Lindsay McGettigan

Lindsay McGettigan is the VP Strategy and Insights at R2i. Lindsay is responsible for driving R2i’s approach to customer experience, strategy, and business intelligence reporting and analytics. Leveraging a deep understanding of customer journey mapping, content and personalization strategy, and digital campaign planning, she guides R2i’s talented team of strategists and analysts in building multi-channel marketing solutions that drive measurable business outcomes. She is passionate about the psychology of human behavior and loves crafting unique experiences both personally and professionally.

Articles by Lindsay McGettigan

2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today's B2B buyer, it's critical for marketers to understand three key elements.
Editorial/Industry Insights - Posted Jan 28, 2019