Marji McClure

Marji Mcclure is a freelance writer based in Connecticut.

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Articles by Marji McClure


If you're like other publishers, you have a lot of content; a lot of great content. You also have a lot of channels on which you're pushing out that content and an equally diverse group of users to whom you're delivering it. But how do you make the most of that content? By ensuring you can reuse and repurpose it many times across multiple channels and platforms. Through its reuse, companies can get more mileage out of their, often expensive, content. Yes, there's also the cost factor that can't be ignored. "The main reason content is reused is it saves a huge amount of money," says global content strategist Scott Abel.
Editorial/Feature - September 2013 Issue, Posted Sep 23, 2013
When company executives think about managing the online reputations of their organizations, they are typically concerned with what people are writing about them on websites, blogs, and social media platforms. But they must now recognize their reputations can be damaged in the electronic media space by something "worth a thousand words": a picture. Without saying a word, disgruntled consumers can paint a negative picture of a company's trademarked brand.
News/News Feature - May 2013 Issue, Posted May 06, 2013
Naming the top digital media influencers today is no easy task. There are so many great people responsible for developing digital media into the powerhouse it is now and will continue to be in the future. The list of thought-leaders grows every day, but we asked some digital media experts who they felt are the most influential people in the industry and why. We received a wide range of responses from our experts. Most of the nominees are responsible for innovations in digital media that have forever changed our world. There is certainly no lack of big-name innovative companies and their concepts, but they aren't the only ones influencing digital media today.
Editorial/Feature - May 2013 Issue, Posted May 01, 2013
Customers are one of a company's most valued assets. At the same time, customer data is one of the most valuable assets a company can acquire and use. Knowing how and why a customer is drawn to a company's products and services provides insights organizations can use to deepen that customer engagement into a very profitable relationship. Fortunately for organizations--and especially their marketers--there are many customer data tools that can help a company most effectively and efficiently collect and analyze that customer data.
Editorial/Feature - Posted Mar 20, 2013
It used to be easy to identify the biggest players in the news market. Names such as Rupert Murdoch and Ted Turner and their wealth of well-known media brands and properties would immediately come to mind. Today, the web and social media, in particular, have quickly and effectively changed the news media terrain. No longer are people devoted to that one brand or channel for their news or that one stalwart that runs a nationally known newspaper or cable (or network) news channel.
Editorial/Feature - July/August 2012 Issue, Posted Aug 06, 2012
The digital media industry continues to evolve, in part because of the people who have devoted their time and expertise to advancing the technology and the content that it powers. When we asked industry experts who they felt were the 15 most influential people in digital media, we expected to receive a range of responses. And that's what we got.
Editorial/Feature - May 2012 Issue, Posted May 21, 2012
Whether you're a traditional publisher with corporate money at your disposal or a fly-by-the-seat-of-your-pants blogger, you should already have a solid strategy in place that guides the content you offer on your website. For most publishers, no matter their size, that strategy involves the kind of content that your site visitors read. Attention-grabbing headlines and search engine optimization (SEO) are no doubt at the top of your priority list, but with the popularity of websites such as YouTube, easy-to-use digital video equipment, and computer monitors that can double as television screens, content providers are beginning to recognize the importance and value of having an online video content strategy as well. It's becoming increasingly necessary to appeal to site visitors who want to view, not just read, your content.
Editorial/Feature - October 2011 Issue, Posted Oct 26, 2011
On the surface, it might seem that meeting the needs of a niche audience provides very few opportunities for creativity. It stands to reason that the content demands of a niche audience are limited, because audience members only need content and services related to a specific subject matter or industry and nothing more. That assumption couldn't be further from the truth.
Editorial/Feature - July/August 2011 Issue, Posted Jul 27, 2011
By now, most of us know the basic ingredients for a good website. The mobile experience, though, is still a relatively new concept compared to the traditional web—so figuring out how to provide the best mobile search interface remains a work in progress. Yet organizations with digital content are wasting no time working with the technology to expand their traditional web search capabilities into the mobile space.
