Jason Arena

Jason Arena is CMO of Northplains, leading the company's marketing strategy and activities worldwide. During his 20+ year career in design, marketing and brand management, he has held both agency and in-house positions globally. Prior to joining Northplains, Arena served as Managing Director at OneKreate, a hybrid creative and technology ?rm specializing in content creation and proprietary technologies for content management and work?ow solutions. He also previously held creative and management positions in both agency and corporate settings, including Macey Noyes Associates, Office Depot and Bayer Healthcare. He is a graduate of Parsons School of Design.

Articles by Jason Arena

While developing and distributing a digital marketing campaign in real time is empowering, marketing in the moment can also be fraught with mistakes. The push-pull of social engagement and brand governance is a tenuous dynamic, but it doesn't have to be all-consuming. Yes, one misstep or inadvertently insensitive tweet can send a brand into crisis management mode. However, there are ways to mitigate these potential scenarios by maintaining brand integrity, so you can sleep well at night.
Editorial/Industry Insights - Posted Aug 11, 2017