Sam Del Rowe

Sam Del Rowe is an associate editor at CRM Magazine.


Articles by Sam Del Rowe


Natural Language Generation is the driving force behind chatbots, but it can do so much more. Learn about the current and future states of NLG and how it can transform your content creation.
Editorial/Feature - Summer 2019 Issue, Posted Jul 22, 2019
As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.
News/News Feature - Spring 2019 Issue, Posted Apr 15, 2019
The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.
Editorial/Feature - Winter 2019: The Digital Experience Sourcebook Issue, Posted Feb 06, 2019
When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.
Editorial/Feature - Winter 2019: The Digital Experience Sourcebook Issue, Posted Feb 04, 2019