Editorial/Feature - May 2011 Issue, Posted May 25, 2011
To be successful, business leaders must understand data and use it to make solid business decisions. Business analytics provides that necessary insight. To ensure that future business leaders are proficient in analytics, IBM and the Yale School of Management Center for Customer Insights last week announced a collaboration that will help MBA students acquire the management analytics skills they will need in the workforce.
News/News Feature - Posted May 03, 2011
Content migration can mean many different things to different organizations. Yet regardless of the origin of the content and where it's moving from and to, there's no disputing the fact that most organizations have a lot of content. And as their business plans and processes evolve, a migration of that content into a new system is often a necessity.
Editorial/Feature - March 2011 Issue, Posted Mar 17, 2011
Regardless of where they work and who they are, all employees have valuable knowledge to give and receive. That knowledge is perhaps one of the most important assets an organization can possess. Companies are increasingly recognizing the value of that knowledge, and how leveraging collaborative tools integrated with knowledge capture can not only streamline complex business processes but also provide valuable insight organizations can use today and tomorrow.
Editorial/Feature - Posted Nov 09, 2010
The government sector finds itself between two pressure points: the public's demand for content access and up-to-date information and that same public's demand for costs to be kept down. As a result of these technological and economic requirements, open source technology—which allows source code to be publicly available—has quietly become the solution of choice for government entities at the national, state, and local level.
Editorial/Feature - July/August 2010 Issue, Posted Jul 05, 2010
The expectation of professional interactions to be more like those on the open web extends inside the enterprise as well. If you don't use video inside your organization or institution for company meetings, corporate communication, or training purposes, you're missing out on a powerful tool that enables users to connect and collaborate in a manner rivaled only by true face-to-face interaction.
Editorial/Feature - June 2010 Issue, Posted Jun 09, 2010
Organizations of various sizes and industries are using XML in equally diverse ways to improve the efficiency and effectiveness of their business operations. The technology is also helping companies discover innovative ways in which to generate new revenue opportunities.
Editorial/Feature - September 2009 Issue, Posted Sep 03, 2009
In today's challenging economic times, organizations are trying to do more with less. This effort is proving a strong selling point for the implementation of digital forms processing solutions. Through the design, creation, and management of digital forms, companies can improve efficiencies across all aspects of their organizations—both internally and externally.
Editorial/Feature - July/August 2009 Issue, Posted Jul 08, 2009
Social networking sites and online collaboration tools make it easier for employees to collaborate and share their knowledge. Add email and instant messaging (IM) to the mix and the result is a knowledge-sharing system that can bolster communication and productivity throughout an enterprise.
Editorial/Feature - June 2009 Issue, Posted Jun 01, 2009
As increasingly rich digital media becomes a regular part of consumers' information diet, it also becomes a more important aspect of business operations. Effective asset management helps organizations of all types make the most of their digital assets.
Editorial/Feature - May 2009 Issue, Posted May 07, 2009
For proponents of virtual events, a perfect storm has created an opportunity: The struggling economy that has forced many companies to reduce their travel budgets and an increased focus on being "green" have converged to make virtual shows a realistic endeavor for the conference business.
Editorial/Feature - January/February 2009 Issue, Posted Jan 28, 2009
Take a closer look at Code Green Networks, Inc., one of the 12 companies that inspired the most banter among the EContent 100 judges during the voting process.
Editorial/Feature - December 2008 Issue, Posted Dec 01, 2008
On October 29, Open Text Corp. launched its new web content management solutions designed to help customers integrate, manage, and optimize their content in Web 2.0 initiatives in a safe and controlled environment. Using its RedDot technology, Open Text has expanded its traditional enterprise content management capabilities to create Open Text Web solutions that will enable clients to create a more personalized user experience as they deploy intranets, extranets, and Enterprise 2.0 solutions in today's growing Web 2.0 world.
News/News Feature - Posted Nov 07, 2008
Most companies don't want to inhibit the collaborative flow that Web 2.0 has brought to the marketplace; don't want it to hinder their overall operations and they want to continue to build on their Web 2.0 platforms. Yet as the use of these collaborative applications becomes integrated into business processes, the need for them to be secure becomes imperative.
