Sam Del Rowe

Sam Del Rowe is an associate editor at CRM Magazine.


Articles by Sam Del Rowe


The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.
Editorial/Feature - Winter 2019: The Digital Experience Sourcebook Issue, Posted Feb 06, 2019
When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.
Editorial/Feature - Winter 2019: The Digital Experience Sourcebook Issue, Posted Feb 04, 2019