John Hyland

John Hyland is VP of publisher solutions at Centro.

Articles by John Hyland

There's a limit to the audience publishers can attract on their owned sites and only so many ads they can pile on a page. To support more growth, a publisher has to enact audience extension strategies and sell on other sites beyond their own. But how do they manage this scale properly without having it morph into a chaotic mess?
Editorial/Industry Insights - Posted Mar 08, 2019