Irina Jakovleva

Irina Jakovleva is director of global marketing at Lionbridge

Articles by Irina Jakovleva

From the first time a customer or prospect engages with any external-facing facet of a business, that CX is being tested. And while many organizations are laser-focused on making a sale to drive revenue, delivering a positive experience must go far beyond the initial transaction. Read any marketing publication today and you will find information on how to address the customer's needs before an actual purchase is made, but few touch on one of the most important parts of the overall customer journey: the post-purchase customer experience.
Editorial/Industry Insights - Posted Jul 12, 2017