Mike Milligan

Mike Milligan is senior director of product and solution marketing at Limelight Networks.

Articles by Mike Milligan

Integrating new technologies into a customer engagement/marketing plan needs to be carefully measured to maintain consumer trust and ensure they feel comfortable adopting a new platform. This plan should include strategies for transitioning consumers from one channel to another, alleviating fears about the risks of new technology and, most importantly, helping to define the unique value of devices like a digital assistant for their day-to-day needs.
Editorial/Industry Insights - Posted Oct 15, 2018