Greg Shepard

Greg Shepard is CTO of Pepperjam.

Articles by Greg Shepard

It's no surprise that influencer marketing -- or, modern day word of mouth -- has come into its own as a primary method of marketing for merchants, brands, networks, and the entire performance marketing ecosystem. These influencers, celebrity or otherwise, have built up huge followings on Twitter, Facebook, Instagram, Pinterest, Snapchat and elsewhere and have become an important tool for merchants to leverage to move product.
Editorial/Industry Insights - Posted Aug 28, 2017