Matthew Eastaugh

Matthew Eastaugh is the Senior Performance Analyst at Further, a UK-based digital marketing agency. He has been analyzing websites and data for over a decade, and now boasts an impressive breadth of knowledge and eye for detail in CRO.


Articles by Matthew Eastaugh


When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.
Editorial/Industry Insights - Posted Jun 05, 2019