Tabby Farrar

Tabby Farrar is Further's Senior Outreach Specialist, having previously worked in all-around digital strategy and content creation. She currently fine-tunes off-site SEO and PR efforts for clients in a diverse range of industries.

Articles by Tabby Farrar

When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.
Editorial/Industry Insights - Posted Jun 05, 2019