Allison Ferch

Allison Ferch is the executive director of the Globalization and Localization Association (GALA), the language industry’s global trade association.


Articles by Allison Ferch


In the world of content, automation is having an effect on things such as image, speech, and text processing—and even the creation of written content. In the translation and localization sector, we're seeing automation driven by AI (such as neural machine translation) and by old-fashioned human ingenuity. Automation is used as a competitive advantage by translation companies since in most cases, it results in cost-savings and time-savings for their clients.
Editorial/Feature - Autumn 2018 Issue, Posted Dec 03, 2018