Christian Henschel

Christian Henschel is CEO of Adjust

Articles by Christian Henschel

The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps
Editorial/Industry Insights - Posted Dec 13, 2017