Cathy McKnight

Cathy McKnight is co-founder and vice president of consulting and operations at Digital Clarity Group.

Articles by Cathy McKnight

"What is a customer journey map?" would seem to be a fairly self-explanatory question. It's a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or gather information. Simple, right? Not so fast.
Editorial/Commentary - November/December 2017 Issue, Posted Nov 13, 2017