Jeff Collins

Jeff Collins is chief revenue officer at Viant.

Articles by Jeff Collins

The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 
Editorial/Industry Insights - Posted Dec 17, 2018