Michael Bertini

Michael Bertini is Director of Search Strategy digital marketing firm iQuanti


Articles by Michael Bertini


Google "rewards" sites that it believes have implemented best practices for a solid consumer experience, and penalizes those that are not completely optimized. While they are promoting sites that do it well, they are also looking for reasons to decrease rankings when some of these basic recommendations have not been met. Here are five keys to ensure your site is fully optimized for mobile.
Editorial/Industry Insights - Posted Jul 06, 2018