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Breaking News
Posted 06 Jan 2009
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News Features
The holidays came early to 125 high school students when Microsoft gave Zune players to students in exchange for research data, in hopes of expanding its products into schools across the country. Devices were given to 100 Fort Sumner High School students in New Mexico and 25 at South Valley Junior High in Liberty, Mo. The idea was for students to watch videos and listen to podcasts recommended by teachers and fellow students with the expectation of enhancing their educational experience.
Despite living in a world saturated with new technology, much of it able to process words as never before, 60% of teens do not view instant messaging, phone text messaging, e-mail and social network sites as real writing, according to an April 2008 study by the Pew Internet & American Life Project and the National Commission on Writing.
Most citizens equate the national emergency alert system with an annoying green screen accompanied by a high-pitched screech that inevitably interrupts a favorite TV program. However, recent natural disasters have left Americans wondering why government officials are still tied to old technologies—land-line phones, TVs, radios, and even wailing sirens—in their efforts to warn citizens about emergencies.
Look closely at your cell phone. Watch out! It might be looking right back at you, sending information about your location to a map, where you will join other people in your town as dynamic parts of a real-time geophysical landscape. Cell phones like these are drawing the map of the future, according to the research team behind the SENSEable City Lab.
While Government regulation of communication may seem like a crystal-clear area of the law, the internet has kicked up a whole lot of static. The demand for anytime, anywhere internet access has gone sky-high. In June, the FCC auctioned off frequencies for in-flight wireless internet access on all domestic flights.
Featured Stories
Take a closer look at ChangingWorlds, Ltd., one of the 12 companies that inspired the most banter among the EContent 100 judges during the voting process.
A closer look at Bango, whose founders envisioned that the mobile web would someday become as open and user-friendly as the PC web.
Entertainment content creators today must focus on creating content strategies that can evolve along with consumers' perceptions. This content-flexibility conundrum is one that Hollywood and her siblings are rallying to confront.
Handheld devices are becoming increasingly useful at freeing business users from the constraints of the desktop to view documents. Unfortunately, mobile handheld devices share common limitations, not the least of which are small screens and slow network speeds. Here’s a look at some mobile document delivery hurdles, and the efforts being made to overcome them.
In the Old Economy, those who owned the exclusive rights to a product or service could become very wealthy. Today the tables have turned; it’s openness and the free availability of good ideas that drive value. The mindset of not only the content consumer is shifting, but also that of vendors and even content providers, which seek to find ways to profit from the new (digital) economy. peggy anne salz
Product Reviews
Interest in building a compelling presence on the mobile web has never been higher, but neither have the technical barriers. Bango’s solution is designed to remove the pain from this process, enabling publishers—even individuals who want to distribute the content they create—to deliver content from their internet sites directly to customers' mobile devices without having to adapt it to run on the plethora of handsets and devices on the marketplace.
These are the early days of mobile search, and all these nascent products have yet to prove they can deliver. On the face of it, Medio stands out as having the most holistic approach to search, combining various approaches, such as local search, with personalization and recommendation. Another factor in Medio’s favor is its XML-based markup language, designed specifically to improve mobile content representation and response times across handset types and not just smartphones.
Columns
The emergence of empowered consumers, the advance of so-called digital natives, and the abundance of applications designed to give consumers more control over how they create, access, and enjoy content have transformed publishing and content creation.
When Andrew Bud—an outspoken voice in the mobile content industry and executive chairman and co-founder of mobile transaction network mBlox, a company connecting content providers and mobile operators at the heart of the off-portal experience—waved his arms and declared that mobile content was "boring," "stale," and "sorely in need of a rethink" during a recent industry conference in London, you could feel the shock waves.
The number of consumers accessing web content on their mobile phones will likely surpass the number of users accessing the web via fixed PC connections by the end of 2008. But a singular focus on repurposing content for small screens ignores what makes mobile indispensable to our everyday lives: the ability to deliver the right content to the right user in the right context.
Cool gadgets alone do not change engrained media consumption habits. It took nearly 2 decades for PCs, broadband, and ease of use finally to converge to the point that Googling for the answer to anything became a reflex. Media change is a long, complex, and very unpredictable interplay of cultural, technological, and economic forces slowly transforming conventions over time. No single device is responsible for such shifts. They represent the accumulated energy of many confluent forces.
Predictably, mobile content delivery scenarios require publishers to develop made-for-mobile sites and destinations. It's not a mammoth task for major publishers, but it can be a huge headache for eager independent publishers or smaller content providers anxious to move their old media into new territory.
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INDUSTRY WEBINARS |
| Closing the Publishing Loop: Outsourcing Content Origination. Available Now On Demand! |
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| Publishing analyst Thad McIlroy will offer his insights on content origination outsourcing. Are publishers approaching the day when they are primarily responsible for branding, partner relationships, marketing and distribution, while content origination and authoring is handled solely by others? Is this the next step in the evolution of publishing organizations? |
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CONFERENCES |
| You are cordially invited to participate in the 2009 Buying & Selling eContent Conference April 5-7, 2009 |
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| Please join Information Today, Inc. and the more than forty executives who have agreed in advance to lead the agenda at the 10th Annual Buying & Selling eContent to discuss content strategies, remove barriers, pursue tactics, make deals, and network under the stars.
April 5th to 7th, Camelback Inn & Resort, Scottsdale, Arizona |
| The Impact of Social Media on Web Marketing Strategy Conference! Clearwater Beach, FL. Feb 17-18, 2009 |
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| Web Content Tampa Bay brings together nationally-recognized technology, design, content, and marketing authorities to explore "The Impact of Social Media on Web Marketing Strategy". Web Content Tampa Bay February 17 & 18, 2009 Sheraton Sand Key Resort, Clearwater Beach, Florida |
| Consumer Electronics Show, Las Vegas, NV Jan 8 thur Jan 11, 2009 |
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| CES is the world's largest consumer technology tradeshow — featuring 2,700 exhibitors showcasing products/ technology from 30 categories. Register today |
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