Kayla Matthews

Kayla Matthews is a freelance writer. 


Articles by Kayla Matthews


The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.
News/News Feature - Posted Mar 04, 2019