David Brown

David Brown is Chief Strategy Officer of OneSpot. David has worked for over 20 years in CRM, Digital and Content assignments across an array of industries, geographies and marketing disciplines. David led Meredith Xcelerated Marketing, recognized as the father of content marketing, with major clients like Kraft, Nestle, NBC, Fiat Chrysler, Ford, Lowe’s, CVS Health and Bank of America. David was responsible for the publication of the most detailed narrative on content marketing, called “The Content Marketing Playbook”, over 400 pages of detailed thinking, best practices, and processes to help clients navigate successfully into the content era. This work has been adopted by the ANA, and its members. MXM was recognized as content marketing agency of the year in both 2014 and 2015.

Articles by David Brown

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team.
Editorial/Industry Insights - Posted Sep 12, 2018
As "always on" audience-driven engagement further infiltrates marketing consciousness, those brands that want to create high quality content more efficiently-and strategically take into account the diverse interests of their audience-are starting in-house content studios. These operations generate a variety of content forms and types and are led by trailblazing, first-generation content leaders. In 2018 content studios will continue to flourish, but there will be some things to watch out for.
Editorial/Industry Insights - Posted Dec 18, 2017