Tanu Javeri

Tanu Javeri is SEO strategist, performance and programmatic marketing, at IBM.

Articles by Tanu Javeri

With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.
Editorial/Industry Insights - Posted Dec 21, 2018