patterns (especially off-network trends with WiFi); impact of mobile device usage and its effect on network profitability.
Posted Nov 12, 2015
The customer journey reached a tipping point in 2014 when the volume of mobile traffic overtook desktop traffic. Forrester estimates that mobile and tablet commerce will top $293 billion in 2018. Mobile moments--anytime that a customer pulls out a mobile device--are redefining customer relationships according to Forrester. And, Forrester's statement couldn't be more accurate, "In an era of empowered, perpetually connected customers, you need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience."
Posted Nov 12, 2015
YouAppi, a provider of data-driven mobile customer acquisition tools, announced the availability of its Actionable Cohort Analysis. YouAppi says it has achieved significant growth in 2015 and now reaches 1.1 billion mobile profiles.
Posted Nov 10, 2015