Editorial/Feature - November 2008 Issue, Posted Oct 29, 2008
The World Bank Group was founded in 1944 with the goal of helping developing countries across the globe further develop their infrastructures. Through the technical and financial support the organization provides, World Bank assists these countries with funding (through such means as low-interest loans) to help them build stronger programs in areas such as health and education. Headquartered in Washington, D.C., World Bank has about 10,000 employees across the globe with a membership of 185 countries.
Editorial/Case Studies - October 2008 Issue, Posted Sep 25, 2008
In a world of social media and online conversations, an increasing number of voices can be heard, and word certainly travels fast. Unfortunately, that word isn't always complimentary. Yet, many companies have no idea what negative information is being circulated and possibly eating away at their businesses and the reputations they have worked so hard to build.
Editorial/Feature - Sept 2008 Issue, Posted Aug 25, 2008
It's been 8 years since the Electronic Signature Act—legislation that makes electronic signatures as legally binding as paper-based signatures—was signed by President Clinton. Although it's been nearly a decade, the use of e-signature technology is now steadily gainingmore widespread prominence and acceptance—savingtime and making money.
Editorial/Feature - May 2008 Issue, Posted May 06, 2008
MySpace launched the MySpace Developer Platform in February, officially opening its network to outside developers.
News/News Feature - April 2008 Issue, Posted Apr 01, 2008
Beyond helping Bowker solve its immediate need for a better search engine, Mark Logic also assisted the company with its long-term goals for a solid content repository that can grow with it.
Editorial/Case Studies - April 2008 Issue, Posted Mar 25, 2008
Attenex provided SQ Global the opportunity to address efficiency, productivity, and quality control measures in just one product. SQ Global primarily used Attenex’s Document Mapper.
Editorial/Case Studies - March 2008 Issue, Posted Mar 04, 2008
A closer look at Sitecore, a content management system and portal software solutions-provider that has built a strong presence in the U.S., the U.K., and Scandinavia in its more than five years in business.
Editorial/Feature - December 2007 Issue, Posted Nov 14, 2007
There was a lot of buzz online since last spring about The Secret Diary of Steven Jobs, a blog that contains the musings of an individual openly portraying Apple’s chief executive.
News/News Feature - October 2007 Issue, Posted Sep 28, 2007
MetaPress helps SpringerLink provide a unified interface and one-stop shop for Springer’s massive and diverse content collection.
Editorial/Case Studies - July/August 2007 Issue, Posted Aug 02, 2007
FeedBurner helps SOHH.com gain insights into the uses (and users) of its content and help the site to better monetize its offerings in the process.
Editorial/Case Studies - May 2007 Issue, Posted May 08, 2007
NewsGator Technologies helps Edelman tap the power of social media to enhance its public relations practice.
Editorial/Case Studies - April 2007 Issue, Posted Mar 22, 2007
Since its founding in 2001, the main goal of ediscovery company Attenex Corp. has been to increase the efficiency of legal professionals during the ediscovery process. The company is now positioned to help its customers abide by new federal rules as well.
News/News Feature - January/February 2007 Issue, Posted Jan 18, 2007
Open Text helps Fluor Hanford integrate its paperwork into a digital workflow by implementing an enterprise content management system.
Editorial/Case Studies - October 2006 Issue, Posted Oct 05, 2006
Preserving seemingly ephemeral web content is a daunting task. The problem is even more difficult because the content of web pages changes and the pages themselves come and go with great frequency, which means simply collecting URLs isn’t enough to keep tabs on valuable content. To help make digital content preservation possible, Internet Archive, a San Francisco-based nonprofit has led a charge to effectively capture and store web content.
News/News Feature - October 2006 Issue, Posted Oct 05, 2006
With the Google Print initiative on one side and the familiar comfort of traditional publishing models on the other, STM publisher Springer has announced plans to launch an aggressive new ebook initiative this summer. Anchored by its online publishing service, SpringerLink, Springer will add ebooks to the database of electronic journal content the company has offered for nearly ten years, and may just breathe new life into the ebook market.
News/News Feature - July/August 2006 Issue, Posted Jul 01, 2006