Michael Hess

Michael Hess is the Global VP of Marketing and Communication for Storyful. He leads business development opportunities with large-scale clients and oversees marketing efforts for digital, creative, and messaging, focused on branding, lead generation, and building the Storyful infrastructure for long-term success.

Articles by Michael Hess

As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.
Editorial/Industry Insights - Posted Jun 08, 2018