Rodger Wells

Rodger Wells is CEO of Dashbid, a firm whose proprietary technologies deliver an unparalleled value exchange between all participants in the advertising value circle: Viewers, Publishers, and Advertisers.


Articles by Rodger Wells


Rep. Blackburn's question about control of the virtual-self hits at the epicenter of our Facebook problem: regaining personal control of our virtual identities is the answer to data privacy. Only when my real world-self owns my virtual-self can I truly have the benefit of data privacy and set both the boundaries and price for its use. This is achievable today, and it will be the largest disruption in the history of digital advertising.
Editorial/Industry Insights - Posted Apr 20, 2018