Ruksana Hussain

Ruksana is a freelance writer based in Los Angeles. 


Articles by Ruksana Hussain


The challenges of personalization have long been too much for some brands to overcome. But technological advancements, like AI, have helped make personalization a more attainable goal.
News/News Feature - Posted Aug 26, 2019
Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.
News/News Feature - Spring 2019 Issue, Posted May 13, 2019
The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was evident in 2018, as advancements in technology that shaped much of the digital world also transformed DAM.
Editorial/Feature - Winter 2019: The Digital Experience Sourcebook Issue, Posted Feb 25, 2019
The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that automation promises. There are, however, different levels of marketing automation implemented in organizations in terms of capabilities, resources, tools, and internal skills.
Editorial/Feature - Winter 2019: The Digital Experience Sourcebook Issue, Posted Feb 20, 2019
A study by the Knight Foundation, in partnership with Gallup, shows that while the American people believe the role of the media is fundamental to democracy, they do not see any media fulfilling that role satisfactorily. The study is part of a series undertaken by the Knight Foundation's Trust, Media and Democracy initiative; it's the largest on the topic, with more than 19,000 adults in the U.S participating in research conducted throughout early 2018.
News/News Feature - Autumn 2018 Issue, Posted Nov 14, 2018
Every industry is exploring the best use cases of the latest disruptive technology to demand our attention. The media publishing industry is no different. Especially with the ongoing buzz around Facebook and YouTube's data scandal, the topic of blockchain technology and its effectiveness has surfaced. While the benefits of security, efficiency, privacy, and authentication have been harped upon, understanding its full potential poses many questions.
News/News Feature - Posted Jun 18, 2018
Chatbots are all the rage. Marketers and customer service professionals can't get enough of them, but chatbots are also popping up somewhere that is, perhaps, less expected. No less a venerable media institution than the BBC is using in-article chatbots to introduce readers to complex topics.
News/News Feature - Posted Apr 30, 2018