Mat Zucker

Mat Zucker is a partner and content strategy leader at Prophet, a global growth consultancy. Follow him on Twitter @matzucker.

Articles by Mat Zucker

I've been working in the digital sphere since 1994, so like most marketers, I've seen new channels constantly emerge and quickly dominate— web, podcasting, social, chat, apps. What is far less obvious is how channels themselves have changed in both our expectations for them, and their potential for brands. With many clients deep into 2018 planning, this is a good time to avoid the cut-and-paste of last year's choices and rethink what else your channels can do for growth next year.
Editorial/Industry Insights - Posted Sep 22, 2017