Martha Senturia

Martha Senturia is a senior voice user interface designer for Performance Technology Partners. She has a Ph.D. in linguistics from the University of California–San Diego (UC–SD) and more than 18 years of experience in the speech and interactive voice response fields, working primarily on the design and usability of automated speech and touchtone telephone systems. Recently, Senturia has been focusing on interactive text applications in multiple locales and for various contexts.

Articles by Martha Senturia

Marketers have done well by pairing technological advancements with the best AI tools—such as personalization based on browsing history. This trend should continue with the new era of global chatbots. When companies move toward marketing by chat, they need to use this channel wisely or risk damaging their customer relationships. As technology advances, user expectations rise.
Editorial/Feature - Autumn 2018 Issue, Posted Nov 19, 2018