Digital publishing success is no longer just about old media adjusting to the digital future. Big media brands-whether they have a print legacy or a digital-only history-are learning that most readers are not coming through the "front door" anymore, and they must adapt to a social future where aggregators and curators are guarding the door or be left behind.
Jean Bedord is a consultant specializing in search strategies and content findability. She is also a conference speaker, analyst for Shore Communications, and part-time faculty member at SJSU.
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