John Johnston

John Johnston is the director of digital marketing, John is responsible for all aspects of Volvo Construction Equipment's digital marketing for the Americas (including Latin and North America). He manages all online content and design, eMail marketing, social technologies, eCommerce integration, lead and opportunity management, audio/video creation, and more.


Articles by John Johnston


If I were to ask you to name the movie that contains the lyrics, "Let's start at the very beginning / a very good place to start," I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of Music. Seriously, I gave it away in the title. You may ask yourself, why am I reading an article about The Sound of Music? Let's focus on content marketing, and it will become clear.
Editorial/Commentary - November/December 2017 Issue, Posted Dec 11, 2017